MatLor
MatLor LLC (d/b/a RoboLiners) is a US specialty manufacturer of patented, robotically pre-manufactured polyurea containment liners and industrial coatings. It sells pre-cured liner systems and licensing to certified applicators serving oil and gas, water utilities, federal defense, and industrial customers across North America.
- Company typePrivate
- Founded1997
- HeadquartersFort Myers, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What MatLor does
MatLor LLC, doing business as RoboLiners, is a US-based specialty industrial manufacturer founded in the late 1990s and headquartered in Fort Myers, Florida. The company designs and produces the patented RoboLiner® system, a family of robotically pre-manufactured polyurea containment liners and coatings. Its core technology uses automated robots in a controlled manufacturing environment to apply 100% solids pure polyurea elastomer onto spun-woven geotextile fabric, producing pre-cured composite liners that arrive on-site ready for installation rather than being field-sprayed.
The product portfolio spans four core liner systems (RoboLiner, RoboPad reusable drill pad liners, RoboCon portable secondary containment, RoboLid flexible floating tank liners) plus a TCS-branded line of industrial coatings and accessories (TCS 380 and TCS 357M pure polyurea coatings, TCS HM adhesive, TCS P3 primer, TCS-XT77 truck bed liners, TCS-7724 internal tank linings, and hand-mix repair systems). The company is protected by three granted patents (US 8,500,941 B2, US 9,056,714 B2, Canadian CA 2683244) and is ISO 9001 certified. Target end markets include oil and gas (e.g., ExxonMobil tank farms, Seneca Resources drill pads), water and wastewater utilities (Lee County Water Utilities, Keys Energy Services), federal defense (Patrick AFB, AUTEC US Navy), aviation (Memphis Airport), railroad, and industrial/environmental remediation.
MatLor monetizes through direct sales of pre-manufactured liner and coating products to enterprise and government end-users, combined with a technology licensing model that trains and certifies third-party applicators/installers across North America and Canada. Pricing is quote-based and project-tied, with revenue events occurring on a project rather than recurring subscription basis. The company is privately held, founder-operated (Mike Whitener is identified as a licensing contact), and has no disclosed institutional funding, M&A activity, or public-market registration.
MatLor firmographics
Firmographics- Name
- MatLor
- Legal name
- MatLor LLC
- Website
- https://roboliners.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MatLor LLC (d/b/a RoboLiners) is a US specialty manufacturer of patented, robotically pre-manufactured polyurea containment liners and industrial coatings. It sells pre-cured liner systems and licensing to certified applicators serving oil and gas, water utilities, federal defense, and industrial customers across North America.
- Ownership category
- akta.pro rank
MatLor industry classification
Industry- Product category
- Industrial Containment Systems
- NAICS
- Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)
- SIC
- Adhesives & Sealants (2891), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Polyurethanes (MDI/TDI, Polyols, PU Systems) (IMAEADAH)
- akta.pro secondary industry
- Polyolefin Films (PE/PP: Cast, Blown, BOPP) (IMALABAA)
Keywords
Where MatLor is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Markets served
MatLor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Pre-manufactured Polyurea Liner Products: Company manufactures and sells robotically pre-manufactured polyurea containment liners (RoboLiner, RoboPad, RoboCon, RoboLid) to industrial customers. Products are customized to fit job sizes and sold to certified applicators and end-users.
- Technology Licensing to Certified Applicators: Company licenses its patented RoboLiner technology to certified applicators who install the systems. Contractors pay for licensing and become part of the certified installer network.
- Industrial Coating Products: Sale of TCS-branded polyurea coating products including TCS 357M, TCS 380, TCS HM adhesive, and TCS P3 primer for industrial waterproofing and containment applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MatLor product offering
Product offeringCore offering
MatLor LLC (doing business as RoboLiners) manufactures robotically pre-manufactured polyurea containment liner systems under the patented RoboLiner brand. The company uses automated robots in a controlled manufacturing environment to apply 100% solids pure polyurea elastomer onto spun-woven geotextile fabric, producing custom-sized composite liners that arrive fully cured and ready for rapid installation. Its product portfolio includes RoboLiner containment liners, RoboPad reusable drill pad liners, RoboCon portable secondary containment, RoboLid floating tank liners, and TCS-branded polyurea coating systems, adhesives, and primers.
Product overview
MatLor LLC (doing business as RoboLiners) offers a portfolio of robotically pre-manufactured polyurea containment and coating products. The core offerings include the RoboLiner® system (patented pre-sprayed containment liner), RoboPad® (reusable drill pad liner), RoboCon® (portable secondary containment), and RoboLid® (floating tank liner). Supporting products include TCS 380 and TCS 357M pure polyurea waterproof coating systems, TCS HM industrial adhesive, TCS P3 primer, TCS-XT77 truck bed liners, TCS-7724 internal tank linings, and polyurea hand mix repair systems. All products leverage robotically applied polyurea technology manufactured in controlled environments for consistent quality.
Differentiator
Problem solved
Functional benefit
Brands
- RoboLiner®: Patented pre-manufactured composite liner system comprised of spun-woven geotextile and 100% solids pure polyurea system for secondary containment applications
- RoboPad®
- RoboCon®
- RoboLid®
- TCS-380
- TCS 357M
- TCS HM
- TCS P3 Primer
- TCS-XT77
Products and services
- RoboLiner Pre Sprayed Polyurea Containment Liners Patented pre-manufactured composite liner system comprised of spun-woven geotextile and 100% solids pure polyurea system. Used for secondary and primary containment and impoundments, manufactured robotically in a controlled environment and delivered fully cured for rapid installation.
- RoboPad Reusable Drill Pad Liners
Quantifiable outcome
- Quality assurance: Every RoboLiner is tested and recorded in plant QA/QC process, unlike field spraying which relies on applicator consistency
- +3 more outcomes
Companies that use MatLor
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
MatLor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MatLor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keystone Containment Contractorscertified installerOne of the company's certified installers who installs RoboPad and other RoboLiner products. Certified applicators are trained and licensed to install the patented RoboLiner containment liner systems throughout North America.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MatLor competitors and assessment
Company assessmentBroad incumbents
- PPG Industries: Global diversified coatings and specialty materials manufacturer offering industrial protective coatings, polyurea-based systems, and sealants. Overlaps with MatLor in industrial containment and waterproofing coatings, though PPG operates across a far broader portfolio and is not specialized in pre-manufactured containment liners.
- Huntsman Corporation: Major global chemical manufacturer producing MDI, polyols, and polyurethane systems used as raw inputs for polyurea coatings and elastomers. Upstream materials supplier relevant to MatLor's polyurea chemistry, though operating as a broad incumbent petrochemical player rather than a direct containment-product competitor.
- Sherwin-Williams Protective & Marine: Major industrial coatings manufacturer serving oil & gas, water/wastewater, and infrastructure end markets directly comparable to MatLor's customer segments. Overlaps with MatLor in industrial polyurea/epoxy containment coatings, though operates as a broad incumbent with field-applied rather than pre-manufactured robotic methods.
- Covestro AG: Global producer of polyurethanes (MDI, TDI, polyether polyols) and coating raw materials, including aliphatic and aromatic isocyanate systems underlying polyurea chemistry. Compares to MatLor as a foundational chemistry supplier to the same industrial polyurea/urethane ecosystem.
Direct peers
- Rhino Linings Corporation: Global spray-on polyurea and polyurethane protective coatings brand serving industrial, automotive (truck bed liners), and containment markets. Comparable product chemistry (polyurea) and overlapping truck-bed-liner product line (TCS-XT77) make this a direct peer in protective elastomeric coatings.
- VersaFlex Incorporated: Manufacturer of spray-applied polyurea and polyurethane coatings for secondary containment, waterproofing, and industrial protection. Closest direct competitor offering polyurea-based containment solutions to similar oil & gas, water, and industrial end markets, though using field-applied rather than pre-manufactured robotic methods.
- Colorado Lining International: Installer and fabricator of geomembrane containment liners for industrial, environmental, and water/wastewater applications. Direct peer in pre-manufactured containment liner installation services, serving many of the same secondary-containment and impoundment use cases as RoboLiner.
- GSE Environmental: Global manufacturer of geomembrane liners and containment solutions for environmental, mining, and industrial applications. Comparable product format (pre-fabricated liner panels) and overlap with MatLor's secondary containment use cases for hazardous material storage.
- LINE-X: Franchise-based spray-on polyurea/polyurethane protective coatings company with strong truck-bed-liner and industrial applications overlap with MatLor's TCS-XT77 and containment product lines. Comparable application chemistry and end-market focus on durable sprayed elastomers.
- Specialty Products Inc. (SPI): Manufacturer and supplier of polyurea and polyurethane coating systems, raw materials, and application equipment. Direct peer in polyurea chemistry/formulation comparable to MatLor's TCS 357M and TCS 380 coating products, though distribution-focused rather than pre-manufactured liners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MatLor social profiles
Digital presenceMatLor compliance and trust
Trust signalCompliance1 record
MatLor financial estimates
Financial estimateRevenue estimate
Valuation estimate
MatLor leadership team
Management profileNumber of profiles
MatLor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MatLor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MatLor
What does MatLor do?
MatLor LLC (doing business as RoboLiners) manufactures robotically pre-manufactured polyurea containment liner systems under the patented RoboLiner brand. The company uses automated robots in a controlled manufacturing environment to apply 100% solids pure polyurea elastomer onto spun-woven geotextile fabric, producing custom-sized composite liners that arrive fully cured and ready for rapid installation. Its product portfolio includes RoboLiner containment liners, RoboPad reusable drill pad liners, RoboCon portable secondary containment, RoboLid floating tank liners, and TCS-branded polyurea coating systems, adhesives, and primers.
Is MatLor a public or private company?
MatLor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MatLor founded?
MatLor was founded in 1997. It employs 1 to 10 people.
Where is MatLor based?
MatLor is headquartered in Fort Myers, United States, in the North America region.
How does MatLor make money?
Three revenue lines are on record. Pre-manufactured Polyurea Liner Products are the primary driver. The others are technology Licensing to Certified Applicators and industrial Coating Products.
Who are MatLor's main competitors?
Broad incumbents on record are PPG Industries, Huntsman Corporation, Sherwin-Williams Protective & Marine and Covestro AG. Direct peers are Rhino Linings Corporation, VersaFlex Incorporated, Colorado Lining International, GSE Environmental, LINE-X and Specialty Products Inc. (SPI).
Does MatLor have an API?
No public API is recorded for MatLor.
What industry is MatLor in?
MatLor's product category is Industrial Containment Systems. Its primary akta.pro industry code is IMAEADAH, Polyurethanes (MDI/TDI, Polyols, PU Systems), with a secondary code of IMALABAA, Polyolefin Films (PE/PP: Cast, Blown, BOPP). Its NAICS code is 3252 and its SIC code is 2891.