HydroSilex

What HydroSilex does

HydroSilex, LLC is a US-based private company headquartered in Lancaster that develops and sells professional-grade, do-it-yourself SiO2 (silicon dioxide) ceramic coatings under its eponymous brand. Its core technology centers on a proprietary SiO2 ceramic nanoparticle formulation that bonds to treated surfaces to create a glass-like, hyper-hydrophobic, UV- and chemical-resistant shield, sold across three durability tiers — Recharge (1 year), Lit (3 years), and Chrome (7 years) — with the Chrome line offering an optional certified warranty. The company has expanded from automotive paint protection into adjacent verticals with purpose-built formulations for marine vessels (boats, yachts, personal watercraft), RVs and campers, and UTV/off-road vehicles, and has broadened its catalog with interior coatings, ceramic-infused car wash soap, glass cleaner, surface prep, waterless wash, bug remover, water spot remover, wheel cleaner and armor, tire shine, paint correction compounds, and microfiber accessories.

HydroSilex operates exclusively as a direct-to-consumer e-commerce business, selling through its Shopify-powered website at hydrosilex.com with no disclosed third-party retail, distributor, or marketplace presence, and ships within the USA only. Revenue is generated through one-time product purchases spanning a $4.99 accessory entry point to a $299.99 premium coating SKU, with no subscription or recurring contract model documented in the source data. The company markets itself as the "#1 source for professional DIY ceramic coating technology" and supports sales through on-site customer testimonials, before/after product demonstrations, and a Pro Club email program targeting professional detailers.

The company is a privately held LLC with no disclosed parent company, investors, funding rounds, mergers and acquisitions, leadership team details, or founding date in the available data. It employs 51–100 people, claims 100K+ happy customers, and reports a 4.8/5 average customer rating. Source data discloses no revenue figures, no app or API products, no patents or trademarks, no formal partnerships, and no international operations.

Name

HydroSilex

Legal name

HydroSilex, LLC

Website

https://hydrosilex.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

HydroSilex, LLC is a US-based direct-to-consumer e-commerce company that formulates and sells proprietary DIY SiO2 ceramic coatings, cleaners, and detailing accessories for automotive, marine, RV, and off-road vehicle owners through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Vehicle Surface Protection / Ceramic Coatings

NAICS

Paint and Coating Manufacturing (32551), Soap and Cleaning Compound Manufacturing (32561)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Marine & Offshore Coatings (IMAEAGAD), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ), Glass & Mirror Cleaners (CRAJACAB)

Keywords

• Ceramic coatings
• Automotive care products
• Vehicle paint protection
• Marine ceramic sealants
• DIY detailing chemicals

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of ceramic coating products, cleaning solutions, and detailing accessories through the company's Shopify e-commerce platform. Revenue generated through one-time product purchases across multiple price points ranging from $4.99 to $299.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HydroSilex formulates and sells SiO2 (silicon dioxide) ceramic coatings and supporting surface-care chemicals directly to consumers through its Shopify storefront. The lineup spans three durability tiers of ceramic coatings (Recharge 1-year spray, Lit 3-year professional, Chrome 7-year professional), plus specialized marine, off-road/UTV, and RV/camper ceramic formulations, along with complementary car wash soaps, glass cleaners, wheel cleaners, tire shine, interior cleaners, waterless wash, bug and water-spot removers, paint correction compounds, and microfiber accessories.

Product overview

HydroSilex is a professional-grade ceramic coating technology company offering a comprehensive portfolio of SiO2-based products for vehicle protection. The product line is organized into three tiers: (1) Professional Ceramic Coatings (Chrome 7-year, Lit 3-year, and Recharge 1-year coatings) providing long-term paint protection with crystalline hardness and hyper-gloss finish; (2) Consumer Spray Ceramics (Recharge spray, Recharge Interior) for easy DIY application providing up to 1 year of protection; and (3) Supporting Care Products including Ceramic Car Wash Soap, Glass Cleaner, Surface Prep Spray, Interior Cleaners, Waterless Wash, Bug Remover, Water Spot Remover, Wheel Cleaner, Tire Shine, Cutting/Finishing Compounds, and Microfiber Towels. The portfolio serves multiple industries including Automotive, Marine, RV & Camper, and Off-Road/UTV segments, with products ranging from $4.99 accessories to $199.99 professional-grade coating systems with certified warranties.

Differentiator

Problem solved

Functional benefit

Brands

• HydroSilex Recharge: 1-year ceramic coating spray product line for vehicles
• HydroSilex Lit
• HydroSilex Chrome

Products and services

• Hydrosilex Recharge Ceramic Spray Coating Easy-to-apply 1-year SiO2 ceramic spray coating for DIY consumers. Creates a hyper-hydrophobic surface that repels water, dirt, and contaminants; safe on paint, clear coat, matte, PPF, vinyl, glass, plastic, and metal. Recommended reapplication every 3-6 months.
• Hydrosilex Lit Ceramic Coating (3-Year) 3-year professional-grade SiO2 ceramic coating sold in 30ml bottles. Provides long-lasting paint protection with deep gloss finish for vehicles.
• Hydrosilex Chrome Ceramic Coating (7-Year) Premium 7+ year professional-grade SiO2 ceramic coating (30ml) delivering extreme hardness and a hyper-gloss wet-look shine for long-term vehicle protection.
• HydroSilex Chrome Ceramic Coating with Certified Warranty Bundle of the Chrome 7+ year ceramic coating paired with a certified warranty for comprehensive long-term protection coverage.
• Hydrosilex Marine Ceramic Coating DIY marine ceramic spray sealant formulated specifically for boats, yachts, and personal watercraft. Protects marine surfaces from saltwater exposure, UV damage, oxidation, and marine contamination with longer-lasting protection than traditional marine waxes.
• Hydrosilex Off-Road Ceramic Coating (UTV Mud Repellent) Purpose-built off-road vehicle ceramic coating engineered for UTVs, ATVs, dirt bikes, and side-by-sides. Based on the Recharge formula with improved durability for harsh, real-world environments; minimizes mud, dust, sand, and grime adherence on bodywork.
• Hydrosilex Camper & RV Ceramic Spray Coating Ceramic spray coating designed for RVs and campers. Maintains a high-gloss, water-repellent finish on large surface areas and protects against UV fading over time.
• HydroSilex Recharge Interior Ceramic Coating Interior SiO2 ceramic coating for plastic, leather, and vinyl surfaces, providing long-lasting protection and hydrophobic properties inside the vehicle.
• Hydrosilex Ceramic Car Wash Soap Ceramic-infused car wash soap that combines cleaning with residual SiO2 ceramic protection to extend coating life and add gloss during routine washing.
• Hydrosilex Glass Cleaner Streak-free glass cleaning solution designed for automotive glass surfaces.
• Hydrosilex Surface Prep Spray Surface preparation spray that prepares paint and other surfaces for optimal bonding of professional-grade ceramic coatings.
• Hydrosilex Interior Cleaner Plastic and leather interior cleaner for dashboards, seats, and other interior vehicle surfaces.
• Hydrosilex All Purpose Cleaner Multi-surface all-purpose cleaner (APC) for DIY use; powerful cleaning that is safe across multiple surfaces without damaging them.
• Hydrosilex Ceramic Spray Waterless Wash Waterless car wash solution using ceramic spray technology for effective cleaning without water; positioned as an environmentally friendly DIY maintenance product.
• Hydrosilex Bug Remover Professional-grade bug removal solution that eliminates stubborn bug spatter while preserving vehicle finish; streak-free and scratch-free formula.
• Hydrosilex Intensive Water Spot Remover Fast-acting solution designed to eliminate stubborn mineral deposits, hard water stains, and etched water spots; safe for painted surfaces, clear coats, PPF, and ceramic coatings.
• Hydrosilex Tire Shine and Conditioner Tire shine and conditioning product for restoring and maintaining tire appearance.
• Hydrosilex Wheel Cleaner Specialized wheel cleaning solution formulated to remove brake dust and road grime from vehicle wheels.
• Hydrosilex Wheel Armor Protective coating product specifically formulated for wheel surfaces.
• Hydrosilex Cutting Compound Paint correction compound for removing scratches and restoring paint finish prior to ceramic coating.
• Hydrosilex Finishing Polish Finishing polish for final paint correction step used to achieve high-gloss results before ceramic coating.
• Hydrosilex Travel Kit (4oz) 4oz travel-sized kit containing portable ceramic coating products for on-the-go vehicle protection.

Quantifiable outcome

• 100K+ Happy Customers
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Gtechniq: Gtechniq is a UK-based manufacturer of ceramic coatings (Crystal Serum, EXO) and maintenance products for automotive and marine surfaces. It is a direct peer because it competes head-on with HydroSilex's SiO2 ceramic coatings and complementary wash/maintenance product lines.
• Adam's Polishes: Adam's Polishes is a DTC-focused car care brand selling ceramic coatings, polishes, soaps, and accessories. It is a direct peer because of the overlapping product portfolio (ceramic sprays, wash soaps, polishes) and the same direct-to-consumer e-commerce go-to-market motion as HydroSilex.
• CarPro: CarPro is a leading professional-grade SiO2/ceramic coating brand (CQuartz line) widely used by detailers. It is a direct peer to HydroSilex because both formulate and sell SiO2-based ceramic coatings for automotive and marine applications across professional and DIY channels.
• Chemical Guys: Chemical Guys is a major DTC car-care brand offering coatings, soaps, polishes, and accessories sold direct and through retail. It is a direct peer because it competes with HydroSilex in spray ceramics, car wash soaps, glass cleaners, and the broader DIY detailing ecosystem with a similar e-commerce-led model.
• Gyeon Quartz: Gyeon is a Korean-origin ceramic coating brand offering Q² Mohs, Q² Syncro and consumer spray ceramics. It is a direct peer because it sells SiO2-based coatings and spray sealants targeting both professional detailers and DIY consumers — the same audience as HydroSilex.
• Sonax: Sonax is a German car-care manufacturer with a full line of ceramic coatings, wash products, and detailing accessories distributed globally. It is a direct peer because its ceramic coating and car care product lines directly overlap HydroSilex's automotive and DIY positioning.
• Griot's Garage: Griot's Garage is a premium car-care brand selling polishes, coatings, wash products, and accessories direct and through retailers. It is a direct peer to HydroSilex because both sell ceramic protection products and supporting care items to enthusiast and prosumer car owners.
• Dr. Beasley's: Dr. Beasley's is a specialty brand focused on SiO2 and SiC ceramic coatings, paint correction, and detailing products sold direct to enthusiasts. It is a direct peer because it competes with HydroSilex in professional-grade ceramic coatings targeted at enthusiast and prosumer car owners.

Broad incumbents

• Meguiar's: Meguiar's is a 100+ year-old detailing brand offering ceramic coatings, waxes, soaps, and polishes across professional and consumer channels. It is a broad incumbent peer because its Hybrid Ceramic line and full detailing range overlap HydroSilex's coating and care product portfolio with much wider retail distribution.
• Turtle Wax: Turtle Wax is a mass-market car care incumbent offering spray ceramics (Hybrid Solutions), washes, and polishes across mass retail. It is a broad incumbent peer because its spray ceramic line competes with HydroSilex Recharge at lower price points and far broader distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hydrosilexusa
• LinkedInlinkedin.com/company/hydrosilex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HydroSilex