Viru Elektrikaubandus

Name

Viru Elektrikaubandus

Legal name

Viru Elektrikaubandus

Website

https://ve.ee

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rakvere

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Equipment Wholesale: Wholesale distribution of electrical materials including control devices, cables, enclosures, installation accessories, lighting, and green energy solutions. Operates on a B2B model with project sales and regular customer (püsiklient) accounts offering volume-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Viru Elektrikaubandus is a B2B electrical materials wholesaler and project distributor that supplies control devices, cables, enclosures, installation accessories, lighting, and green energy/industrial electronics to electrical contractors, industrial companies, and energy-sector firms across Estonia and the Baltic region. The company sells multi-brand electrical equipment from leading manufacturers such as OMRON, SIEMENS, Phoenix Contact, ABB, Schneider Electric, Legrand, SICK, Trina Solar, and Prysmian. Operations run through physical warehouses in Tallinn, Rakvere, and Tartu, supported by a B2B e-commerce platform offering personalized pricing, order tracking, and project-based sales with dedicated account management.

Product overview

Viru Elektrikaubandus is a B2B electrical supplies wholesaler and project sales company operating in Estonia and the Baltic region. The company offers a comprehensive portfolio of electrical products organized into six main categories: (1) Control, Monitoring and Measuring Devices including relays, power supplies, and control circuit components from brands like OMRON, SIEMENS, and PHOENIX; (2) Green Energy and Industrial Electronics featuring solar panels (Trina Solar), EV chargers, industrial controllers, and frequency converters; (3) Enclosures and Accessories in metal and plastic for various installation types; (4) Cables including aluminium, copper, flexible control, and fiber optic cables; (5) Installation Accessories such as switches and sockets with various IP ratings; and (6) Lighting solutions including industrial LED luminaires and specialized luminaires. The company operates as a wholesaler with project-based sales, offering e-commerce capabilities, credit terms for registered business customers, and delivery services across Estonia and the Baltic region.

Differentiator

Problem solved

Functional benefit

Products and services

• Control, Monitoring and Measuring Devices A product category of industrial control components including control circuit buttons (8, 16, and 22 mm), electromechanical relays, semiconductor relays, and AC/DC and DC/DC power supplies. Sourced from brands such as OMRON, SIEMENS, PHOENIX, LOVATO, Finder, and DELIXI, and sold to electrical contractors, panel builders, and industrial automation customers.
• Green Energy and Industrial Electronics A product category covering solar energy systems (Trina Solar panels, inverters, battery modules, mounting systems), EV chargers and components, industrial controllers (Advantech, VIPA, Phoenix Contact, OMRON), and frequency converters (TOSHIBA, OMRON, SIEMENS, ABB). Sold to solar installers, energy consultants, and industrial automation buyers.
• Enclosures and Enclosure Accessories Metal and plastic enclosures for various installation types including flush-mounted, surface-mounted, and base-mounted options. Supplied from brands such as IDE, Hager, ABB, Legrand, nVent Hoffmann, and Harju Elekter for use by electrical installers and panel builders.
• Cables A cable portfolio including aluminium cables and conductors, copper cables and conductors, flexible control cables, low-voltage cables, fiber optic cables, and computer/TV/network cables. Supplied from Prysmian (Draka) and Reka for contractors, utilities, and industrial customers.
• Installation Accessories Recessed and surface-mounted switches and sockets with IP20, IP44, IP55, IP65, and IP67 ratings. Supplied from Schneider, ABB, and Legrand for residential, commercial, and industrial installation projects.
• Lighting Lighting range including interior lighting, fire-resistant luminaires, industrial LED luminaires, LED explosion-proof luminaires, LED highbay luminaires, temperature-resistant luminaires, and track lighting systems. Sold to contractors, industrial facilities, and commercial projects.
• Trina Solar Photovoltaic Panels High-quality solar panels featuring 1/3-cut cell technology for optimal performance even in low light conditions. Available in 400W monocrystalline and 705W BIFACIAL Dual Glass i-TOPCon models. Distributed for solar installation projects.
• Encoders (Omron, SICK) Absolute and incremental encoders for industrial positioning and motion control applications. Brands include SICK (VarioLine, SSI, CANopen, IO-LINK, PROFIBUS DP, PROFINET) and Omron (E6F series). Sold to industrial automation customers.
• XTREM Rubber Cables (H07RN-F) Heavy-duty rubber cables from the H07RN-F series with XTREM technology, rated 450/750V, with a temperature range of -40°C to +90°C fixed and -25°C to +90°C flexible. Suitable for industrial applications.

Quantifiable outcome

• Delivery reliability close to 100%
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core.

• OMRONcoreTechnology or IntegrationMajor supplier of industrial automation components including relays, power supplies, controllers, encoders, and frequency converters. Long-standing distribution partnership.
• SIEMENScoreTechnology or IntegrationSupplier of power supplies, control devices, and industrial automation products including SITOP PSU series power supplies.
• Phoenix ContactcoreTechnology or IntegrationKey supplier of industrial automation, connection and interface solutions including terminal blocks, relays, connectors, power supplies, controllers, I/O systems, and industrial Ethernet products. Product range spans 126 pages (thousands of products).
• ABBcoreTechnology or IntegrationSupplier of enclosures, switches, installation accessories, frequency converters, and industrial automation products including S200 series switches and enclosure systems.
• Schneider ElectriccoreTechnology or IntegrationSupplier of installation accessories, switches, sockets, industrial automation and control products including Strömfors and D-Life series.
• SICKcoreTechnology or IntegrationSupplier of industrial sensors including encoders, photoelectric sensors, inductive sensors, and safety products.
• Trina SolarcoreTechnology or IntegrationSupplier of solar panels including 400W and 705W bifacial models with advanced cell technology for solar energy installations.
• Prysmian Group (Draka)coreTechnology or IntegrationCable manufacturer supplier with 20-year partnership history supplying power cables, data cables, and specialty cables.
• LegrandcoreTechnology or IntegrationSupplier of installation accessories including switches, sockets, enclosures (Practibox series), and cable management products.
• OBO BettermanncoreTechnology or IntegrationSupplier of cable support systems, enclosures, and installation accessories with long-standing partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sonepar: World leader in B2B distribution of electrical products and solutions with Estonia/Baltic operations (Sonepar Eesti). Overlaps directly with VE on electrical contractors, industrial automation, and project sales channels.
• RS Components: International distributor of electronic, electrical, and industrial components with multi-brand catalog and B2B e-commerce platform. Similar product breadth across relays, power supplies, sensors, cables, and enclosures targeting professional buyers.
• Rexel: Global specialist in B2B electrical, lighting, and energy distribution (historically via Rexel Baltic/Eleq in Estonia). Direct competitor across installation accessories, lighting, industrial automation, and project-based sales in the same Estonian and Baltic customer base.
• Onninen: Finnish-origin B2B electrical, HVAC, and lighting wholesaler with direct operations across Estonia and the Baltics. Closest direct peer — same wholesale model, multi-warehouse logistics, multi-brand portfolio serving electrical contractors and industrial customers.

Broad incumbents

• ABB: Global electrical equipment and automation manufacturer (S200 series enclosures, frequency converters). Both a key supplier to VE and a participant in the same end-customer markets (industrial automation, electrical contracting).
• Schneider Electric: Global electrical equipment, automation, and energy management company and one of VE's core suppliers (Strömfors, D-Life series). Operates in the same product categories as VE and is also a strategic channel partner.
• Hager Group: European manufacturer of electrical installation systems (enclosures, switches, distribution boards). Comparable in installation accessories category sold by VE and is also a potential supplier partner.
• Würth: Global diversified industrial supply and assembly technology company with electrical product lines and a multi-channel B2B sales motion. Operates in Estonia with broader product scope but overlapping electrical categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ViruElektrikaubandus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viru Elektrikaubandus