VDS Paysage

What VDS Paysage does

VDS Paysage is a French family-owned landscaping company founded in 1985 in Soirans, Côte-d'Or, by Bernard Bouju and taken over in 2009 by his son Manuel Bouju. The company designs, creates, and maintains outdoor spaces for a horizontal mix of customers that includes individual homeowners, commercial professionals, real estate developers, and public authorities, operating within a 150km radius from its Soirans headquarters across Bourgogne-Franche-Comté with regular service to Dijon, Beaune, Besançon, and Dole.

The company operates twelve core service lines grouped into four practice areas: residential landscaping (garden design, landscape masonry, fencing, surface treatments), green space maintenance, urban development for real estate developers and municipalities, and specialized sports infrastructure (multi-sport courts, large game fields, equestrian surfaces). VDS Paysage differentiates through QualiPaysage certifications in garden creation, sports fields, integrated and automatic irrigation, and park maintenance, alongside active membership in UNEP where owner Manuel Bouju serves as Secretary General of the Bourgogne Franche-Comté section.

The revenue model combines one-time project-based engagements (landscape design, construction, sports field installation) with recurring maintenance contracts for parks, gardens, and sports fields. All services are priced on a custom quote basis following on-site consultation, with no publicly disclosed pricing. The go-to-market motion is sales-led and relationship-driven, primarily through direct customer contact, word-of-mouth referrals, professional network affiliations, and the company website. With approximately 30 employees, VDS Paysage is a stable, locally-scaled services business without external funding or technology platform dependencies.

Name

VDS Paysage

Legal name

VDS Paysage

Website

https://vdspaysage.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

VDS Paysage is a French family-owned landscaping company founded in 1985, designing, creating, and maintaining gardens, urban green spaces, and sports facilities for homeowners, developers, and municipalities across Bourgogne-Franche-Comté within a 150km radius of Soirans.

Ownership category

akta.pro rank

Headquarters

HQ city

Poligny

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Landscape Design and Creation Services: Custom landscape design and creation projects for residential and commercial clients, including garden design, masonry, and outdoor installations.
2. Green Space Maintenance Services: Ongoing maintenance contracts for parks, gardens, and sports fields ensuring long-term client relationships.
3. Sports Field Construction: Design and installation of sports fields, urban sports facilities, and equestrian surfaces for municipalities and sports organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

VDS Paysage is a French landscaping company that designs, creates, and maintains outdoor spaces for individuals, professionals, real estate developers, and public authorities. Its offering covers garden design and creation, landscape masonry, urban developments, public green space maintenance, sports field construction, equestrian surface installation, and outdoor equipment such as gates, fencing, and surfacing. Services are delivered on-site within a 150 km radius of its Soirans headquarters, covering Dijon, Beaune, Besançon, and Dole.

Product overview

VDS Paysage is a traditional landscaping and grounds maintenance company offering a comprehensive suite of services for residential, commercial, and public sector clients. The company operates as a single-service business model rather than a platform, providing landscape design, landscape masonry, green space maintenance, urban developments, sports field construction, and fencing solutions. Founded in 1985 and based in Soirans, France, the company serves clients within a 150-kilometer radius including Dijon, Beaune, Besançon, and Dole.

Differentiator

Problem solved

Functional benefit

Products and services

• Aménagement paysager (Landscape Design and Creation)
• Maçonnerie paysagère (Landscape Masonry)
• Entretien d'espaces verts (Green Space Maintenance)
• Aménagements urbains (Urban Developments)
• Terrains de sports (Sports Fields)
• Portails et clôtures (Gates and Fencing)
• Revêtements de sol (Outdoor Surfacing)
• Arrosage intégré et automatique (Integrated and Automatic Irrigation)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• UNEP (Union Nationale des Entrepreneurs du Paysage)coreStrategic or Co-development PartnerProfessional landscape industry union with active membership. Company owner Manuel Bouju serves as secretary general of the Bourgogne Franche-Comté section, demonstrating leadership and influence within the professional landscape community.
• QualiPaysagecoreOthersProfessional certification organization for landscape companies providing quality labels and standards recognition for garden creation, sports fields, irrigation, and maintenance services.
• Sport InternationalminorStrategic or Co-development PartnerPartner specializing in sports field equipment and solutions, supporting the company's sports field construction and renovation projects.
• Wii SmileminorStrategic or Co-development PartnerPartner company providing solutions or services complementing the landscape and outdoor space services offered by VDS Paysage.
• Service à la PersonneminorChannel Partner/ Reseller/ DistributorHome services accreditation allowing the company to provide services potentially eligible for tax deductions under the French 'Service à la Personne' framework for household services.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Others

• Truffaut: Truffaut is a major French garden center and outdoor living retailer. As with Jardiland, it is adjacent rather than direct competition, but it shapes consumer spending on outdoor improvement and serves as a complementary ecosystem player in the French green-space value chain.
• Botanic: Botanic is a French garden center chain focused on plants, gardening, and outdoor living products. It is an adjacent ecosystem player serving the same residential customer base as VDS Paysage, useful as a complementary reference point on regional consumer outdoor-spend trends.
• Jardiland: Jardiland is one of France's largest garden center chains. While it does not directly compete in landscape installation services, it serves the same end-customer (homeowners investing in outdoor spaces) and represents an adjacent channel for outdoor/green-space demand that influences VDS Paysage's residential pipeline.
• Kiloutou: Kiloutou is one of France's largest equipment rental providers serving construction and landscaping professionals. While not a direct competitor, it is a key supplier ecosystem — VDS-style landscape contractors are typical Kiloutou customers, and shifts in rental equipment pricing affect project economics.

Direct peers

• Daniel Moquet: Daniel Moquet is a French network specializing in residential and commercial landscape design, creation, and maintenance, operating through a franchise model across France. Its service scope, customer mix (individuals, professionals, communities), and craftsmanship-led positioning closely mirror VDS Paysage's model.

Broad incumbents

• Idverde: Idverde is one of Europe's largest commercial landscaping service providers with substantial operations in France, offering landscape creation, maintenance, and urban green space services — directly overlapping VDS Paysage's core offerings but at significantly greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100038284280149
• LinkedInlinkedin.com/company/vdspaysage

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VDS Paysage