Wientjens
Wientjens BV (The Dutch Water Company) is a Dutch family-owned manufacturer of modular water and energy recycling equipment for commercial and industrial laundries, serving customers in 45 countries with hardware systems and cloud-based monitoring.
- Company typePrivate
- Founded1960
- HeadquartersMilsbeek, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wientjens does
Wientjens BV, operating as "The Dutch Water Company," is a privately held, family-owned industrial equipment manufacturer founded around 1960 in Milsbeek, the Netherlands. The company designs, manufactures and sells modular, plug-and-play water and energy recycling equipment for commercial and industrial laundries, including core systems (Blue Ocean Filter and Blue Ocean Compact) and a family of add-on modules (AquaMiser, AquaBatch 3, AquaDrain, Blue Ocean Heater P, Blue Ocean Vent, Blue Ocean HEX, Heat Exchanger Plus, AquaEnergy System and Break Tank). Its underlying technology combines proprietary deep-filtration capable of removing elongated textile fibres and hairs, high-efficiency gas-fired water heating (up to 98–99%), heat exchange, hot water buffering, and cloud-connected monitoring dashboards for real-time and historical performance tracking.
The company monetises primarily through one-time hardware sales, with a recurring layer of commissioning support, preventative maintenance, spare parts and remote monitoring services. Pricing is not publicly disclosed, but the company markets a typical payback of under two years per equipment bundle and offers a free 30-minute consultation plus free water-and-energy audit as the top-of-funnel entry point. Commercial sales are executed through a sales-led, direct enterprise motion supplemented by regional channel partners such as Ecolab (Australia and the Netherlands, also its chemistry supplier), Jako A/S (Norway) and P&G International Solutions (Australia). Customer segments are healthcare, hospitality and industrial laundries, with named enterprise customers including Princes Group, Nor Tekstil, Bardusch, Elis, CWS, DBL, Blueline Laundry and Vanguard Laundry across 45 countries and six continents. Wientjens holds ISO 9001:2015 certification and operates a team of approximately 18 people from its Milsbeek headquarters and production facility.
Wientjens firmographics
Firmographics- Name
- Wientjens
- Legal name
- Wientjens BV
- Website
- https://wientjens.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wientjens BV (The Dutch Water Company) is a Dutch family-owned manufacturer of modular water and energy recycling equipment for commercial and industrial laundries, serving customers in 45 countries with hardware systems and cloud-based monitoring.
- Ownership category
- akta.pro rank
Wientjens industry classification
Industry- Product category
- Industrial Water and Energy Recycling Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Pipework, Calorifier & Heat Exchanger Descaling/Decontamination (BPABAJAI)
Keywords
Where Wientjens is headquartered
LocationHeadquarters
- HQ city
- Milsbeek
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Wientjens business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Water & Energy Recycling Equipment Sales: Wientjens designs, manufactures and sells industrial water and energy recycling equipment (Blue Ocean, AquaMiser, AquaBatch, AquaDrain, water heaters, heat exchangers, buffer systems) as add-on equipment to existing commercial laundries. Equipment is sold directly via sales motion with local dealer/installer partner support. The company also derives revenue from commissioning, service support, spare parts, and remote monitoring services. Typical payback periods are under 2 years for most equipment.
- Service, Spare Parts & Remote Support: Ongoing revenue from commissioning support, preventative maintenance, spare parts service (extensive stock with courier/express delivery), and remote service monitoring. Customers are invited to activate Cloud Dashboards for real-time performance monitoring and maintenance prompts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Blue Ocean Filter (larger laundries, up to 15 m3/hour) — all-in-one water and energy recycling |
| One time/ perpetual license | Multi-year contract | Blue Ocean Compact (smaller laundries, up to 5 m3/hour) — all-in-one water and energy recycling |
| One time/ perpetual license | Multi-year contract | Break Tank (water buffer system, 500–2000 litres) |
| One time/ perpetual license | Multi-year contract | Blue Ocean Heater P (inline filtration + heating, 140kW) |
| One time/ perpetual license | Multi-year contract | AquaDrain (backflush water filtration) |
| One time/ perpetual license | Multi-year contract | AquaEnergy System (hot water buffer, 2000–5000 litres) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Wientjens product offering
Product offeringCore offering
Wientjens designs, manufactures, and supplies water and energy recycling equipment for industrial and commercial laundries. Its product range covers deep-bed filtration, reverse osmosis, heat recovery, water heating, drainage, and break-tank subsystems sold primarily as engineered systems to healthcare, industrial, and hospitality laundry operators worldwide.
Product overview
Wientjens (operating as The Dutch Water Company) offers a modular portfolio of sustainable industrial laundry equipment focused on water and energy recycling. The core product line consists of Blue Ocean Filter/Compact systems for integrated water and energy recycling, complemented by specialized add-on modules including AquaMiser and AquaBatch 3 for filtration, AquaDrain for discharge water treatment, Blue Ocean Heater P for high-efficiency heating with inline filtration, Blue Ocean Vent and Blue Ocean HEX for energy recovery, Heat Exchanger Plus for heat recovery monitoring, and AquaEnergy System and Break Tank for hot water buffering. All products are designed as add-on equipment to existing tunnel washers and washer extractors, featuring plug-and-play installation, stainless steel construction, and cloud-based dashboards for monitoring and optimization. The modular architecture allows laundries to build customized solutions based on their specific capacity and process needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Ocean Filter
- Blue Ocean Compact
- AquaMiser
- AquaBatch 3
- AquaDrain
- Blue Ocean Heater P
- Blue Ocean Vent
- Blue Ocean HEX
- Heat Exchanger Plus
- AquaEnergy System
- Break Tank
Quantifiable outcome
- Up to 50% savings in water and fuel costs (equivalent to approximately 5% on laundries' bottom line)
- +14 more outcomes
Companies that use Wientjens
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
Wientjens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
Wientjens partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- EcolabcoreEcolab serves as Wientjens' channel partner in Australia and the Netherlands. Ecolab is also Wientjens' detergent/chemistry supplier. Ecolab conducts wash process audits, recommends Wientjens equipment configurations, and provides installation and commissioning support. The partnership was instrumental in projects such as D&W Laundry (Japan), Newasco De Hoop (Netherlands), and Princes Laundry (Australia).
- Jako A/ScoreJako A/S is Wientjens' local partner in Norway. Jako audits laundries, proposes Wientjens equipment configurations, handles installation and commissioning (e.g., 3–4 days for Blue Ocean Filter installation), and provides ongoing remote monitoring via Wientjens Cloud Dashboards. Jako engineers perform routine cleaning and maintenance visits approximately every 2 months. Worked with Nor Tekstil group on multiple plant installations.
- JayChemminorJayChem is a local company in Tasmania, Australia that maintains and supports the optimal functionality of Blue Ocean Filters installed at Blueline Laundry sites in Hobart and Launceston.
- P&G International SolutionscoreP&G International Solutions is Wientjens' partner in Australia. Paul Race of P&G International conducted the audit at Vanguard Laundry in Toowoomba, calculated savings projections (60% water savings, 10% energy savings), recommended the Blue Ocean Compact + AquaDrain solution, and performed commissioning and operator training.
- Customer Logos (Bardusch, Baylinen, CWS, DBL, Elis, Ensign, Fishers, Kbro, Nor-teksil, Princes, Salesianer, Spic Span)minorVarious named commercial laundry companies are shown as customer logos on the Wientjens homepage, indicating they are existing customers of Wientjens equipment. These include Bardusch, Baylinen, CWS, DBL, Elis, Ensign, Fishers, Kbro, Nor-teksil, Princes, Salesianer, and Spic Span. These relationships are commercial customer relationships rather than formal partnership structures.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Wientjens competitors and assessment
Company assessmentDirect peers
- Herbert Kannegiesser: Kannegiesser is a major German industrial laundry equipment manufacturer producing tunnel washers, finishing systems, and automation for commercial laundries. As an OEM of the very washing equipment that Wientjens' solutions attach to, it is a highly relevant peer — and could itself move into integrated water recycling.
- Lavatec Laundry Technology: Lavatec is a German industrial laundry equipment manufacturer specializing in tunnel washer systems, drying, and finishing equipment. Operating in the same customer vertical and increasingly addressing water and energy efficiency, it is a directly comparable peer to Wientjens.
- Alliance Laundry Systems: Alliance Laundry Systems is a US-based global manufacturer of commercial and industrial laundry equipment (brands including Speed Queen, Huebsch, IPSO). It is a major OEM in Wientjens' customer base and a directly comparable peer for industrial laundry capital equipment.
- Girbau: Girbau is a Spanish industrial laundry equipment manufacturer with global presence in commercial and on-premises laundry systems. It sells directly to the same customer base as Wientjens and increasingly markets water and energy efficiency features, making it a directly comparable peer.
- Pellerin Milnor: Milnor is a US-based industrial laundry equipment manufacturer producing tunnel washers and washer-extractors for commercial laundries worldwide. As a major OEM in the same end market that Wientjens serves with add-on equipment, it is a directly comparable peer for market, customers, and competitive positioning.
- Jensen-Group: Jensen-Group is a leading European industrial laundry equipment manufacturer offering washing, drying, ironing, and handling systems used by commercial laundries. It is directly comparable to Wientjens as a same-customer (industrial laundries) supplier of complementary capital equipment that increasingly integrates water and energy efficiency features.
- Lapauw International: Lapauw is a Belgian industrial laundry equipment manufacturer producing washer-extractors, drying, and finishing equipment for commercial laundries. Operating in the same vertical with similar customer profile, it is a directly comparable peer that could expand into water/energy recycling product lines.
Broad incumbents
- Christeyns: Christeyns is a Belgian-based manufacturer of laundry chemicals and equipment serving commercial and industrial laundry customers worldwide. It serves the same end customers and increasingly addresses sustainability and water recycling, making it a broader incumbent peer with overlapping capabilities.
- Ecolab: Ecolab is a US-based global leader in water, hygiene, and infection prevention solutions, including dedicated commercial laundry chemistry, equipment, and service offerings. It is both Wientjens' channel partner in Australia and the Netherlands and a major adjacent player whose laundry equipment and water management portfolio could become directly competitive.
Emerging players
- Demarini Laundry Solutions: Demarini is an Italian industrial laundry equipment manufacturer specializing in washing, finishing, and water treatment equipment for commercial laundries. Its water treatment product line partially overlaps with Wientjens' recycling systems, making it a relevant emerging peer in the European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wientjens social profiles
Digital presenceWientjens compliance and trust
Trust signalCompliance1 record
Wientjens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wientjens leadership team
Management profileNumber of profiles
Wientjens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wientjens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wientjens
What does Wientjens do?
Wientjens designs, manufactures, and supplies water and energy recycling equipment for industrial and commercial laundries. Its product range covers deep-bed filtration, reverse osmosis, heat recovery, water heating, drainage, and break-tank subsystems sold primarily as engineered systems to healthcare, industrial, and hospitality laundry operators worldwide.
Is Wientjens a public or private company?
Wientjens is a private company. It is classified as family owned and is currently operating.
When was Wientjens founded?
Wientjens was founded in 1960. It employs 11 to 50 people.
Where is Wientjens based?
Wientjens is headquartered in Milsbeek, Netherlands, in the Europe region.
How does Wientjens make money?
Two revenue lines are on record. Industrial Water & Energy Recycling Equipment Sales are the primary driver. The others are service, Spare Parts & Remote Support.
Who are Wientjens's main competitors?
Direct peers on record are Herbert Kannegiesser, Lavatec Laundry Technology, Alliance Laundry Systems, Girbau, Pellerin Milnor, Jensen-Group and Lapauw International. Broad incumbents are Christeyns and Ecolab. Demarini Laundry Solutions is listed as an emerging player.
Does Wientjens have an API?
No public API is recorded for Wientjens.
What industry is Wientjens in?
Wientjens's product category is Industrial Water and Energy Recycling Equipment. Its primary akta.pro industry code is BPABAJAI, Pipework, Calorifier & Heat Exchanger Descaling/Decontamination. Its NAICS code is 33341 and its SIC code is 3430.