What Stavanger Oilers does

Stavanger Oilers AS is a privately held Norwegian professional ice hockey club headquartered at DNB Arena in Stavanger, Norway (Ishockeyveien 1, 4021 Stavanger), operating since 2001. The club fields six competitive teams — Oilers Herrer (Men's Elite, Elitehockeyligaen), Oilers Kvinner (Women's Elite, Bambusaligaen), U20, U18, and U16 — and runs the Oilers Topphockey school program in partnership with Wang, Svithun, and Jåttå schools. It also operates two non-competitive inclusive programs: Superlaget (players with disabilities) and Powerplay Hockeyteam (rehabilitation from substance abuse/mental health challenges, training weekly at DNB Arena since 2017).

The club's revenue model is multi-stream: subscription-based season cards and single-game ticket sales (Blue Zone 5,200 NOK, Red Family 4,700 NOK adult, Standing 3,500 NOK) distributed via tmtickets.no, the Oilers app, and DNB Arena box office; corporate sponsorships led by main partners DNB (naming rights for DNB Arena), SFF Group, Stena Recycling, and CCM Hockey, plus secondary partners Baker Hughes, Bouvet, Norwegian Airlines, Øster Hus, Kluge, Håkull, Oceaneering, and Ringnes; and transactional merchandise sales through Oilersshoppen physical store (DNB Arena 2nd floor) and oilersshoppen.no online. Hospitality revenue is generated via Restaurant Legenden and match-day experiences. The club reaches fans through a multi-channel marketing mix spanning LinkedIn, Facebook, X, Instagram, TikTok, OilersTV on YouTube, the Oilers Podcast, email newsletter, and the official website.

With 9 Norwegian Championship titles and 21 consecutive NM playoff qualifications, Stavanger Oilers is Norway's most successful hockey club. Leadership is headed by CEO Terje Haukali and Sports Director Pål Higson, with a broader administrative organization spanning sports, commercial, finance, ticketing, social media, and operations functions. The club's "Oilers gir tilbake" community program extends the brand into social-impact initiatives spanning youth attitudes, mental health, hospital support, and charitable funds. The 11–50 employee operation is privately held under the legal entity Stavanger Oilers AS (Norwegian organization number 986 936 483).

Name

Stavanger Oilers

Legal name

Stavanger Oilers AS

Website

https://oilers.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Stavanger Oilers AS is a privately held Norwegian professional ice hockey club operating men's and women's elite teams plus four junior squads at DNB Arena in Stavanger, generating revenue through season cards, corporate sponsorships (DNB, SFF Group, Stena, CCM), and merchandise while running the Topphockey school program and community initiatives.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Hockey Leagues (MPAKAAAE), Team Sports Matches (Club & National) (MPAGAMAB), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Professional ice hockey
• Match ticket sales
• Sports merchandise retail
• Corporate sponsorship deals
• Arena hospitality services

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket and Season Card Sales: Revenue generated from single-game tickets and season card subscriptions for home games in DNB Arena, including various seating categories (blue zone, red family zone, standing room).
2. Corporate Sponsorships: Partnership agreements with main sponsors including DNB, SFF Group, Stena Recycling, CCM Hockey, and other commercial partners. Includes marketing exposure, hospitality opportunities, and VIP services.
3. Merchandise Sales: Sales of supporter merchandise including jackets, caps, jerseys, scarves, t-shirts, and other branded products through Oilersshoppen physical and online stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Stavanger Oilers AS operates a professional ice hockey club fielding men's and women's elite teams, U20/U18/U16 junior squads, the Oilers Topphockey school program, and inclusive/community teams (Superlaget, Powerplay Hockeyteam). Its commercial sellable offerings include season cards and single-match tickets at DNB Arena, branded merchandise through the Oilersshoppen, hospitality at Restaurant Legenden, corporate sponsorship packages, and ticketed Superfredag match events. The club is registered in Norway as a private limited company (organization number 986 936 483).

Product overview

Stavanger Oilers is an ice hockey club operating as a multi-team organization with elite, women's, and junior programs. The men's team competes in the Elitehockeyligaen (EHL) at DNB Arena, while the women's team plays in the Bambusaligaen. The club also fields junior teams (U20, U18, U16) and runs Oilers Topphockey, a combined sports-education program. Supporting offerings include the Oilersshoppen merchandise store, Restaurant Legenden arena dining, the Oilers app, and season ticket packages for various seating categories.

Differentiator

Problem solved

Functional benefit

Brands

• Oilers Herrer: Men's elite hockey team playing in Elitehockeyligaen (EHL)
• Oilers Kvinner
• Oilers U20
• Oilers U18
• Oilers U16
• Oilers Topphockey
• Superlaget
• Powerplay Hockeyteam

Products and services

• Season Cards (Blue Zone, Red Family, Standing)

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• DNBflagshipGTM or Marketing PartnerMain sponsor and banking partner. DNB Arena is named after the sponsor and serves as the club's home venue. Includes naming rights, marketing exposure, and financial services.
• SFF GroupcoreGTM or Marketing PartnerMain sponsor and partner in community initiatives including the 'Behold korken på' youth attitude program. SFF provides support for community engagement activities and sponsors school visits.
• Stena RecyclingcoreGTM or Marketing PartnerMain sponsor providing recycling services and environmental sustainability partnership with community engagement components.
• CCM HockeycoreGTM or Marketing PartnerMain equipment sponsor providing hockey equipment, sticks, protective gear, and apparel for the organization.
• Stavanger HockeyflagshipStrategic or Co-development PartnerYouth and amateur hockey club sharing the same logo and operating as one hockey family. Extensive cooperation between Oilers (elite) and Stavanger Hockey (youth/broad) creates a unified hockey brand in the region.
• DNB ArenacoreStrategic or Co-development PartnerMulti-purpose arena serving as home venue. Hosts hockey games, concerts, conferences, and other events. Partnership provides facilities for all Oilers teams and community activities.
• Baker HughescoreGTM or Marketing PartnerSponsor providing energy technology services and corporate partnership.
• BouvetcoreGTM or Marketing PartnerIT consulting sponsor providing technology services and corporate partnership.
• NorwegiancoreGTM or Marketing PartnerAirline sponsor providing travel services and corporate partnership.
• Øster HuscoreGTM or Marketing PartnerConstruction and building sponsor providing corporate partnership.
• KlugeminorGTM or Marketing PartnerLaw firm sponsor providing legal services and corporate partnership.
• HåkullminorGTM or Marketing PartnerFinancial services sponsor providing corporate partnership.
• OceaneeringminorGTM or Marketing PartnerEnergy services sponsor providing corporate partnership.
• RingnesminorGTM or Marketing PartnerBeverage sponsor providing products and corporate partnership.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Lillehammer IK: Historic Norwegian ice hockey club playing in the Elitehockeyligaen. Comparable on league competition, fan-engagement model, and reliance on regional sponsorships and arena-based match-day revenue.
• Stjernen Hockey: Fredrikstad-based Elitehockeyligaen club with similar community-driven sponsorship model and match-day revenue focus. Direct competitor that benchmarks Oilers' positioning within the Norwegian league.
• Frisk Asker: Asker-based ice hockey club also competing in the Elitehockeyligaen with a comparable revenue model built on ticket sales, season cards, and corporate sponsorships. Provides a direct like-for-like benchmark for Norwegian elite-hockey club economics.
• Sparta Sarpsborg: Sarpsborg-based Elitehockeyligaen club with a similar fan-base-driven business model, season card programs, and corporate sponsorship structure. Direct in-league competitor and natural operational benchmark.
• Storhamar Hockey: Hamar-based Elitehockeyligaen club with a multi-team setup (men's elite, women's, juniors) similar in structure to Stavanger Oilers. Comparable business model centered on match-day revenue, sponsorships, and youth development.
• Vålerenga Ishockey: Oslo-based ice hockey club competing in Norway's Elitehockeyligaen and one of the club's principal rivals. Closely comparable: same domestic top-flight league, similar sponsorship-driven business model, and direct head-to-head competition for the Kongepokal.
• Lørenskog Ishockey: Oslo-region Elitehockeyligaen club comparable in scale and business model to Stavanger Oilers. Useful benchmark for sponsorship pricing, season-card economics, and arena utilization in the Norwegian elite-hockey segment.

Regional players

• Djurgården IF Hockey: Stockholm-based club competing in Sweden's SHL, the tier directly above Norway's EHL. Useful higher-tier benchmark for understanding the operational and commercial gap Stavanger Oilers would need to bridge to scale beyond its domestic league.
• Eisbären Berlin: Berlin-based club playing in Germany's DEL, with a comparable full-stack ecosystem (men's elite, women's, juniors) and a major urban arena (Mercedes-Benz Arena). Useful benchmark for how Oilers' arena-centric model could scale in a larger market.
• Luleå HF: Northern-Sweden SHL club with a strong corporate-sponsor base tied to regional industry — analogous to Oilers' energy-sector sponsor cluster. Useful for benchmarking how Oilers' sponsor mix could evolve if the league tier were to rise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stavangeroilers
• YouTubeyoutube.com/user/stvgoilers
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/stavanger-oilers
• Instagraminstagram.com/stavangeroilers
• TikToktiktok.com/@stavangeroilers

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stavanger Oilers