Stjernen Hockey
- Company typePrivate
- Founded1960
- HeadquartersFredrikstad, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
Stjernen Hockey firmographics
Firmographics- Name
- Stjernen Hockey
- Legal name
- Stjernen Hockey
- Website
- https://stjernen.no
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Stjernen Hockey industry classification
Industry- Product category
- Professional Ice Hockey Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ice Hockey Leagues (MPAKAAAE)
- akta.pro secondary industries
- Ice Rinks & Winter Sports Facilities (MPAKAEAG), Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where Stjernen Hockey is headquartered
LocationHeadquarters
- HQ city
- Fredrikstad
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Stjernen Hockey business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from individual match tickets and season tickets (sesongbilletter) sold through TicketCo platform, integrated with Stjernen app
- Sponsorship: Multi-tiered sponsorship program including Gold, Silver, Bronze, Corporate, and Other partner categories with varying levels of visibility and benefits
- VIP Services: VIP room rental and hospitality services for corporate clients and events
- Community Fundraising: 'Folkets spiller' initiative where fans contribute via Vipps based on player jersey numbers scoring first goals; corporate sponsorship tiers (gold, silver, bronze)
- B2B Networking Events: Business networking events, seminars, breakfast meetings, golf tournaments, and partner trips generating revenue through participation fees and sponsorship activation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket - Adult |
| Subscription | Annual | Season Ticket - Senior/Student |
| Subscription | Annual | Season Ticket - Child under 16 |
| Subscription | Annual | Season Ticket - Red Beavers (fan group) |
| Unit Pricing | Pay-as-you-go | Match Parking |
| Unit Pricing | Pay-as-you-go | B2B Event Participation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Stjernen Hockey product offering
Product offeringCore offering
Stjernen Hockey operates an elite ice hockey team competing in Norway's EliteHockey Ligaen (EHL) at its home arena Stjernehallen in Fredrikstad. The club sells season and single-match tickets through the TicketCo platform, runs VIP hospitality services, hosts B2B networking events for corporate partners, and runs youth development (Stjernen Ung) and fan crowdfunding (Folkets Spiller) programs.
Product overview
Stjernen Hockey is an ice hockey club operating as a unified product portfolio combining core sports participation with digital and hospitality extensions. The core offering is the elite hockey team competing in the EliteHockey Ligaen. This is supported by Stjernen Play for video content delivery, the Stjernen App for fan engagement and ticketing, Sesongbilletter for season pass sales, Folkets Spiller for fan funding initiatives, VIP Rommet for hospitality services, and B2B Nettverk for business networking events. The entire digital ecosystem is powered by the Sportality platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Elite Hockey Matches Live elite ice hockey matches played by Stjernen Hockey's A-team in the EliteHockey Ligaen at Stjernehallen arena in Fredrikstad, available to spectators and fans.
- Sesongbilletter (Season Tickets) Annual season ticket packages sold via TicketCo, offered across adult, senior/student, child under 16, and Red Beavers fan-group tiers, with early-bird pricing and interest-free installment payment.
- VIP Rommet (VIP Hospitality) Premium VIP suite at Stjernehallen available for booking, offering a premium viewing experience for home games and corporate events.
- B2B Nettverk (B2B Networking Events) Business-to-business networking program that brings club partners together through breakfast meetings, seminars, golf tournaments, and partner trips for relationship building and corporate sponsorship activation.
- Stjernen Mobile App Official iOS and Android mobile application providing ticket management, season pass access, news, and fan engagement features for Stjernen Hockey supporters.
- Stjernen Play Video streaming platform providing match highlights and replays for Stjernen Hockey Elite fixtures in the EliteHockey Ligaen.
- Folkets Spiller (Fan Crowdfunding) Community crowdfunding initiative in which fans donate via Vipps to strengthen the Stjernen Hockey Elite roster, with contribution amounts tied to the jersey numbers of players who score first goals.
Companies that use Stjernen Hockey
Customer profileSegments3 records
Ideal customer profiles3 records
Stjernen Hockey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Stjernen Hockey partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered general partner, gold partner, core, event host and minor.
- Sparebank 1 Østfold og Akershusgeneral partnerGeneral partner and main banking sponsor of Stjernen Hockey Elite
- Margrethes Transportgeneral partnerGeneral partner providing transportation services sponsorship
- Bergmannsgold partnerGold tier partner with logo placement on club materials
- CCM Hockeygold partnerGold tier partner - hockey equipment manufacturer
- Europrisgold partnerGold tier partner - discount retailer chain
- Fredriksstad Bladgold partnerGold tier partner - local newspaper media partner
- Scandic Hotelsgold partnerGold tier partner - hotel chain for accommodation needs
- Skjeløyslippgold partnerGold tier partner
- Wang ToppidrettcoreEducational partnership for young talent development - provides specialized sports education alongside hockey training. Five-year agreement signed in 2012.
- Porsche Center Fredrikstadevent hostHosted B2B breakfast event for club's partner network in their facilities
- SleipnerminorMajor export company that presented at B2B networking event
- NordlominorIT security company that presented at B2B event
- Arena FredrikstadcoreMajor stadium development project that Stjernen is working toward as future home arena
- TV2 PlaycoreBroadcasting partner for live hockey coverage including EHL games
- Norges Hockeyforbund (Hockey.no)coreNational hockey federation providing official league coverage and HockeyLive streaming
- TicketCocoreOfficial ticketing platform partner for season tickets and match tickets
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Stjernen Hockey competitors and assessment
Company assessmentDirect peers
- Lillehammer IK: EHL club from a similarly sized Norwegian city. Comparable across league competition, season-ticket product, sponsorship tiering, and youth development programs.
- Storhamar Hockey: Ham-based EHL club with a comparable mid-tier Norwegian market profile. Directly comparable on league participation, sponsorship structure, and ticketing operations.
- Frisk Asker: EHL club from the Asker/Bærum region near Oslo. Comparable across elite hockey league operations, sponsorship activation, and youth academy structure.
- Manglerud Star: Oslo-based EHL club with a comparable operating footprint and similar reliance on ticketing, sponsorships, and community-driven revenue. Direct peer on league participation and product mix.
- Sparta Sarpsborg: Neighboring Sarpsborg-based EHL club and direct regional rival to Stjernen. Comparable on league participation, ticketing model, sponsorship tiers, and Norwegian hockey market dynamics.
- Vålerenga Ishockey: Oslo-based EHL club and one of Norway's most prominent hockey teams. Directly comparable as an EliteHockey Ligaen competitor operating ticketing, sponsorship, youth development, and B2B programs in the same league as Stjernen.
- Lørenskog IK: EHL club operating from the greater Oslo region. Comparable across league participation, ticket and season-pass monetization, and sponsorship tiering.
Broad incumbents
- Brynäs IF: Historic SHL club with a multi-tier sponsorship program and long-standing community identity similar to Stjernen's. Relevant as a benchmark for scaling Scandinavian hockey club economics.
- Linköping HC: Swedish Hockey League (SHL) club operating a larger-scope professional hockey business. Comparable on business model (ticketing, sponsorship, hospitality, youth academy) but at materially larger scale and in a broader Scandinavian market.
Others
- Fredrikstad FK: Fredrikstad-based professional football club sharing the same local market, sponsor pool, and community identity as Stjernen Hockey. Useful peer for benchmarking local sports-club economics, sponsorship depth, and B2B activation in the same catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stjernen Hockey social profiles
Digital presenceStjernen Hockey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stjernen Hockey leadership team
Management profileNumber of profiles
Profiles10 records
Stjernen Hockey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stjernen Hockey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stjernen Hockey
What does Stjernen Hockey do?
Stjernen Hockey operates an elite ice hockey team competing in Norway's EliteHockey Ligaen (EHL) at its home arena Stjernehallen in Fredrikstad. The club sells season and single-match tickets through the TicketCo platform, runs VIP hospitality services, hosts B2B networking events for corporate partners, and runs youth development (Stjernen Ung) and fan crowdfunding (Folkets Spiller) programs.
Is Stjernen Hockey a public or private company?
Stjernen Hockey is a private company. It is classified as management employee owned and is currently operating.
When was Stjernen Hockey founded?
Stjernen Hockey was founded in 1960. It employs 1 to 10 people.
Where is Stjernen Hockey based?
Stjernen Hockey is headquartered in Fredrikstad, Norway, in the Europe region.
How does Stjernen Hockey make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship, VIP Services, community Fundraising and B2B Networking Events.
Who are Stjernen Hockey's main competitors?
Direct peers on record are Lillehammer IK, Storhamar Hockey, Frisk Asker, Manglerud Star, Sparta Sarpsborg, Vålerenga Ishockey and Lørenskog IK. Broad incumbents are Brynäs IF and Linköping HC. Fredrikstad FK is listed as an others.
Does Stjernen Hockey have an API?
No public API is recorded for Stjernen Hockey.
What industry is Stjernen Hockey in?
Stjernen Hockey's product category is Professional Ice Hockey Club. Its primary akta.pro industry code is MPAKAAAE, Ice Hockey Leagues, with a secondary code of MPAKAEAG, Ice Rinks & Winter Sports Facilities. Its NAICS code is 711211 and its SIC code is 7997.