Whitepine Studios

What Whitepine Studios does

Whitepine Studios is a privately held, women-owned boutique art studio founded in 2021 by Kaili Dence and headquartered at 105 W. Michigan Avenue in downtown Saline, Michigan. The business delivers visual-arts education and creative-event programming across two integrated lines: (1) a curriculum of classes, workshops, private lessons, multi-medium specialty workshops (glass fusion, ceramics, fluid art), and themed Spring/Summer Art Adventure Camps for children aged 5-12; and (2) a hosted-events business covering four-tiered birthday party packages, painting pARTies for adults, private events (bachelorette, bridal, team-building, fundraisers), face painting, and a Mobile Studio that brings all supplies and instruction to off-site homes, schools, churches, and businesses across southeastern Michigan. The Gallery and Shop, opened October 13, 2023, adds a retail/online channel that exhibits and sells 2D and 3D artwork from regional artists, with Kaili Dence's own wildlife, pet-portrait, and landscape commissions sold under the Kaili Dence Art sub-brand.

The technology stack is intentionally low-capex and commodity: a WordPress website, the Corsizio third-party registration platform for class/event bookings, and Square Site for e-commerce and gift cards. There are no proprietary software assets, AI/ML components, or integrated tech platforms; the digital layer is functional registration, payments, and a marketplace storefront rather than a defensible product. Distribution is direct-to-consumer, augmented by channel partnerships with Saline Community Education (after-school classes at Woodland Meadows and Pleasant Ridge Elementary Schools), the Explorers homeschool program, and senior-living communities (Storypoint, MediLodge of Plymouth), which provide recurring institutional reach beyond walk-in traffic.

The revenue model combines pay-as-you-go transactions (party packages $35-$395, $40/person painting parties, $25/hour private lessons, $110/hour face painting, Mobile Studio bookings) with seasonal subscription-style recurring programs (weekly classes, monthly pARTies, week-long camps). Pricing is publicly disclosed with transparent tiers and non-refundable deposits; Michigan sales tax applies. The customer base is fragmented across families with young children, adults seeking social/creative experiences, homeschool families, senior-living residents, and local/regional artists seeking exhibition space — with no single customer or anchor account material to revenue.

Name

Whitepine Studios

Legal name

Whitepine Studios

Website

https://whitepinestudios.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Whitepine Studios is a women-owned, family-run boutique art studio in Saline, Michigan offering art classes, themed camps, birthday parties, Mobile Studio events, specialty workshops, and a regional art gallery serving families, adults, homeschoolers, seniors, and local artists across southeastern Michigan.

Ownership category

akta.pro rank

Product category

Art Education Services

NAICS

Arts, Entertainment, and Recreation (71), Independent Artists, Writers, and Performers (711510)

akta.pro primary industry

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Art education classes
• Children art camps
• Birthday party hosting
• Art gallery retail
• Mobile art programs

Headquarters

HQ city

Saline

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Classes and Workshops: Recurring revenue from weekly art classes for children and adults, including after-school programs, homeschool classes, Mommy & Me sessions (ages 3-5 with caregivers), and monthly painting pARTies for kids and adults. Workshops cover drawing, watercolor, acrylic, pastels, mixed media, and specialized techniques. One-on-one and semi-private (up to 3 students) private lessons are also offered.
2. Spring & Summer Art Adventure Camps: Week-long themed day camps for children ages 5-12 (campers must be age 5 by first day of camp). Camps run Monday-Thursday 9am-4pm, Friday 9am-3pm with art show. 2026 Spring camp begins March 30. Multiple themed weeks offered June-August.
3. Birthday Party Packages: Four tiered birthday party packages for children, teens, and adults. Packages range from $35/guest (Lite/Mobile) to $395 flat rate (Package A with pizza). Includes painting, ceramic, fused glass, and acrylic pour options. Private teen/adult parties run $30-$40 + tax per person with a 10-person minimum for 2-hour sessions.
4. Art Gallery Sales: The Gallery and Shop sells 2D and 3D original artwork from regional artists. Sales are conducted in-person at the studio and through an online gallery (whitepine-studios.square.site). The gallery also sells greeting cards, prints, calendars, and small artworks. Shipping is available.
5. Art Commissions: Kaili Dence, Creative Director, accepts commissions for custom pet portraits and other subjects in pastels, charcoal, and oil. Commission process includes consultation, progress updates, and final delivery. Also offers custom Christmas ornaments and landscape commissions.
6. Face Painting: Face painting offered as an add-on at parties or as a standalone service for events. Priced at $110/hour for one artist, with additional artists at $55/hour. Includes a $25 travel fee for locations more than 15 miles from Saline.
7. Mobile Studio: The Mobile Studio brings art activities to private homes, churches, businesses, and community events. Serves Saline, Ann Arbor, Clinton, Manchester, Dexter, Chelsea, and Ypsilanti. All supplies are provided and cleanup is included.
8. Specialty Workshops (Glass Fusion, Ceramics, Fluid Art): Hosted workshops in fused glass (led by Anne Rogers of Twirling Frog Studios), ceramics (hand-building techniques, kiln-firing included), and fluid art (resin, acrylic pour, alcohol ink). Additional fee-based offerings beyond core classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Whitepine Studios is a boutique art education studio that delivers in-studio and mobile art classes, workshops, seasonal camps, private lessons, and customized birthday party and event experiences for children, teens, and adults. It also operates The Gallery and Shop, a physical and online retail gallery that exhibits and sells original 2D and 3D artworks, prints, greeting cards, calendars, and gift cards from regional artists, plus accepts custom artwork commissions (pet portraits, landscapes, ornaments) through its Creative Director.

Product overview

Whitepine Studios is a women-owned art education studio and gallery offering a comprehensive portfolio of creative experiences. The core offerings center on classes and workshops for all ages (including art classes, painting parties, ceramics, glass fusion, and fluid art), summer/spring camps for children ages 5-12, private lessons, and a mobile studio service. The studio operates The Gallery at Whitepine Studios for exhibiting and selling regional artists' work, both in-person and via an online shop. Supporting offerings include customizable birthday party packages, private event hosting, face painting, and pet portrait commissions through Creative Director Kaili Dence's art brand. The Featured Artist Program provides emerging and established local artists exhibition opportunities, while Sound and Art workshops combine wellness with creativity through partnership with 7 Notes Natural Health.

Differentiator

Problem solved

Functional benefit

Brands

• Kaili Dence Art: Art brand for co-owner Kaili Dence featuring wildlife art, pet portraits, Michigan-inspired works, landscapes, woodland animals, and Christmas ornaments. Available at The Gallery at Whitepine Studios and online.
• The Gallery at Whitepine Studios

Products and services

• Classes and Workshops

Quantifiable outcome

• Served over 135 young artists across 9 summer art camps in summer 2022
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• Twirling Frog Studios (Anne Rogers)coreImplementation/ SI/ Consulting PartnerAnne Rogers, owner of Twirling Frog Studios, leads fused glass workshops at Whitepine Studios. Participants learn glass terminology, fundamental fused glass principles, and design techniques. Anne fires completed pieces in her own kiln, and finished artworks are picked up at Whitepine Studios. Anne is a Michigan native (Ann Arbor) who has studied with master fused glass artists.
• 7 Notes Natural HealthcoreStrategic or Co-development PartnerWhitepine Studios collaborates with 7 Notes Natural Health on quarterly Sound and Art workshops. Participants listen to the melodic sounds of singing bowls (provided by 7 Notes) while painting a watercolor composition. The workshops merge the health benefits of sound bath therapy with the meditative benefits of art. No art experience is necessary. This is a recurring collaborative event held at Whitepine Studios.
• Saline Community EducationcoreChannel Partner/ Reseller/ DistributorWhitepine Studios teaches after-school art classes at Woodland Meadows Elementary (Mondays) and Pleasant Ridge Elementary (Wednesdays) through Saline Community Education. Classes run Monday–Thursday 3:55–4:55 pm. Registration and payment are handled through Saline Community Education's platform, making them a distribution channel partner.
• Explorers (Homeschool Program)secondaryChannel Partner/ Reseller/ DistributorWhitepine Studios provides weekly art instruction to homeschooled students at the Explorers homeschool program on Tuesday mornings. Registration for these classes is managed through the Explorers website (homeschool-life.com/3391/).
• Cottage Inn (Saline)minorOthersCottage Inn in Saline supplies pizza for Whitepine Studios' Package A birthday parties. The studio notes this as a local business partnership and indicates pizza substitution may occur if necessary.
• Saline Chamber of CommercesecondaryGTM or Marketing PartnerThe Saline Chamber conducted the ribbon cutting ceremony at Whitepine Studios' Grand Opening on June 8, 2023, marking the studio's official debut at its new downtown Saline location. The Chamber's involvement provided legitimacy and local business community endorsement.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Color Me Mine: Franchise chain of ceramic/pottery painting studios offering walk-in painting, parties, and classes. Comparable to Whitepine's ceramic classes and birthday party packages that include ceramic projects.
• Abrakadoodle: Mobile and on-site children's art education franchise. Closely comparable to Whitepine's Mobile Studio and children's art class offering, with shared focus on school partnerships and party programming.
• Pinot's Palette: National paint-and-sip franchise offering guided painting parties, private events, and team-building. Directly comparable to Whitepine's Painting pARTies and private events for adults, including corporate team-building.
• Muse Paintbar: Paint-and-sip studio offering guided painting classes, private events, and corporate team-building. Comparable to Whitepine's in-studio painting pARTies and adult team-building offerings.
• Painting with a Twist: Original paint-and-sip franchise with a broad menu of painting classes, parties, and corporate events. Comparable to Whitepine's adult painting parties, custom canvas offerings, and private event hosting.
• Young Rembrandts: Franchise offering drawing and art education classes for children, often delivered through school partnerships and community education programs. Comparable to Whitepine's after-school classes delivered via Saline Community Education.
• Kidcreate Studio: National franchise offering children's art classes, camps, and birthday parties. Directly comparable to Whitepine's core children's programming, with similar age ranges and a similar product mix of classes, camps, and parties.

Regional players

• Ann Arbor Art Center: Regional nonprofit art center in Ann Arbor offering classes, workshops, and exhibitions. Comparable in geography and core art education mission to Whitepine's studio and gallery, though structured as a nonprofit with broader programming.

Broad incumbents

• Asel Art Supply: Long-established regional art supply retailer offering art classes and workshops alongside supplies. Comparable to Whitepine as an art education provider, though primarily a retailer that also teaches.

Emerging players

• Meow Wolf: Immersive arts and entertainment company creating large-scale interactive art experiences. Partial overlap with Whitepine's art-experience and event-hosting mission, though at vastly different scale and business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC590N9xhxqOr25GPqQYX1LQ
• Facebookfacebook.com/whitepinestudiosart
• Instagraminstagram.com/whitepinestudiosart
• Xx.com/WhitepineStudi1
• LinkedInlinkedin.com/company/whitepine-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitepine Studios