TrøndelagKraft
TrøndelagKraft AS is a regional Norwegian electricity retailer serving residential and business customers in Trøndelag with spot, fixed, and managed portfolio contracts, the Min Bedrift reporting platform, and adjacent energy services, operating as a subsidiary brand of Elmera Group ASA.
- Company typePrivate
- Founded2010
- HeadquartersTrondheim, Norway
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What TrøndelagKraft does
TrøndelagKraft AS is a Norwegian regional electricity retailer incorporated as a private limited company in Norway and headquartered at Sluppenvegen 17 B in Trondheim, operating primarily across the Trøndelag county. It serves two principal segments: residential customers (Privat) and business customers (Bedrift), offering spot-price, fixed-price, variable, purchase-price, and prosumer (Plusskundeavtale) contracts, all indexed to the Nord Pool power exchange. Business customers are further served through Min Bedrift and Min Bedrift Plus, an in-house energy reporting and management platform, and discretionary portfolio management services (Forutsigbar, Balansert, Optimal portfolios plus Aktiv forvaltning and Mekanisk indekshandel) that hedge electricity price exposure using financial power derivatives on Nord Pool and Euronext.
The company's commercial model is a hybrid: self-service for residential customers via the Min Side web portal and TrøndelagKraft mobile app, plus inside-sales and account-management-led direct sales for business customers with phone support (73 50 61 60/61) and in-person energy consulting. Revenue is generated primarily through recurring monthly fees and per-kWh surcharges, complemented by portfolio management fees (capped at 3.55 øre/kWh) and success fees (up to 20% of positive returns), plus adjacent revenue from origin guarantees (Fornybar energi), Norwegian hydroelectric sourcing (Norsk Vannkraft), electricity insurance (Strømforsikring), predictable-payment plans (Forutsigbar betaling), consolidated grid-and-electricity invoicing (Gjennomfakturering), and mobile subscription resale. A distribution partnership with housing cooperative TOBB and the integrated benefits program (Kundefordeler) function as the main acquisition and retention channel alongside referral mechanics.
TrøndelagKraft AS operates as a regional brand subsidiary of Elmera Group ASA (part of the Fjordkraft family), with Torkel Rolfseng serving as managing director. The company employs over 90 staff at its Trondheim office and relies on Elhub for metering data and supplier switching, on Nord Pool for spot pricing, and on Euronext for financial hedging instruments. No disclosed funding rounds, acquisitions, or public market listings appear in the source material.
TrøndelagKraft firmographics
Firmographics- Name
- TrøndelagKraft
- Legal name
- TrøndelagKraft AS
- Website
- https://trondelagkraft.no
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TrøndelagKraft AS is a regional Norwegian electricity retailer serving residential and business customers in Trøndelag with spot, fixed, and managed portfolio contracts, the Min Bedrift reporting platform, and adjacent energy services, operating as a subsidiary brand of Elmera Group ASA.
- Ownership category
- akta.pro rank
TrøndelagKraft industry classification
Industry- Product category
- Retail Electricity Supply
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE)
Keywords
Where TrøndelagKraft is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
TrøndelagKraft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Electricity Supply: Monthly subscription fee plus variable per-kWh charges based on Nord Pool spot prices. Additional surcharges for elsertifikater (green certificates) and administrative fees. Electronic invoicing included, paper invoice with fee.
- Business Electricity Supply: Multiple product tiers including spot price agreements, fixed price contracts, variable contracts with price caps, and discretionary portfolio management. Revenue includes fixed monthly fees, per-kWh surcharges, and management fees for advanced services.
- Min Bedrift Plus Subscription: Premium energy reporting tool subscription for businesses with extended functionality including detailed reports, cost analysis, and team access features.
- Forvaltningshonorar (Management Fees): Fees for portfolio management services including mechanical index trading management fee capped at 3.55 øre/kWh and success fees up to 20% of positive portfolio performance for active management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Trønderspot Campaign - New customer spot price contract with no surcharge for 4 months |
| Subscription | Monthly | Standard spot price contract |
| Subscription | Monthly | Fysisk Fastprisavtale (Physical Fixed Price) |
| Other | Monthly | Invoice and administration fees for business customers |
| Subscription | Monthly | Min Bedrift Plus - Premium energy reporting |
| Transaction based/ take rate | Pay-as-you-go | Termination and settlement fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
TrøndelagKraft product offering
Product offeringCore offering
TrøndelagKraft is a regional electricity retailer in Trøndelag, Norway, supplying electricity to residential and business customers under multiple contract types (spot, fixed, variable, purchase-price, plus-customer). It also offers business-focused energy management software (Min Bedrift / Min Bedrift Plus), discretionary portfolio management for electricity price hedging, renewable energy products with origin guarantees, and consolidated billing.
Product overview
TrøndelagKraft is a regional Norwegian electricity supplier serving both residential (Privat) and business (Bedrift) customers in the Trøndelag region. The company's core offering consists of various electricity supply agreements including Spotpris (spot pricing), Fysisk Fastprisavtale (fixed pricing), Variabelavtale (variable pricing), Innkjøpsprisavtale, and Plusskundeavtale (for customers with surplus generation). For business customers, TrøndelagKraft provides advanced energy management tools including Min Bedrift and Min Bedrift Plus for consumption reporting, cost analysis, and performance optimization. The company also offers discretionary and active energy management services (Diskresjonær forvaltning, Aktiv forvaltning) with portfolio options (Forutsigbar, Balansert, Optimal), as well as mechanical index trading strategies. Additional services include Fornybar energi with origin guarantees, Norsk Vannkraft (Norwegian hydroelectric), Strømforsikring (electricity insurance), Forutsigbar betaling (predictable payment), and the TrøndelagKraft-appen for mobile access. The product portfolio is part of the Elmera Group (Fjordkraft Group) and operates in Norway's deregulated electricity market using Nord Pool spot pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Min Bedrift: Energy reporting and management tool for business customers, available in Basic and Plus versions.
- TrøndelagKraft-appen
Products and services
- Spotpris-avtale
Companies that use TrøndelagKraft
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
TrøndelagKraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TrøndelagKraft partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TOBBcoreStrategic partnership offering member benefits for TOBB housing cooperative members. Includes special electricity contracts and mobile subscription offerings. TrøndelagKraft markets these benefits through their website, app, and newsletters, providing partner visibility in exchange for access to TOBB's member base.
- Elmera Group ASAcoreParent company of TrøndelagKraft. Part of the Fjordkraft Group. TrøndelagKraft operates as a regional brand within this larger energy group. The group provides shared services, technology platforms, and corporate governance.
- Nord PoolcoreNordic power exchange where TrøndelagKraft purchases electricity for its customers. All spot price contracts are based on Nord Pool prices in the customer's price area (NO1-NO5). Integration with Nord Pool is fundamental to the company's electricity pricing.
- ElhubcoreNorwegian calculation and metering data hub. TrøndelagKraft uses Elhub for meter data, customer switching, and settlement processes. The integration enables automated supplier switching and consumption-based billing.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TrøndelagKraft competitors and assessment
Company assessmentBroad incumbents
- Fortum: Nordic energy retailer with operations in Norway, Sweden, and Finland; serves residential and business customers with electricity supply and energy services comparable to TrøndelagKraft's offerings.
- Lyse Energi: Norwegian energy group providing electricity retail, telecom, and grid services across southern Norway; comparable as a regional energy retailer offering diversified residential and business services.
- BKK (BKK AS): Norwegian regional energy company providing electricity retail and grid services to residential and business customers in western Norway; comparable in scale and product mix to TrøndelagKraft.
- Vattenfall: Major European energy retailer with Nordic operations; provides electricity supply and energy services to residential and business customers across the Nordics, comparable to TrøndelagKraft's customer segments.
- Statkraft: Norwegian state-owned energy company active in power generation, grid, and retail; comparable as a major Norwegian electricity retailer with both B2B and B2C offerings.
- Elmera Group ASA: Parent company of TrøndelagKraft and a broader energy retail group with multiple regional Norwegian electricity supplier brands; comparable as the umbrella entity governing similar retail electricity operations.
- Hafslund: Large Norwegian energy group with electricity retail and grid operations primarily in the Oslo/Akershus region; comparable as a major regional electricity supplier offering retail and value-added services.
Regional players
- Eidsiva Energi: Regional energy retailer serving Innlandet county in Norway with electricity supply and energy services for residential and business customers; operates in adjacent geography with similar service portfolio.
Emerging players
- Tibber: Norwegian/Nordic digital-first electricity retailer offering app-based spot-price contracts and smart home energy management; competes for the same residential and SMB customers in Norway with a stronger technology brand.
Direct peers
- Fjordkraft: TrøndelagKraft's direct sibling brand within the Elmera Group; operates in overlapping Norwegian electricity retail markets with similar product offerings (spot, fixed, variable) and business portfolio management services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TrøndelagKraft social profiles
Digital presenceTrøndelagKraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrøndelagKraft leadership team
Management profileNumber of profiles
Profiles1 record
TrøndelagKraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrøndelagKraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrøndelagKraft
What does TrøndelagKraft do?
TrøndelagKraft is a regional electricity retailer in Trøndelag, Norway, supplying electricity to residential and business customers under multiple contract types (spot, fixed, variable, purchase-price, plus-customer). It also offers business-focused energy management software (Min Bedrift / Min Bedrift Plus), discretionary portfolio management for electricity price hedging, renewable energy products with origin guarantees, and consolidated billing.
Is TrøndelagKraft a public or private company?
TrøndelagKraft is a private company. It is classified as corporate owned and is currently operating.
When was TrøndelagKraft founded?
TrøndelagKraft was founded in 2010. It employs 101 to 250 people.
Where is TrøndelagKraft based?
TrøndelagKraft is headquartered in Trondheim, Norway, in the Europe region.
How does TrøndelagKraft make money?
Four revenue lines are on record. Residential Electricity Supply is the primary driver. The others are business Electricity Supply, min Bedrift Plus Subscription and forvaltningshonorar (Management Fees).
Who are TrøndelagKraft's main competitors?
Broad incumbents on record are Fortum, Lyse Energi, BKK (BKK AS), Vattenfall, Statkraft, Elmera Group ASA and Hafslund. Eidsiva Energi is listed as a regional player. Tibber is listed as an emerging player. Fjordkraft is listed as a direct peer.
Does TrøndelagKraft have an API?
No public API is recorded for TrøndelagKraft.
What industry is TrøndelagKraft in?
TrøndelagKraft's product category is Retail Electricity Supply. Its primary akta.pro industry code is EUAGAEAE, Supplier Tendering / RFP Management & Contract Negotiation Services. Its NAICS code is 22112 and its SIC code is 4911.