Williams & Williams
Williams & Williams is a fourth-generation real estate auction firm based in Tulsa, Oklahoma, conducting live and online auctions of residential, commercial, luxury, farm/ranch, and government-owned properties across all 50 U.S. states and select international markets via its proprietary AuctionNetwork.com platform.
- Company typePrivate
- Founded2014
- HeadquartersTulsa, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Williams & Williams does
Williams & Williams is a fourth-generation commercial real estate auction firm headquartered in Tulsa, Oklahoma, operating under the legal entity Williams & Williams Marketing Services, Inc. The company conducts time-certain real estate auctions across residential, commercial, farm/ranch, luxury, government, and special use property categories, selling $10 billion+ in real estate over the past decade across all 50 states, Washington DC, Puerto Rico, Central America, Mexico, and Europe. Its core technology is the proprietary AuctionNetwork.com platform, which supports simultaneous live on-location and online bidding with Max Bid automation, multi-auction viewing, and remote global participation, complemented by a ProPortal for licensed brokers and certified inspectors.
The business model is transaction-based, earning revenue primarily through buyer's premiums, seller commissions, and corporate portfolio disposition service fees paid at closing, with cooperating broker fees flowing through agent/broker network partnerships. Williams & Williams serves a horizontally diversified customer base spanning private sellers (SMB), federal government entities (US Marshals Service, USDA, HUD, Ginnie Mae), financial institutions managing REO assets (Fannie Mae, Freddie Mac), and Fortune 500 corporations divesting surplus real estate (AT&T, Halliburton, Schlumberger, Bank of America, QuikTrip, Rite Aid, Bayer US). Distribution combines direct online bidding, on-location auction events, and channel partnerships with major CRE firms JLL and Lee & Associates.
Since March 2017, the company has been majority-owned by Mortgage Specialists International (MSI), a national property management firm, and operates as part of the Insight One Family of Companies alongside subsidiaries AuctionNetwork.com (technology platform) and Luxury Group Auctions (high-end property division). Williams & Williams markets itself on a 30-day closing cycle and 'As Is, Where Is' terms without contingencies, claiming auctions achieve current market value 5.5 times faster than traditional sales methods, and has won Auction Marketing Campaign of the Year recognition from the National Auctioneers Association and USA TODAY.
Williams & Williams firmographics
Firmographics- Name
- Williams & Williams
- Legal name
- Williams & Williams Marketing Services, Inc.
- Website
- https://williamsauction.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Williams & Williams is a fourth-generation real estate auction firm based in Tulsa, Oklahoma, conducting live and online auctions of residential, commercial, luxury, farm/ranch, and government-owned properties across all 50 U.S. states and select international markets via its proprietary AuctionNetwork.com platform.
- Ownership category
- akta.pro rank
Williams & Williams industry classification
Industry- Product category
- Real Estate Auction Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Auction Services (FSAEAJAL)
- akta.pro secondary industries
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Government & Tax-Lien/Tax-Deed Property Auctions (BPAJAEAH)
Keywords
Where Williams & Williams is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Williams & Williams business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Auction Commission (Buyer's Premium): The buyer's premium (buyer's fee) is paid by the buyer and used to compensate the real estate broker representing the buyer and/or the broker or auctioneer representing the seller. This is the primary revenue stream from each transaction.
- Auction Service Fee: Paid by the buyer, used to compensate the real estate broker representing the buyer and/or auctioneer.
- Seller Commission: Company represents sellers in auction transactions, earning commission from successful sales.
- Agent/Broker Cooperation Fees: Fees paid to cooperating agents/brokers whose registered clients purchase property, with referral fees paid when agents/brokers refer listings for auction.
- Corporate Portfolio Disposition Services: Large-scale auction services for corporate clients including AT&T, Halliburton, Bank of America portfolios - conducted as multi-wave events across multiple states.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Auction - Buyer's Premium |
| Transaction based/ take rate | Pay-as-you-go | Agent/Broker Cooperation |
| Transaction based/ take rate | Pay-as-you-go | Residential - 30-Day Close |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Williams & Williams product offering
Product offeringCore offering
Williams & Williams is a fourth-generation real estate auction company that conducts live on-location and online auctions for residential, commercial, luxury, farm/ranch, government/bank-owned, and special-use properties. Through its proprietary AuctionNetwork.com platform, buyers can register and bid in real time on properties across all 50 U.S. states and internationally. The company sells properties on an 'As Is, Where Is' basis with closing timelines as short as 30 days, and has facilitated more than $10 billion in real estate transactions over the past decade.
Product overview
Williams & Williams Real Estate Auctions is a fourth-generation auction company operating as a multi-platform auction service provider. The core offering consists of live on-location auctions combined with the company's proprietary Auction Network online bidding platform, which together enable simultaneous in-person and remote participation. The company organizes its services across distinct product categories: Residential, Commercial, Farm/Ranch, Luxury (via Luxury Group Auctions sub-brand), Bank-Owned/Government, and Special Use properties. The company has sold over $10 billion in real estate in the past decade across all 50 states, Washington DC, Puerto Rico, Central America and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Auction Network: The company's online bidding platform which allows for online bidding from anywhere in the world, bringing all bidders to the table.
- Luxury Group Auctions
Products and services
- Williams & Williams Real Estate Auctions A fourth-generation real estate auction company that sells residential, commercial, luxury, farm/ranch, and bank-owned properties across all 50 U.S. states and internationally through live on-location and online auctions.
- Auction Network
Quantifiable outcome
- Achieves current market value 5.5 times faster than traditional sales methods
- +3 more outcomes
Companies that use Williams & Williams
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles4 records
Williams & Williams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Williams & Williams partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- JLL (Jones Lang LaSalle)coreJLL is a strategic partner helping buy, build, occupy and invest in a variety of real estate assets. Williams & Williams partnered with JLL to auction major corporate portfolios including AT&T (55 properties across 14 states), Bank of America (42 properties in 11 states), and multiple bank portfolios.
- Lee & AssociatescoreLee & Associates offers commercial real estate brokerage, property management, valuation, asset management and finance services. Strategic partnership for commercial property auctions and dispositions.
- HomesailminorHomesail provides complete mortgage loan life cycle solutions including valuation, due diligence, business process services, and consulting and advisory for real estate transactions.
- VRMminorVRM provides portfolio managers reliable, high-quality outsourcing services for the management of their REO (Real Estate Owned) assets.
- HomeVestorsminorHomeVestors helps solve sellers' problems with a fast and easy way to sell houses without typical hassles and stress, referring sellers to Williams & Williams auction services.
- Auction NetworkcoreAuction Network is the company's proprietary bidding platform which allows for online bidding from anywhere in the world. Sister brand that provides live online bidding across various digital platforms.
- Luxury Group AuctionscoreLuxury Group Auctions is a division that focuses on higher-end properties, delivering an appropriate degree of elegance to auction transactions for luxury homes, estates, retreats, villas, and resort properties.
- Insight One Family of CompaniescoreWilliams & Williams is part of the Insight One Family of Companies, a comprehensive group with a passion for delivering best-in-class results to the Real Estate Industry. Includes iOne Solutions, IPC (hazard claims administration), and iOneRecovery (loss recovery and debt collection).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Williams & Williams competitors and assessment
Company assessmentDirect peers
- Hubzu: Hubzu is an online residential real estate auction platform owned by Altisource. It competes with Williams & Williams in online-only residential and bank-owned property auctions, particularly for REO and foreclosure inventory.
- Bid4Assets: Bid4Assets is an online auction platform for government, tax lien, foreclosure, and real estate assets. It competes with Williams & Williams in the government/tax-lien and foreclosure trustee auction category.
- Ten-X: Ten-X (formerly Auction.com Commercial) is a leading online commercial real estate auction marketplace. It is a direct competitor to Williams & Williams in commercial portfolio and CRE disposition auctions that Fortune 500 sellers and broker partners source.
- Xome: Xome (formerly part of CoreLogic) operates an online real estate auction marketplace focused on foreclosure, REO, and residential properties. It overlaps directly with Williams & Williams' government/bank-owned auction segment.
- Sotheby's Concierge Auctions: Sotheby's Concierge Auctions is a leading luxury and high-end real estate auction house now operating under Sotheby's. It competes directly with Williams & Williams' Luxury Group Auctions division in the luxury home and estate auction segment for high-net-worth sellers and buyers.
- Auction.com (CoStar): Auction.com is the largest US online real estate auction marketplace, acquired by CoStar Group in 2024. It competes head-to-head with Williams & Williams in online-only and live residential, foreclosure, and REO auctions across all 50 states.
Broad incumbents
- Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm providing investment sales, capital markets, and asset disposition. It competes with Williams & Williams in the same Fortune 500 corporate surplus real estate disposition pipeline.
- CBRE: CBRE is the world's largest commercial real estate services firm offering investment sales, valuation, and disposition services. It is comparable to Williams & Williams for commercial portfolio dispositions where it can either partner with or compete against the auction model.
- Colliers: Colliers is a global commercial real estate services and investment management firm with capital markets and property disposition capabilities. It overlaps with Williams & Williams in commercial portfolio sales and could expand into auction-format dispositions.
- JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm and a Williams & Williams channel partner for large enterprise portfolio dispositions (AT&T, Bank of America). As a major incumbent CRE broker, JLL is both a referral source and a potential competitor if it internalizes more auction capability.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Williams & Williams social profiles
Digital presenceWilliams & Williams financial estimates
Financial estimateRevenue estimate
Valuation estimate
Williams & Williams leadership team
Management profileNumber of profiles
Profiles2 records
Williams & Williams subsidiaries and ownership
Company hierarchySubsidiaries2 records
Williams & Williams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Williams & Williams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Williams & Williams
What does Williams & Williams do?
Williams & Williams is a fourth-generation real estate auction company that conducts live on-location and online auctions for residential, commercial, luxury, farm/ranch, government/bank-owned, and special-use properties. Through its proprietary AuctionNetwork.com platform, buyers can register and bid in real time on properties across all 50 U.S. states and internationally. The company sells properties on an 'As Is, Where Is' basis with closing timelines as short as 30 days, and has facilitated more than $10 billion in real estate transactions over the past decade.
Is Williams & Williams a public or private company?
Williams & Williams is a private company. It is classified as corporate owned and is currently operating.
When was Williams & Williams founded?
Williams & Williams was founded in 2014. It employs 251 to 500 people.
Where is Williams & Williams based?
Williams & Williams is headquartered in Tulsa, United States, in the North America region.
How does Williams & Williams make money?
Five revenue lines are on record. Auction Commission (Buyer's Premium) is the primary driver. The others are auction Service Fee, seller Commission, agent/Broker Cooperation Fees and corporate Portfolio Disposition Services.
Who are Williams & Williams's main competitors?
Direct peers on record are Hubzu, Bid4Assets, Ten-X, Xome, Sotheby's Concierge Auctions and Auction.com (CoStar). Broad incumbents are Cushman & Wakefield, CBRE, Colliers and JLL (Jones Lang LaSalle).
Does Williams & Williams have an API?
No public API is recorded for Williams & Williams.
What industry is Williams & Williams in?
Williams & Williams's product category is Real Estate Auction Services. Its primary akta.pro industry code is FSAEAJAL, Real Estate Auction Services, with a secondary code of BPAJAEAD, Land & Farm/Ranch Real Estate Auctions. Its NAICS code is 5312 and its SIC code is 6531.