Rodney Surgical Centre

What Rodney Surgical Centre does

Rodney Surgical Centre Limited (RSC) is a private day-stay surgical facility located at 77 Morrison Drive, Warkworth, Rodney District, New Zealand, operating since 2009. It is positioned as the only private surgical facility between Auckland's North Shore and Whangarei, serving the Rodney/Kaipara/Hibiscus Coast corridor of Northland. The facility offers multi-specialty day-stay surgical services across more than ten disciplines — including endoscopy, general surgery, ophthalmology, orthopaedics, oral and maxillofacial surgery, skin surgery, plastic and cosmetic surgery, breast surgery, gynaecology, urology, and oncology — delivered through a network of over 40 visiting credentialed specialists rather than a full-time surgical workforce. Technical infrastructure comprises state-of-the-art operating and procedure rooms, an ophthalmology suite equipped with a Swiss-engineered Haag-Streit BQ 900 microscope, cloud-based digital admission forms delivered through forms.incloud.clinic, and Healthlink/CareSelect EDI integration for GP referrals.

The company operates a B2B2C go-to-market model. Patient acquisition is driven primarily by GP referrals (funnelled through a proprietary "Referrer's Assistant" matching service) and by specialists who bring their own patient base to the facility in exchange for operating room time, credentialing, administrative support, and marketing exposure. The revenue model blends contracted public funding — a Health NZ (formerly Waitemata DHB) contract and an Accident Compensation Corporation (ACC) elective surgery contract — with private health insurance affiliations (Southern Cross as Affiliated Provider, nib, Allied Health Services) and self-pay patients on a quote-based fee schedule. No public pricing is disclosed; billing cadence is per-procedure.

Rodney Surgical Centre Limited is privately held by its founding directors and operating board, with no disclosed parent company, external investors, or acquisition activity. Governance sits with co-founder Dr Andrew MacGill, Dr Richard Fisher (a New Zealand fertility medicine pioneer), Chris Murphy, and clinical board members Dr Mark Donaldson and David Findlow. The facility was placed under new executive leadership in April 2022 when Zaneta Schumann (MBA, Massey University) replaced Marianne Davidson-Beker as CEO; Schumann subsequently received the 2023 APAC Best Surgical Facility CEO (Auckland) award. The operating model is single-site, with 40+ free car parks and an explicit value proposition built around eliminating patient travel to Auckland.

Name

Rodney Surgical Centre

Legal name

Rodney Surgical Centre Limited

Website

https://rodneysurgicalcentre.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodney Surgical Centre is a private day-stay surgical facility in Warkworth, New Zealand, and the only private surgical provider between Auckland's North Shore and Whangarei. It delivers multi-specialty surgery across 10+ disciplines via 40+ visiting specialists, funded by Health NZ, ACC, and private insurers.

Ownership category

akta.pro rank

Product category

Ambulatory Surgical Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

akta.pro secondary industries

Ophthalmology Surgery Centers (HLAFAIAF), Orthopedic & Spine Surgery Centers (HLAFAIAG), Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK), Women’s & Children’s Surgical Care Centers (HLAFAJAM), Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO)

Keywords

• Day-stay surgery
• Ambulatory surgery
• Ophthalmology services
• Endoscopy procedures
• Specialist surgical services

Headquarters

HQ city

Warkworth

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Health NZ (formerly DHB) Contract: Rodney Surgical holds contracts with Health NZ to provide surgical services to public patients referred through the public healthcare system.
2. ACC Elective Surgery Contract: The facility holds an elective surgery contract with Accident Compensation Corporation (ACC) for providing accident-related surgical procedures.
3. Southern Cross Health Insurance Affiliated Provider: As a Southern Cross Affiliated Provider, Rodney Surgical provides insured services billed directly to Southern Cross for their members. Also works with various other private health insurers.
4. Private Patient Fees: Self-funding patients pay privately for consultations and procedures, with no specific pricing publicly disclosed — quote-based.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Rodney Surgical Centre operates a private day-stay surgical facility in Warkworth, New Zealand, providing diagnostic and operative procedures across endoscopy, general surgery, ophthalmology, orthopaedics, oral and maxillofacial, skin, plastic and cosmetic, breast, gynaecology, urology, and oncology under general or local anaesthetic. Procedures are delivered by more than 40 visiting credentialed specialists using modern operating and procedure rooms, with a dedicated Ophthalmology Suite equipped with a Haag-Streit BQ 900 microscope, and are complemented by a Referrer's Assistant matching service for general practitioners.

Product overview

Rodney Surgical Centre is a day-stay surgical facility offering a comprehensive range of medical and surgical services. The centre operates as a single unified facility providing multiple surgical specialties including Endoscopy, General Surgery, Ophthalmology, Orthopaedics, Oral & Maxillofacial Surgery, Skin Surgery, Plastic and Cosmetic Surgery, Breast Surgery, Gynaecology, Urology, and Oncology. The facility features an Ophthalmology Suite equipped with Haag-Streit BQ 900 microscopy technology. Services are delivered through a team of specialist surgeons who travel to Warkworth, eliminating the need for local patients to travel to Auckland. The centre also provides a Referrer's Assistant service to help GPs match patients with appropriate specialists. As an ACC contract provider and Southern Cross Affiliated Provider, the centre offers both publicly funded and private healthcare options.

Differentiator

Problem solved

Functional benefit

Products and services

• Endoscopy Services Diagnostic and therapeutic endoscopic procedures performed as day-stay surgery, including colonoscopy, gastroscopy, and other internal examinations under general or local anaesthetic, for patients referred by GPs or specialists.
• General Surgery Day-stay general surgical procedures including colorectal surgery, hernia repairs, gallbladder removal, and other common surgical operations, performed under general or local anaesthetic.
• Ophthalmology Services Eye surgery services including cataract surgery, glaucoma surgery, refractive surgery, reconstructive and cosmetic oculoplastic surgery, lacrimal and orbital surgery, delivered in the dedicated Ophthalmology Suite equipped with a Haag-Streit BQ 900 microscope.
• Orthopaedics Orthopaedic surgery including hip and knee replacements, joint reconstruction, hand and wrist surgery, and microsurgical procedures delivered as day-stay surgery.
• Oral and Maxillofacial Surgery Oral and maxillofacial surgical procedures including craniofacial surgery, head and neck surgery, reconstructive surgery, trauma surgery, cosmetic surgery, and dental surgery including implants, performed as day-stay surgery.
• Skin Surgery Skin cancer surgery including removal of BCCs, SCCs, and melanomas, using advanced cutaneous surgical techniques and complex flaps and full thickness grafts, performed as day-stay surgery.
• Plastic and Cosmetic Surgery Plastic and reconstructive surgery including skin cancer reconstruction, breast surgery, fat transfer procedures, cosmetic surgery, hand and wrist surgery, and reconstructive microsurgery delivered as day-stay surgery.
• Breast Surgery Oncoplastic breast surgery and breast reconstruction services including fat cell reconstruction, implant removal, augmentation, and reduction, performed as day-stay surgery.
• Gynaecology Gynaecological surgery including laparoscopic procedures, hysterectomy, hysteroscopic surgery, management of endometriosis, urinary incontinence treatment, and pelvic pain management, performed as day-stay surgery.
• Urology Urological surgery including treatment of urologic cancers (prostate, bladder, kidney), stone disease, urinary incontinence, urodynamics, vasectomy, and day-stay lithotripsy treatment.
• Oncology Medical oncology services treating breast, lung, and gastro-intestinal malignancies with a focus on cancer care for the Northland community.
• Referrer's Assistant Free one-stop referral service for GPs that matches patients with the best specialist based on clinical need and availability, manages appointment coordination, and notifies the referring GP of appointment details; integrated with Healthlink/CareSelect and EDI.
• Day-Stay Surgical Facility State-of-the-art day-stay surgical facility at 77 Morrison Drive, Warkworth, offering operations performed under general or local anaesthetic with same-day discharge, free on-site parking for 40+ vehicles, and modern operating and procedure rooms.

Quantifiable outcome

• Elimination of travel burden for Rodney/Northland patients who previously had to travel to North Shore or Auckland for specialist surgical care.
• +2 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Health NZcoreStrategic or Co-development PartnerRodney Surgical holds contracts with Health NZ (formerly the Waitemata District Health Board) to provide surgical services to public patients. This is a foundational revenue relationship that positions the facility within the public healthcare system.
• ACC (Accident Compensation Corporation)coreStrategic or Co-development PartnerRodney Surgical holds an elective surgery contract with ACC, enabling accident victims to access surgical care at the facility. This contract funds a significant portion of day-stay surgical procedures.
• Southern Cross Health InsurancecoreChannel Partner/ Reseller/ DistributorRodney Surgical is a Southern Cross Affiliated Provider, meaning it is an approved provider within the Southern Cross network. Services are billed directly to Southern Cross for their members. Also works with various other private health insurers.
• Healthlink / CareSelectcoreTechnology or IntegrationRodney Surgical's Referrer's Assistant service integrates with Healthlink's Careselect platform, enabling GPs to search for and refer patients to Rodney Surgical specialists electronically through the online Healthlink portal using the 'Referrer's Assistant' search term or EDI to 'rodneysc'.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Boulcott Hospital: Private day-stay surgical hospital in Lower Hutt, Wellington region, offering a comparable multi-specialty day-surgery model with affiliated-provider relationships with private insurers. Closest peer in business model and scale to RSC.
• Auckland Surgical Centre: Private day-stay surgical facility in Auckland offering multi-specialty procedures on an outpatient basis. Direct functional peer — competes with RSC for any Rodney-corridor patients willing to travel to Auckland.

Broad incumbents

• St George's Hospital: Large private surgical hospital in Christchurch offering comprehensive multi-specialty surgical services. Similar payer mix and private/public funding model as RSC, but operating at much larger scale.
• Southern Cross Hospitals: New Zealand's largest private surgical hospital network, with facilities across the country. RSC operates as a Southern Cross Affiliated Provider, so Southern Cross is both a channel partner and a broad incumbent whose expansion strategy in regional NZ could affect RSC's catchment.
• Wakefield Hospital: Major Wellington-based private surgical hospital offering multi-specialty day-stay and inpatient procedures. Comparable business model (private, multi-specialty, mixed public/private funding) but operating at larger scale.
• MercyAscot Hospital: Large Auckland private surgical hospital with multi-specialty capability. RSC's specialist credentialing is aligned with MercyAscot, and MercyAscot is a competitor for any Auckland-overflow surgical demand from RSC's catchment.

Regional players

• Bidwill Trust Hospital: Private surgical hospital in Timaru, South Canterbury, offering multi-specialty day-stay procedures. Comparable regional private surgical model with Southern Cross Affiliated Provider status.
• Royston Hospital: Private surgical hospital in Hawke's Bay offering multi-specialty day-stay and inpatient procedures. Comparable regional private surgical model outside of RSC's Northland/Auckland catchment.
• Kensington Hospital: Private surgical hospital in Whangarei, Northland — at the opposite end of RSC's catchment corridor. Closest geographic peer and potential alternative for Rodney/Kaipara patients seeking private surgical care closer than Auckland.

Emerging players

• Eye Institute (NZ): NZ ophthalmology-focused private day-stay provider with multiple sites. Direct specialty overlap with RSC's Ophthalmology Suite — a relevant emerging peer for RSC's ophthalmology service line in particular.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FundedHealth
• Facebookfacebook.com/rodneysurgical
• LinkedInlinkedin.com/company/rodney-surgical-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodney Surgical Centre