Reliable Wire and Cable
Reliable Wire and Cable is a privately held Illinois-based distributor of American-made low-voltage wire and cable, serving electrical contractors across the United States and Canada via e-commerce, phone sales, and a CablePro account program, with products spanning fire alarm, security, category, coaxial, control, and building wire.
- Company typePrivate
- Founded2010
- HeadquartersEvergreen Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reliable Wire and Cable does
Reliable Wire and Cable is a privately held American distributor of low-voltage wire and cable products serving the fire safety, security, audio/visual, networking, and building automation markets across the United States and Canada. Founded in 2010 and headquartered in Evergreen Park, Illinois, the company offers a broad SKU catalog spanning fire alarm cable, security/access control cable, category cables (Cat5e, Cat6, Cat6A), coaxial cables (RG6, RG59, RG11, RG58, RG8), building wire (THHN, TFFN, TFN, UL 1015), control cables, temperature control/HVAC cables, plus newer lines in solar, LED lighting, sound/intercom, and fiber. Differentiated offerings include the proprietary SpoolBox packaging system with Relia-Mark job identification, built-in rip cords, footage markers, custom colors, and cut-length options, alongside cross-reference equivalents for major brands Belden and West Penn.
The company's go-to-market is a hybrid direct-to-consumer model: a self-serve e-commerce storefront at reliablewire.com, an inside sales phone line staffed 7am-7pm CT Monday through Friday, and a physical pickup location. Revenue is generated primarily through per-foot unit pricing on cable products plus accessories (cable ties, connectors, J-hooks, rack management, wall plates, installation tools), with a registered CablePro account program offering discounted Pro pricing, custom bulk quotes, job lists, order history, and quick reorder for professional electrical contractors. Complementary top-of-funnel marketing assets include a suite of free online calculators (conduit fill, cable quantity, cable labor, line/fire alarm/PoE voltage drop, category cable guide) used to attract contractor traffic.
Commercially, Reliable Wire positions compatibility with major building automation and HVAC OEMs — Johnson Controls, Siemens, Trane, Crestron, Lutron, Honeywell, Automated Logic, Daikin, Delta Controls, Distech Controls, Mitsubishi Electric, Phoenix Controls, and Reliable Controls — as a core value proposition for installers. With a stated headcount of 1-10 employees, no disclosed external funding, and no parent company or institutional investors identified, the firm operates as an independently held niche distributor leveraging its packaging IP, OEM compatibility messaging, and the CablePro loyalty program to serve a horizontal base of electrical contractors.
Reliable Wire and Cable firmographics
Firmographics- Name
- Reliable Wire and Cable
- Legal name
- Reliable Wire and Cable Incorporated
- Website
- https://reliable-wire.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reliable Wire and Cable is a privately held Illinois-based distributor of American-made low-voltage wire and cable, serving electrical contractors across the United States and Canada via e-commerce, phone sales, and a CablePro account program, with products spanning fire alarm, security, category, coaxial, control, and building wire.
- Ownership category
- akta.pro rank
Reliable Wire and Cable industry classification
Industry- Product category
- Low-Voltage Wire and Cable Distribution
- NAICS
- Communication and Energy Wire and Cable Manufacturing (33592), Other Communication and Energy Wire Manufacturing (335929)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)
- akta.pro primary industry
- Fire-Resistant & Life-Safety Cable (Fire Alarm/Emergency) (IMADAMAF)
- akta.pro secondary industries
- Data, Communications & Fiber Optic Cable (IMADAMAD), Building Wire & Cable (Residential/Commercial) (IMADAMAA), Coaxial, RF & Specialty Signal Cable (IMADAMAE)
Keywords
Where Reliable Wire and Cable is headquartered
LocationHeadquarters
- HQ city
- Evergreen Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reliable Wire and Cable business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Cable and Wire Product Sales: Revenue generated from selling American-made low-voltage cable and wire products. Products are sold by unit (per foot) with pricing varying by cable type, gauge, shielding, and plenum ratings. Transaction-based model with bulk pricing available through custom quotes.
- Accessories and Tools: Sale of installation accessories including cable ties, connectors, hanging and support hardware, HDMI accessories, installation tools, rack and cable management, wall plates, J-hooks, beam clamps, bridle rings, cable runway, and patch cables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-foot pricing |
| Unit Pricing | Pay-as-you-go | Pro/Bulk Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Reliable Wire and Cable product offering
Product offeringCore offering
Reliable Wire and Cable distributes American-made low-voltage wire and cable products for fire alarm, security/access control, building wire, category data, coaxial, control, temperature control/HVAC, audio/video, sound/intercom, solar, and LED lighting applications. The company sells directly to electrical contractors and installers through an e-commerce site, phone sales, custom bulk quotes, and a Chicago-area pickup location, with proprietary SpoolBox packaging and the CablePro account platform as key differentiators.
Product overview
Reliable Wire and Cable is a premier distributor of low-voltage wire and cable serving the US and Canada, offering American-made cable products through both its e-commerce platform and customer account services. The product portfolio centers on physical cable and wire solutions organized into major categories: Audio Video Cable, Building Wire (TFN, TFFN, THHN, UL 1015), Category Cables (Cat 5e/6/6A), Coaxial Cables (RG6, RG59, RG11), Control Cables (Crestron, Echelon, Lutron, Elan compatible), Fire Alarm Cables (Plenum, Non-Plenum, CIC, Metal Clad), Security/Access Control Cables, Temperature Control Cables (compatible with Johnson Controls, Siemens, Trane, Honeywell, and other HVAC systems), Solar, LED Lighting, and Sound & Intercom cables. The company differentiates through its proprietary SpoolBox packaging system for easier installation, provides complementary tools including voltage drop calculators and conduit fill estimators, and offers a CablePro online account platform for ordering, quotes, and order tracking. Accessories include cables ties, connectors, J-hooks, patch cables, and rack management solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Alarm Cable American-made fire alarm cables including Plenum (Shielded/Unshielded), Non-Plenum (Shielded/Unshielded), Stranded, Circuit Integrity (CIC), Metal Clad, NYC Local Law 5, and Direct Burial options across 12–22 AWG gauges, intended for fire alarm system installations in commercial and residential buildings.
- Security / Access Control Cable Security and access control cables including Plenum/Non-Plenum Shielded/Unshielded variants, color-coded options (White, Purple, Orange, Black, Yellow), and OSDP-compatible cables for security system installations.
- Category Cables (Cat5e / Cat6 / Cat6A) Network data cables including Cat 5e, Cat 6, and Cat 6A in Plenum Shielded/Unshielded, PVC Shielded/Unshielded, Direct Burial, and Siamese configurations for commercial and residential networking infrastructure.
- Coaxial Cables Coaxial cable solutions including RG6 (CATV), RG59 (CCTV), RG11, RG58, RG8, and Siamese combinations in Riser, Plenum, and Direct Burial ratings for video, surveillance, and RF applications.
- Control Cables Control cables designed for compatibility with Crestron, Echelon, Lutron, and Elan building automation and control systems.
- Temperature Control / HVAC Cable Temperature control and HVAC cables compatible with Johnson Controls, Siemens, Trane, Alerton, Automated Logic, Daikin, Delta Controls, Distech Controls, Honeywell, Mitsubishi Electric, Phoenix Controls, and Reliable Controls, in Plenum/Non-Plenum Shielded/Unshielded configurations.
- Building Wire (TFN, TFFN, THHN, UL 1015) Building wire products including TFN, TFFN, THHN, Twisted TFFN, Twisted THHN, and UL 1015 cables for residential and commercial building applications.
- Audio Video Cable Audio and video cabling solutions including Category Cable (Plenum/PVC), Speaker Cable, Serial Digital, Line Level, and audio/video accessories.
- Direct Burial Cables Direct burial rated cables including Multiconductor (12–18 AWG), Coaxial (RG6/U, RG59), and Category Cable options designed for underground installation without conduit.
- Solar Cable Cables designed for solar panel installations and renewable energy applications.
- LED Lighting Cable Cables specifically designed for LED lighting installations.
- Sound & Intercom Cable Cables for sound systems and intercom applications.
- Installation Accessories Installation and support accessories including J-Hooks, Beam Clamps, Bridle Rings, Cable Runway, Cable Ties, Connectors, Distribution Rings, Keystone Jacks, Surface Mount Boxes, Patch Cables, Patch Panels, Racks & Cabinets, Tools, and Wall Plates for low-voltage cable installations.
- Brand Comparable Cables Cross-reference cable products compatible with major brands including Belden, James Monroe, and West Penn equivalents for various low-voltage applications.
Companies that use Reliable Wire and Cable
Customer profileSegments1 record
Ideal customer profiles1 record
Reliable Wire and Cable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Reliable Wire and Cable partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Johnson ControlscoreTemperature control cable products designed for compatibility with Johnson Controls building automation and HVAC systems.
- SiemenscoreTemperature control cable solutions compatible with Siemens building automation and control systems.
- TranecoreSpecialized temperature control cable products designed for Trane HVAC and building control systems.
- CrestroncoreControl cables compatible with Crestron home and building automation systems.
- LutroncoreControl cables designed for Lutron lighting control and home automation systems.
- HoneywellcoreTemperature control and automation cable products compatible with Honeywell building systems.
- BeldenminorBelden comparable/equivalent cable products offered as alternatives to Belden brand cables for various applications.
- West PennminorWest Penn comparable/equivalent cable products offered as alternatives to West Penn brand for various low-voltage applications.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Reliable Wire and Cable competitors and assessment
Company assessmentBroad incumbents
- Graybar: Largest US employee-owned distributor of electrical, communications, and data networking products. Overlaps with Reliable Wire on low-voltage cabling but serves a much broader commercial/industrial customer base with deeper catalog and logistics.
- Belden: Major manufacturer of signal transmission cable including low-voltage, fire alarm, security, AV, and networking products. Reliable Wire explicitly markets equivalents to Belden, indicating direct competition for the same end customers.
- Anixter / WESCO: Global distributor of communications and security products, low-voltage cable, and network infrastructure. Competes for the same contractor and integrator customers across the US/Canada market Reliable Wire serves.
- Rexel USA: Global electrical distribution group operating multiple banners (including CSC) serving US contractors with electrical, lighting, communications, and data infrastructure products, including low-voltage cable.
- Sonepar: World's largest independent B-to-B electrical distribution group, serving contractors with wire, cable, and broader electrical supplies across the US/Canada market.
Direct peers
- Communication Supply Corporation (a Rexel company): Low-voltage and structured cabling distributor focused on security, AV, network, and fire alarm contractors. Operates in the same niche customer segment as Reliable Wire with similar product lines.
- Omni Cable: US wire and cable specialist distributor with a focus on electrical, electronic, and communication cables. Direct peer in pure-play wire/cable distribution model with per-foot pricing and contractor accounts.
- Windy City Wire: US-based specialist distributor of low-voltage cable and technology products serving security, AV, and networking contractors. Closely comparable in product breadth and customer focus, despite being a regional competitor.
- ADI Global Distribution: Distributor of low-voltage products for security, AV, networking, and fire/life safety. Closest comparable in target customer (contractors/installers) and product mix (fire alarm, security, AV, data cabling).
- West Penn Wire (a subsidiary of Adams Cable Equipment): Manufacturer and distributor of low-voltage AV, security, fire, and data cables. Listed by Reliable Wire as a comparable brand they offer alternatives to, putting the two in direct competition for installer customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reliable Wire and Cable social profiles
Digital presenceReliable Wire and Cable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reliable Wire and Cable leadership team
Management profileNumber of profiles
Reliable Wire and Cable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reliable Wire and Cable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reliable Wire and Cable
What does Reliable Wire and Cable do?
Reliable Wire and Cable distributes American-made low-voltage wire and cable products for fire alarm, security/access control, building wire, category data, coaxial, control, temperature control/HVAC, audio/video, sound/intercom, solar, and LED lighting applications. The company sells directly to electrical contractors and installers through an e-commerce site, phone sales, custom bulk quotes, and a Chicago-area pickup location, with proprietary SpoolBox packaging and the CablePro account platform as key differentiators.
Is Reliable Wire and Cable a public or private company?
Reliable Wire and Cable is a private company. It is classified as unknown and is currently operating.
When was Reliable Wire and Cable founded?
Reliable Wire and Cable was founded in 2010. It employs 1 to 10 people.
Where is Reliable Wire and Cable based?
Reliable Wire and Cable is headquartered in Evergreen Park, United States, in the North America region.
How does Reliable Wire and Cable make money?
Two revenue lines are on record. Cable and Wire Product Sales are the primary driver. The others are accessories and Tools.
Who are Reliable Wire and Cable's main competitors?
Broad incumbents on record are Graybar, Belden, Anixter / WESCO, Rexel USA and Sonepar. Direct peers are Communication Supply Corporation (a Rexel company), Omni Cable, Windy City Wire, ADI Global Distribution and West Penn Wire (a subsidiary of Adams Cable Equipment).
Does Reliable Wire and Cable have an API?
No public API is recorded for Reliable Wire and Cable.
What industry is Reliable Wire and Cable in?
Reliable Wire and Cable's product category is Low-Voltage Wire and Cable Distribution. Its primary akta.pro industry code is IMADAMAF, Fire-Resistant & Life-Safety Cable (Fire Alarm/Emergency), with a secondary code of IMADAMAD, Data, Communications & Fiber Optic Cable. Its NAICS code is 33592 and its SIC code is 3600.