What Angel Juicer does

Angel Juicer (엔젤녹즙기) is a privately held South Korean manufacturer founded in 1983, headquartered in Busan with a sales office in Seoul. The company designs and sells stainless steel twin gear (masticating) slow juicers under the Angelia series for households and a separate commercial juicer line (업소용 녹즙기) for restaurants, juice bars, and health-food businesses. Its core technology is a low-speed crushing and pressing mechanism designed to extract what the company markets as bone marrow juice (골수녹즙) with minimal heat and oxidation, supported by interchangeable mesh attachments (general vegetable mesh and multi-grain mesh) for varying ingredient profiles.

The business operates a direct-to-consumer model almost exclusively through its own Korean-language e-commerce storefront (엔젤 SHOP), with membership login, order tracking, and a recurring-revenue consumables catalog (replacement meshes and accessories). Go-to-market is supported by an extensive owned content library spanning recipes, detox/health information, and natural healing education, distributed via the company blog, Naver Blog, YouTube, Facebook, and Instagram. Pricing is not publicly disclosed and follows an inquiry-and-consultation sales approach. The company is operationally independent but ecosystem-linked through family site affiliations with Angel Corp (주)엔젤), the Natural Health Education Institute (천연건강교육원), Beautiful Farm (아름다운농원), and Cheonglimwon (청림원). Representative ownership is held by Lee Ji-hye (이지혜) and Lee Kwang-hee (이광희), with no venture capital or institutional investment disclosed.

International footprint is minimal and history-bound to the 2017 International Home & Housewares Show (IHHS) in Chicago; no ongoing dedicated export channels or localized storefronts are evident. The company files and maintains patents related to its juicing technology but does not disclose specific filings, and there is no disclosed AI/ML, software, or data asset capability. Revenue, headcount trend, and unit volume figures are not publicly disclosed, limiting external triangulation of scale.

Name

Angel Juicer

Legal name

엔젤녹즙기

Website

https://angel-juicer.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Angel Juicer (엔젤녹즙기) is a South Korean manufacturer founded in 1983 that designs and sells twin gear masticating slow juicers (Angelia series for households, commercial line for businesses) direct-to-consumer via its own e-commerce storefront, supported by a recipe and health-content library.

Ownership category

akta.pro rank

Headquarters

HQ city

Sasang

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: Sale of Angel Juicer products including household juicers (엔젤리아 시리즈), commercial/industrial juicers (업소용 녹즙기), and consumables/accessories (소모품). One-time hardware purchase model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Angel Juicer (엔젤녹즙기) manufactures and sells slow-speed masticating juicers that extract juice by crushing and pressing fruits and vegetables at low RPM to minimize nutrient destruction and oxidation. The product line includes the household Angelia series (엔젤리아 시리즈), commercial/industrial juicers (업소용 녹즙기), and replacement consumables and filter meshes (소모품) including general and multi-grain attachments.

Product overview

Angel Juicer (엔젤녹즙기) offers a focused product portfolio centered on masticating slow juicers, primarily consisting of the Angelia series for household use and commercial juicers for business applications. The company also provides consumable accessories and replacement parts. The product line emphasizes health benefits of slow juicing that preserves nutrients, with recipes and content focused on green juice (녹즙), seed juice (씨앗즙), and various fruit juices using their juicer products.

Differentiator

Problem solved

Functional benefit

Products and services

• Angelia Series (엔젤리아 시리즈) Premium slow-speed masticating juicer line for household use, designed to extract nutrient-rich bone marrow juice (골수즙) from vegetables including leaves, stems, and roots using twin gear crushing and low-speed pressing. Targeted at health-conscious consumers seeking maximum nutrient retention.
• Commercial Juicer (업소용 녹즙기) Industrial or commercial-grade juicer designed for restaurants, cafes, juice bars, and health food establishments requiring higher throughput, durability, and continuous operation for business settings.
• Consumables and Accessories (소모품) Replacement filters, meshes, and accessories for Angelia juicers, including general vegetable mesh (일반망) and multi-grain mesh (다대기망) attachments for processing different ingredient types. Sold as recurring consumables to existing juicer owners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• (주)엔젤 (Angel Corp)minorOthersParent/affiliated company. Family site link from company website. Website provides link to Angel Corp corporate site (angelcorp.co.kr) with English and Russian language options.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sage Appliances: Premium kitchen appliance brand with juicer offerings among a broader product line. Indirect competitor for premium, design-led health-focused kitchen buyers.
• Vitamix: Premium US blender and kitchen appliance brand. While not a juicer specialist, it competes for the same health-conscious consumer wallet and premium kitchen retail footprint.
• Cuisinart: Mass-market kitchen appliance incumbent with juicer SKUs. Competes for entry-level juicer demand adjacent to Angel's premium positioning and competes for retail shelf placement.
• Breville: Global premium kitchen appliance incumbent whose juicer range competes in adjacent price tiers and shares retail shelf space with Angel in premium kitchen channels.

Direct peers

• Tribest: US maker of the Green Star twin-gear juicer, the closest technology analog to Angel's twin-gear extraction. Direct competitor in premium slow juicers with similar vertical orientation.
• Hurom: Korean-origin global leader in slow/masticating juicers. The closest direct competitor in product category, low-RPM extraction technology, premium positioning, and DTC e-commerce distribution.
• Kuvings: Korean premium slow juicer brand with household and commercial juicer lines. Direct competitor in masticating juicers, sharing the same target customer, price point, and Korean heritage as Angel.
• BioChef: Slow juicer and cold-press appliance brand with twin-gear and vertical masticating models. Direct competitor in premium juicers, also using a DTC e-commerce-led distribution model.
• Omega: Established US masticating juicer brand offering household and commercial models with similar low-RPM twin-gear technology and premium pricing. Direct competitor in the slow juicer niche.
• Champion Juicer: Long-standing masticating juicer brand with strong commercial and foodservice presence. Closest comparable to Angel's commercial/업소용 juicer line for B2B customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDKKsq_zcQH2v77SD4-hRsQ?view_as=subscriber
• Facebookfacebook.com/angeljuicer.co.kr
• Instagraminstagram.com/angeljuicer_official/?hl=ko
• LinkedInlinkedin.com/company/angel-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angel Juicer