Vincci
Oslo-based luxury multi-brand fashion retailer operating since 1983, curating 1,262 SKUs from 17+ international designers across a flagship Akersgata showroom and a Shopify e-commerce site. Serves affluent Norwegian consumers with omnichannel shopping, DHL delivery, and FaceTime consultations.
- Company typePrivate
- Founded1983
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vincci does
Vincci is a privately held, Oslo-based luxury multi-brand fashion retailer operating since 1983. The company sells bags, jeans, clothing, outerwear, tops, accessories, swimwear, knitwear, and jewelry from a curated portfolio of more than 17 international designer houses including The Row, Toteme, Alaïa, Khaite, Manolo Blahnik, Phoebe Philo, Maison Margiela, Issey Miyake, Dries Van Noten, and Eres. The assortment totals roughly 1,262 active SKUs across six core categories (dresses, shoes, outerwear, knitwear, swimwear, and accessories), supplemented by a 441-item seasonal sale section offering up to 50% off selected designer goods. Price points span approximately 1,500 kr for entry accessories to over 70,000 kr for premium outerwear, positioning Vincci firmly in the accessible-luxury to high-luxury segment.
The business runs an omnichannel retail model anchored by a flagship showroom at Akersgata 20 in central Oslo, which doubles as the company's headquarters and the click-and-collect pickup point. Online, Vincci operates a direct-to-consumer Shopify storefront at vincci.no, supported by DHL Express delivery, Vipps Bedrift payments, and remote selling via FaceTime consultations. The customer base consists primarily of affluent Norwegian fashion consumers seeking hard-to-find international designer brands in a local, personalized retail environment; the buyer persona is segmented as a single horizontal segment of luxury fashion shoppers rather than distinct verticals. Marketing is driven by organic social channels (Instagram at @vinccioslo, Pinterest), email newsletters, and editorial content on the Vincci Journal blog.
Vincci is a small, founder/owner-operated business with 1–10 employees, no disclosed parent company, no institutional investors, and no public listing. Revenue, ownership structure, and management team are not disclosed in available materials, and there is no evidence of funding rounds, M&A activity, or significant leadership changes. The commercial engine is one-time unit sales of designer merchandise, with the company's competitive position resting on its role as an authorized or exclusive Norwegian point of access for several international luxury houses rather than on proprietary technology, scale, or data assets.
Vincci firmographics
Firmographics- Name
- Vincci
- Legal name
- Vincci
- Website
- https://vincci.no
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Oslo-based luxury multi-brand fashion retailer operating since 1983, curating 1,262 SKUs from 17+ international designers across a flagship Akersgata showroom and a Shopify e-commerce site. Serves affluent Norwegian consumers with omnichannel shopping, DHL delivery, and FaceTime consultations.
- Ownership category
- akta.pro rank
Vincci industry classification
Industry- Product category
- Luxury Fashion Retail
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)
- akta.pro secondary industry
- Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)
Keywords
Where Vincci is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Vincci business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Luxury Fashion Retail: One-time product sales of luxury designer fashion items including clothing, shoes, accessories, and jewelry through both physical retail and e-commerce channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide price range across product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Vincci product offering
Product offeringCore offering
Vincci is an Oslo-based luxury multi-brand fashion retailer selling curated ready-to-wear, footwear, outerwear, knitwear, swimwear, jewelry, and accessories from over 20 international designer houses through a central Oslo flagship store and a Shopify-based e-commerce platform. Pricing ranges from approximately 1,500 kr for small accessories to over 70,000 kr for premium outerwear, with seasonal sale items discounted up to 50%.
Product overview
Vincci is an Oslo-based luxury fashion retailer and multi-brand e-commerce platform operating a flagship store at Akersgata 20 and an online store at vincci.no. The offering is a curated multi-brand luxury fashion assortment rather than a unified SaaS product or platform. It carries 1,262 products across 17 international designer collections and 6 core product categories. Designer sub-brands include The Row, Toteme, Alaïa, Khaite, Manolo Blahnik, Phoebe Philo, Maison Margiela, Issey Miyake, Dries Van Noten, Sophie Buhai, Amina Muaddi, Rhanders, Le Monde Beryl, MKDT STUDIO, ENNUI Atelier, Jouissance, and Eres. Core product categories span dresses, shoes (the largest category at 378 products), outerwear, knitwear, swimwear, and accessories. A dedicated sale section (441 products) offers seasonal discounts on selected items. The product portfolio is anchored by high-end international fashion brands with a focus on timeless, luxury aesthetic rather than trend-driven fast fashion.
Differentiator
Problem solved
Functional benefit
Products and services
- Accessories
Quantifiable outcome
- Over 1,200 products available from 20+ designer brands
Companies that use Vincci
Customer profileSegments1 record
Ideal customer profiles1 record
Vincci technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vincci partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered operational and core.
- DHL ExpressoperationalExpress delivery partnership offering fast shipping for online orders across Norway.
- VippsoperationalMobile payment solution enabling Vipps Bedrift (business Vipps) for seamless B2B and consumer transactions.
- Designer Brands (Alaïa, The Row, Khaite, Manolo Blahnik, Phoebe Philo, etc.)coreExclusive or authorized retailer relationships with over 20 international luxury fashion houses, offering curated collections not available elsewhere in Norway.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Vincci competitors and assessment
Company assessmentDirect peers
- SSENSE: Montreal-based luxury multi-brand online retailer carrying designer fashion, accessories, and footwear with a similar curated, brand-forward positioning to Vincci.
- Matchesfashion: London-headquartered luxury multi-brand retailer (now owned by Frasers Group) historically known for curated designer womenswear and accessories — directly comparable model and brand portfolio to Vincci.
- LuisaViaRoma: Florence-based luxury multi-brand retailer founded in 1929, combining flagship physical store and global e-commerce with curated designer assortment directly comparable to Vincci's operating model.
- Mytheresa: Public luxury multi-brand e-commerce platform focused on curated designer womenswear, shoes, and accessories from brands overlapping heavily with Vincci's portfolio (The Row, Khaite, Manolo Blahnik).
- Net-a-Porter: Global luxury multi-brand online retailer offering curated assortments of high-end designer fashion, accessories, and shoes — the closest direct comparable to Vincci's omnichannel luxury multi-brand model, though at significantly larger scale.
- Farfetch: Global luxury online marketplace and platform connecting boutiques with luxury consumers; comparable to Vincci in multi-brand luxury curation, though operates at vastly greater scale and via marketplace model.
Broad incumbents
- Selfridges: Established British luxury department store operating physical flagships and a large e-commerce platform carrying many of the same designer brands as Vincci — broader assortment but overlapping customer base and brand portfolio.
- Harrods: Iconic London luxury department store with multi-category designer fashion, accessories, and footwear offerings — operates at much larger scale but competes for the same affluent multi-brand luxury customer as Vincci.
- Bergdorf Goodman: New York-based luxury department store carrying premium designer womenswear, accessories, and footwear from brands that overlap significantly with Vincci's portfolio, serving an ultra-affluent customer base.
Emerging players
- Vestiaire Collective: Global luxury resale marketplace where Vincci's same target customers transact on pre-owned designer pieces — represents a structural shift that can divert spend away from primary-market multi-brand retailers like Vincci.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Vincci social profiles
Digital presenceVincci financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vincci leadership team
Management profileNumber of profiles
Vincci funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vincci M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vincci
What does Vincci do?
Vincci is an Oslo-based luxury multi-brand fashion retailer selling curated ready-to-wear, footwear, outerwear, knitwear, swimwear, jewelry, and accessories from over 20 international designer houses through a central Oslo flagship store and a Shopify-based e-commerce platform. Pricing ranges from approximately 1,500 kr for small accessories to over 70,000 kr for premium outerwear, with seasonal sale items discounted up to 50%.
Is Vincci a public or private company?
Vincci is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vincci founded?
Vincci was founded in 1983. It employs 1 to 10 people.
Where is Vincci based?
Vincci is headquartered in Oslo, Norway, in the Europe region.
How does Vincci make money?
One revenue line is on record: luxury Fashion Retail.
Who are Vincci's main competitors?
Direct peers on record are SSENSE, Matchesfashion, LuisaViaRoma, Mytheresa, Net-a-Porter and Farfetch. Broad incumbents are Selfridges, Harrods and Bergdorf Goodman. Vestiaire Collective is listed as an emerging player.
Does Vincci have an API?
No public API is recorded for Vincci.
What industry is Vincci in?
Vincci's product category is Luxury Fashion Retail. Its primary akta.pro industry code is CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods), with a secondary code of CRAKAEAF, Luxury Scarves, Gloves & Cold-Weather Accessories. Its SIC code is 5600.