ProActiveAir

What ProActiveAir does

ProActiveAir GmbH is a German air treatment technology company founded in 2020 and headquartered in Herrenberg-Gültstein, Baden-Württemberg. The company designs and sells hardware that purifies indoor air through ionisation and controlled activated oxygen (ozone) generation - a nature-inspired approach intended to replace conventional HEPA filtration. Its core consumer products are the iO+ (€1,999) and iO+ smart (€1,299) mobile air purifiers, covering rooms up to 160 m² / 400 m³, supplemented by modular iO up ioniser add-ons (€210-€664) and a Hydro humidifier (€169). The company also sells a broader accessories and consumables catalogue plus tiered annual maintenance contracts (€98.77-€765.77).

Beyond consumer devices, ProActiveAir operates a stationary systems business targeting commercial and institutional buyers: RLT (HVAC) retrofits claiming 40-80% energy savings; the ProActiveAir-F kitchen exhaust system using oxidising activated oxygen in lieu of activated carbon; ProActiveAir-MRA for waste room and garage odour control; and a combustion-free industrial exhaust solution. Go-to-market combines a direct Shopify e-commerce storefront, a free 14-day trial programme, direct field sales for projects, an Akademie training arm (RLT basics from €2,900 net, clinical pilot programmes from €19,900 net), and a broad channel partner network anchored by hospitality purchasing cooperatives (HGK, GEFAKO, Ringhotels), the PVS medical billing network, and clinical-engineering bodies (FKT).

The company employs 17 people, including three engineers and one biologist in R&D, and sells across Germany, Austria, Switzerland, Slovenia, Canada, and Greece. Its products carry multiple independent certifications (TÜV Bauart, Eurofins, HygCen, IUTA) and the company is pursuing DIN EN ISO 9001 and DIN ISO 13458 medical-device qualification. Patents on the core ionisation-plus-ozone technology, the F kitchen exhaust system, and the MRA waste room system are filed and pending. ProActiveAir is privately held by co-founders Marcel Zahlen and Andreas Wartha, with no external funding rounds disclosed.

Name

ProActiveAir

Legal name

ProActiveAir GmbH

Website

https://proactiveair.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ProActiveAir GmbH is a German manufacturer of ionisation and activated-oxygen based air purifiers (iO+, iO+ smart) and stationary HVAC/kitchen/industrial exhaust systems, serving consumers, healthcare, education, hospitality and industrial buyers across DACH and select international markets.

Ownership category

akta.pro rank

Product category

Air Purification Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)

akta.pro secondary industries

Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE), HVAC Air Filtration & Air Purifier Installation (HSAOAIAC)

Keywords

• Air purification systems
• Ionization air treatment
• Commercial kitchen exhaust
• HVAC retrofit solutions
• Indoor air quality

Headquarters

HQ city

Herrenberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Air Purifier Sales (iO+ and iO+ smart): One-time purchase of stationary air treatment devices. The iO+ is priced at €1,999; the iO+ smart at €1,299. No ongoing filter replacement costs (HEPA-free). Accessories, spare parts, and extended warranties are sold as add-ons.
2. Ionisator Accessories (iO up series): Additional ionisation units (iO up, iO up-U, iO up-C) sold at lower price points (€210–€664) as supplementary or standalone devices for targeted ionisation in specific zones.
3. Air Humidifier (Hydro): Sale of the ProActiveAir Hydro air humidifier at €169.00. Complementary product to air purifiers addressing indoor air dryness.
4. 14-Day Device Loan / Trial Programme: Free 14-day trial loan programme for air purifiers as a demand-generation tool. Zero-cost to customer; drives conversion to purchase. Devices loaned include iO+ and iO+ smart in white and black variants.
5. Accessories, Spare Parts & Consumables: Replacement ionisation wires (€2.30), electrostatic filters (€119), activated carbon filters (€19), maintenance kits (€59–€109), ionisation grilles (€49), UV-C tubes (€22 each), wall brackets (€69), and titanium dioxide filters (€79). Gross filters priced at €14. Revenue from recurring consumable purchases.
6. Extended Warranty Plans: Extended warranty extensions sold as products: 1-year extension at €150 (iO+) / €160 (iO+ smart); 2-year extension at €240 (iO+) / €160 (iO+ smart). Sold as optional add-on at point of purchase.
7. Maintenance / Service Contracts: Annual maintenance contracts for both iO+ and iO+ smart in four tiers (Basic, Advanced, Expert, Expert+). Pricing ranges from €98.77 (iO+ smart Basic) to €765.77 (iO+ Expert+). Single one-time payments. Covers servicing, calibration, and parts replacement (e.g., UV-C tubes).
8. RLT Training & Education (Akademie): Revenue from paid professional training programmes: In-house RLT basics seminars starting at €2,900 net; practice days from €4,900 net; pilot programmes for clinical engineering from €19,900 net. Target audiences: facility management, clinical engineering, building services.
9. Stationary System Engineering & Retrofitting (RLT, Kitchen Exhaust, Industrial Exhaust): Project-based revenue from engineering, installation, and optimisation of stationary air handling systems, commercial kitchen exhaust treatment systems (ProActiveAir-F), and industrial exhaust cleaning. Requires site survey, project documentation, and bespoke engineering proposals. Amortisation periods cited as 6–24 months for kitchen exhaust systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

ProActiveAir manufactures and sells air purification hardware based on ionisation and activated oxygen (ozone) technology, eliminating the need for HEPA filters. Its product portfolio spans mobile consumer air purifiers (iO+ and iO+ smart, priced €1,299–€1,999), modular ioniser accessories, a humidifier, and stationary B2B systems for HVAC retrofits, commercial kitchen exhaust treatment, waste room/garage odour control, and industrial exhaust cleaning.

Product overview

ProActiveAir is a German air treatment technology company headquartered in Herrenberg, Germany, offering a portfolio of physical hardware products for indoor air purification and exhaust air cleaning. The core product line is the iO+ series — mobile air treatment devices (available in standard and smart variants, in black and white) — which use a patented combination of ionization and activated oxygen (ozone) to eliminate 99.9% of viruses, allergens, dust, and odors directly at the point of origin in a room, without requiring HEPA filters. Supporting the iO+ are modular add-on ionizers (iO up series in wall, ceiling/duct, U-shape, and tripod configurations) and a humidifier (Hydro). For stationary applications, ProActiveAir offers RLT (HVAC) system upgrades for energy savings, ProActiveAir-F for commercial kitchen exhaust cleaning, ProActiveAir-MRA for waste room and garage odor treatment, and industrial exhaust air purification. The company also sells accessories (filters, UV-C tubes, maintenance kits, wall brackets), maintenance service contracts, and hygiene products including disinfectant dispensers and face masks.

Differentiator

Problem solved

Functional benefit

Products and services

• ProActiveAir iO+ (schwarz) Mobile air treatment device using ionization and activated oxygen (ozone) to eliminate viruses, allergens, dust and odors from indoor air. Covers rooms up to 160 m² / 400 m³. No HEPA filter required. Black colour variant.
• ProActiveAir iO+ (weiss) Mobile air treatment device using ionization and activated oxygen (ozone) to eliminate viruses, allergens, dust and odors from indoor air. Covers rooms up to 160 m² / 400 m³. No HEPA filter required. White colour variant.
• ProActiveAir iO+ smart (schwarz) Smart variant of the iO+ air treatment device with intelligent control. Uses ionization and activated oxygen to eliminate viruses, allergens, dust and odors. Covers rooms up to 160 m² / 400 m³. Black colour variant.
• ProActiveAir iO+ smart (weiss) Smart variant of the iO+ air treatment device with intelligent control. Uses ionization and activated oxygen to eliminate viruses, allergens, dust and odors. Covers rooms up to 160 m² / 400 m³. White colour variant.
• ProActiveAir iO up (weiss) Wall-mountable or freestanding ionizer module that charges airborne particles and VOCs, causing them to settle or be transported via exhaust air. Targeted for localized air treatment.
• ProActiveAir iO up-U Ionizer variant with U-shaped configuration for targeted air ionization in specific zones or ducts.
• ProActiveAir iO up-C Ionizer module for ceiling or duct installation, providing targeted ionization of airborne particles and VOCs.
• ProActiveAir iO up-C Basic Ionizer module with basic configuration for ceiling or duct installation, providing targeted ionization of airborne particles.
• ProActiveAir iO up Stativ Freestanding ionizer on a tripod stand, providing portable localized air ionization.
• ProActiveAir Raumlufttechnische Anlagen (RLT) Stationary HVAC (room air technology) system upgrade solution combining ionization and coarse filtration to improve hygiene, reduce energy consumption by up to 70%, and achieve >99.95% particle separation. Suitable for new and existing RLT installations.
• ProActiveAir-F Küchenabluftsystem Exhaust air treatment system for commercial kitchens using controlled activated oxygen injection into exhaust ducts to oxidize grease aerosols, eliminate odors, reduce fire risk, and replace manual duct cleaning for up to 7 years.
• ProActiveAir-MRA Müllraum & Geruchsbehandlung Odor and exhaust treatment system for waste rooms and garages using an ion generator and ozone generator to break down VOCs, germs, aerosols, spores, and dust via nature-inspired oxygen activation.
• ProActiveAir Industrieabluft Combustion-free industrial exhaust air purification system using a regenerative recirculation process to effectively remove pollutants while avoiding harmful byproducts of thermal methods, reducing energy consumption and CO₂ emissions.
• ProActiveAir Hydro Luftbefeuchter Air humidifier that adds moisture to indoor air, designed to complement the air treatment devices for improved indoor air quality and comfort.
• iO+ Zubehör (Maintenance kit, filters, ionisation grille, UV-C tubes, wall brackets) Replacement and maintenance parts for iO+ devices including electrostatic filter, activated carbon filter, coarse filter, titanium dioxide filter, ionizer wire, UV-C tubes, maintenance kits, and wall mounting brackets in various colours.
• Wartungsvertrag iO+ / iO+ smart (Basic, Advanced, Expert, Expert+) Annual maintenance service contracts for iO+ and iO+ smart devices, available in four tiers: Basic, Advanced, Expert, and Expert+. Covers professional cleaning, inspection, and component replacement.
• Desinfektionssäule / Desinfektionsspender Hygiene equipment including disinfectant dispensers and stands made from medical stainless steel, suitable for hospitals, medical practices, and commercial environments.
• MEHMA FFP2 / Medizinische Gesichtsmasken FFP2 face masks and medical face masks for personal protection against viruses, bacteria, and particles.
• Extended Warranty Plans for iO+ / iO+ smart Optional 1-year and 2-year extended warranty extensions for iO+ (€150 / €240) and iO+ smart (€160 / €160), sold as add-ons at point of purchase.
• ProActiveAir Akademie — RLT training programmes Paid professional training programmes on RLT (room air technology) fundamentals, clinical practice days, and in-house operator training for facility management, clinical engineering and building services audiences. Pricing starts at €2,900 net for RLT basics seminars; €4,900 net for practice days; €19,900 net for clinical engineering pilot programmes.

Quantifiable outcome

• 40–80% energy savings in room air handling systems (avg. 1,700 kWh/year)
• +11 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

26 partnerships are on record, tiered core and minor.

• HGK — Einkaufsgenossenschaft für das Hotel- und GaststättengewerbecoreChannel Partner/ Reseller/ DistributorGermany's leading purchasing cooperative for hospitality. Represents thousands of hotel and restaurant businesses. Actively recommends or resells ProActiveAir kitchen exhaust and air purification solutions to member establishments. Key channel partner for the hospitality vertical.
• GEFAKO — Getränkespezialisten SüddeutschlandcoreChannel Partner/ Reseller/ DistributorBeverage specialist purchasing cooperative for southern Germany. Serves as a channel partner recommending ProActiveAir products to member businesses in the hospitality sector.
• Ringhotels — Echt HeimatgenusscoreChannel Partner/ Reseller/ DistributorIndependent hotel group with properties across Germany. Members benefit from ProActiveAir air purification technology for guest rooms and common areas. Channel partner for the hospitality segment.
• ebm papstcoreTechnology or IntegrationTechnology leader in air and drive technology, and a sought-after engineering partner in many industries. Listed as a partner on ProActiveAir's partner page. Likely a technology/supplier partner for fan and air movement components used in ProActiveAir's stationary air handling systems.
• Fachvereinigung Krankenhaustechnik e.V. (FKT)coreChannel Partner/ Reseller/ DistributorGermany's largest professional association for senior technical personnel in healthcare facilities (since 1974). ProActiveAir Akademie is a member and its staff hold VDI and ISO qualifications relevant to hospital engineering. The partnership supports ProActiveAir's clinical engineering training programmes.
• PVS Baden-WürttembergcoreChannel Partner/ Reseller/ DistributorPrivate medical billing service for doctors in Baden-Württemberg. Acts as a channel for ProActiveAir air purifiers, with doctors ordering via the PVS online ordering platform. Multiple PVS entities (PVS BW, PVS HAG) are listed as partners.
• PVS HAG — Ihr Spezialist für die PrivatabrechnungminorChannel Partner/ Reseller/ DistributorSpecialist private billing service for doctors across all specialties. Offers ProActiveAir products via its online platform to member physicians.
• Dr. Lippemeier Hygiene+ DesiCareminorChannel Partner/ Reseller/ DistributorHygiene+ strategy company offering a 5-point programme for health, safety, and business success. Markets ProActiveAir products as part of its COVID-19 and infection control offering.
• Stewa FitnessminorChannel Partner/ Reseller/ DistributorProvider of fitness and therapy equipment, vibration plates, cardio equipment, and health chairs. Based in Switzerland (stewafitness.ch). Markets ProActiveAir air purifiers to fitness studio clients.
• AVR EnergieminorStrategic or Co-development PartnerEnergy equipment and solutions provider. Listed as a partner, potentially collaborating on energy efficiency aspects of ProActiveAir's stationary RLT optimisation systems.
• Tiventa (Lüftungsreinigung, Schweiz)minorChannel Partner/ Reseller/ DistributorSwitzerland's number 1 independent ventilation cleaning firm. Markets ProActiveAir air purification solutions in the Swiss market.
• Pavlin LjubljanaminorChannel Partner/ Reseller/ DistributorSlovenian distribution partner with over 30 years of tradition in printing consumables, multifunction device rental, and consulting. Represents ProActiveAir in the Slovenian market.
• Württembergischer Fußballverband e.V. (WFV)minorChannel Partner/ Reseller/ DistributorRepresents approximately 1,700 football clubs in Baden-Württemberg. FV Mönchberg (a member club) deployed ProActiveAir devices in its changing rooms. WFV may be a referral/partner for sports club deployments.
• VitalCareVisionsminorChannel Partner/ Reseller/ DistributorNursing care specialist supplier offering consumables, medical aids, and innovations. Markets ProActiveAir products to healthcare and nursing care clients.
• Lippemeier Gebäudereinigung GmbHminorChannel Partner/ Reseller/ DistributorSustainable building cleaning company. Partners with ProActiveAir to offer complementary indoor air quality and hygiene solutions alongside cleaning services.
• fido BürosystememinorChannel Partner/ Reseller/ DistributorDocument management systems, printing solutions, smartboards, and document scanners. Partners with ProActiveAir to offer air quality solutions alongside office management systems.
• Diete-Trenzinger Büroorganisation (Büroprofi network)minorChannel Partner/ Reseller/ DistributorPart of the büroprofi dealer network — Germany's largest office supplies dealer network with 120+ partners and 30+ years of experience. Markets ProActiveAir products to office environments.
• Köbele — Ganzheitliche Lösungen rund ums BürominorChannel Partner/ Reseller/ DistributorOffice solutions provider offering holistic office management. Markets ProActiveAir air purification products to office and business customers.
• Zweygart Fachhandelsgruppe GmbH & Co. KGminorChannel Partner/ Reseller/ DistributorStrong partner for craft and industry trades. Markets ProActiveAir products to commercial and industrial customers within the Zweygart network.
• Schunck GroupminorChannel Partner/ Reseller/ DistributorGermany's largest insurance broker for businesses and institutions. May cross-refer ProActiveAir's air quality solutions to commercial clients as part of a holistic risk/hygiene offering.
• A+M (aplusm-care)minorChannel Partner/ Reseller/ DistributorMedical masks, surgical masks, and FFP2 masks from the tri-border region. Markets ProActiveAir alongside its mask and PPE product line for a comprehensive hygiene offering.
• Salzwynd (Raymond Robinson GmbH & Co. KG)minorChannel Partner/ Reseller/ DistributorBrand of Raymond Robinson wholesale company. Markets ProActiveAir products within its range of health and hygiene products.
• Hotel Gasthof HasenminorChannel Partner/ Reseller/ DistributorTraditional family-run hotel and restaurant in Herrenberg. Uses ProActiveAir products and may refer to other local businesses in the hospitality sector.
• Hotel Restaurant LammminorChannel Partner/ Reseller/ DistributorHotel and restaurant in the Filder region near Stuttgart. Located in one of Europe's most innovative metropolitan regions. Uses ProActiveAir products and may serve as a local hospitality reference.
• Kamp Hotels (Strandhotel Duhnen / Aparthotel Kamp)minorChannel Partner/ Reseller/ DistributorHoliday, wellness, and conference hotel group in Cuxhaven. Uses ProActiveAir devices for smoking area air purification and general guest room air quality. Positive testimonial from Isabella De Nuzzo on smoke odour elimination.
• PNPH — Praxis für Neurologie und Psychiatrie HerrenbergminorChannel Partner/ Reseller/ DistributorNeurology and psychiatry practice in Herrenberg. Uses ProActiveAir air purification in consultation rooms. Serves as a healthcare reference within the local Herrenberg area.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dyson: UK premium consumer hardware incumbent with a well-funded air purifier line (Purifier Cool/Formaldehyde range). Comparable as a consumer-facing premium air purifier competitor, but with vastly larger R&D and marketing resources and a HEPA-based architecture.
• Camfil: Swedish global leader in commercial and industrial air filtration, including HEPA/ULPA filters and cleanroom solutions. Comparable on commercial/industrial IAQ hardware and B2B distribution, but operating at much larger scale and built around filter-based architecture.
• TROX: German-headquartered global HVAC components and indoor air quality systems manufacturer. Comparable on stationary RLT, kitchen exhaust and ventilation product lines that overlap with ProActiveAir's engineered systems (RLT, ProActiveAir-F, Industrieabluft).

Emerging players

• Condair: Swiss-headquartered global humidification and indoor air quality specialist. Comparable on the indoor air quality engineering side, particularly the ProActiveAir Hydro humidifier and engineered commercial HVAC offerings, but focused on humidification rather than air purification.

Direct peers

• Venta Air Technologies: German manufacturer of air washers / humidifiers / air purifiers, headquartered in Germany. Closely comparable on consumer air treatment hardware, German market presence and a similar premium price band to ProActiveAir's iO+ series.
• IQAir: Swiss premium residential and commercial air purifier manufacturer. Directly comparable to ProActiveAir on consumer and small-commercial air purification, premium positioning and DACH/European presence, although IQAir is built around HyperHEPA filtration rather than ionisation.
• Blueair (Unilever): Swedish premium consumer air purifier brand now owned by Unilever. Comparable on premium consumer positioning, room-scale air cleaning and European brand presence; competes head-to-head with ProActiveAir in the residential and SMB air purifier category.
• Winix: Korean consumer and commercial air purifier manufacturer using PlasmaWave ion technology. Closely comparable to ProActiveAir's ion-based technology approach and consumer/SMB air purifier product positioning, and a frequent competitor in European retail channels.
• Sharp (Plasmacluster): Japanese consumer and commercial electronics company whose Plasmacluster ion technology is the closest large-scale analogue to ProActiveAir's ionisation + activated oxygen approach. Comparable on alternative-to-HEPA technology and the use of ionisation in both consumer and B2B product lines.
• Molekule: US-based premium air purifier company using PECO (photo-electrochemical oxidation) technology as an alternative to HEPA. Closely comparable on the 'premium non-HEPA air purifier' positioning, premium pricing and reliance on certified performance claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/paa_gmbh
• YouTubeyoutube.com/@proactiveair
• Facebookfacebook.com/ProactiveairGmbH
• LinkedInlinkedin.com/company/proactiveair-gmbh
• Instagraminstagram.com/proactiveair

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProActiveAir