Yardstick Services

What Yardstick Services does

Yardstick Services Inc. is a Canadian digital agency founded in 2007 and headquartered in Port Moody, British Columbia. The company designs and develops custom WordPress websites and Shopify-based e-commerce sites, and delivers digital marketing services including SEO, content marketing, paid media, social media coaching, and digital strategy. Underlying technology is primarily WordPress CMS with HubSpot CRM for marketing automation, supplemented by an in-house WordPress security capability routed through its wholly-owned subsidiary, WordZite Security Inc.

The firm operates a fully remote team of 12+ employees across Canada with 100% Canadian ownership. It serves small and mid-market clients across eight documented verticals — manufacturing and wholesale, professional services, not-for-profits and associations, technology, e-commerce, education, and construction and trades — with named engagements including Ascent Employment Law, PLEA Community Services, AutismBC, Burnaby Hospital Foundation, IYT Worldwide, and JDS Energy and Mining. Yardstick reports cumulative outputs of 200+ B2B websites delivered and 10,000+ leads generated annually for clients.

The business model is project-based professional services with retainer-style ongoing engagements, supplemented by a subscription revenue stream from WordZite's continuous monitoring and hardening services. Pricing is quote-based and not publicly disclosed; the firm offers free consultations and reports accommodating budgets for non-profit clients. Marketing channels include a content-marketing blog, SEO, social media, email, paid seminars (e.g., Small Business BC), and client referrals via branding partners. The company holds BBB Accredited Business and Living Wage Employer credentials and, via WordZite, received the 2026 Tri-Cities Chamber of Commerce Ethics Award.

Name

Yardstick Services

Legal name

Yardstick Services Inc.

Website

https://yardstickservices.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Yardstick Services Inc. is a Canadian digital agency delivering custom WordPress websites, Shopify e-commerce builds, SEO and digital marketing, HubSpot CRM implementation, and AI integration services for SMB and mid-market clients across Western Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Moody

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Design & Development Services: Custom WordPress websites, custom e-commerce websites (Shopify), and web development services. Delivered as project-based professional services with a focus on building long-term client relationships. The company works within budgets for non-profit clients and stays strictly within agreed project scopes.
2. Digital Marketing Services: Digital strategy, search engine optimization (SEO), content marketing, paid media (online advertising), and social media coaching services. These are delivered as ongoing retainer or project-based engagements.
3. CRM & Marketing Automation: HubSpot CRM implementation, marketing automation, and email marketing services. Offered as part of an integrated digital marketing offering.
4. AI Integration Services: AI integration services to help businesses incorporate AI tools into their content creation, digital marketing, and operational workflows.
5. WordZite Security Services (Sister Company): WordZite Security provides continuous WordPress monitoring, hardening, and recovery services, as well as a comprehensive paid security audit. WordZite is a separate company from Yardstick Services and provides these services to both Yardstick clients and external customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Yardstick Services is a fully remote Canadian digital agency that designs and develops custom WordPress and Shopify e-commerce websites and delivers integrated digital marketing services (SEO, content, paid media, social media, strategy). The firm also implements HubSpot CRM and marketing automation and offers AI integration services to help B2B clients generate leads and grow their digital presence.

Product overview

Yardstick Services is a fully remote, 100% Canadian-owned digital agency delivering web design, digital marketing, and AI integration services since 2007. Their core offerings include Custom WordPress Websites and Custom E-Commerce Websites (Shopify) under Web Design & Development, Digital Marketing services (SEO, Content Marketing, Paid Media, Social Media, Digital Strategy), HubSpot CRM & Marketing Automation, and AI Integration Services. The services are designed to work together as a comprehensive digital solution, with the company emphasizing their expert-only team, dedicated WordPress security expertise, and AI-assisted content strategies to help clients generate leads and achieve business goals.

Differentiator

Problem solved

Functional benefit

Brands

• WordZite Security: A subsidiary company focused on WordPress security services including AI-powered security scanning, continuous monitoring, hardening, and recovery services.

Products and services

• Web Design & Development Custom website design and development services delivered to B2B clients, including custom WordPress websites and custom Shopify-based e-commerce websites. Backed by a dedicated WordPress security team and designed to generate measurable leads for the client's business.
• Digital Marketing Comprehensive digital marketing services for B2B clients spanning digital strategy, search engine optimization, content marketing, paid media (online advertising), and social media coaching, sold as integrated project-based or retainer engagements.
• CRM & Marketing Automation HubSpot CRM implementation, marketing automation, and email marketing services for B2B clients, provided as part of an integrated digital marketing offering to support lead generation and client relationship management.
• AI Integration Services Consulting and integration services that help B2B clients incorporate AI tools (such as ChatGPT, Claude, and Jasper) into their content creation, digital marketing, and operational workflows, using generative AI to draft, repurpose, and localize content.

Quantifiable outcome

• 200+ B2B websites delivered
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WordZite Security Inc.coreStrategic or Co-development PartnerWordZite Security Inc. is Yardstick Services' sister company, created by Yardstick to address a gap in the market for WordPress security services. WordZite provides continuous monitoring, hardening, and recovery services for WordPress websites, as well as an AI-powered free WordPress security scanner. Yardstick identified that most marketing agencies only install updates and run plugins, so they invested in building a company dedicated specifically to WordPress security. The relationship is parent company to subsidiary, with close operational integration between the two companies.
• Carly Cunningham (Branding Specialist)minorChannel Partner/ Reseller/ DistributorCarly Cunningham is a branding specialist who has referred a number of clients to Yardstick Services over the years, including PLEA Community Services. She works with clients to develop visual designs that Yardstick then builds into functional websites.
• Children of the Street (PLEA Community Services)minorOthersAnnual community partnership where Yardstick Services and WordZite Security provide pro-bono support for the Children of the Street awareness campaign, managed by PLEA Community Services. The campaign raises awareness about exploitation and human trafficking throughout British Columbia. This community partnership is described as deeply important to both organizations.
• Butter StudiosminorGTM or Marketing PartnerButter Studios produced the official finalist showcase video for the WordZite Security 2026 Business Excellence Awards Gala. Butter Studios is a creative/marketing production partner that collaborated on award promotion materials.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• ehouse Studio: ehouse Studio is a Calgary-based digital agency offering web design, web development, and digital marketing to Canadian SMBs. Comparable to Yardstick on regional Canadian SMB-focused web + marketing services.
• Appnovation: Appnovation is a Vancouver/Canadian digital agency providing web development, CMS implementations (including WordPress), and digital experience services. Comparable to Yardstick on WordPress-focused web development in the Canadian market, but at materially larger enterprise scale.
• Sculpt (Vancouver): Sculpt is a Vancouver-based digital agency offering web design, branding, and digital marketing to BC-based SMBs and mid-market clients. Closest Canadian regional peer to Yardstick with overlapping service mix and geographic focus on British Columbia.

Broad incumbents

• Ignite Visibility: Ignite Visibility is a US performance digital marketing agency specializing in SEO, paid media, and social media for mid-market B2B and B2C clients. Overlaps with Yardstick on SEO-led digital marketing but operates at significantly larger scale.
• Coalition Technologies: Coalition Technologies is a US digital agency offering web design, SEO, PPC, and Shopify e-commerce development. Comparable to Yardstick on WordPress/Shopify web build + SEO + paid media service lines for SMBs.
• SmartSites: SmartSites is a US digital agency offering web design, SEO, PPC, and email marketing. Comparable service mix and SMB target customer to Yardstick, but at significantly larger scale and US-wide footprint.
• Thrive Internet Marketing Agency: Thrive is a US digital agency providing web design, SEO, social media, and PPC services to SMBs across many verticals. Directly comparable service mix to Yardstick (web + SEO + paid media) with a much larger team and broader geographic footprint.
• WebFX: WebFX is a large US-based digital marketing agency offering SEO, web design, paid media, and content marketing to SMB and mid-market clients. Comparable to Yardstick on full-stack digital marketing services for SMBs, though at materially larger scale and broader US/international reach.

Direct peers

• Vault Digital: Vault Digital is a Canadian digital marketing agency offering SEO, web design, and paid media services to SMB clients. Closely matches Yardstick's service offering and SMB focus within the Canadian market.
• BigDrop Design: BigDrop is a US digital agency specializing in custom web design, development, and digital marketing for SMB and mid-market clients. Strongly comparable to Yardstick on project-based WordPress/custom website builds plus SEO retainers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/yardstickserv
• Facebookfacebook.com/YardstickServices
• LinkedInlinkedin.com/company/yardstick-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yardstick Services