Reus Mobilitat

What Reus Mobilitat does

Reus Mobilitat i Serveis, S.A. (originally AMERSAM, founded 1988) is a non-profit municipal society wholly owned by the Ajuntament de Reus that manages the city's public parking, on-street blue zone, municipal markets, and active mobility services. Its core asset base is a network of 10 underground parking facilities totaling 4,440 spaces, supplemented by 1,425 blue zone street parking spaces, 68+ electric vehicle charging points, the Mercat Central municipal market, and the La Ganxeta public bicycle sharing system with 250 bicycles across 21 stations. The company serves residents, commuters, and visitors of Reus in Catalonia, Spain, with parking volumes exceeding 1.8 million annual users and more than 10 million vehicles parked since the 2013 tariff reduction.

The technology platform is built around the MOT:Aparcar mobile application, which unifies blue zone payment, automatic parking access, and EV charging activation, plus the VIA P automatic license plate recognition system that has processed approximately 800,000 sessions in 2025 with over 32% penetration of rotation vehicles. The system integrates with DGT for environmental label display and with Google Maps for navigation. Revenue mechanics combine transactional parking fees (capped at €4/day since 2013), recurring monthly subscriptions (€33 resident, €60 EV, €9 bike standard, €6 youth/senior), and licensed market stall rentals (Mercat Central contracts extending to 2041), alongside combined mobility packages such as Aparca i Mou-te (€50/month for parking + bus + bike) and Aparca i Vola (park + airport bus). Distribution is direct-to-consumer through physical facilities and the MOT:Aparcar and Ganxeta apps, with no third-party resellers. The company has no external shareholders, no venture capital backing, and operates under direct municipal governance, with leadership including President Daniel Marcos and technology lead Leo Blázquez.

Name

Reus Mobilitat

Legal name

REUS MOBILITAT I SERVEIS, S.A.

Website

https://reusmobilitat.cat

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Reus Mobilitat i Serveis is a non-profit municipal company wholly owned by the Ajuntament de Reus that manages 10 municipal parking facilities (4,440 spaces), 1,425 blue zone spots, 68+ EV chargers, 21 bike-sharing stations with 250 bicycles, and the Mercat Central market, serving Reus residents, commuters, and visitors through the MOT:Aparcar app and integrated mobility packages.

Ownership category

akta.pro rank

Product category

Public Parking and Urban Mobility Services

NAICS

Parking Lots and Garages (81293), Transit and Ground Passenger Transportation (485), Urban Transit Systems (4851)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Parking & Curbside Management Authorities (Municipal Parking, Permits, Loading Zones) (BPAIALAL)

akta.pro secondary industries

Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI), Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB), Shuttle, Park-and-Ride & Mobility Hub Operations (BPABAKAI), Local Transportation, Parking & Mobility Administration (BPAIACAM)

Keywords

• Public parking management
• Urban mobility services
• Bike sharing system
• EV charging network
• Municipal market operations

Headquarters

HQ city

Reus

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Parking fees: Revenue from rotation parking (hourly rates with daily maximum), monthly subscriptions (resident, 24h electric, multi-use), and annual passes across the 10-municipal parking network
2. Blue zone (Zona Blava) fees: On-street parking payments collected through the MOT:Aparcar app and parking meters across 1,425 blue zone spaces
3. Market stall rentals: Rental income from municipal market (Mercat Central) stalls, with approximately 29 available spaces and contracts extending to 2041
4. Ganxeta bike sharing subscriptions: Monthly and annual subscriptions for public bicycle access with various tiers (youth, senior, standard) and pay-per-use options

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Reus Mobilitat i Serveis operates Reus's public mobility services: the municipal parking network (10 car parks with 4,440 spaces), the regulated ORA (blue-zone) street parking system (1,425 spots), the La Ganxeta public bike-sharing system (250 bikes, 21 stations), the municipal EV charging network (68+ points), and the Mercat Central public market. It also bundles complementary mobility products such as Aparca i Mou-te (park + public transport) and Aparca i Vola (park + airport bus).

Product overview

Reus Mobilitat i Serveis is a municipal company managing urban mobility infrastructure and services. The portfolio consists of a core parking management platform (municipal parking network with 10 underground facilities and blue zone street parking) plus digital service modules: MOT:Aparcar mobile app for parking payments, VIA P automatic license plate recognition access system for cashless/counterless parking, La Ganxeta public bicycle sharing system with 250 bikes across multiple stations, and integrated mobility packages (Aparca i Mou-te combining parking+bus+bike, Aparca i Vola combining parking+airport bus). The company also manages the Mercat Central municipal market. Services operate 24/7 with digital integration via the APARCAR ecosystem and are partially funded by EU Next Generation programs.

Differentiator

Problem solved

Functional benefit

Brands

• La Ganxeta: Public shared bicycle system launched January 2024, operating 24/7 with multiple stations across Reus, funded by Next Generation EU.
• VIA P
• MOT:Aparcar

Products and services

• Municipal Parking Network Operation of 10 public car parks providing 4,440 parking spaces across the city of Reus, available to drivers and subscribers.
• Regulated On-Street Parking (Blue Zone / ORA) Management of 1,425 regulated street parking spots in Reus, where drivers pay per minute/hour via meter or app during regulated hours.
• La Ganxeta Public Bike Sharing Public bike-sharing service with 250 bicycles distributed across 21 stations in Reus, available to residents and visitors via subscription or short-term pass.
• EV Charging Network Public electric vehicle charging service with 68+ charging points distributed across Reus, available to EV owners for pay-per-use sessions.
• Aparca i Mou-te (Park and Move) Combined mobility package that bundles a parking session in a Reus municipal car park with a public-transport ticket, for commuters and intermodal users.
• Aparca i Vola (Park and Fly) Combined mobility package that bundles a parking session in a Reus municipal car park with a bus transfer to Reus Airport, for travelers.
• Marcat Central Market Operation and management of the Mercat Central, the central municipal market in Reus, providing retail stalls and concessionaire services to local food merchants and shoppers.
• VIA P License Plate Recognition Subscription License-plate recognition service that allows subscribed users to enter and exit municipal car parks automatically without taking a physical ticket.

Quantifiable outcome

• Over 32% of rotation vehicles now use VIA P automatic access, reducing queuing and improving traffic flow
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered pilot program, reference model and core.

• Institut Català de la Salut (ICS) - CAP Sant Perepilot programStrategic or Co-development Partner · 1 June 2026Collaboration agreement enabling CAP Sant Pere healthcare staff to use Ganxeta bike sharing for home visits. Reus Mobilitat provides free trial period; ICS staff can exceed 30-minute trip limit for clinical purposes. Partnership includes health promotion activities and development of audiovisual materials.
• Ajuntament de Gironareference modelStrategic or Co-development Partner · 1 January 2021Girona city council provided model reference for Reus bicycle sharing system. Reus Mobility studied Girona's approach of designing and acquiring bicycle and anchor components for self-installation.
• Ajuntament de Reus (Reus City Council)coreStrategic or Co-development PartnerParent municipal government that created Reus Mobilitat i Serveis as a municipal company to manage parking, markets, and mobility services with greater agility and quality than direct public administration.
• Reus TransportcoreStrategic or Co-development PartnerJoint 'Aparca i Mou-te' combined mobility package linking Tecnoparc parking with unlimited T-365 bus pass and Ganxeta bike sharing for €50/month, promoting sustainable multi-modal transport.

Scale indicators9 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• B:SM (Barcelona de Serveis Municipals): Municipal services company owned by Ajuntament de Barcelona managing underground parking, Bicing bike sharing, and municipal markets. Direct functional peer with shared mobility, parking and municipal market portfolio at city scale.
• Empark: Iberian parking operator managing on-street and off-street public parking under municipal concessions. Closest commercial peer in zone-blue and underground parking operations across Spain and Portugal.
• Bicing (Barcelona): Barcelona's public bike-sharing system with 7,000+ bikes and 500+ stations. Direct peer for La Ganxeta's bike-sharing operations, albeit at much larger scale in a denser urban core.
• Sagulpa: Municipal parking society of Las Palmas de Gran Canaria operating regulated on-street and underground parking. Closest municipal-society peer with similar concession structure and governance.
• Saba Infrastructures & Parking: One of Spain's largest parking operators running municipal and private garages across Iberia. Comparable in core parking operation and concession-driven municipal partnerships, though at significantly larger scale.

Regional players

• Valenbisi: Valencia's municipal bike-sharing system. Comparable public micromobility service with similar subscription tiers and municipal ownership model, serving as a regional benchmark for La Ganxeta.

Broad incumbents

• EMT Madrid: Madrid's municipal transport company operating bus, bike sharing (BiciMAD) and parking services. Larger incumbent offering an integrated urban mobility portfolio that overlaps with Reus Mobilitat's scope.
• TMB (Transports Metropolitans de Barcelona): Barcelona's integrated public transport operator managing metro, bus and multimodal integrations. Comparable in multi-modal urban mobility and combined-ticket products like 'Aparca i Mou-te'.
• AENA Aeropuertos: Spain's national airport operator running large parking facilities across its network, including the adjacent Reus Airport. Overlaps on parking operations and the 'Aparca i Vola' park-and-fly concept.

Emerging players

• Nextbike: European bike-sharing operator active in 300+ cities. Comparable technology platform and operational model for La Ganxeta, though as a private operator rather than municipal owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/reusmobilitat
• YouTubeyoutube.com/@reusmobilitat
• LinkedInlinkedin.com/company/reusmobilitat
• Facebookfacebook.com/mercatsdereus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reus Mobilitat