What Pars Khazar does

Pars Khazar is an Iranian home appliance manufacturer founded in 1968 as Pars Toshiba in partnership with Japan's Toshiba Corporation, rebranded under its current name in 1982, and headquartered in Tehran with manufacturing operations in Gilan Province and Saveh. The company is publicly listed on the Tehran Stock Exchange (ticker IRO1KHAZ0001) and operates as the largest small electric home appliance producer in Iran, manufacturing washing machines, fans, rice cookers, juicers, blenders, vacuum cleaners, air purifiers, and heaters across two consumer brands, Pars Khazar and Saya (produced via the Nour Tousheh subsidiary).

The company runs a vertically integrated operating model through the parent Pars Tosheh Investment Company, which encompasses roughly 20 affiliated entities covering plastics, motor manufacturing, electronics, industrial design, distribution, and after-sales service. Its distribution and service infrastructure spans more than 450 authorized service centers and brand shops across all Iranian provinces, supplemented by export relationships with customers in Germany, the United Kingdom, and the United States. Customer-facing commitments include a 25-month warranty and a 10-year guaranteed parts supply program.

Revenue is generated through unit sales of consumer appliances to Iranian households and selected international buyers via retail, authorized dealers, and direct brand shops. Recent product launches have introduced WiFi-enabled rice cookers, inverter washing machines, oil-free air fryers, and smart fans, indicating a portfolio upgrade toward connected and higher-margin SKUs. The company holds multiple ISO certifications (ISO 9001, ISO 14001, OHSAS 18001, ISO 10002, ISO 10015) and is led by CEO Hassan Hemati.

Name

Pars Khazar

Legal name

Pars Khazar Industrial Company (شرکت صنعتی پارس خزر)

Website

https://parskhazar.com

Company type

Public

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pars Khazar is Iran's largest small electric home appliance manufacturer, founded in 1968 and listed on the Tehran Stock Exchange. It produces washing machines, fans, rice cookers, vacuums, and air purifiers under the Pars Khazar and Saya brands for domestic households and exports to Germany, the UK, and the US.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (33521), Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Home appliances
• Electric appliances
• Washing machines
• Rice cookers
• Small kitchen appliances

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Pars Khazar generates revenue primarily through the sale of physical home appliance products across categories including washing machines, fans, cooking appliances, food preparation, drink makers, vacuum cleaners, and health appliances. Products are sold under two brands: Pars Khazar and Saya.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Pars Khazar Industrial Company is Iran's largest manufacturer of small electrical home appliances, producing and selling washing machines, fans, rice cookers, air fryers, vacuum cleaners, heaters, steam irons, food processors, juicers, espresso makers, and other household appliances under the Pars Khazar and Saya brands. Products are sold domestically across Iran through retail brand shops, an e-commerce store, and a nationwide distribution network, with select products (rice cookers and electric kettles) exported to Germany, the UK, the USA, and other countries.

Product overview

Pars Khazar Industrial Company is Iran's largest manufacturer of small electrical home appliances, operating primarily under two brands: Pars Khazar and Saya. The product portfolio is organized into 8 main categories: (1) Washing and Cleaning including washing machines (7-8.5kg capacities with inverter motors and bubble technology) and steam irons; (2) Ventilation, Cooling and Heating including fans (desk, standing, wall, ceiling with WiFi-enabled Pro Smart model), electric heaters, fan heaters, and axial ventilation fans; (3) Cooking including rice cookers (including WiFi-enabled Risotto model and export variants), air fryers (Crispy brand), oven toasters (10-45L including digital Volercan with 8 preset programs), pressure cookers (Saya Diet digital), sandwich makers, barbecues, egg cookers, and steamers; (4) Food Preparation including food processors, grinders, mixers, blenders, choppers (including 780W Omega), 2-in-1 and 3-in-1 combo units, vegetable choppers, fruit/vegetable dryers, and digital kitchen scales; (5) Meat Grinders; (6) Drink Makers including juicers, citrus juicers, espresso machines, tea makers (Newsha with 1.8L), electric kettles, water purifiers, and coffee makers; (7) Vacuum Cleaners and Steam Cleaners including TURBO 2500WB, handheld, pole, and rechargeable cordless models (Tornado); (8) Health and Hygiene including air purifiers (5-stage filtration, 60sqm coverage), hairdryers, and food savers. The company was originally established in 1968 as Pars Toshiba with Japanese technical partnership, rebranded to Pars Khazar in 1982. All products come with 25-month warranty, 10-year parts supply, and service from over 450 service centers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Saya (سایا): A secondary brand/trade name under which Pars Khazar produces and sells home appliances including electric kettles, rice cookers, and pressure cookers for export.
• Summer Touch (سامر تاچ)
• Z Cool (زدکول)
• Crispy (کریسپی)
• Smart Khazar (اسمارت خزر)

Products and services

• Washing Machines Fully automatic washing machines available in 7kg, 8kg, and 8.5kg capacities with inverter motors, bubble technology, LCD displays, and energy efficiency ratings of A to A+++, sold to Iranian consumers through retail and online channels.
• Fans Range of fans including desk, standing, wall-mounted, and ceiling models with WiFi-enabled Pro Smart variant, designed for household air circulation in Iranian homes.
• Electric Heaters and Fan Heaters Electric convector heaters with 2000W capacity, thermostat control, automatic shut-off, and fireplace-style models, plus fan heaters including FH-2000P and SH-2000P standing units for household heating.
• Rice Cookers Electric rice cookers including the Risotto model with WiFi connectivity and mobile app control; export variants available in 110V and 230V for 4-person and 8-person capacities, sold to Iran and export markets.
• Air Fryers Oil-free air fryers under the Crispy brand, providing healthier frying with reduced oil consumption for health-conscious Iranian households.
• Oven Toasters Oven toasters ranging from 10L to 45L capacity, including digital Volercan models with 8 preset cooking programs, 60-minute timers, and convection capabilities.
• Steam Irons Steam irons with ceramic, diamond, titanium, and stainless steel soleplates, up to 2400W power, featuring auto shut-off, anti-calc, and anti-drip systems.
• Vacuum Cleaners Vacuum cleaners including TURBO 2500WB with energy grade A and electronic bag-full indicator, plus VC2200, handheld, pole, and rechargeable cordless Tornado models.
• Air Purifiers Air purifiers with 5-stage filtration covering up to 60 square meters, including Blue Sky Compact with Babylock child safety system.
• Tea Makers and Electric Kettles Tea makers including Newsha 1800 with 1.8L stainless steel kettle and graduated window indicator, plus electric kettles available in domestic and export variants.
• Food Processors, Mixers, Grinders, and Blenders Food preparation appliances including 11-function Project food processor, Omega 780W chopper, Omega Plus with 1.5L jug, Herford stainless steel mixer, and various blenders.
• Meat Grinders Meat grinders including Buffalo 2020 model with accessories such as the Jupiter meat grinder attachment.
• Juicers and Citrus Juicers Juicers including the powerful Tiger model, and citrus juicers including the Lemonad model for household juice preparation.
• Fruit and Vegetable Dryers Fruit and vegetable dryers including GP102 and GP103 models with 5 transparent drying trays and adjustable tray configuration.
• Espresso Makers and Coffee Makers Espresso makers including the Express Class E model and various coffee makers for household beverage preparation.
• Sandwich Makers, Barbecues, and Pressure Cookers Sandwich makers including 850P two-slot model, BBQ2000 smokeless barbecue grills, and Saya Diet digital 5-liter pressure cookers.
• Steamers, Egg Cookers, and Vegetable Choppers Steamers, two-tier Saya egg cookers capable of cooking up to 14 eggs, and vegetable choppers for household cooking and food preparation.
• Digital Kitchen Scales Digital kitchen scales including 5000P model for household weighing and measuring needs.
• Hairdryers and Food Savers Hairdryers and food storage containers for food preservation offered to Iranian households.
• Ventilation Axial Fans Ventilation axial fans for bathroom and kitchen exhaust available in 10, 12, and 15 centimeter sizes, designed for low-noise operation.
• Steam Cleaners Steam cleaners for household cleaning applications.

Quantifiable outcome

• 450+ authorized service centers providing nationwide after-sales support
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered flagship, historical/foundational and core.

• Pars Tosheh Investment Company (شرکت سرمایه‌گذاری پارس توشه)flagshipStrategic or Co-development PartnerPars Tosheh Investment (public joint-stock, founded 1978) is the parent company of Pars Khazar. It encompasses 20 production and commercial companies primarily in home appliances, lighting, chemicals, petrochemicals, and electrical sectors. Pars Khazar is listed on Tehran Stock Exchange and is a core pillar of this investment group.
• Toshiba Corporation (Japan)historical/foundationalTechnology or IntegrationOriginal technical partnership with Toshiba of Japan for founding the company in Esfand 1347 (March 1968) as Pars Toshiba. Toshiba provided technical know-how and manufacturing expertise for electric home appliances production in Iran.
• Pars Shahab (لامپ پارس شهاب)coreChannel Partner/ Reseller/ DistributorAffiliated company producing various types of energy-saving, LED, fluorescent, FPL lamps, and lighting products under Pars, Pars Khazar, and Zomorod brands. Supports the supply chain with lighting components.
• Nour Tousheh International Company (شرکت بین‌المللی نور توشه)coreStrategic or Co-development PartnerEstablished 1999 in Tehran with initial capital of 1 billion Rials. Manufacturing facility in Saveh Industrial City (11,500 sqm land, 4,200 sqm built). Produces Saya brand home appliances under Pars Khazar's brand portfolio. Engages in direct manufacturing and co-development of Saya products.
• Pars Zaraasa (صنعتی پارس زرآسا)coreTechnology or IntegrationFirst and most important hub for processing new ideas in industrial design of home appliances (from idea to product). Acts as supplier and producer of parts for Pars Khazar products, handling design and development.
• Pars Shid Trading Company (شرکت بازرگانی پارس شید)coreChannel Partner/ Reseller/ DistributorHandles warehousing, distribution, and after-sales service for Pars Khazar. With extensive representative network across Iran, it is one of the largest after-sales service providers for small home appliances in Iran. Runs parssheed.com for service management.
• Khazar Plastic (خزر پلاستیک)coreTechnology or IntegrationOne of the largest producers of injection-molded plastic parts for home appliance industries, complex engineering parts, and automotive components. Supplier of plastic components for Pars Khazar products.
• Khazar Koosha (خزر کوشا)coreTechnology or IntegrationSupplier of PCB and electronic/electrical components for Pars Khazar products, providing critical electronics supply chain support.
• Khazar Sentic (الکتروموتور سازی خزرسنتيک)coreTechnology or IntegrationElectric motor manufacturer supplying motors to Pars Khazar's production lines.
• Pars Khazar Noghreh (پارس خزر نقره)coreTechnology or IntegrationElectric motor supplier for Pars Khazar products, supporting motor component manufacturing.
• Pakhsh Pars Khazar (پخش پارس خزر)coreChannel Partner/ Reseller/ DistributorDedicated distribution and sales company managing the distribution network through planning, regulation, and selection of appropriate distribution methods for Pars Khazar products nationwide.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Haier: Chinese global appliance manufacturer with a multi-category portfolio (washing machines, small kitchen appliances, air conditioners) — comparable to Pars Khazar's broad 8-category approach and a likely competitor in Iran's value and mid tiers.
• Bosch (BSH Hausgeräte): European appliance leader producing washing machines, vacuum cleaners, kitchen machines, and small appliances — sets the premium-tier benchmark Pars Khazar's inverter washing machines and food processors compete against in higher-income segments.
• Whirlpool Corporation: Global major-appliance manufacturer with strong presence in washing machines — comparable to Pars Khazar's washing machine line-up (7–8.5 kg fully automatic models) and a benchmark for energy-efficiency tier development.
• Panasonic: Japanese electronics and appliance manufacturer with a historical technical relationship to Pars Khazar (originally founded as Pars Toshiba in 1968). Competes in rice cookers, fans, and small kitchen appliances with comparable heritage and engineering positioning.
• Philips: Global manufacturer of small domestic appliances including air purifiers, vacuum cleaners, kitchen appliances, and personal care — directly comparable to Pars Khazar's small-appliance and health/hygiene categories.
• Tefal (Groupe SEB): Global small-appliance specialist in cooking (fryers, rice cookers, grills) and food preparation — competes head-to-head with Pars Khazar's Crispy air fryers, rice cookers, sandwich makers, and grill categories.
• Samsung Electronics: Global consumer electronics and appliance leader offering washing machines, vacuum cleaners, air purifiers, and kitchen appliances — competes with Pars Khazar in premium tiers and sets the connected-appliance benchmark Pars Khazar must match.
• LG Electronics: Global appliance and electronics major with deep presence across washing machines, vacuum cleaners, air purifiers, and kitchen appliances — a broad incumbent whose Iranian-market portfolio (when accessible) competes directly with Pars Khazar's mid- and high-tier SKUs.

Direct peers

• Snowa (صنایع تولیدی اسنوا): Iranian home appliance manufacturer producing washing machines, refrigerators, and small appliances under the Snowa and Esfand brands — the closest direct domestic competitor to Pars Khazar across small and major appliance categories in the Iranian market.
• Daewoo Electronics: Korean-origin appliance brand historically active in Iran with washing machines and small appliances — a direct peer in Iran's mid-tier appliance segment and one of the foreign brands Pars Khazar competes against for domestic share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/parskhazar
• YouTubeaparat.com/parskhazar
• Instagraminstagram.com/parskhazar_official
• LinkedInlinkedin.com/company/parskhazar

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pars Khazar