Windshine

What Windshine does

Windshine is identified in firmographic data as a small (1-10 employee) consulting firm based in Oklahoma City, founded in 2016, that promotes manufacturers and assists customers with representation and resources. However, the substantive product, segment, and operational data supplied describes JD Martin, a separately identifiable electrical products manufacturer's representative founded in 1955 and headquartered in Texas. The two entities may be related (e.g., a holding/affiliated entity), but the input does not clarify the relationship; this analysis therefore treats JD Martin as the primary operating business based on the weight of evidence.

JD Martin operates as an independent manufacturer's representative and technical resource for the electrical products industry, connecting roughly 30 principal manufacturers with end customers across utility, MRO (maintenance/repair/operations), OEM, and construction segments. Its product portfolio spans high- and medium-voltage transformers, distribution transformers, dry-type transformers, switchgear, panelboards, bus duct, conductors, wiring devices, fasteners, and UPS systems, supplemented by services such as substation design, project management, and materials supply for utility and commercial projects.

The firm operates across 17 U.S. states through six regional brands (Centauri, I-Pro, JD Martin Southeast, Rhodes, Schell, UAI) and employs 240+ experts. Revenue mechanics follow the standard manufacturer's rep model: commissions on product sales routed through the regional sales teams, supplemented by project services. No pricing, contract, or revenue figures are disclosed in the available data. The 2025 website restructure and the dedicated I-Pro data center vertical suggest a measured evolution rather than a fundamental business model shift.

Name

Windshine

Legal name

JD Martin

Website

https://wsokla.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Windshine is described in firmographics as a small Oklahoma City consulting firm promoting manufacturers and assisting customers with representation; substantive data describes JD Martin, an independent electrical products manufacturer's representative founded in 1955, employing 240+ experts across 17 states under six regional brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Manufacturer Representative/ Distribution: JD Martin operates as a manufacturer's representative firm earning commissions or margins on the thousands of electrical products they represent. Their revenue derives from facilitating sales between manufacturers and end customers in utility, MRO, OEM, and construction markets. The company invests in strategic tools including Visie, EOS, and proprietary systems to drive efficiency and accountability in their sales operations.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels2 records

Core offering

Windshine is a small consulting firm that promotes manufacturers and assists customers with representation and resources. Based in Oklahoma City, the company was founded in 2016 and operates with 1-10 employees serving clients with manufacturer promotion and customer representation needs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Accelerated growth through precision go-to-market strategy and local market expertise

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Eaton: Global power management manufacturer with broad electrical product portfolio that uses independent rep networks for distribution. Operates as a principal supplier to firms like JD Martin and competes for the same utility, MRO, and construction buyer relationships.
• Rexel: Global electrical distributor serving contractors, utilities, and industrial customers with field-sales-led go-to-market. Comparable in end-market mix and channel model, but operates at global scale rather than as an independent rep firm.
• Sonepar: World's largest privately held electrical distributor with field-sales coverage across construction, industrial, and utility markets — directly comparable customer segments and relationship-driven sales approach.
• WESCO International: Large public electrical, communications, and utility distribution company with national reach and field sales across utility, MRO, OEM, and construction — directly comparable end markets and GTM motion, though WESCO is a much larger distributor rather than a manufacturer's rep.
• Graybar Electric: Large US electrical, communications, and data networking distributor with regional field-sales offices and deep utility/contractor relationships. Comparable end markets and relationship-based sales motion, though Graybar also holds significant inventory.
• Hubbell: Major electrical products manufacturer that relies on independent manufacturer's reps like JD Martin for go-to-market. Comparable as a key supplier/customer in the same ecosystem and as a beneficiary of the same electrification tailwinds.

Direct peers

• State Electric Supply: Privately held regional electrical distributor serving utilities, contractors, and industrial customers across the US Southeast and Midwest with field-sales-led engagement — directly comparable to JD Martin's regional subsidiary model.
• Border States Electric: Employee-owned US electrical distributor focused on utility, contractor, and industrial customers with regional field-sales coverage. Closely comparable to JD Martin in business model, customer mix, and regional field-sales GTM.
• Independent Electric Supply: Independent regional electrical distributor with field-sales representation serving construction, industrial, and utility markets. Comparable business model to JD Martin's rep-and-distribute approach with embedded local relationships.
• McNaughton-McKay Electric Company: Regional electrical distributor focused on industrial, utility, and construction markets with field-sales relationships across the Midwest and Mid-Atlantic — directly comparable customer segments and channel approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=hTjBNJ_WZS0
• Xx.com/wsokla
• LinkedInlinkedin.com/company/windshine

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windshine