What Senacea does

Senacea Ltd is a London-based, privately-held data and analytics consultancy founded in 2018 by Michael Sena, with a secondary director (Rebeca, UX/UI) and a small cross-functional bench of roughly five named professionals covering BI, finance & process, quantitative analysis, and investment operations. The firm designs and delivers bespoke business analytics solutions for clients ranging from large UK and international enterprises to smaller organisations, with named clients including Specsavers, the NHS, the United Nations, an unnamed bank, and an unnamed pharmaceutical company. There is no external investment, no parent company, and no subsidiaries; ownership appears to sit with the co-founders.

The core technology stack is human-delivered consulting rather than a productised platform. Senacea builds automated Excel and Google Sheets workflows using VBA macros and Apps Script, designs interactive dashboards in Power BI and Google Looker Studio, performs data engineering and MS Access integration for BI pipelines, and creates custom business applications using no-code/low-code tools such as AppSheet, Power Apps, and Bubble. The firm is explicitly tool-agnostic: solutions are selected per use case rather than aligned to a single vendor, and adjacent tools include Zapier, IFTTT, and Google Workspace integrations. Delivery follows a four-step process of free consultation, evaluation, implementation, and ongoing maintenance.

Revenue is generated through professional-services engagements priced either as fixed-fee project quotations (placing technical risk on the firm) or as hourly/day rates for less-defined scope and ongoing support. Demand is acquired through content marketing (blog, SEO guides, third-party media contributions), organic social (LinkedIn, Facebook), and a Calendly-driven free consultation funnel that converts into bespoke engagements. Pricing is not publicly disclosed. Geographic delivery is worldwide despite a single UK headquarters, and the company targets horizontal business functions — finance, analytics, HR/payroll, marketing, sales, logistics, project management, and investment analysis — rather than a single industry vertical.

Name

Senacea

Legal name

Senacea Ltd

Website

https://senacea.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Senacea Ltd is a London-based data and analytics consultancy that designs bespoke Excel, Google Sheets, Power BI, and low-code business app solutions for clients such as Specsavers, the NHS, and the United Nations, with revenues from fixed-fee and hourly consulting engagements delivered worldwide by a small cross-functional team.

Ownership category

akta.pro rank

Product category

Business Analytics Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

Keywords

• Spreadsheet consulting services
• VBA automation consulting
• Business intelligence dashboards
• Data engineering integration
• No-code app development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Expert data solutions delivered through consulting engagements, including needs assessment, solution planning, implementation, and ongoing support. Projects involve spreadsheet automation, dashboard creation, database integration, and custom app development. Pricing models include fixed project fees and hourly rates depending on project scope and client needs.
2. Project-Based Development: Fixed-price project quotations for specific deliverables such as Excel-based reporting tools, financial models with ETL functionality, or custom spreadsheet solutions. Creates incentive for efficient delivery while allowing clients to budget in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Senacea is a London-based business analytics consultancy that designs and delivers customised Excel and Google Sheets solutions, automates repetitive spreadsheet work using VBA and Apps Script macros, and builds interactive Power BI and Google Looker Studio dashboards. The firm also provides data engineering and MS Access integration services and creates tailored business applications on AppSheet, Power Apps, and Bubble for clients across the UK and worldwide.

Product overview

Senacea is an analytics consultancy offering a unified suite of spreadsheet, business intelligence, and app development services. Their core offerings span Excel & VBA Development for automated workflows and custom tools, Power BI & Google Looker Studio Dashboards for interactive reporting, Database Management for data engineering and integration, and Low-Code App Development using AppSheet, Power Apps, and Bubble. Supporting these are educational resources including the Excel Models guide covering financial, statistical, and econometrical models, and the Google Sheets Automation Guide. The company provides end-to-end consulting from strategy through implementation and ongoing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Excel & Google Sheets Development

Quantifiable outcome

• Significant time savings through report automation
• +1 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Modeloff: Financial modeling competition and training community that has extended into modeling education and consulting. Comparable to Senacea's investment modeling and financial model use cases, with overlapping audience of analysts and finance professionals.
• Pragmatic Works: Consultancy specializing in Power BI, SQL Server, and Microsoft data platform implementations. Direct overlap with Senacea's Power BI dashboard and data integration services, serving similar mid-market and enterprise clients.
• Wavicle Data Solutions: Data analytics and BI consultancy focused on Power BI, cloud data platforms, and modern data engineering. Overlaps with Senacea's Power BI dashboards and data engineering offerings for enterprise clients.
• SumProduct: UK-based consultancy offering expert Excel modeling, financial modeling training, and spreadsheet audit services. Closely comparable to Senacea on geography (UK), core offering (Excel/VBA consulting and training), and target buyers (finance, analytics, and operations teams).

Broad incumbents

• Capgemini: Global consulting and technology services firm with enterprise analytics, BI, and low-code application practices. Reaches the same large enterprise buyers as Senacea but delivers at multi-national scale across far broader service lines.
• Accenture: Global consulting and systems integrator with deep capabilities in data analytics, low-code application development (including Power Apps), and BI. Competes with Senacea for large enterprise engagements involving the same Microsoft and Google tool stacks.
• Deloitte: Global professional services firm with large analytics, BI, and digital transformation practices that frequently compete for the same enterprise dashboard, automation, and data integration work Senacea delivers at a smaller scale.
• Slalom Consulting: Large global consulting firm with a dedicated data and analytics practice spanning BI, Power BI, and modern data platforms. Operates in the same enterprise analytics space as Senacea but at vastly greater scale and with broader service portfolio.

Emerging players

• AutomateExcel.com: Online resource and community site focused on Excel VBA, formulas, and automation tutorials, with adjacent commercial training offerings. Comparable to Senacea's content/SEO-led positioning in the Excel automation niche, though primarily a content/edtech business rather than a consultancy.
• Toptal: Global freelance talent platform with a dedicated Excel/VBA and BI expert network. Competes with Senacea for the same freelance-to-mid-market Excel automation, dashboard, and modeling engagements, but as a marketplace rather than a bespoke consultancy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SENACEA
• LinkedInlinkedin.com/company/senacea

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senacea