ApparelnBags

What ApparelnBags does

ApparelnBags.com Inc is a private e-commerce platform headquartered in Tampa, Florida, founded in 2011 by CEO Ahmad A. Siddiqui. The company operates apparelnbags.com as a self-serve storefront offering more than 15,000 promotional products, custom apparel, workwear uniforms, sports team uniforms, and wholesale clothing sourced from over 250 brands including Nike Golf, Adidas Golf, Under Armour, The North Face, and Gildan. Its core technology combines an e-commerce platform with integrated product customization, order management, and in-house decoration services spanning embroidery, screen printing, heat transfer, sublimation, direct-to-garment printing, and laser etching.

The business model centers on unit-priced product sales priced 20-30% below competitors with bulk and closeout discounts up to 60% off and free ground shipping on domestic orders above $149. Revenue is supplemented by decoration services quoted per job, digital marketing, web development, creative design, and 3PL fulfillment services, plus a rewards loyalty program and affiliate channel. Primary customers are small to mid-sized businesses purchasing promotional merchandise, workwear, and swag; secondary segments include sports teams, industry-specific workwear buyers (healthcare, construction, hospitality), nonprofits, and small enterprise accounts. The company is built and managed by IT Verticals, which serves as both technology partner and parent entity, supporting the platform infrastructure with a lean team of 10-50 employees.

Name

ApparelnBags

Legal name

ApparelnBags.com Inc

Website

https://apparelnbags.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ApparelnBags is a Tampa-based e-commerce platform selling over 15,000 promotional products, custom apparel, and uniforms from 250+ brands to small and mid-sized businesses, with in-house decoration, swag stores, and digital marketing services.

Ownership category

akta.pro rank

Product category

Promotional Products and Custom Apparel Retail

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro industry

PRIMARYCRAOADAI

Branded Merchandise & Promotional Apparel Wholesale

Consumer Products & Retail/Wholesale, Distribution & Category Management/Apparel, Footwear & Accessories Wholesale

Keywords

• Custom apparel
• Promotional products
• Screen printing services
• Wholesale t-shirts
• Team uniforms

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Sale of blank and custom apparel including t-shirts, polo shirts, sweatshirts, jackets, workwear, sports uniforms, and promotional products. Revenue generated through per-unit pricing with volume discounts available.
2. Custom Decoration Services: Logo embroidery, screen printing, heat transfer, sublimation, and other decoration services applied to customer products. Adds customization margin to product sales.
3. Digital Marketing Services: SEO, social media management, content marketing, and internet marketing solutions for business clients seeking to grow their online presence.
4. Web Development & E-commerce Services: Custom web design, website development, and e-commerce solutions for business clients.
5. Rewards Program: Customer loyalty program where purchases earn reward points redeemable toward future orders.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

ApparelnBags operates the ApparelnBags.com e-commerce platform selling more than 15,000 promotional products and custom apparel from 250+ brands, including t-shirts, polo shirts, workwear, sports team uniforms, athletic wear, and accessories. The company adds value through in-house decoration services (embroidery, screen printing, heat transfer, sublimation, DTG printing, laser etching, applique), Company Branded Swag Stores, and complementary digital marketing, web development, creative design, and 3PL fulfillment services.

Product overview

ApparelnBags is a full-service business marketing company and e-commerce platform headquartered in Tampa, Florida, founded in 2011. The company operates primarily through its main storefront at ApparelnBags.com, offering over 15,000 promotional products and custom apparel from 250+ brands. The product portfolio consists of the main e-commerce platform, the Custom Clothing category (t-shirts, polo shirts, headwear, bags, jackets, sweatshirts, vests, and more with decoration services), the Promotional Products category (drinkware, pens, tech accessories, office supplies, and branding items), Workwear Uniforms for various industries, Sports Team Uniforms for multiple sports, Athletic Wear, and Wholesale Clothing for bulk purchasing. The company complements its merchandise with value-added services including Apparel Decoration Services (embroidery, screen printing, heat transfer, sublimation), Digital Marketing Services, eCommerce & Web Development, Creative Design Services, and 3PL Fulfillment Services. The platform also features Company Branded Swag Stores for managed corporate ordering, plus discount outlets through Special Buy and Closeout & Clearance stores. Additional offerings include a Rewards Program for customer loyalty and an Affiliate Program for partner referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• ApparelnBags.com Main Store Primary e-commerce storefront offering 15,000+ promotional products, custom apparel, and wholesale clothing from 250+ brands. Enables businesses and individuals to browse, customize, and purchase branded merchandise for marketing, workwear, team uniforms, and personal use.
• Custom Clothing Customizable apparel including t-shirts, polo shirts, dress shirts, headwear, bags, jackets, sweatshirts, hoodies, vests, sweaters, cardigans, towels, shorts, and pants with logo embroidery and screen printing options.
• Promotional Products Over 15,000 promotional items including drinkware, pens, magnets, USB drives, power banks, wireless chargers, popsockets, water bottles, tumblers, mugs, awards, badges, flags, tablecloths, stress relievers, office supplies, and keychains for corporate branding and giveaways.
• Workwear Uniforms Custom workwear uniforms for industries including healthcare, safety, hospitality, construction, transportation, and farming. Includes coveralls, work shirts, work pants, work jackets, work shoes, hard hats, gloves, and tool bags.
• Sports Team Uniforms Custom sports team uniforms for basketball, baseball, softball, football, soccer, cheerleading, flag football, volleyball, lacrosse, esports, track and field, ice hockey, tennis, and rugby.
• Athletic Wear Athletic apparel including performance polo shirts, athletic t-shirts, athletic pants, sports bras, tights, leggings, yoga pants, bowling shirts, compression wear, warm-ups, coaches jackets, stadium chairs, and socks.
• Wholesale Clothing Bulk blank apparel purchasing at wholesale prices with discounts up to 60%. Includes t-shirts, polo shirts, hats, sweatshirts, hoodies, dress shirts, bags, jackets, vests, sweaters, cardigans, towels, shorts, pants, and thermal wear.
• Apparel Decoration Services Professional decoration services including logo embroidery, screen printing, heat transfer, laser etching, direct-to-garment printing, sublimation, and applique for customizing apparel with logos and designs.
• Digital Marketing Services Internet marketing solutions including search engine optimization, social media management, and content marketing to drive qualified traffic and generate leads for business growth.
• eCommerce & Web Development Services Custom web design solutions and IT services to build online presence, including modern web designs that reflect brand image and increase conversion rates.
• Creative Design Services Digital design services for building brand identity including logo design, website graphics, and professional designs that create a distinctive brand presence.
• 3PL Fulfillment Services Third-party logistics fulfillment services for order processing, warehousing, and shipping operations for business customers.
• Company Branded Swag Stores Custom company swag store platform allowing businesses to hand-select merchandise for employee uniforms, client gifts, promotional giveaways, and team activities with pre-approved designs and pricing for quick reordering.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IT VerticalscoreTechnology or IntegrationIT Verticals is the technology partner and platform builder for ApparelnBags. The company is identified as 'Built & Managed by IT Verticals' and provides the e-commerce platform infrastructure, web development services, and technical operations supporting the business.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Halo Branded Solutions: Halo is a large corporate distributor of promotional products, branded merchandise, and uniform programs serving enterprise and mid-market clients. Comparable to ApparelnBags in offering branded merchandise and decoration services, but with a stronger enterprise focus and managed swag store capabilities.
• RushOrderTees: RushOrderTees specializes in fast-turnaround custom screen-printed and embroidered t-shirts, hoodies, and apparel for businesses, teams, and events. Direct peer in custom apparel decoration services, with comparable turnaround-focused value proposition and SMB customer base.
• CustomInk: CustomInk is a direct-to-consumer custom apparel platform specializing in group orders, custom t-shirts, and decorated apparel for teams, businesses, and events. Closely aligned with ApparelnBags' custom t-shirt and team uniform business, with overlapping brand partners and similar decoration services.
• DiscountMugs: DiscountMugs is an online wholesale promotional products retailer offering custom-imprinted drinkware, bags, apparel, and accessories to B2B customers. Closely aligned with ApparelnBags' promotional products and value-pricing strategy, with overlapping product categories and customer base.
• Booster (Custom Team Apparel): Booster is a custom team apparel and fundraising platform for schools, sports teams, and youth organizations — directly comparable to ApparelnBags' sports team uniforms and youth/school segment. Competes for the same custom sportswear and team-branded merchandise business.

Broad incumbents

• 4imprint: 4imprint is the largest publicly traded promotional products distributor in North America, offering a similarly broad catalog of customizable apparel, drinkware, bags, and promotional items to B2B customers. Comparable to ApparelnBags in product breadth and target customer (SMB/mid-market), but at materially larger scale and with more advanced enterprise programs.
• SanMar: SanMar is one of the largest wholesale distributors of imprintable apparel and accessories in the US, supplying many of the same brands ApparelnBags carries (Gildan, Bella+Canvas, Hanes, Nike, etc.). Operates upstream of ApparelnBags as a supplier, but competes at the wholesale-custom-apparel intersection.
• Vistaprint (Cimpress): Vistaprint is a large online provider of custom marketing materials, apparel, and promotional products for small businesses. Comparable to ApparelnBags' promotional products and custom apparel offering, with significant SMB focus and broad brand recognition.
• Alphabroder (now SanMar-owned Prime Line): Alphabroder is a major US wholesale distributor of blank and decorated apparel serving the promotional products and printwear industry. Overlaps significantly with ApparelnBags in blank apparel distribution, brand portfolio, and B2B customer base.

Emerging players

• Printful: Printful is a print-on-demand and drop-shipping platform for custom apparel and accessories, offering embroidery, DTG, sublimation, and screen printing. Comparable in decoration services and custom apparel offering, but more tech-platform-led with API integrations versus ApparelnBags' traditional e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/apparelnbags
• YouTubeyoutube.com/apparelnbags
• Facebookfacebook.com/apparelnbags
• LinkedInlinkedin.com/company/apparelnbags-com
• Instagraminstagram.com/apparelnbags
• Pinterestpinterest.com/apparelnbags
• TikToktiktok.com/@apparelnbags

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ApparelnBags