Ace Pickleball Club

What Ace Pickleball Club does

Ace Pickleball Club operates a national indoor pickleball franchise headquartered in Roswell, Georgia, founded in 2022. The company runs member-based clubs featuring professional-grade cushioned PBR courts, standardized branding and facility design, and a multi-club Championship Series tournament circuit with a $250K prize pool. As of March 2026, 22-25 clubs are open across multiple U.S. states with the first international location in Bhopal, India. Technology integrations include PlaySight court-side video and DUPR player-rating partnerships, supporting both league play and competitive event production.

The company's revenue model rests on recurring subscription memberships (monthly and annual), tournament entry and event fees, lesson and player-development programming, and franchise royalties and initial franchise fees from new unit openings. Ancillary revenue lines include pro shop retail, food and beverage, DoorDash-sponsored marketing, and a Design & Build services channel that monetizes the corporate team's facility-development expertise. The customer base is composed of recreational and competitive pickleball players, social sport participants, and franchise owner-operators; the National Championship alone drew 2,000+ competing members and the Championship Series scaled registrations from 507 to over 7,000 year-over-year.

Distribution is structured as an asset-light franchise model: franchisees fund approximately $1.5 million per new club buildout while Ace Pickleball Club provides brand, operating playbook, technology integrations, tournament infrastructure, and sponsorship monetization. Recent product expansion includes the Player Development Series (December 2025), Flex Leagues, and Starter Series, broadening the addressable surface from open play and tournaments into structured coaching and progression pathways.

Name

Ace Pickleball Club

Legal name

Ace Pickleball

Website

https://acepickleballclub.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Ace Pickleball Club is a Roswell, Georgia-based indoor pickleball franchise operating 22-25+ member clubs across the United States and India, serving recreational and competitive players via subscription memberships, professional-grade cushioned courts, and a national Championship Series tournament circuit.

Ownership category

akta.pro rank

Product category

Indoor Pickleball Club & Recreational Sports Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Indoor pickleball facilities
• Pickleball membership club
• Pickleball franchise
• Racquet sports recreation
• Pickleball tournament series

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Membership Fees: Single monthly fee model covering unlimited open play, programs, events, clinics, and court reservations. All-inclusive approach with no surprise add-ons or nickel-and-dime charges.
2. Annual Membership Fees: Prepaid annual membership plans available at a discounted rate compared to month-to-month. Includes same all-inclusive benefits.
3. Guest Drop-In Fees: Non-members can participate in paddle demos for $5.00 fee. Drop-in access may be limited during peak times to protect member experience.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ace Pickleball Club operates indoor pickleball facilities offering unlimited open play organized by skill level on professional-grade cushioned courts. Membership includes all programming such as the Player Development Series, Flex Leagues, free Intro to Pickleball clinics, Paddle Demos, and the Championship Series tournament circuit. The company also franchises the Ace Pickleball Club brand and provides Design & Build court construction services for new operators.

Product overview

Ace Pickleball Club operates a franchise network of indoor pickleball facilities featuring professional-grade cushioned courts and climate-controlled environments. The core offering centers on unlimited open play organized by skill level, supplemented by a comprehensive training and competitive ecosystem. This includes the Player Development Series (Starter Series, Essentials Series, Performance Series, Precision Series), free Intro to Pickleball clinics, the Flex League competitive format, and the APC Championship Series tournament circuit culminating in the National Championship with $250,000 prize pool. Additional offerings include a quarterly Paddle Demo Program for equipment testing, Travel Pass membership benefits for playing at other locations, private event venue rental, and court design/build services for franchise expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• APC Championship Series Nationwide members-only tournament circuit held across Ace Pickleball Club locations, featuring doubles, mixed doubles, and team events with qualifiers leading to the National Championship.
• APC National Championship Annual flagship tournament culminating the Championship Series season, featuring a $250,000 prize pool and national titles across skill and age divisions.
• Player Development Series Four-stage progressive training pathway including Starter Series (8 sessions), Essentials Series, Performance Series, and Precision Series, designed to develop players from beginner to advanced competitive levels.
• Intro to Pickleball Free beginner clinic providing paddles, balls, and expert instruction teaching rules, basic movements, and game fundamentals at all locations.
• Starter Series Eight-session beginner program combining instruction with guided open play, covering five core skills: serve/return, dinking, ready position, volleys, and strategy.
• Flex Leagues Competitive league format with flexible scheduling, featuring six regular-season matches plus playoffs, coordinated through the MatchFlex scheduling tool.
• Paddle Demo Program Quarterly rotating program allowing members to test paddles from featured brands including RPM, CRBN, Thompson, Friday, Engage, and others during real games before purchasing.
• Open Play Unlimited access to courts organized by skill level (beginner, intermediate, advanced) from open to close daily, with new players rotating in after every game.
• Private Events Venue rental for birthday parties, corporate events, team events, and group gatherings at Ace Pickleball Club locations.
• Membership Plans Month-to-month and annual membership options including unlimited open play, all-inclusive access to programs and events, court reservations, and championship series participation.
• Design & Build Professional court design and construction services for building pickleball facilities under the Ace Pickleball brand.
• Social Events Community programming including mixers, Ladies Mixer events, member appreciation events, and Glow-in-the-Dark pickleball experiences.
• Clinics Skill-level appropriate programming including Pickleball 101, intermediate, and advanced clinics, included with membership at no additional cost.

Quantifiable outcome

• Burns 500 to 700 calories per hour during play
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• DoorDashflagshipGTM or Marketing PartnerTitle sponsor of APC National Championship and Championship Series. Events branded as 'delivered with DoorDash'. DoorDash logo appears on tournament materials and promotional content.
• PlaySightcoreTechnology or IntegrationProvides camera technology for game recording and highlights. Members have instant access to recordings of their gameplay on their phones through the PlaySight platform.
• DUPR (Dynamic Universal Pickleball Rating)coreTechnology or IntegrationChampionship Series events and National Championship results submitted to DUPR for player rating tracking. Players must connect DUPR account prior to tournament registration.
• Indian Pickleball AssociationminorStrategic or Co-development PartnerACE PWR 200 tournament at Ace Pickleball Club Bhopal recognized under PWR DUPR India Tour and affiliated with Indian Pickleball Association.
• PWR DUPR India TourminorStrategic or Co-development PartnerPartnership with PWR DUPR India Tour for ACE PWR 200 tournament in Bhopal, India. Tournament offers ranking points for participants.
• ProSportsMVPminorStrategic or Co-development PartnerOrganized Helen To's military tour through Armed Forces Entertainment program, bringing pickleball clinics to U.S. military bases in Europe.
• Armed Forces EntertainmentminorStrategic or Co-development PartnerProgram providing morale-boosting experiences to U.S. service members worldwide. Partnered with ProSportsMVP and Ace Pickleball Club for pickleball clinic tour in Europe.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• iPickle: Indoor pickleball club concept with membership and event-based offerings; emerging peer addressing the same growing demand for organized indoor pickleball access.
• PB Court (Pickleball Courts Inc.): Indoor pickleball club operator with multi-location facilities offering memberships, lessons, leagues, and tournaments; smaller scale but directly comparable product offering.

Broad incumbents

• Life Time (Life Time Fitness): Large, publicly-traded premium fitness operator that has aggressively added indoor pickleball courts and programming to its clubs; a broad incumbent competing for the same adult fitness and recreational sports dollars.
• Topgolf: Sports entertainment venue operator with multi-location presence targeting social-fitness consumers; competes for the same entertainment dollar with a different primary sport (golf) but adjacent experience format.
• Invited (Heritage Golf / BigShots Golf): Large private club operator (Heritage Golf Group) that has expanded into pickleball and casual sports entertainment; broader portfolio player with overlapping member-based recreational sports focus.

Direct peers

• The Pickleball Club: Multi-location indoor pickleball club operator offering memberships, leagues, clinics, and tournaments; competes head-to-head with APC in the same product category and target demographic.
• Chicken N Pickle: Operates indoor pickleball venues combined with restaurants and entertainment; the closest direct competitor to Ace Pickleball Club in the indoor pickleball social-entertainment category, with similar membership-and-event revenue model.
• Pickle & Social: Indoor pickleball venue operator combining courts with food and beverage service; offers comparable membership, open play, and event formats in direct competition with APC locations.

Others

• Selkirk Sport: Pickleball equipment and content brand (paddles, apparel) with investments in clubs and tournament infrastructure; adjacent ecosystem participant in the pickleball category rather than direct competitor.

Regional players

• MVP Athletic Club: Regional multi-sport athletic club operator offering racquet and indoor sports facilities including pickleball; comparable membership-based facility model in the Midwest, with narrower geographic overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubebit.ly/4t6nmG8
• Instagraminstagram.com/acepickleballclub
• Xx.com/acepbclub
• Facebookfacebook.com/acepickleballclub.hq
• LinkedInlinkedin.com/company/ace-pickleball-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Pickleball Club