Never Give Up Day
Never Give Up Day is a founder-owned organization that promotes a global August 18 observance and operates a WooCommerce marketplace, licensing program, and certification ecosystem serving individual sellers, SMBs, charities, artists, and brand partners in the US, Canada, UK, and Australia.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Never Give Up Day does
Never Give Up Day is a privately held, founder-operated organization that promotes a global observance held annually on August 18, anchored by a WordPress/WooCommerce e-commerce marketplace accessible at nevergiveupday.com. Founded in 2019 by Alain Horoit following a personal bankruptcy, the organization has built awareness through more than 137 city proclamations across the United States and Canada, official listings on national and global special-day calendars, and supporting programs including the Walk of Perseverance, the Cause-Driven Pins merchandise line, the Never Give Up Day Personality Test, the 24-Hour Challenge, and the Never Give Up Nations Index. The core commercial asset is the marketplace, which supports individual sellers, SMBs, charities, artists, and real estate agents listing physical goods, digital products, services, events, charity campaigns, and auction items; payments are processed via Stripe and shipping is automated through EasyPost with access to 250+ global couriers. The USPTO-registered trademark 'Never Give Up Day' was secured in December 2024 via the Madrid Protocol.
The business operates a multi-stream revenue model consisting of a 6% commission on marketplace transactions (with no upfront seller fees and payouts 5–15 days post-delivery), quote-based licensing of the Never Give Up Day name and logo to businesses, events, and organizations, and brand partnership and sponsorship arrangements. Distribution runs through self-serve marketplace access for SMBs and individuals, channel/reseller relationships with licensed partners (cafes, retailers, event organizers, radio stations), and city-level activation via mayoral proclamations across 137+ municipalities. Geographic reach is anchored in the US and Canada with stated extension to the UK and Australia; the Terms of Use identify Belgium as the governing jurisdiction. The organization is privately held by its founder, has no disclosed institutional investors or funding rounds, and does not publicly disclose revenue.
Never Give Up Day firmographics
Firmographics- Name
- Never Give Up Day
- Legal name
- Never Give Up Day
- Website
- https://nevergiveupday.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Never Give Up Day is a founder-owned organization that promotes a global August 18 observance and operates a WooCommerce marketplace, licensing program, and certification ecosystem serving individual sellers, SMBs, charities, artists, and brand partners in the US, Canada, UK, and Australia.
- Ownership category
- akta.pro rank
Never Give Up Day industry classification
Industry- Product category
- Online Marketplace Platform
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Convention and Trade Show Organizers (56192), Greeting Card Publishers (513191)
- SIC
- Costume Jewelry & Novelties (3960), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Party Favors, Gifts & Custom MerchandiseOff-Price Seasonal, Holiday & Party Goods RetailConsumer Products & Retail/Discount, Club & Value Retail/Off-Price Home & General Merchandise RetailCause Marketing & Co-PromotionsBusiness & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion ServicesAnniversary & Milestone Celebration Services
Keywords
Where Never Give Up Day is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Never Give Up Day business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Marketplace Commission: The primary revenue stream is a 6% commission fee charged to sellers upon successful sale completion. Sellers can register and list products, services, events, real estate, charity campaigns, and auction items without upfront fees. Payouts are processed 15 days after digital delivery or 5 days after physical product delivery confirmation.
- Licensing Fees: Revenue generated from licensing the Never Give Up Day name and logo to businesses, events, and organizations for commercial or promotional purposes. Licensing fees vary based on intended use, duration, scale, and territorial reach. Commercial uses (monetized activities directly associated with Never Give Up Day) and promotional uses (marketing without central focus) have different pricing structures.
- Brand Partnership & Sponsorship: Brands and companies can align with Never Give Up Day for marketing campaigns, storytelling initiatives, and promotional activities. The platform offers opportunities for branded content, event sponsorships, and marketing partnerships targeting the resilience-themed audience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free Seller Registration with 6% Commission on Sales |
| Other | Multi-year contract | Licensing Rights for Never Give Up Day Name and Logo |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Never Give Up Day product offering
Product offeringCore offering
Never Give Up Day operates a global celebration day observed annually on August 18, supported by an e-commerce marketplace platform where third-party sellers list resilience-themed products, services, events, real estate, charity campaigns, and auctions. The organization also generates revenue through licensing its USPTO-registered trademark to businesses for commercial and promotional use, alongside brand partnership and sponsorship opportunities aligned with the perseverance theme.
Product overview
Never Give Up Day operates primarily as a global celebration and awareness day (observed August 18) backed by an e-commerce Marketplace platform. The core product is the Never Give Up Day Marketplace, an online platform for buying, selling, and auctioning products and services themed around perseverance. Supporting products include the Walk of Perseverance (global walking event), Personality Test (determination assessment), Cause-Driven Pins (merchandise), Never Give Up Day Certification (business认证), Never Give Up Nations Index (country rankings), and 24-Hour Challenge (fitness event). Additional offerings include My Cause (story-sharing platform) and Licensing Rights for commercial use of the brand name and logo.
Differentiator
Problem solved
Functional benefit
Products and services
- Never Give Up Day Marketplace A global e-commerce and auction platform where individuals and professionals share, sell, and buy diverse products, goods, services, and events centered around perseverance and determination themes. Supports product listings, charity fundraising, artist auctions, event ticket sales, and real estate showcasing.
- Never Give Up Day Personality Test An exclusive assessment designed to help individuals explore their determination and inner strength, uncovering how deeply ingrained perseverance is in one's character.
- Cause-Driven Pins An exclusive series of pins dedicated to causes that individuals are committed to and will never give up on, allowing people to wear their dedication and inspire others.
- Never Give Up Day Certification A certification program and label for businesses and organizations that align with the spirit of perseverance and determination, providing official recognition and branding rights.
- Licensing Rights Licensing program allowing businesses, events, and nonprofits to utilize the Never Give Up Day name and logo for commercial or promotional ventures, including commercial use, promotional use, and merchandise creation.
Quantifiable outcome
- Over 137 cities in US and Canada have officially proclaimed August 18 as Never Give Up Day
- +3 more outcomes
Companies that use Never Give Up Day
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Never Give Up Day technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Never Give Up Day partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Lippes MathiasminorLaw firm that secured USPTO approval for the 'Never Give Up Day' trademark through a complex multi-jurisdictional process under the Madrid Protocol. Led by partner Matthew D. Asbell and the intellectual property team.
- EasyPostcoreShipping automation partner integrated into the marketplace platform, providing discounted and pre-negotiated shipping services from major countries (USA, Canada, UK, Australia, and more) through a network of 250+ global couriers including USPS, FedEx, UPS, and Canada Post. Sellers receive up to 91% off on discounted shipping labels.
- StripecorePayment processing partner enabling secure transactions on the marketplace. Handles bank and card payouts to sellers, with funds typically reaching accounts within 5-15 days post-delivery confirmation. Stripe, Inc. operates under stringent security protocols with headquarters in South San Francisco, California, and Dublin, Ireland.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Never Give Up Day competitors and assessment
Company assessmentDirect peers
- National Day Calendar: The dominant registry and promoter of national/awareness days in the US. NGUD is listed on its platform and competes for the same brand-sponsorship and consumer-awareness attention around specific calendar dates.
- Redbubble: A global marketplace for artist-designed apparel, accessories, and pin merchandise — directly overlapping with NGUD's cause-driven pin line and artist auction functionality.
- CafePress (Classic Castle): Custom and cause-themed merchandise marketplace. Operates a similar print-on-demand model for themed/personalized goods and serves sellers looking to monetize niche causes.
Broad incumbents
- Etsy: The leading global marketplace for handmade, vintage, and novelty goods. Sellers and consumers in NGUD's marketplace overlap heavily with Etsy categories, and Etsy dwarfs the platform on traffic, tooling, and discovery.
- Hallmark: An established celebration/occasion brand with deep licensing and greeting-card franchises. Comparable as a purpose-driven 'occasion' business monetizing calendar moments, but at vastly greater scale and with proprietary content IP.
- American Greetings: Major greeting card and occasion-content company. Comparable in monetizing personal milestones and celebration moments, though distributed through traditional retail and digital channels rather than a marketplace.
Emerging players
- Cratejoy: Subscription-box and curated gift marketplace. Comparable as a discovery channel for themed small-business products and a way to commercialize passion-driven consumer occasions.
- GoFundMe: The leading cause fundraising platform. Comparable because NGUD's charity/cause category and 'My Cause' feature target the same donor psychology around personal perseverance stories, though GoFundMe is purpose-built for fundraising.
- 16Personalities: A widely-used personality assessment site. Directly comparable to NGUD's 2025-launched perseverance/personality test as a free, content-driven engagement vehicle that monetizes via brand affinity rather than fees.
Others
- Bonterra (Network for Good / CauseVox): Cause-marketing and nonprofit fundraising software platform. Adjacent peer for NGUD's charity category and brand-partnership revenue, providing enterprise-grade tooling that NGUD's lightweight marketplace cannot match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Never Give Up Day social profiles
Digital presenceNever Give Up Day compliance and trust
Trust signalCompliance2 records
Never Give Up Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
Never Give Up Day leadership team
Management profileNumber of profiles
Profiles1 record
Never Give Up Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Never Give Up Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Never Give Up Day
What does Never Give Up Day do?
Never Give Up Day operates a global celebration day observed annually on August 18, supported by an e-commerce marketplace platform where third-party sellers list resilience-themed products, services, events, real estate, charity campaigns, and auctions. The organization also generates revenue through licensing its USPTO-registered trademark to businesses for commercial and promotional use, alongside brand partnership and sponsorship opportunities aligned with the perseverance theme.
Is Never Give Up Day a public or private company?
Never Give Up Day is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Never Give Up Day founded?
Never Give Up Day was founded in 2019. It employs 1 to 10 people.
Where is Never Give Up Day based?
Never Give Up Day is headquartered in New York, United States, in the North America region.
How does Never Give Up Day make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are licensing Fees and brand Partnership & Sponsorship.
Who are Never Give Up Day's main competitors?
Direct peers on record are National Day Calendar, Redbubble and CafePress (Classic Castle). Broad incumbents are Etsy, Hallmark and American Greetings. Emerging players are Cratejoy, GoFundMe and 16Personalities. Bonterra (Network for Good / CauseVox) is listed as an others.
Does Never Give Up Day have an API?
No public API is recorded for Never Give Up Day.
What industry is Never Give Up Day in?
Never Give Up Day's product category is Online Marketplace Platform. Its primary akta.pro industry code is HSACACAM, Party Favors, Gifts & Custom Merchandise, with a secondary code of CRAEACAF, Off-Price Seasonal, Holiday & Party Goods Retail. Its NAICS code is 45942 and its SIC code is 3960.