The Motherhood Collective

What The Motherhood Collective does

The Motherhood Collective (TMC) is a 501(c)(3) nonprofit founded in Lynchburg, Virginia in 2012 by Lauren Barnes to equip and empower women from preconception through postpartum using evidence-based education and peer support. The organization operates eight distinct programs, most notably the "Mamas on the Move" walking groups (meeting two Wednesdays and one Saturday per month at Lynchburg parks, typically drawing around 20 women per session), "Healing through Art" workshops for women experiencing infertility or miscarriage (delivered in partnership with The GypsyArt Bar and Lynchburg Parks and Recreation), and the annual "Milkapalooza" event celebrating World Breastfeeding Month (co-branded with Centra's Women and Children's Services and hosted at the VA Baptist Hospital lawn). The organization is headquartered at the Dewitt Cottage on the HumanKind campus following a 2019 acquisition/arrangement, and is co-led by Lauren Barnes and Maria Hayden.

TMC's business model is donation- and sponsorship-driven, with all core programming offered free of charge. Revenue streams include individual donations (explicitly intended to keep programming free), tiered corporate sponsorships of the Milkapalooza event (Title $5,000, Gold $2,000, Silver $1,000, Bronze $500, Supporting $250), and an optional $25 suggested vendor donation from event participants. Distribution is purely local and community-led: self-serve registration through the Squarespace website, with in-person programming at community locations and event-based marketing (Instagram, local press in the News Advance, and earned media). The target customer is a single, well-defined segment — women in the Lynchburg, Virginia area from preconception to postpartum, with a particular focus on those facing isolation, maternal health education gaps, or pregnancy loss. Its technology footprint is minimal (Squarespace site, Vimeo video, Instagram), and there is no proprietary technology, app, API, or AI capability.

Name

The Motherhood Collective

Legal name

The Motherhood Collective

Website

https://themotherhoodcollective.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Motherhood Collective is a Lynchburg, Virginia-based 501(c)(3) nonprofit that provides free, evidence-based maternal health education and peer support programs — including walking groups, art therapy, and an annual breastfeeding celebration — to women from preconception to postpartum.

Ownership category

akta.pro rank

Product category

Community Maternal Health Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB)

Keywords

• Maternal health programs
• Prenatal education
• Postpartum support
• Peer support groups
• Community health workshops

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations supporting free programming for women. The organization emphasizes that donations help sustain work and guarantee main programming remains free of charge.
2. Event Sponsorships: Milkapalooza event sponsorship tiers (Title $5,000, Gold $2,000, Silver $1,000, Bronze $500, Supporting $250). Corporate sponsors invest in maternal health efforts in the community.
3. Vendor Donations (Optional): Optional suggested vendor donation of $25 for Milkapalooza event participation, going toward supporting The Motherhood Collective's work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Motherhood Collective is a 501(c)(3) nonprofit that provides free, evidence-based maternal health education and peer support programming for women from preconception to postpartum in Lynchburg, Virginia. The organization runs eight distinct programs including the "Mamas on the Move" walking groups, "Healing through Art" workshops, and the annual "Milkapalooza" event celebrating World Breastfeeding Month. All main programming is offered free of charge and sustained through donations, sponsorships, and volunteer support.

Product overview

The Motherhood Collective is a nonprofit organization that operates as a single unified offering of maternal health education and social support programs, with no modular or platform-based architecture. The organization provides eight distinct programs including the 'Mamas on the Move' walking groups, 'Healing through Art' workshops, and hosts the annual 'Milkapalooza' event celebrating World Breastfeeding Month. All programming focuses on equipping and empowering women from preconception to postpartum through evidence-based education and community support.

Differentiator

Problem solved

Functional benefit

Products and services

• Mamas on the Move A walking group program where approximately 20 women meet two Wednesdays per month and one Saturday per month at Lynchburg parks to walk together, generate conversation, and build community support. Targeted at mothers and expectant mothers seeking peer connection and light physical activity.
• Healing through Art Workshops Art therapy workshops for women who have suffered with infertility or miscarriage, hosted in collaboration with The GypsyArt Bar at the Lynchburg Miller Center. Made possible through collaboration with Lynchburg Parks and Recreation.
• Milkapalooza Annual community event celebrating World Breastfeeding Month and maternal health success, featuring food trucks, music, vendors, maternal health resources, lawn games, and family-friendly entertainment including animal interactions from Spring Valley Farm. Sponsored by Centra's Women and Children's Services.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Spring Valley FarmminorOthers · 1 January 2024Spring Valley Farm provides animal interactions (including a petting zoo with 'Sid' the camel) for the Milkapalooza event, adding family-friendly entertainment for attendees including young children.
• HumanKindcoreStrategic or Co-development PartnerHumanKind welcomed The Motherhood Collective home through an acquisition arrangement. TMC acquired the Dewitt Cottage on the HumanKind campus, which serves as their organizational headquarters. This partnership provides physical space for the nonprofit's operations.
• Centra's Women and Children's ServicescoreStrategic or Co-development PartnerCentra's Women and Children's Services co-brands the annual Milkapalooza event celebrating World Breastfeeding Month. This partnership with the healthcare provider strengthens community maternal health efforts and provides venue access at VA Baptist Hospital.
• Lynchburg Parks and RecreationminorStrategic or Co-development PartnerCollaborated with Lynchburg Parks and Recreation to host the Healing through Art workshop at the Lynchburg Miller Center, providing community space for maternal wellness programming.
• The GypsyArt BarminorStrategic or Co-development PartnerJennifer Mancier and Sunshine Lewis founded The GypsyArt Bar and collaborated with TMC to provide art therapy workshops for women dealing with infertility or miscarriage at the Lynchburg Miller Center.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Postpartum Support International: National nonprofit providing peer support, education, and resources for mothers experiencing perinatal mood disorders. Directly comparable in combining peer-led support programming with maternal-health education for women from preconception to postpartum.
• La Leche League International: Grassroots nonprofit offering mother-to-mother breastfeeding support, education, and community groups. TMC's Milkapalooza (World Breastfeeding Month) and breastfeeding-support programming overlap directly with LLLI's mission and peer-group delivery model.
• Nurse-Family Partnership: National nonprofit providing nurse-led support for first-time mothers from pregnancy through early childhood. Comparable in delivering structured, evidence-based, in-person maternal support programs at the community level.
• National Birth Equity Collaborative: Nonprofit advancing birth equity through training, advocacy, and community-based programs for Black mothers and families. Direct mission and method overlap with TMC's community-maternal-health focus and racial-equity content.
• Black Mamas Matter Alliance: National nonprofit advancing Black maternal health through community-driven advocacy, research, and support. Highly comparable mission overlap given TMC's explicit content focus on Black maternal-mortality disparities.
• Healthy Mothers, Healthy Babies Coalition: Coalition of community-based maternal and infant health nonprofits providing peer support, education, and resource navigation to mothers — a structural analog to TMC's community-maternal-health model.

Broad incumbents

• March of Dimes: Large established maternal and infant health nonprofit spanning research, advocacy, and community programs. Operates in the same maternal-health category as TMC but at vastly greater scale and with a national scope.
• Every Mother Counts: National nonprofit focused on maternal health, pregnancy, and childbirth outcomes through advocacy, grantmaking, and community partnerships. Overlaps with TMC on mission; differs in operating primarily as a funder rather than direct service provider.

Others

• Moms Clean Air Force: National community of moms advocating for clean air and children's health. Thematically adjacent as a mother-led community advocacy organization, though focused on environmental rather than direct maternal-health services.

Regional players

• Postpartum Support Virginia: Virginia-based nonprofit providing perinatal mental-health support, education, and community resources. Comparable in mission and service mix to TMC but focused on mental-health support and serving a broader Virginia geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheMotherhoodCollective
• LinkedInlinkedin.com/company/motherhood-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Motherhood Collective