The Simms Team

What The Simms Team does

The Simms Team is a privately-held residential real estate brokerage team headquartered in St. Petersburg, Florida, operating under the Coastal Properties Group broker license. The firm represents buyers and sellers of single-family homes, condominiums, and waterfront properties across the Tampa Bay / Pinellas County market, with active listings priced between approximately $360,000 and $2,750,000. The team is led by Sharon Simms (lead agent with 25+ years of experience), Tami Simms (transaction specialist), and Amy (operations, web presence, and content strategy), operating as a three-person boutique group that emphasizes concierge-style service extending beyond closing.

The business operates on a commission-based revenue model, earning a percentage of property sale prices at closing for both buyer and seller representation. Customer acquisition is driven primarily through a WordPress-based company website (simmsflorida.com) integrated with Stellar MLS for live listings, supplemented by client testimonials and repeat/referral business evidenced by multi-decade client relationships. The technology stack is conventional for the industry: MLS database integration, IDX property search tools, and standard transaction management systems, with no proprietary technology, API offerings, or AI/ML capabilities.

The firm has no external funding, no parent company, and no subsidiaries. It serves a horizontal segment of individual residential buyers and sellers in one regional market, with no enterprise or institutional clients. Distribution is entirely direct, via in-person agent representation throughout the transaction lifecycle, and the geographic footprint is confined to the Tampa Bay metropolitan area.

Name

The Simms Team

Legal name

The Simms Team

Website

https://simmsflorida.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

The Simms Team is a privately-held three-agent residential real estate brokerage in St. Petersburg, Florida, operating under Coastal Properties Group to represent buyers and sellers of homes, condos, and waterfront properties across the Tampa Bay market on a commission basis.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commissions: The team earns commission-based compensation on completed real estate transactions for both buyers and sellers. Commissions are typically a percentage of the property sale price, paid at closing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Simms Team is a residential real estate brokerage serving the St. Petersburg / Tampa Bay, Florida market. The firm represents buyers and sellers in home transactions and provides a concierge service for clients, operating under the Coastal Properties Group broker umbrella. Its primary deliverable is local residential representation rather than technology or listing aggregation.

Product overview

The Simms Team is a residential real estate brokerage firm operating in St. Petersburg and the Tampa Bay area of Florida. Their core offering consists of buyer and seller representation services for residential properties, supported by an online property search platform. The team provides concierge services to assist clients with local recommendations after transactions close. Their property portfolio includes single-family homes, condominiums, and waterfront properties across various price points ranging from approximately $360,000 to $2,750,000, with listings in neighborhoods including Broadwater, Placido Bayou, Magnolia Heights, Vinoy Place, and Palma del Mar.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Agent-led representation of individual residential buyers in the Tampa Bay / St. Petersburg market, including property search, showing scheduling, offer preparation, and transaction handling through closing. Targeted at home-buying consumers.
• Seller Representation Agent-led representation of residential sellers in the Tampa Bay / St. Petersburg market, including pricing guidance, listing preparation, marketing, and negotiation of offers through closing. Targeted at home-selling consumers.
• Concierge Service Hands-on transaction concierge support for clients engaged with The Simms Team, assisting with the logistics and process around buying or selling a home in the Tampa Bay area. Targeted at The Simms Team's buyer and seller clients.
• Property Search Platform Website-based property search experience enabling consumers to browse residential listings in the Tampa Bay / St. Petersburg market, with inquiry/lead-capture for follow-up by The Simms Team agents.

Quantifiable outcome

• Properties sold for over asking price

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Coastal Properties GroupcoreOthersThe Simms Team operates under the Coastal Properties Group broker. This affiliation provides brokerage oversight and support for their real estate transactions in the St. Petersburg and Tampa Bay area.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smith & Associates Real Estate: Long-established, locally rooted Tampa Bay residential real estate firm with similar team-based model, waterfront/luxury specialization, and decades-long operating history comparable to The Simms Team.
• Coastal Properties Group: The brokerage under which The Simms Team operates, also affiliated with Christie's International Real Estate. Directly comparable residential luxury brokerage in the Tampa Bay market serving overlapping buyer/seller segments.

Broad incumbents

• RE/MAX: Global franchised residential real estate brand with extensive Florida presence. Competes in the same agent-driven buyer/seller representation model as The Simms Team, including waterfront/luxury segments.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with strong presence in the Tampa Bay market. Competes directly for agents and clients in residential representation, offering brand, training, and lead-generation resources.
• Sotheby's International Realty: Global luxury-focused brokerage with strong Florida luxury market penetration, including Tampa Bay waterfront properties. Directly comparable in the high-end waterfront segment where The Simms Team operates.
• Coldwell Banker Realty: Long-established national brokerage with deep Florida roots (parent was based in New Jersey/Florida historically) and active Tampa Bay operations. Comparable in offering full-service buyer/seller representation.
• Berkshire Hathaway HomeServices: National franchise leveraging the Berkshire Hathaway brand to compete in luxury and mid-market residential segments, with Florida agents across Tampa Bay. Comparable buyer/seller representation services.
• Compass: National technology-focused real estate brokerage with significant Florida presence, including Tampa Bay. Competes for the same buyer/seller pool as The Simms Team but operates at vastly greater scale with proprietary tech platform.

Emerging players

• Redfin: Tech-enabled residential brokerage with active Tampa Bay operations, offering lower-commission buyer representation and digital transaction tools that pressure traditional relationship-driven models.
• eXp Realty: Cloud-based brokerage model disrupting traditional firms with lower overhead, attractive agent economics, and growing Florida agent count. Represents the tech-enabled competitive threat facing small traditional teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SimmsTeam

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Simms Team