Ruth Swissa Professional Permanent Makeup and Medspa

What Ruth Swissa Professional Permanent Makeup and Medspa does

Ruth Swissa Professional Permanent Makeup and Medspa is a founder-owned, privately held medical aesthetics practice founded in 2001 and headquartered in the Los Angeles metro area, operating dual physical locations in Beverly Hills (9730 Wilshire Blvd., Suite #200) and Calabasas (23622 Calabasas Road, Suite #123). The practice is led by Ruth Swissa, a Certified Medical Micropigmentation (C.M.M.) specialist with over 23 years of experience and 8 years of formal fine arts training, and is a designated Cedars-Sinai Medical Group Network Provider. Services span permanent cosmetic makeup (microblading, permanent eyebrows, eyeliner, lip blushing and neutralizing), medical micropigmentation (3D areola tattooing, scar and burn camouflage, alopecia hair follicle replication), a temporary areola tattoo product for breast cancer survivors, and a broader medspa menu (Hydrafacials, microneedling, chemical peels, laser treatments, radiofrequency, Botox/Dysport, and dermal fillers).

The core technology is manual micropigmentation using handheld tools and 100% organic pigments rather than abrasive tattoo machines, with proprietary techniques including hair-stroke brow method, 3D areola shading, and color-theory-driven pigment matching for scar camouflage. The business model is service-based and high-touch, generating revenue through per-procedure unit pricing (e.g., $750–$1,150 microblading re-touches, $185–$500 facials) plus ancillary retail via owned e-commerce storefronts (ruthswissashop.com, temporaryareolatattoo.com) and branded skincare lines (Alastin, SkinMedica). Customer acquisition combines direct phone/website bookings, SEO-optimized service pages, an extensive before/after gallery, and recurring earned media via E!'s 'Botched' and local/national TV appearances. Three primary customer segments are served: cosmetic enhancement seekers, medical/post-surgical patients (breast cancer survivors, burn survivors, alopecia patients via physician referrals), and medspa skincare clients.

Name

Ruth Swissa Professional Permanent Makeup and Medspa

Legal name

Ruth Swissa

Website

https://ruthswissa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Ruth Swissa is a founder-owned, Beverly Hills and Calabasas-based medical aesthetics practice offering permanent makeup, medical micropigmentation (3D areola, scar camouflage, alopecia), and medspa services to cosmetic enhancement seekers and physician-referred medical patients.

Ownership category

akta.pro rank

Product category

Permanent Makeup & Medical Micropigmentation Medspa

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Touch-Up & Maintenance Permanent Makeup Services (HSALAKAK)

akta.pro secondary industries

Combination Brows Services (HSALAKAC), Permanent Makeup Removal & Correction Services (Saline/Laser/Color Correction) (HSALAKAJ), Eyeliner Tattooing Services (Upper/Lower/Winged) (HSALAKAE), Professional Skincare & Facial Treatments (CRABALAF), Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)

Keywords

• Permanent makeup services
• Medical micropigmentation
• Scar camouflage tattooing
• 3D areola tattoo
• Medspa skin treatments

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Permanent Makeup Procedures: One-time cosmetic tattooing procedures (microblading, eyeliner, lip blush) with complimentary touch-ups included. Additional re-touch sessions offered at intervals. Revenue generated per procedure with pricing varying by service type.
2. Medical Micropigmentation Services: Medical tattooing procedures including areola pigmentation, 3D areola tattoo, scar camouflage, and hair micropigmentation. Physician referral basis through Cedars-Sinai affiliation.
3. Skin Care / Medspa Services: Aesthetic skin treatments including Hydrafacials, microneedling, chemical peels, laser treatments, radiofrequency facials, and injectables. Unit-priced per session.
4. Temporary Areola Tattoo Product: Sale of temporary areola tattoo products (physical goods) through ruthswissashop.com and temporaryareolatattoo.com for breast cancer survivors who prefer a non-permanent solution.
5. Retail / Skincare Products: Sale of skincare products including Alastin and SkinMedica through branded shop links, as well as aftercare ointments provided post-procedure.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Ruth Swissa Professional Permanent Makeup and Medspa delivers cosmetic and medical tattooing services from two Los Angeles studio locations in Beverly Hills and Calabasas. Offerings include microblading, permanent eyebrows, eyeliner, full lip, lip blushing, and lip neutralizing procedures using 100% organic pigments and manual handheld tools; medical micropigmentation such as 3D areola tattooing, scar camouflage, hair follicle replication for alopecia patients, and temporary areola tattoo products for breast cancer survivors; plus medspa skin care services including Hydrafacials, microneedling, chemical peels, laser treatments, radiofrequency facials, injectables, and 24K gold facials.

Product overview

Ruth Swissa operates a dual-location medspa offering a comprehensive portfolio of cosmetic and medical tattooing services, complemented by advanced skin care treatments. The core offering centers on permanent makeup procedures including microblading, eyeliner, lip enhancement, and full-face makeup using 100% organic pigments and specialized techniques. A distinguishing specialty is medical tattooing encompassing 3D areola reconstruction for breast cancer survivors, scar camouflage, and alopecia treatment delivered as a Cedars-Sinai Network Provider. The skin care division includes hydrafacials, microneedling, chemical peels, laser treatments, and injectables. The portfolio includes the Ruth Swissa Shop for retail products and a temporary areola tattoo product line for breast cancer survivors.

Differentiator

Problem solved

Functional benefit

Brands

• Temporary Areola Tattoo: Temporary realistic-looking 3D areola tattoo product for breast cancer survivors who prefer non-permanent solutions
• Swissa Medspa

Products and services

• Microblading / Permanent Eyebrows Semi-permanent eyebrow enhancement technique using a manual handheld tool to create fine, realistic hair strokes for natural-looking brows, with complimentary initial touch-up included and periodic re-touches recommended every 6-12 months.
• Permanent Eyeliner Cosmetic eyeliner tattooing applied along lash lines using micro-pigmentation, available as lash enhancement or full permanent eyeliner for smudge-proof, long-lasting definition.
• Lip Blushing Semi-permanent cosmetic tattooing that enhances lip appearance by adding color and shape, creating fuller, more defined lips via micropigmentation.
• Full Lip Permanent Makeup Lip tattooing procedure that enhances lip shape, size, and color using micropigmentation to deliver fuller, symmetrical, and vibrant lips.
• Lip Lightening & Neutralizing Gradual treatment to lighten naturally dark lips and even out lip tone by counteracting cool undertones with warm-based pigments.
• Permanent Makeup Correction Revision and correction of poorly executed permanent makeup from other facilities, including color correction and removal for clients with botched eyebrows, eyeliner, or lip work.
• Scar Camouflage Medical tattooing procedure using flesh-toned organic pigments to camouflage scars, burns, and skin discoloration by matching natural skin tones; full results take 60-120 days.
• 3D Areola Tattooing Advanced medical micropigmentation using 3D shading techniques to recreate natural-looking areola and nipple appearance after mastectomy or breast surgery, offering a non-surgical alternative to nipple reconstruction.
• Hair Follicle / Alopecia Tattoo Scalp micropigmentation and eyebrow follicle tattooing for alopecia patients, creating the appearance of natural hair follicles through dot-technique tattooing with organic pigment.
• Temporary Areola Tattoo Non-permanent realistic 3D areola tattoo product for breast cancer survivors who prefer a non-permanent solution before committing to permanent pigmentation, sold online through ruthswissashop.com and temporaryareolatattoo.com.
• Medical Tattooing (Cedars-Sinai Network Provider Services) Medical micropigmentation services delivered on physician referral basis through Cedars-Sinai Medical Group and partner hospitals, including areola restoration, scar camouflage, burn concealment, and vitiligo treatment.
• Hydrafacial Multi-step facial treatment using patented Vortex-Fusion technology for cleansing, exfoliation, extraction, and hydration with customized serums; offered in three tiers (45-min $195 Cleanse/Extract/Hydrate, 60-min Deluxe $265 with booster, 75-min Platinum $360 with detox and lymphatic drainage).
• Microneedling / Collagen Induction Therapy Minimally invasive skin rejuvenation procedure using fine needles to create micro-injuries that stimulate collagen and elastin production; Full Face $450, Full Face/Neck $650, Package of 3 (full face only) $1,050.
• 24K Gold Facial Mask Luxury 90-minute facial treatment using 99.9% pure gold particles to stimulate circulation, reduce fine lines, and impart a radiant golden glow at $500 per session.
• Chemical Peels (Glycolic, TCA, Perfect Derma, SkinMedica Illuminize/Vitalize/Rejuvenize, Platinum Peel) Range of chemical peels from Glycolic ($85), TCA ($200), Perfect Derma ($325), SkinMedica Illuminize ($190), Vitalize ($210), Rejuvenize ($275), to the signature Ruth Swissa Platinum Peel at $250, addressing pigmentation, texture, and aging concerns.
• Advanced Facial Treatments (SilkPeel, Microdermabrasion, Power Peel, RF Facial, Fire & Ice, Microcurrent, JetPeel, Deep Pore Cleaning, Red Carpet, Back Treatment) Suite of advanced facial treatments including SilkPeel Dermalinfusion ($275-$350), Microdermabrasion ($200+), Power Peel ($225), Radiofrequency Facial ($250+), Fire & Ice Facial ($300), Microcurrent Facial (single $300 / 10-pack $2,000), JetPeel ($250-$400), Deep Pore Cleaning ($185+), Red Carpet Facial ($375+), and Back Treatment ($275+).
• Laser Treatments Professional laser services including Pro Yellow Laser for rosacea and pigmentation, Dermblate MCL31 for skin resurfacing, PicoSure tattoo removal, and Secret RF microneedling.
• Injectables (Botox/Dysport and Dermal Fillers) Botox/Dysport and dermal filler treatments administered by trained providers for wrinkle reduction and facial contouring using advanced technique for natural-looking results; pricing provided by quote at consultation.
• Ruth Swissa Retail Shop (Skincare & Aftercare Products) Branded retail storefronts selling Alastin and SkinMedica skincare products and post-procedure aftercare ointments via ruthswissashop.com and partner shop links.

Quantifiable outcome

• Microblading results last approximately 1 year with complimentary touch-up included; re-touch recommended yearly at $750–$1,150
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cedars-Sinai Medical Group / Cedars-Sinai Health Associates (CHSA)coreStrategic or Co-development PartnerRuth Swissa is a Cedars-Sinai Medical Group Network Provider in tandem with Cedars-Sinai Health Associates, working with Cedars Sinai's patients on a physician referral basis. She is the appointed provider of scar camouflage, areola restoration (areola medical tattoo), and permanent burn concealment. This partnership enables collaboration between fields to enhance patient recovery and post-patient lifestyle, with Ruth working closely with physicians and plastic surgeons specializing in breast cancer, trauma, and burn victim reconstructive surgery.
• Grossman Burn Center / Grossman Burn FoundationcoreStrategic or Co-development PartnerRuth Swissa works closely with the Grossman Burn Center providing scar-camouflage treatment for the discolored skin of burn survivors. She is an active member of the Grossman Burn Foundation, providing pro-bono scar camouflage work for burn survivors and victims of domestic abuse globally. She also holds the Grossman Burn Center Primary Medical Tattooing endowment.
• UCLA Oncological DepartmentminorStrategic or Co-development PartnerRuth Swissa is closely affiliated with UCLA's oncological department for pro-bono work, providing areola pigmentation and medical tattooing services to cancer patients referred through UCLA oncology.
• Adventist Health White Memorial HospitalminorStrategic or Co-development PartnerRuth donates her time to breast cancer survivor patients at Adventist Health White Memorial Hospital, working with underserved populations in the greater Los Angeles area providing areola pigmentation services.
• Society of Permanent Cosmetic Professionals (SPCP)minorOthersRuth Swissa is certified by the Society of Permanent Cosmetic Professionals. She is a Lifetime Member of SPCP. SPCP is a prestigious and selective multinational organization of only the finest micropigmentation professionals, and selecting a licensed cosmetologist who is a member of SPCP is recommended when choosing a permanent makeup professional.
• American Academy of MicropigmentationminorOthersRuth Swissa is a member of the American Academy of Micropigmentation, a leading professional body for permanent cosmetic professionals.
• Top Plastic Surgeons in Los Angeles (referral network)coreStrategic or Co-development PartnerRuth Swissa works extensively with plastic surgeons who refer patients to her for medical micropigmentation procedures such as areola re-pigmentation, scar camouflage, and vitiligo treatment. She is the go-to medical tattooing specialist featured on E!'s 'Botched' by Dr. Nassif and Dr. Dubina. Plastic surgeons also recommend Ruth for permanent makeup correction work from other providers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ideal Image: Largest U.S. medspa chain offering injectables, laser hair removal, body sculpting, and skin services. Comparable on the medspa service menu and consumer skin-care demand, though it does not perform medical micropigmentation.
• SkinSpirit: Multi-location medical spa chain offering injectables, laser, microneedling, and skin treatments with a premium clinic experience. Comparable on the medspa/skin care service overlap and high-touch client experience model.
• Beverly Hills Rejuvenation Center: Multi-location medspa chain offering injectables, Hydrafacials, laser treatments, and body contouring across Southern California. Comparable on medspa service menu and Beverly Hills customer base, though it does not specialize in medical micropigmentation.

Others

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juvederm, and other aesthetic products that supply injectables used in medspa treatments. Comparable as a critical supplier and ecosystem enabler for the injectables services Ruth Swissa offers.
• Hydrafacial Company: Manufacturer and brand-owner of the Hydrafacial system, a signature treatment in Ruth Swissa's medspa menu. Comparable as an equipment and brand ecosystem provider that anchors the facial service line.

Emerging players

• Scalp Micro USA: Specialized hair micropigmentation provider focused on scalp tattooing for male-pattern baldness and alopecia. Directly comparable on the alopecia/hair follicle replication niche and the medical tattooing adjacency Ruth Swissa operates in.

Regional players

• Beverly Hills Med Spa: Beverly Hills-based medical spa offering injectables, skin treatments, and body contouring. Comparable on regional premium medspa positioning and Beverly Hills clientele, with overlap in injectables and skin service categories.

Direct peers

• DAELA Cosmetic Tattoo: Multi-location premium permanent makeup and cosmetic tattooing studio offering microblading, lip blushing, eyeliner, and corrective work. Directly comparable in positioning, service mix, and premium-targeting client base to Ruth Swissa's core PMU business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RuthSwissa
• Facebookfacebook.com/ruthswissapermanentmakeup
• Instagraminstagram.com/ruthswissa
• LinkedInlinkedin.com/company/ruth-swissa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruth Swissa Professional Permanent Makeup and Medspa