Sugar Creek
Sugar Creek operates Rising Star Ranch, a full-service Tennessee Walking Horse breeding facility in Shelbyville, Tennessee, offering stud services from approximately 20 champion stallions, online auctions for yearlings and mares, and breeding contracts to mare owners and horse breeders across the United States.
- Company typePrivate
- Founded2000
- HeadquartersShelbyville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sugar Creek does
Sugar Creek, operating through its primary brand Rising Star Ranch, is a full-service Tennessee Walking Horse breeding facility located on 110 acres at 481 Snell Road in Shelbyville, Tennessee. The facility was acquired by Frank and Debbie Eichler in October 2000 and stands approximately 20 world-class breeding stallions offering mare owners and horse breeders access to champion bloodlines, with stud fees ranging from $350 to $3,000 per mare depending on the stallion and the billing structure (due either prior to breeding or at the birth of a live foal). The flagship stallions include three TWHBEA Hall of Fame inductees (Jose' Jose', Lined With Cash, Gen's Black Gin) and multiple World Grand Champions (I Am Jose', Gen's Black Maverick, Gen A'Mighty, Knock 'Em Ted, Star of Ritz, Lined Up At The Ritz).
Revenue is generated through three transactional streams: stud fees on standing stallions, online auctions for yearlings, broodmares, and foals (anchored by the annual Yearling Gathering and the Barefoot and Pregnant Mare Sale), and Single/Multiple Mare Breeding Contracts. Distribution is direct-to-consumer: phone-based bookings (931-680-0897), shipped-semen coordination, on-premises breeding (where shipped semen is unavailable, e.g., Lined With Cash), and a WordPress-hosted e-commerce auction storefront. Marketing channels are a content website, Facebook, an email newsletter, and industry events including the Tennessee Walking Horse National Celebration.
The business is privately held and owner-operated with a headcount of 1-10 employees and no disclosed external funding, parent company, or institutional investors. Pricing power rests on the documented show-record pedigree of the standing stallions — Jose' Jose' offspring alone have won 818 World or Reserve World titles, and the ranch's stallions produced 25 World Grand Champions, 77 World Champions, and 14 Reserve World Grand Champions at the 2018 Celebration. Operating geographies are restricted to the United States (Southeast), and there is no evidence of API, SDK, or technology integrations beyond standard small-business web tooling.
Sugar Creek firmographics
Firmographics- Name
- Sugar Creek
- Legal name
- Rising Star Ranch
- Website
- https://attherisingstar.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sugar Creek operates Rising Star Ranch, a full-service Tennessee Walking Horse breeding facility in Shelbyville, Tennessee, offering stud services from approximately 20 champion stallions, online auctions for yearlings and mares, and breeding contracts to mare owners and horse breeders across the United States.
- Ownership category
- akta.pro rank
Sugar Creek industry classification
Industry- Product category
- Equine Breeding Services
- NAICS
- Horses and Other Equine Production (112920)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Horse Breeding & Stud Farms (AFAEAGAA)
- akta.pro secondary industries
- Stallion Services & Semen Collection/Distribution (AFAEAGAB), Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)
Keywords
Where Sugar Creek is headquartered
LocationHeadquarters
- HQ city
- Shelbyville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sugar Creek business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Stud Fees: Breeding services charged through stud fees, ranging from $350 to $3,000 depending on the stallion. Fees are due either prior to breeding or when a foal is born, depending on the stallion.
- Horse Auctions: Online auctions for yearlings, mares, and foals. Includes events like Yearling Gathering, Barefoot and Pregnant Sale, and individual auctions.
- Breeding Contracts: Single Mare Breeding Contracts and Multiple Mare Breeding Contracts available for stallion services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Premium stallions with World Grand Champion progeny |
| Transaction based/ take rate | Pay-as-you-go | Champion stallions with World Champion offspring |
| Transaction based/ take rate | Pay-as-you-go | Moderate-priced stallions |
| Transaction based/ take rate | Pay-as-you-go | Introductory/emerging stallions |
| Transaction based/ take rate | Pay-as-you-go | Elite show horse stallions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sugar Creek product offering
Product offeringCore offering
Sugar Creek, operating as Rising Star Ranch, is a full-service Tennessee Walking Horse breeding facility on 110 acres in Shelbyville, Tennessee, that provides stallion stud services through approximately 20 world-class breeding stallions with varied pedigrees, show records, and stud fees ranging from $350 to $3,000. The company offers breeding contracts, shipped semen coordination, mare management, and online auctions for yearlings and broodmares (including the annual Yearling Gathering and Barefoot and Pregnant Sale events), as well as stallion cards, a colt preview event, and the Rising Star Ranch Stallion Review publication.
Product overview
Rising Star Ranch operates as a full-service Tennessee Walking Horse breeding facility on 110 acres in Shelbyville, Tennessee, owned by Frank and Debbie Eichler since October 2000. The facility offers breeding services through approximately 20 standing stallions including World Grand Champions I Am Jose', Gen's Black Gin, Lined With Cash, Jose' Jose', and their offspring. Services include stud services, annual Yearling Gathering auctions, Mare Sales (Barefoot and Pregnant Sale), stallion cards, colt preview events, and the Rising Star Ranch Stallion Review publication. Stud fees range from $500 to $3,000 depending on the stallion. The facility also provides breeding contracts, shipped semen request forms, and historical pedigree documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Stallion Stud Services
- Yearling Gathering Auction Annual auction event featuring yearlings for sale, cataloged with photos and detailed information. Over 50 yearlings changed hands during the 2018-2019 events. For horse buyers, trainers, and small farms seeking young Tennessee Walking Horses with champion bloodlines.
- Barefoot and Pregnant Mare Sale Online auction format offering broodmares for sale, with Buy It Now prices and 48-hour auction windows. For mare buyers, breeders, and farms looking to acquire bred or open mares with proven bloodlines.
- Single and Multiple Mare Breeding Contracts Formal breeding contracts available for single or multiple mare bookings with specified stallions. Contracts outline stud fees, breeding arrangements, and payment terms (prior to breeding or at foaling). For mare owners and breeders contracting stallion services.
- Colt Preview Event Annual preview event for upcoming foals and young horses from the breeding program, with pre-entry forms available for participants. For mare owners, buyers, and breeders interested in previewing the next crop of foals.
- Jose' Jose' Stud Service Individual stud service featuring Jose' Jose', a 1999 World Grand Champion Three-Year-Old and 2019 TWHBEA Hall of Fame inductee with a 2021 stud fee of $3,000 due prior to breeding. Sire of I Am Jose' and over 2,500 offspring with 818 World and Reserve World titles. For mare owners seeking the ranch's most premium bloodline.
- Lined With Cash Stud Service Individual stud service featuring Lined With Cash, a 2019 TWHBEA Hall of Fame inductee with a 2021 stud fee of $2,000 due prior to breeding. Sire of Walk Time Charlie (2012 WGC) and I'm Mayhem (2019 WGC); offspring have won 393 World or Reserve World Titles. For mare owners; mares must be on the premises of Rising Star Ranch.
- Gen's Black Gin Stud Service Individual stud service featuring Gen's Black Gin, a 2020 TWHBEA Hall of Fame inductee, World Grand Champion Three-Year-Old (2002), and sire of 155 World or Reserve World Titles. Stud fee $1,500. For mare owners seeking proven sire bloodlines.
- I Am Jose' Stud Service Individual stud service featuring I Am Jose', a Three-Time World Grand Champion (2013, 2014, 2015) with limited 2021 fee availability. Sired 36 World Championship titles by 2020. For mare owners seeking elite champion bloodlines.
- Gen's Black Maverick Stud Service Individual stud service featuring Gen's Black Maverick, a 2017 World Grand Champion Tennessee Walking Horse, son of Gen's Black Gin out of Cash's For Roses (1997 WGC Mare). No shipped semen available. For mare owners seeking World Grand Champion genetics.
- The Titleist Stud Service Individual stud service featuring The Titleist, a National Futurity Champion (2002, 2003) and World Champion Sire. From 2011-2020 sired 125 World and Reserve World Champions including Honors (2016 WGC). Stud fee $1,500. For mare owners seeking National Futurity winner bloodlines.
- Arm's Deal For Real M. Stud Service Individual stud service featuring Arm's Deal For Real M., a 2007 World Grand Champion Two-Year-Old, son of Gen's Armed and Dangerous, and sire of World Champions in all divisions. 2021 stud fee $1,000 due prior to breeding. For mare owners seeking multi-division champion bloodlines.
Companies that use Sugar Creek
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Sugar Creek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sugar Creek partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Sugar Creek competitors and assessment
Company assessmentBroad incumbents
- Heritage Place: Quarter Horse auction and breeding-services company; runs recurring sale events for yearlings, mares, and breeding stock in a structure analogous to Rising Star Ranch's Yearling Gathering and Barefoot and Pregnant Sale.
- Keeneland: Premier Thoroughbred auction house and sales company; operates a much larger version of the same stud-book and auction-mediated business model Rising Star Ranch runs at a smaller TWH scale.
- Spendthrift Farm: Commercial stallion station standing multiple high-fee stallions, with breeding contracts and shipped semen services that parallel Rising Star Ranch's stallion service and semen shipment model.
- WinStar Farm: Large commercial stallion operation standing world-class sires at premium stud fees; comparable in business model (standing owned and syndicated stallions, capturing stud fees, leveraging champion progeny) though at Thoroughbred scale and scope.
- Three Chimneys Farm: Established commercial stallion operation with a tiered stud-fee structure and champion-progeny marketing similar in concept to Rising Star Ranch's stallion portfolio and pricing approach.
- Coolmore Stud: Global commercial stallion operation with a deep roster of elite, proven sires commanding top-tier stud fees; the scaled, global analog of Rising Star Ranch's hall-of-fame-anchored stud-fee strategy.
- Wanamaker's: Established online equine auction platform offering a comparable real-time bidding/Buy It Now format for sport and breeding horses, representing a broader-incumbent alternative to Rising Star Ranch's in-house auction storefront.
Direct peers
- Three Valleys Plantation: A long-established Tennessee Walking Horse breeding operation standing multiple champion stallions, directly comparable to Rising Star Ranch in breed focus, stud-fee-based revenue model, and Shelbyville-area footprint.
- KMAC Stables: Tennessee Walking Horse breeding and sales operation competing in the same stallion-standings and yearling-sale market as Rising Star Ranch, with comparable stud-fee tiers and TWH show-ring positioning.
- Mitford Stables: TWH-focused breeding facility offering stallion services and sale events to a similar mare-owner customer base in the same regional market as Rising Star Ranch.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sugar Creek social profiles
Digital presenceSugar Creek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sugar Creek leadership team
Management profileNumber of profiles
Profiles3 records
Sugar Creek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sugar Creek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sugar Creek
What does Sugar Creek do?
Sugar Creek, operating as Rising Star Ranch, is a full-service Tennessee Walking Horse breeding facility on 110 acres in Shelbyville, Tennessee, that provides stallion stud services through approximately 20 world-class breeding stallions with varied pedigrees, show records, and stud fees ranging from $350 to $3,000. The company offers breeding contracts, shipped semen coordination, mare management, and online auctions for yearlings and broodmares (including the annual Yearling Gathering and Barefoot and Pregnant Sale events), as well as stallion cards, a colt preview event, and the Rising Star Ranch Stallion Review publication.
Is Sugar Creek a public or private company?
Sugar Creek is a private company. It is classified as family owned and is currently operating.
When was Sugar Creek founded?
Sugar Creek was founded in 2000. It employs 1 to 10 people.
Where is Sugar Creek based?
Sugar Creek is headquartered in Shelbyville, United States, in the North America region.
How does Sugar Creek make money?
Three revenue lines are on record. Stud Fees are the primary driver. The others are horse Auctions and breeding Contracts.
Who are Sugar Creek's main competitors?
Broad incumbents on record are Heritage Place, Keeneland, Spendthrift Farm, WinStar Farm, Three Chimneys Farm, Coolmore Stud and Wanamaker's. Direct peers are Three Valleys Plantation, KMAC Stables and Mitford Stables.
Does Sugar Creek have an API?
No public API is recorded for Sugar Creek.
What industry is Sugar Creek in?
Sugar Creek's product category is Equine Breeding Services. Its primary akta.pro industry code is AFAEAGAA, Horse Breeding & Stud Farms, with a secondary code of AFAEAGAB, Stallion Services & Semen Collection/Distribution. Its NAICS code is 112920 and its SIC code is 200.