Ayrloom
Ayrloom is a fifth-generation family-owned cannabis CPG brand based on a 1,000-acre farm in Central New York, selling THC and CBD beverages, gummies, vapes, balms, tinctures, and pre-rolls to adult consumers through dispensaries, convenience stores, delivery, and wholesale channels across 14+ U.S. states.
- Company typePrivate
- Founded1911
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ayrloom does
Ayrloom is a privately held, family-owned cannabis CPG company founded by the fifth generation of the Beak & Skiff family, operating from a 1,000-acre farm in Central New York (Lafayette, NY). The company sells THC and CBD-infused beverages, gummies, vapes, balms, tinctures, and pre-rolls to adult-use consumers through licensed dispensaries, convenience stores, delivery services, a direct e-commerce storefront, and a B2B wholesale portal across 14+ U.S. states. Its core technology differentiator is nano-emulsion processing that produces faster-onset effects in beverages and gummies, supplemented by proprietary terpene formulations co-developed with Tru Terpenes and Dr. Ethan Russo for an effect-targeted Mood Line of vapes. All products are third-party lab tested with QR-coded batch traceability.
Ayrloom's revenue mechanics are predominantly unit-based one-time sales across physical retail and wholesale channels, with beverages priced around $10 for a 10mg THC unit and high-potency vapes at $100 per 1g. The go-to-market is product-led and brand-driven: the company leverages its 110+ year family heritage, multi-state retail presence, social media, event marketing (Governor's Ball, 4/20 activations), earned media in Rolling Stone, High Times, and Inc., and an interactive quiz funnel to acquire and convert both new and experienced cannabis consumers. Targeted segments include adult recreational consumers, health-conscious buyers seeking alcohol alternatives, and New York dispensary shoppers.
The business is privately held with no disclosed external funding, and the company holds the reported #1 position in New York cannabis beverages as of May 2026. Ayrloom's competitive positioning rests on its agricultural heritage, vertically integrated farm supply, nano-emulsion and terpene technology, multi-channel distribution, and an active cadence of product launches (Orchard Sunrise gummies, 2g vape lineup, Orchard Park limited release) and award recognition across 2024-2025.
Ayrloom firmographics
Firmographics- Name
- Ayrloom
- Legal name
- Ayrloom
- Website
- https://ayrloom.com
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ayrloom is a fifth-generation family-owned cannabis CPG brand based on a 1,000-acre farm in Central New York, selling THC and CBD beverages, gummies, vapes, balms, tinctures, and pre-rolls to adult consumers through dispensaries, convenience stores, delivery, and wholesale channels across 14+ U.S. states.
- Ownership category
- akta.pro rank
Ayrloom industry classification
Industry- Product category
- Cannabis Products
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH)
- akta.pro secondary industries
- Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)
Keywords
Where Ayrloom is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ayrloom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Cannabis Product Sales: Direct product sales through dispensaries, convenience stores, and e-commerce. Products include beverages, gummies, vapes, balms, tinctures, and pre-rolls with various THC and CBD formulations.
- Wholesale B2B: Wholesale distribution to dispensaries and retailers across 14+ states through their wholesale portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beverages - 10mg THC products |
| Unit Pricing | Pay-as-you-go | High Potency Vapes - 1g |
| Unit Pricing | Pay-as-you-go | Gummies - Various potencies |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Ayrloom product offering
Product offeringCore offering
Ayrloom manufactures and sells fast-acting THC and CBD cannabis products — including cannabis-infused sparkling waters and ciders, gummies, all-in-one vapes, topical balms, tinctures, and pre-rolls — to licensed dispensaries, convenience stores, and delivery services across 14+ U.S. states, with a wholesale portal supporting B2B retailer distribution. The portfolio is anchored by nano-emulsion technology for faster onset, proprietary Tru Terpenes mood formulations, and batch-level third-party lab testing tied to on-package QR codes.
Product overview
Ayrloom is a fifth-generation family-owned cannabis brand operating from a 1,000-acre farm in Central New York, the same family behind Beak & Skiff orchards and 1911 Established hard cider and spirits. The company offers a diverse product portfolio unified by fast-acting nano-emulsion technology that enables quicker, more predictable onset of effects. The core product categories include: (1) Beverages - award-winning cannabis-infused sparkling waters in 14+ flavors using nano-emulsion technology; (2) Gummies - vegan, gluten-free edibles infused with minor cannabinoids for mood-specific effects; (3) Vapes - including standard strains, high-potency options (90%+ THC), and the proprietary Mood Line with Tru Terpenes formulations from Dr. Ethan Russo; (4) Balms - topical cannabis products for targeted muscle/joint relief; (5) Tinctures - versatile THC and CBD oils including a water-soluble beverage enhancer; and (6) Pre-Rolls - terpene-infused flower. The brand differentiates through 110+ years of agricultural expertise, sustainable farming practices, and consistent product quality, having become New York's top cannabis beverage brand while maintaining a family business approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Cannabis-Infused Beverages (Sparkling Waters and Ciders) Cannabis-infused sparkling waters and ciders including Honeycrisp, Pineapple Mango, Black Cherry, Lemonade, Rosé, Orchard Park, and limited releases, priced around $10 per 10mg THC unit, sold in licensed dispensaries and select convenience stores.
- Cannabis-Infused Gummies Fast-acting, vegan, and gluten-free cannabis-infused gummies in 10+ flavors including Orchard Sunrise, Island Time, Pillow Talk, Dreamweaver, and Sol Burst, infused with minor cannabinoids (CBD, CBG, CBN, THCV) for mood-specific effects.
- Cannabis Vapes (Including Mood Line) Premium cannabis oil all-in-one vaporizers available in 2g lineup, high potency (90%+ THC), and effect-based mood variants (Energy, Calm, Bliss, Focus, Recover) using proprietary Tru Terpenes formulations co-developed with Dr. Ethan Russo; priced up to $100 per 1g unit.
- Cannabis-Infused Topical Balms Therapeutic cannabis-infused topical balms for targeted relief, offered in Rescue (cooling/tingling), Restore (lavender/rosemary/eucalyptus for relaxation), and Revive (bergamot/grapefruit/sandalwood for mood elevation) variants.
- THC and CBD Tinctures High-quality THC and CBD tinctures for versatile consumption, including Everyday (low-dose daily use), High Dose (concentrated potency), an unflavored water-soluble beverage enhancer, and organic unflavored CBD options in 1,200mg and 2,400mg concentrations.
- Cannabis Pre-Rolls Terpene-infused cannabis flower pre-rolls in multiple strains including Alaskan Thunder Fuck, Cereal Milk, Pink Rozay, Lychee Dream, Key Lime, and Bomb Popz, crafted for smooth, flavorful hits.
- Ayrloom Branded Swag / Merchandise Premium branded merchandise including apparel (t-shirts) and novelty items like the PrideBites honeycrisp plush can dog toy, sold directly to consumers through the ayrloom.com e-commerce site.
- Ayrloom Wholesale Portal A B2B wholesale platform providing dispensaries and retailers access to the Ayrloom product catalog with personalized pricing, wholesale catalog, and wholesale checkout functionality across 14+ U.S. states.
Companies that use Ayrloom
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Ayrloom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ayrloom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tru TerpenescoreTru Terpenes is a technology partner providing proprietary terpene formulations for Ayrloom's mood vape line. The formulations were developed with Dr. Ethan Russo, a leading expert on the endocannabinoid system, enabling Ayrloom to create intentional, effects-based vaping experiences targeting specific moods like energy, bliss, focus, calm, and rest.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ayrloom competitors and assessment
Company assessmentBroad incumbents
- Cresco Labs: Cresco Labs is one of the largest publicly-traded multi-state cannabis operators and owns the Wunder beverage line, directly competing with Ayrloom's beverage and vape SKUs across overlapping markets.
- Green Thumb Industries: Green Thumb Industries (GTI) is a major multi-state cannabis operator with branded flower (Rythm, &Shine), vape, and edible portfolios selling through dispensaries in many of the same states as Ayrloom.
- The Cannabist Company (formerly Columbia Care): The Cannabist Company is a large multi-state cannabis operator with cultivation, processing, and retail across markets including NY/NJ where Ayrloom is active, competing directly for shelf space with flower, vape, and edible SKUs.
- Curaleaf: Curaleaf is a publicly-traded multi-state cannabis operator with a broad SKU portfolio across flower, vapes, edibles, and beverages, including the Select brand. Operates in many of the same states as Ayrloom with materially greater resources.
- Trulieve: Trulieve is one of the largest U.S. multi-state cannabis operators with vertically integrated cultivation, manufacturing, and retail across a broad footprint that overlaps with Ayrloom's distribution states.
Direct peers
- Cann: Cann is a leading cannabis-infused social tonic sold primarily in legal dispensaries with a similar premium, low-dose beverage positioning to Ayrloom's sparkling waters. Directly competes for the same adult-use beverage occasion.
- Wunder: Wunder is Cresco Labs' cannabis-infused sparkling water line with similar low-dose, fast-onset positioning across multiple legal states. Directly competes with Ayrloom's beverage portfolio at retail.
- Levia: Levia is a cannabis-infused seltzer brand distributed in dispensaries across multiple legal states with comparable adult-use, low-dose positioning to Ayrloom's beverages.
- Olala: Olala is a premium cannabis-infused sparkling beverage brand sold in licensed dispensaries, with effect-based formulations that overlap with Ayrloom's Mood Line and beverage portfolio.
Emerging players
- Stiiizy: Stiiizy is a vertically integrated, multi-state cannabis brand best known for its proprietary vape hardware, directly relevant to Ayrloom's vape category; expanding into pods, flower, and gummies also overlaps with Ayrloom's broader SKU set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ayrloom social profiles
Digital presenceAyrloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ayrloom leadership team
Management profileNumber of profiles
Profiles1 record
Ayrloom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ayrloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ayrloom
What does Ayrloom do?
Ayrloom manufactures and sells fast-acting THC and CBD cannabis products — including cannabis-infused sparkling waters and ciders, gummies, all-in-one vapes, topical balms, tinctures, and pre-rolls — to licensed dispensaries, convenience stores, and delivery services across 14+ U.S. states, with a wholesale portal supporting B2B retailer distribution. The portfolio is anchored by nano-emulsion technology for faster onset, proprietary Tru Terpenes mood formulations, and batch-level third-party lab testing tied to on-package QR codes.
Is Ayrloom a public or private company?
Ayrloom is a private company. It is classified as family owned and is currently operating.
When was Ayrloom founded?
Ayrloom was founded in 1911. It employs 11 to 50 people.
Where is Ayrloom based?
Ayrloom is headquartered in New York, United States, in the North America region.
How does Ayrloom make money?
Two revenue lines are on record. Cannabis Product Sales are the primary driver. The others are wholesale B2B.
Who are Ayrloom's main competitors?
Broad incumbents on record are Cresco Labs, Green Thumb Industries, The Cannabist Company (formerly Columbia Care), Curaleaf and Trulieve. Direct peers are Cann, Wunder, Levia and Olala. Stiiizy is listed as an emerging player.
Does Ayrloom have an API?
No public API is recorded for Ayrloom.
What industry is Ayrloom in?
Ayrloom's product category is Cannabis Products. Its primary akta.pro industry code is CRAOAIAH, Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware), with a secondary code of CRANAHAH, Vape & Cartridge Accessories (Batteries, Chargers, Pods). Its NAICS code is 325411 and its SIC code is 2833.