The Shops at Columbus Circle

What The Shops at Columbus Circle does

The Shops at Columbus Circle is a four-floor premier retail and dining destination located at 10 Columbus Circle in Manhattan, New York City, immediately adjacent to Central Park and operated by A/R Retail LLC, a subsidiary of The Related Companies, L.P. The property aggregates more than 40 specialty retailers (including Alo, J.Crew, Hugo Boss, Lululemon, H&M, Williams Sonoma, Aveda, Therabody, Devialet, and Swarovski) and more than 10 restaurants and bars, anchored by Whole Foods Market (approximately 59,000-60,000 sq ft), Equinox Fitness Club (40,000 sq ft), Jazz at Lincoln Center, and the Mandarin Oriental New York hotel (198 rooms, 46 suites). It is distinguished by what management describes as the largest concentration of Michelin-starred restaurants under one roof, including Per Se (Thomas Keller) and Masa (Masayoshi Takayama), alongside casual operators such as Momofuku Noodle Bar, Bad Roman, Twin Tails, and Shake Shack. The business model is asset-based real estate: primary revenue is generated through retail and restaurant tenant leasing, supplemented by a parking operation (managed by MPG with entrances at 331 W 58th Street and 18 W 60th Street) and rental of a 2,000 sq ft event venue on the 2nd Floor. The go-to-market motion is event-driven, with a recurring programming calendar that includes NYC Restaurant Week, Summer Jazz Sensations at Dante Park, brand trunk shows (Jo Malone London, Morgenthal Frederics), and seasonal shopping activations, supported by a content website, email newsletter, video library, and earned media coverage in Forbes, Eater New York, Bloomberg, and TimeOut. The customer base is two-sided: end consumers (affluent Manhattan residents and tourists seeking premium shopping, dining, and cultural experiences) and commercial tenants (specialty retailers, restaurant operators, and fitness and grocery anchors). No public or partner-facing API, mobile application, or technology platform is offered; the underlying technology is physical retail real-estate management and tenant curation.

Name

The Shops at Columbus Circle

Legal name

A/R Retail LLC

Website

https://theshopsatcolumbuscircle.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

The Shops at Columbus Circle is a four-floor Manhattan retail and dining destination at 10 Columbus Circle, operated by A/R Retail LLC (a Related Companies subsidiary), featuring 40+ specialty retailers, 10+ restaurants, and anchors including Whole Foods, Equinox, Jazz at Lincoln Center, and the Mandarin Oriental hotel.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Real Estate

NAICS

Specialty Food Retailers (4452), Fitness and Recreational Sports Centers (713940)

SIC

Retail-Retail Stores, Nec (5990), Retail-Eating Places (5812)

akta.pro primary industry

Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Luxury shopping mall
• Retail real estate
• Specialty retailers
• Curated dining collection
• Manhattan retail destination

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Retail Tenant Leasing: The mall generates primary revenue through leasing retail space to specialty retailers and restaurant operators. The property features over 40 specialty retailers and more than 10 restaurants and bars.
2. Parking Services: MPG operates the parking garage with entrances at 331 W 58th Street and 18 W 60th Street. The mall offers 15% off daily parking rates for guests.
3. Event Space Rental: The 2,000 sq. ft. flexible event space on the 2nd Floor and additional activation areas are available for brand events, art installations, and cocktail receptions with catering from The Restaurant and Bar Collection.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Shops at Columbus Circle is a four-floor luxury retail destination at 10 Columbus Circle in Manhattan, leasing space to over 40 specialty retailers (fashion, wellness, jewelry, electronics) and more than 10 restaurants ranging from Michelin-starred fine dining to casual eateries. The property integrates complementary anchors including Whole Foods Market, Equinox Fitness Club, Mandarin Oriental New York hotel, and Jazz at Lincoln Center, and offers guest services, a 2,000 sq. ft. event venue, and MPG-operated parking.

Product overview

The Shops at Columbus Circle is a premier retail destination in Manhattan featuring a curated mix of over 40 specialty retailers and 10+ restaurants. The shopping portfolio spans fashion (Alo, H&M, Hugo Boss, J.Crew, Lululemon, Eileen Fisher), wellness (Aveda, Equinox, Therabody, Earthbar), electronics (Devialet), jewelry (Swarovski, Morgenthal Frederics, Monica Rich Kosann), and home goods (Williams Sonoma). The dining collection ranges from Michelin-starred Per Se and Masa to casual options like Shake Shack and Twin Tails. Additional amenities include Jazz at Lincoln Center, Mandarin Oriental Hotel & Spa, and Equinox Fitness Club.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Retail Stores Directory

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Make-A-WishminorStrategic or Co-development Partner · 4 June 2019The Shops at Columbus Circle partnered with Make-A-Wish for community engagement initiatives, including LoveWall installation for NYC Pride celebration.
• MPG (Marketplace Parking Group)coreOthersMPG serves as the parking garage operator with entrances at 331 W 58th Street and 18 W 60th Street, providing direct elevator access to The Shops at Columbus Circle.
• Related CompaniescoreOthersA/R Retail LLC (Related) owns and operates The Shops at Columbus Circle. The Related Companies, L.P. is headquartered at 60 Columbus Circle, New York, NY 10023.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Taubman Centers: Owner-operator of a portfolio of high-end U.S. shopping centers (e.g., Beverly Center, The Mall at Short Hills) with a similar focus on luxury and premium retail tenants, providing useful comparisons for leasing economics and tenant mix in trophy retail.
• Aventura Mall: A top-tier Florida shopping center featuring luxury anchors (Louis Vuitton, Dior, Apple) and experiential dining, providing useful comp for premium tenant demand and event-driven foot traffic in a non-urban trophy context.
• Westfield (Unibail-Rodamco-Westfield): One of the largest global operators of premium shopping destinations, with flagship properties in major U.S. cities. Operates at greater scale and broader geographic footprint, but pursues a similar premium-mall and event-driven positioning strategy.
• South Coast Plaza: One of the highest-sales-volume luxury shopping centers in the U.S., anchored by luxury and premium retailers and restaurants. Comparable in tenant quality and revenue intensity, though regional rather than urban-destination in format.

Direct peers

• Beverly Center: A four-level, urban-format luxury and contemporary shopping destination in Los Angeles, featuring a curated mix of fashion, dining, and experiential retail — closely comparable in physical format and tenant mix to Columbus Circle.
• Brookfield Place New York: A downtown Manhattan luxury retail and dining destination anchored by Saks Fifth Avenue and featuring high-end restaurants, similar in tenant mix, anchor strategy, and affluent-customer positioning to The Shops at Columbus Circle.
• Hudson Yards: Also developed and operated by Related Companies, Hudson Yards is a Manhattan mixed-use destination combining luxury retail, dining, office, and cultural attractions (The Edge, The Vessel) — making it the most directly comparable trophy retail asset within the same sponsor's portfolio.
• The Shops at American Dream: Large-scale entertainment-anchored retail and dining destination in New Jersey that, like Columbus Circle, combines specialty retail, premium dining, and experiential attractions to drive destination-style visitation.

Regional players

• The Venetian / The Palazzo (Las Vegas): A luxury mixed-use complex combining high-end retail (Grand Canal Shoppes), Michelin-recognized dining, hotel, and entertainment. Comparable in curating a destination experience integrating shopping, dining, and culture, though located in a different geography (Las Vegas vs. NYC).

Others

• Related Companies (Parent): The parent conglomerate, owner-operator of Hudson Yards and other trophy mixed-use assets. While not a direct competitor, Related's broader portfolio strategy and capital allocation decisions are the most relevant context for evaluating The Shops at Columbus Circle's trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theshops_colcir
• Facebookfacebook.com/theshopsatcolumbuscircle
• LinkedInlinkedin.com/company/the-shops-at-columbus-circle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shops at Columbus Circle