Kyoto Kimono Rental Yumeyakata

Name

Kyoto Kimono Rental Yumeyakata

Legal name

Hosai Co., Ltd.

Website

https://en-kyoto.yumeyakata.com

Company type

Private

Founded year

2002

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Kyoto-shi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Kimono and Yukata Rental: Core rental service offering various kimono and yukata plans for sightseeing, with prices ranging from 3,080 yen to 16,500+ yen depending on plan type and duration. Includes same-day and next-day return options.
2. Location Photography Services: Professional photography packages at various Kyoto locations including Gion, Higashiyama, Arashiyama, and historic machiya townhouses. Prices range from 16,500 yen to 78,000 yen depending on duration and location.
3. Cultural Experiences: Tea ceremony experiences, maiko/geisha makeover, samurai experiences, and walking tours offered as add-on or standalone experiences.
4. Beauty Services: Hair styling (1,650-2,750 yen), full makeup (4,400 yen), and accessory rentals as add-on services to kimono rental.
5. Baby and Children's Products: Hakama-style outfits for babies under 85cm sold at 4,510 yen and up, plus children's kimono rentals from 3,080 yen.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kyoto Kimono Rental Yumeyakata rents kimono and yukata garments to tourists and visitors in Kyoto, with complete packages including dressing, accessories (obi, geta, innerwear, pouch), optional hairstyling and makeup, and return logistics. The company also sells professional photography services at iconic Kyoto locations and traditional machiya townhouses, plus cultural experiences such as tea ceremonies, samurai experiences, and walking tours. Operations are run from a 3,300+ square meter flagship store and a historic machiya townhouse, with multilingual online booking supporting 8+ languages.

Product overview

Kyoto Kimono Rental Yumeyakata operates a kimono and yukata rental service as its core offering, supplemented by cultural experience add-ons and professional photography packages. The core product is the kimono/yukata rental plans (available for individuals, couples, families, and children in various styles including standard kimono, furisode formal wear, yukata summer wear, and hakama), which customers combine with optional add-ons such as hairstyling, makeup services, and cultural experiences (tea ceremony, samurai experience, walking tours). The company also offers location photography plans at Kyoto landmarks (Gion, Higashiyama, Arashiyama, Maruyama Park, Shosei-en Garden, Bishamondo, machiya townhouses) as a separate product line. All services are coordinated through the Gojo Shop in Kyoto, with next-day return and delivery options for late-evening events.

Differentiator

Problem solved

Functional benefit

Brands

• Yumeyakata Beauty: Beauty services including kimono dressing and makeup
• Yumeyakata Photo
• Yumeyakata Oike Bettei
• Kyoto Kimonomachi
• petite liberte

Products and services

• Yukata Rental Plan Summer kimono (yukata) rental plan for Kyoto sightseeing including yukata, hanhaba obi sash, geta sandals, innerwear, and Japanese-style pouch. Starting from ¥4,180 per person.
• Couple Yukata Rental Plan Coordinated summer yukata rental for couples with matching designs suitable for pair photography. All-inclusive package at ¥8,000.
• Kimono Rental Plan Standard kimono rental for sightseeing with wide selection of designs, sizes from children to plus sizes (S–4LW for women, 5S–5L for men). Starting from ¥3,080.
• Couple Kimono Rental Plan Coordinated kimono rental for couples with professional styling and full size range for comfortable and elegant couple's look. Priced at ¥8,000.
• Kimono Rental Full Option Plan All-inclusive kimono rental package including professional hairstyling and cute hair ornaments. Priced at ¥8,250.
• Furisode Kimono Plan Luxurious furisode (long-sleeve formal kimono) rental with elegant designs and vibrant colors. Starting from ¥16,500. Ideal for commemorative photography.
• Men Kimono Plan Dedicated men's kimono rental with dignified designs, sizes up to 190cm. Priced from ¥4,180.
• Kids Kimono Plan Children's kimono rental for ages approximately 85cm to 150cm. Priced from ¥4,180. Comfortable authentic outfits for family cultural experiences.
• Women Hakama Plan Vintage hakama (skirt-style garment) rental for women with chic Meiji-era student-inspired silhouette. Sizes S–3L. Starting from ¥7,150.
• Tea Ceremony Experience at Oike Bettei Traditional Kyoto tea ceremony held in a historic 100+ year old machiya townhouse (Oike Bettei). Can be combined with kimono rental for immersive cultural experience.
• In-Depth Tea Ceremony Experience Corporate MICE events and private group tea ceremony with traditional etiquette instruction. Optional kimono rental available.
• Maiko/Geisha Makeover Studio Plan Maiko transformation experience including professional makeup, hairstyling, and photo shoot at Kyoto townhouse.
• Samurai Experience Traditional samurai armor rental and cultural experience for visitors to Kyoto.
• Gojo Walking Tour 1.5-hour off-the-beaten-path walking tour of Gojo area exploring quiet streets, historic temples, and local shops. Optional kimono rental available.
• Tourist Spot Course (Gion/Higashiyama) Photography Location photography at iconic Gion and Higashiyama areas. 1.5-hour shoot with approximately 200 digital images. Starting from ¥19,800 (regular), ¥23,760 (peak).
• Arashiyama Course Photography Photography at Arashiyama including Togetsukyo Bridge, bamboo forests, and panoramic scenery. Starting from ¥33,000 (regular), ¥39,600 (peak).
• Sakura/Green/Maple Course (Maruyama Park) Photography Seasonal photography at Maruyama Park famous for weeping cherry blossoms and autumn foliage. Starting from ¥33,000.
• Japanese Garden Course (Shoseien) Photography Photography at serene Shosei-en Garden with traditional ponds and seasonal flowers. Starting from ¥44,000.
• Luxurious Furisode Outdoor Photoshoot Plan Premium furisode photoshoot with exclusive catalog selection, 1.5-hour outdoor shoot, 200 digital photos, hairstyling, and transportation. Limited May–September. Priced at ¥80,000.
• Machiya (Townhouse) Course Photography Indoor photography at Oike Bettei traditional machiya townhouse. 30-minute shoot from ¥16,500 or 1-hour shoot from ¥19,800.
• Wedding Photography Wedding photo shoots in traditional Kyoto settings including machiya townhouses. Includes kimono selection and professional photography.
• Hair Styling Service Choose-from-8 hairstyles for kimono. Advance booking ¥1,650 (normally ¥2,750). Includes options for long and short hair.
• Full Makeup Service Professional makeup service for kimono wearing. Advance booking ¥4,400 (normally ¥5,500).
• ENTER NOH Set Plans Bundle plans combining Noh performance tickets at Kyoto Kanze Kaikan with kimono rental (Set A from ¥16,000) or kimono rental plus hairstyling (Set B from ¥17,650), including next-day delivery return.

Quantifiable outcome

• Served over 1.3 million customers for authentic Kyoto kimono experiences
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ENTER NOH ProgramcoreStrategic or Co-development Partner · 14 July 2025Special collaboration set plans combining Noh theater appreciation with kimono rental, supported by Kyoto City Tourism Association. Includes special kimono and hairstyling packages for international visitors attending the ENTER NOH performance at Kyoto Kanze Kaikan.
• NAKED Inc.coreGTM or Marketing Partner · 25 October 2024Partnership with NAKED Inc. for promoting kimono rental at their light art events at Kyoto landmarks including Nijo Castle (NAKED meets Nijo Castle), Daigoji Temple (NAKED meets World Heritage Daigo-ji), Heian Jingu Shrine (NAKED's Garden of Japanese Lights), and Nishi Hongwanji (NAKED's Lights of Nishi Hongwanji). Yumeyakata offers special next-day return and delivery services for event attendees.
• KKDAYcoreChannel Partner/ Reseller/ DistributorThird-party ticket sales platform for selling combined packages including kimono rental tickets and event admission to NAKED events at Kyoto venues.
• KYOTO KIMONOMACHIcoreStrategic or Co-development PartnerSister company partnership for exclusive original kimono design collaboration. In collaboration with Kyoto Kimonomachi, Yumeyakata creates new original kimono and obi designs every year, with some designs exclusive to Yumeyakata rentals or available only at Kimonomachi for purchase.
• Kyoto City Tourism AssociationminorGTM or Marketing PartnerThe ENTER NOH collaboration set plan is officially supported by the Kyoto City Tourism Association, providing legitimacy and promotional support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Withlocals: Marketplace for guided cultural experiences including Kyoto walking tours and tea ceremonies. Competes with Yumeyakata's cultural experience add-ons for the same international tourist segment.
• KKDAY: Asia-focused travel experience marketplace that distributes Yumeyakata's bundled kimono and event tickets while also selling competing kimono rental listings from other Kyoto operators. Functions as both distribution partner and partial competitor.

Broad incumbents

• Klook: Global travel activities and experiences platform with broad kimono rental and cultural experience inventory in Kyoto. Competes for tourist experience wallet share and serves as an alternative booking channel.
• Viator (Tripadvisor): Leading global experiences marketplace carrying kimono rental and Kyoto cultural activities. Indirect competitor for the inbound tourist's cultural experience budget.

Direct peers

• Kimono Rental Bambi: Kyoto-based kimono rental shop targeting international tourists with multilingual booking and central locations. Closely comparable GTM and product mix to Yumeyakata.
• Kimono Rental Aiwafuku (Kyoto Aiwafuku): Established kimono rental chain with strong Kyoto presence offering kimono, hakama, and furisode plans plus photography. Direct competitor for inbound tourists with comparable product range and pricing tiers.
• Kimono Rental Mai: Kyoto kimono rental operator serving international visitors with standard, couples, and formal kimono plans plus photography add-ons. Direct local competitor in the same inbound-tourism segment.
• Wargo (VASCO): Japan's largest kimono rental chain with locations in Kyoto, Tokyo, and other tourist hubs. Competes directly with Yumeyakata on kimono and yukata rentals, photography, and cultural add-ons at similar price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yumeyakatakyoto
• Facebookfacebook.com/kyoto.yumeyakata.tw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kyoto Kimono Rental Yumeyakata