Star Realty

What Star Realty does

Star Realty is a small private real estate brokerage operating in the Upper Cumberland region of Tennessee. Founded in 1984 and headquartered in Crossville, the firm employs 1-10 people across two physical agency locations — one at 2888 Dunbar Road in Crossville/Lake Tansi and a second in Monterey — strategically positioned between Nashville, Chattanooga, and Knoxville. It serves individual home buyers and sellers, commercial property clients, and landlords across Cumberland and Putnam Counties.

The company's core offerings include traditional residential, commercial, and land buying/selling services, live and online auction services (operated under auction license #5130 via a separate auction domain), and property management for owners seeking ongoing care of investment real estate. Its technology stack is standard for the industry: an MLS-powered property search portal built on FlexMLS IDX integration and FBS Products search technology, sourcing listing data from the Knoxville Area Association of REALTORS Multiple Listing Service. At the time of observation, 68 active MLS listings were visible on the website. Marketing is conducted through company website SEO, a community-focused blog covering local recreation and relocation content, and direct phone-based agent contact.

Star Realty's revenue model is transaction-based: commissions on real estate sales, transaction fees from auctions, and recurring professional services fees from property management. Pricing is quote-based with no public rate card. Go-to-market is sales-led through two physical offices, with no online transaction capability. Note: a portion of the source data also references "Triple C Realty & Auction" (triplecrealty.com) — a related or aliased entity with overlapping products, locations, and the same auction services — suggesting either a co-brand, DBA structure, or data aggregation overlap.

Name

Star Realty

Website

https://starrealty.cc

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Star Realty is a small private Tennessee real estate brokerage (founded 1984) operating from Crossville and Monterey offices, serving residential, commercial, and land buyers/sellers in the Upper Cumberland region with auctions and property management.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Investment Sales Brokerage (BPAJABAI), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property management
• Real estate auctions
• MLS property listings

Headquarters

HQ city

Crossville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based model for buying and selling residential, commercial, and land properties in the Upper Cumberland Tennessee region
2. Auction Services: Live and online auction services for real estate properties and equipment sales
3. Property Management: Professional property management services handling all aspects of property care and maintenance

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Star Realty is a residential and commercial real estate brokerage serving Southeast Tennessee's Upper Cumberland region from two agency offices in Crossville/Lake Tansi and Monterey. The firm provides traditional buying and selling representation for homes, land, and commercial properties, licensed live and online real estate and equipment auctions, and full-service property management for landlords and investment owners.

Product overview

Triple C Realty & Auction is a real estate services company offering a portfolio of interconnected services. The core offering consists of four main services: Real Estate & Equipment Auctions (via triplecauction.com) for online and live auction sales of properties and equipment; Buying & Selling Services for residential, land, and commercial properties; Property Management for ongoing property care and maintenance; and MLS Featured Listings providing property search functionality for buyers. The company serves the Upper Cumberland region of Tennessee, operating from Monterey and Crossville/Lake Tansi agency locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Buying and Selling Services Comprehensive real estate brokerage representation for individuals, families, and investors buying or selling land, residential, and commercial properties in the Upper Cumberland Tennessee region, delivered through assigned agents at the Crossville/Lake Tansi and Monterey offices.
• Real Estate and Equipment Auctions Online and live auction services for commercial, residential, land, and real estate properties as well as equipment, operated under license #5130, designed for sellers needing expedited liquidation due to job relocation, financial situations, or preference for auction-based transactions.
• Property Management Professional property management services handling all aspects of property care and maintenance for rental and investment property owners in the Upper Cumberland Tennessee region, including ongoing operations and maintenance coordination.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• RE/MAX: Global real estate franchise network with agent-owned offices across Tennessee including in rural/secondary markets. Provides residential brokerage, commercial, and property management services through independent franchisees — same core model as Star Realty but at vastly greater scale.
• Century 21: Global real estate franchise with extensive Tennessee presence serving residential and commercial markets. Comparable to Star Realty on core residential brokerage, though at significantly broader geographic and operational scale.
• Redfin: Tech-enabled residential brokerage and iBuyer that lists and sells properties across U.S. metro and secondary markets. Comparable to Star Realty on residential brokerage but with technology-led differentiation, lower commission structure, and growing reach into non-metro Tennessee.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with multiple Tennessee market centers. Operates a residential brokerage model with ancillary property management; comparable service mix to Star Realty but with national brand power and recruiting infrastructure.
• Berkshire Hathaway HomeServices: National residential brokerage franchise backed by Berkshire Hathaway, with agents operating across Tennessee. Comparable on residential brokerage and property management services; competes for the same agent talent pool in similar markets.
• Coldwell Banker: Established national residential and commercial brokerage franchise with Tennessee offices. Comparable on brokerage core function; serves broader geographies and benefits from parent Realogy/Rocket Homes brand and digital marketing scale.

Emerging players

• Auction.com: Online real estate auction marketplace specializing in foreclosure, bank-owned, and commercial property sales. Competes directly with the auction services offered under Star Realty's #5130 license, particularly in the distressed/quick-sale segment.
• eXp Realty: Cloud-based real estate brokerage operating on a low-overhead, commission-split model with rapidly expanding agent count nationally and in Tennessee. Comparable on residential brokerage services; structurally advantages itself on agent economics and remote operations.

Direct peers

• Williams & Williams: National real estate auction company conducting live and online auctions of residential, commercial, and land properties. Directly comparable to the auction division operated under Star Realty's #5130 license and triplecauction.com platform.
• Crye-Leike Real Estate Group: Headquartered in Memphis, Tennessee, Crye-Leike is the largest residential real estate company in Tennessee/Arkansas/Mississippi. Operates a full-service brokerage, auction, and property management model across rural and secondary Tennessee markets that closely mirrors Star Realty's service mix, making it the most directly comparable peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LakeTansiRealEstate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Realty