TrøndelagKraft

What TrøndelagKraft does

TrøndelagKraft AS is a Norwegian regional electricity retailer incorporated as a private limited company in Norway and headquartered at Sluppenvegen 17 B in Trondheim, operating primarily across the Trøndelag county. It serves two principal segments: residential customers (Privat) and business customers (Bedrift), offering spot-price, fixed-price, variable, purchase-price, and prosumer (Plusskundeavtale) contracts, all indexed to the Nord Pool power exchange. Business customers are further served through Min Bedrift and Min Bedrift Plus, an in-house energy reporting and management platform, and discretionary portfolio management services (Forutsigbar, Balansert, Optimal portfolios plus Aktiv forvaltning and Mekanisk indekshandel) that hedge electricity price exposure using financial power derivatives on Nord Pool and Euronext.

The company's commercial model is a hybrid: self-service for residential customers via the Min Side web portal and TrøndelagKraft mobile app, plus inside-sales and account-management-led direct sales for business customers with phone support (73 50 61 60/61) and in-person energy consulting. Revenue is generated primarily through recurring monthly fees and per-kWh surcharges, complemented by portfolio management fees (capped at 3.55 øre/kWh) and success fees (up to 20% of positive returns), plus adjacent revenue from origin guarantees (Fornybar energi), Norwegian hydroelectric sourcing (Norsk Vannkraft), electricity insurance (Strømforsikring), predictable-payment plans (Forutsigbar betaling), consolidated grid-and-electricity invoicing (Gjennomfakturering), and mobile subscription resale. A distribution partnership with housing cooperative TOBB and the integrated benefits program (Kundefordeler) function as the main acquisition and retention channel alongside referral mechanics.

TrøndelagKraft AS operates as a regional brand subsidiary of Elmera Group ASA (part of the Fjordkraft family), with Torkel Rolfseng serving as managing director. The company employs over 90 staff at its Trondheim office and relies on Elhub for metering data and supplier switching, on Nord Pool for spot pricing, and on Euronext for financial hedging instruments. No disclosed funding rounds, acquisitions, or public market listings appear in the source material.

Name

TrøndelagKraft

Legal name

TrøndelagKraft AS

Website

https://trondelagkraft.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

TrøndelagKraft AS is a regional Norwegian electricity retailer serving residential and business customers in Trøndelag with spot, fixed, and managed portfolio contracts, the Min Bedrift reporting platform, and adjacent energy services, operating as a subsidiary brand of Elmera Group ASA.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE)

Keywords

• Retail electricity supply
• Power supply contracts
• Business energy management
• Electricity price hedging
• Renewable energy retail

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Electricity Supply: Monthly subscription fee plus variable per-kWh charges based on Nord Pool spot prices. Additional surcharges for elsertifikater (green certificates) and administrative fees. Electronic invoicing included, paper invoice with fee.
2. Business Electricity Supply: Multiple product tiers including spot price agreements, fixed price contracts, variable contracts with price caps, and discretionary portfolio management. Revenue includes fixed monthly fees, per-kWh surcharges, and management fees for advanced services.
3. Min Bedrift Plus Subscription: Premium energy reporting tool subscription for businesses with extended functionality including detailed reports, cost analysis, and team access features.
4. Forvaltningshonorar (Management Fees): Fees for portfolio management services including mechanical index trading management fee capped at 3.55 øre/kWh and success fees up to 20% of positive portfolio performance for active management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

TrøndelagKraft is a regional electricity retailer in Trøndelag, Norway, supplying electricity to residential and business customers under multiple contract types (spot, fixed, variable, purchase-price, plus-customer). It also offers business-focused energy management software (Min Bedrift / Min Bedrift Plus), discretionary portfolio management for electricity price hedging, renewable energy products with origin guarantees, and consolidated billing.

Product overview

TrøndelagKraft is a regional Norwegian electricity supplier serving both residential (Privat) and business (Bedrift) customers in the Trøndelag region. The company's core offering consists of various electricity supply agreements including Spotpris (spot pricing), Fysisk Fastprisavtale (fixed pricing), Variabelavtale (variable pricing), Innkjøpsprisavtale, and Plusskundeavtale (for customers with surplus generation). For business customers, TrøndelagKraft provides advanced energy management tools including Min Bedrift and Min Bedrift Plus for consumption reporting, cost analysis, and performance optimization. The company also offers discretionary and active energy management services (Diskresjonær forvaltning, Aktiv forvaltning) with portfolio options (Forutsigbar, Balansert, Optimal), as well as mechanical index trading strategies. Additional services include Fornybar energi with origin guarantees, Norsk Vannkraft (Norwegian hydroelectric), Strømforsikring (electricity insurance), Forutsigbar betaling (predictable payment), and the TrøndelagKraft-appen for mobile access. The product portfolio is part of the Elmera Group (Fjordkraft Group) and operates in Norway's deregulated electricity market using Nord Pool spot pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Min Bedrift: Energy reporting and management tool for business customers, available in Basic and Plus versions.
• TrøndelagKraft-appen

Products and services

• Spotpris-avtale

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• TOBBcoreGTM or Marketing PartnerStrategic partnership offering member benefits for TOBB housing cooperative members. Includes special electricity contracts and mobile subscription offerings. TrøndelagKraft markets these benefits through their website, app, and newsletters, providing partner visibility in exchange for access to TOBB's member base.
• Elmera Group ASAcoreOthersParent company of TrøndelagKraft. Part of the Fjordkraft Group. TrøndelagKraft operates as a regional brand within this larger energy group. The group provides shared services, technology platforms, and corporate governance.
• Nord PoolcoreTechnology or IntegrationNordic power exchange where TrøndelagKraft purchases electricity for its customers. All spot price contracts are based on Nord Pool prices in the customer's price area (NO1-NO5). Integration with Nord Pool is fundamental to the company's electricity pricing.
• ElhubcoreTechnology or IntegrationNorwegian calculation and metering data hub. TrøndelagKraft uses Elhub for meter data, customer switching, and settlement processes. The integration enables automated supplier switching and consumption-based billing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fortum: Nordic energy retailer with operations in Norway, Sweden, and Finland; serves residential and business customers with electricity supply and energy services comparable to TrøndelagKraft's offerings.
• Lyse Energi: Norwegian energy group providing electricity retail, telecom, and grid services across southern Norway; comparable as a regional energy retailer offering diversified residential and business services.
• BKK (BKK AS): Norwegian regional energy company providing electricity retail and grid services to residential and business customers in western Norway; comparable in scale and product mix to TrøndelagKraft.
• Vattenfall: Major European energy retailer with Nordic operations; provides electricity supply and energy services to residential and business customers across the Nordics, comparable to TrøndelagKraft's customer segments.
• Statkraft: Norwegian state-owned energy company active in power generation, grid, and retail; comparable as a major Norwegian electricity retailer with both B2B and B2C offerings.
• Elmera Group ASA: Parent company of TrøndelagKraft and a broader energy retail group with multiple regional Norwegian electricity supplier brands; comparable as the umbrella entity governing similar retail electricity operations.
• Hafslund: Large Norwegian energy group with electricity retail and grid operations primarily in the Oslo/Akershus region; comparable as a major regional electricity supplier offering retail and value-added services.

Regional players

• Eidsiva Energi: Regional energy retailer serving Innlandet county in Norway with electricity supply and energy services for residential and business customers; operates in adjacent geography with similar service portfolio.

Emerging players

• Tibber: Norwegian/Nordic digital-first electricity retailer offering app-based spot-price contracts and smart home energy management; competes for the same residential and SMB customers in Norway with a stronger technology brand.

Direct peers

• Fjordkraft: TrøndelagKraft's direct sibling brand within the Elmera Group; operates in overlapping Norwegian electricity retail markets with similar product offerings (spot, fixed, variable) and business portfolio management services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trondelagkraft
• LinkedInlinkedin.com/company/trondheim-kraft-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrøndelagKraft