Popai Shop Argentina

What Popai Shop Argentina does

Shop! POPAI Argentina is a professional industry association and media platform serving the retail marketing and point-of-sale (POP) ecosystem in Argentina. Founded in 2004 as the Argentine chapter of the global Shop! Association (formerly POPAI, established globally in 1959), the organization connects four distinct stakeholder groups — consumer brands, creative agencies, POP producers, and retailers — through three core offerings: the annual Premios Shop! POPAI Argentina awards ceremony, the Shop! Academy executive training program, and the Biblioteca editorial content platform. The organization is headquartered in Buenos Aires and operates as a not-for-profit industry body under the leadership of Director Leonardo Dellacasa and VP of Events and Communication Roberto Sabolcki.

The association's core product is the awards program, which has run continuously since 2004 with documented editions in 2018, 2021, 2022, 2024, and 2025. The 2025 edition was held on November 6, 2025 at Sitio Buenos Aires (Dorrego 2141, CABA) and introduced expanded categories including Espacios WOW, Acciones Going, Inclusión y Accesibilidad, and Brandeo de Flotas. The organization also serves as the Argentine conduit for the global Shop! Global Awards and Shop! OMA Awards, celebrating local winners (Grupo Básicos for Colgate and Mondelez/Oreo Gluten Free; RAZZO LATAM for Corona 100 Años) on the international stage in 2026.

Revenue is generated through event ticket sales (ARS 76,000 for members, ARS 96,000 for non-members for the 2025 awards), membership dues, training program fees, and event sponsorship (visible sponsors include New Bag, Sonatms, Visual Ilusion, and Consultora D&G). The organization serves brand-side customers (Colgate, Mondelez, CCU Argentina, Claro Argentina, Corona), agency customers (Grupo Básicos, RAZZO LATAM), and retail customers (Farmacity). Historical evidence from the site's "previously known as" records indicates the association rebranded from POPAI Argentina to Shop! POPAI Argentina in alignment with the global parent association's rebrand.

Name

Popai Shop Argentina

Legal name

Shop! POPAI Argentina

Website

https://popai-shop.com.ar

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Shop! POPAI Argentina is a not-for-profit industry association founded in 2004 that connects brands, agencies, POP producers, and retailers through annual awards, executive training (Shop! Academy), and editorial content focused on retail marketing and point-of-sale excellence in Argentina.

Ownership category

akta.pro rank

Product category

Industry Association Services (Retail Marketing & Point-of-Sale)

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industries

Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD), Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Industry association
• Retail marketing awards
• Trade marketing training
• Point-of-sale excellence
• Shopper experience recognition

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Shop! POPAI Argentina operates as an industry association for the Argentine point-of-sale and retail marketing ecosystem, delivering an annual awards program (Premios Shop! POPAI Argentina), executive education (Shop! Academy), and an editorial content platform (Biblioteca). Its core activity is recognizing and educating around excellence in retail marketing, brand activation at the point of sale, and shopper experience for brands, agencies, POP producers, and retailers operating in Argentina.

Product overview

Popai Shop Argentina is a professional association and media platform for the retail marketing and point-of-sale (POP) industry in Argentina. The organization operates three interconnected offerings: the annual Premios Shop! POPAI Argentina (awards ceremony recognizing excellence in retail marketing and PDV execution), Shop! Academy (executive training programs in trade marketing, category management, negotiation, and shopper marketing), and Biblioteca (an editorial content library with articles, case studies, and industry coverage). The organization connects brands, agencies, POP producers, and retailers through events, education, and industry content, serving the broader Latin American retail ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Shop! Academy: Professional development and executive training programs for trade marketing, category management, negotiation, and shopper marketing professionals.
• Premios Shop! POPAI Argentina
• Shop! Global Awards
• Shop! OMA Awards

Products and services

• Premios Shop! POPAI Argentina Annual awards ceremony that recognizes excellence in retail marketing, point-of-sale communication, and brand activation in Argentina, celebrating creativity, innovation, and professional execution in the PDV ecosystem. Available to brands, agencies, POP producers, and retailers active in the Argentine retail marketing industry.
• Shop! Academy Executive education and professional training programs for trade marketing, category management, leadership, negotiation, and shopper marketing professionals, delivered in in-company, in-person, and online modalities.
• Biblioteca (Content Library) Editorial content platform featuring articles, case studies, interviews, and industry news about retail design, visual merchandising, Shop! Global Awards, Shop! OMA Awards, and point-of-sale trends, available to all participants in the Argentine retail marketing ecosystem.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Others

• Cámara Argentina de Comercio Electrónico (CACE): Argentine chamber of e-commerce representing digital retail and online commerce. Adjacent peer for the broader Argentine retail ecosystem; overlapping membership base with brands and retailers engaging in shopper marketing.
• Effie Awards Argentina: Argentine edition of the Effie marketing effectiveness awards. Adjacent peer running marketing awards in the same Argentine brand and agency ecosystem, competing for sponsor and entrant mindshare in the local awards calendar.
• Adlatina: Latin American advertising industry news and case-study publication. Adjacent peer because it also aggregates awards, campaigns, and agency news across the region — overlapping audience with Popai Shop Argentina but broader in editorial scope.
• IAB Argentina: Argentine chapter of the Interactive Advertising Bureau focused on digital advertising. Complementary peer serving overlapping brand and agency members in Argentina, but from the digital/marketing side rather than physical shopper marketing.
• LatinSpots: Latin American creative industry platform showcasing advertising campaigns and awards. Comparable as a regional editorial and awards-recognition venue that overlaps with Popai Shop Argentina's content and recognition functions.
• DossierNet: Argentine marketing, advertising, and communications industry news platform. Adjacent peer serving the same professional audience in Argentina through editorial coverage of agencies, brands, and campaigns.
• Asociación Argentina de Publicidad (AAP): Argentine advertising industry association representing agencies, advertisers, and media. Adjacent to Popai Shop Argentina because both serve the same advertiser/agency ecosystem in Argentina, though AAP is broader in scope and not focused specifically on POP/shopper.

Regional players

• POPAI Mexico / Shop! México: Mexican affiliate of the global Shop! Association operating awards and education for the Mexican shopper marketing industry. Comparable operating model and IP, serving Mexico rather than Argentina.
• Shop! Brasil (POPAI Brasil): Brazilian affiliate of the global Shop! Association running parallel awards and education programs for the Brazilian shopper marketing and POP industry. Highly comparable operating model, but serving Brazil rather than Argentina.

Direct peers

• Shop! Association (Global): Global parent organization (formerly POPAI) operating the worldwide Shop! Global Awards and OMA Awards. Shop! POPAI Argentina is its Argentine chapter, making it the closest direct peer — same awards IP, same shopper marketing category, same member ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/popaishopargentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popai Shop Argentina