Lawrence Rehabilitation & Healthcare Center

What Lawrence Rehabilitation & Healthcare Center does

Lawrence Rehabilitation & Healthcare Center is a single-site skilled nursing facility located at 1 Bishops Drive, Lawrence Township, New Jersey, operated by Lawrence Operator, LLC under the operational support of Marquis Health Services. The facility delivers post-acute (subacute) rehabilitation, long-term 24/7 skilled nursing care, and four branded specialty clinical programs — CardioPro (cardiac rehabilitation), OrthoWin (orthopedic rehabilitation), RespiraCare (pulmonary rehabilitation), and NeuroGen (stroke and neurological recovery, including advanced techniques such as Bungee mobility training, Synchrony and VitalStim dysphagia therapies, and vestibular training). Supporting signature services include UrgentSNF rapid stabilization admissions, Care Navigation personalized recovery planning, Family Matters family support, and Guest Services.

The business is funded through a multi-payer revenue model spanning 18+ in-network commercial insurance providers (Aetna, AmeriHealth, Cigna, Horizon Bluecross Blueshield of NJ, United Healthcare, Independence Blue Cross, and others), Medicare, NJ FamilyCare Medicaid (including Global Options for Long-Term Care), VA Community Care Network, long-term care insurance, and private pay. Go-to-market is sales-led and referral-driven, with the primary distribution channel being hospital discharge referrals from Capital Health (Hopewell and Capital Regional), St. Peter's Hospital, Jefferson Hospital, and Lawrence Acute, complemented by direct family inquiries via phone, email, and online tour requests, and a content-driven marketing strategy built on a 30+ article educational resource library. The facility holds consecutive Newsweek Best Nursing Home designations for 2024 and 2025.

Customer segmentation is horizontal across use cases (post-acute rehabilitation, long-term care, cardiac, orthopedic, pulmonary, and neurological recovery) served by an interdisciplinary care team. No revenue, headcount, bed count, founding date, or ownership equity details are publicly disclosed; the facility operates as a privately held single-site operator within the Marquis Health Services portfolio.

Name

Lawrence Rehabilitation & Healthcare Center

Legal name

Lawrence Rehabilitation & Healthcare Center

Website

https://lawrencerehabhc.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lawrence Rehabilitation & Healthcare Center is a single-site skilled nursing facility in Lawrence Township, New Jersey, delivering post-acute rehab, long-term care, and four branded specialty programs (cardiac, orthopedic, pulmonary, neuro/stroke) under operational support from Marquis Health Services, funded by Medicare, Medicaid, VA, commercial insurance, and private pay.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industries

Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI), Neurologic Rehabilitation Centers (Stroke/TBI/SCI/MS/Parkinson’s) (HLADAJAH), Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK)

Keywords

• Skilled nursing facility
• Post-acute rehabilitation
• Long-term nursing care
• Cardiac rehabilitation services
• Stroke recovery program

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Revenue is generated through inpatient and outpatient healthcare services billed to patients, insurance providers, Medicare, Medicaid (NJ FamilyCare), and private pay. The facility accepts a broad range of commercial insurers and participates in VA Community Care Network.
2. Long-Term Care: Ongoing 24/7 residential care services for long-term residents, funded through private pay, NJ FamilyCare Medicaid (Global Options for Long-Term Care), or LTC insurance. Medicaid-eligible residents contribute income; Medicaid covers the remainder.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lawrence Rehabilitation & Healthcare Center operates as a skilled nursing facility providing post-acute subacute rehabilitation and 24-hour long-term residential nursing care in Lawrence Township, New Jersey. The facility delivers specialized clinical programs in cardiac (CardioPro), orthopedic (OrthoWin), pulmonary (RespiraCare), and neurological/stroke recovery (NeuroGen) rehabilitation, supported by signature services such as the UrgentSNF rapid stabilization program, Care Navigation personalized recovery planning, and Family Matters family support. Services are reimbursed through commercial insurance, Medicare, NJ FamilyCare Medicaid, VA Community Care Network, and private pay.

Product overview

Lawrence Rehabilitation & Healthcare Center is a skilled nursing and rehabilitation facility offering a coordinated portfolio of care services. The core service offerings include Post Acute Care (subacute rehabilitation) and Long Term Care, supported by four specialized care programs: CardioPro (cardiac rehab), OrthoWin (orthopedic rehab), RespiraCare (pulmonary rehab), and NeuroGen (stroke/neurological rehab). Signature Services bundle includes Care Navigation, Family Matters, UrgentSNF, and Guest Services. The facility also provides supportive services including amenities, dining, and life enrichment programs.

Differentiator

Problem solved

Functional benefit

Brands

• CardioPro: Cardiac rehabilitation program specializing in heart health recovery
• OrthoWin
• RespiraCare
• NeuroGen
• UrgentSNF
• Care Navigation
• Family Matters

Products and services

• Post Acute Care (Subacute Rehabilitation) Targeted rehabilitation and medical support services designed to help patients heal, rebuild strength, and return to daily life following acute illness, surgery, or hospitalization. Includes post-operative care, cardiac recovery, stroke recovery, orthopedic rehabilitation, pulmonary rehabilitation, wound care, IV therapy, diabetic management, and pain management.
• Long Term Care 24-hour clinical oversight and residential care community providing comprehensive on-site clinical services, including skilled nursing, restorative nursing care, hospice and palliative care, respite care, dementia and memory care, and chronic condition management for residents requiring extended care.
• CardioPro Cardiac Rehabilitation Specialized cardiac rehabilitation program focused on heart health recovery, post-cardiac event recovery, post-operative cardiac care, and heart attack recovery for patients with cardiac conditions.
• OrthoWin Orthopedic Rehabilitation Comprehensive orthopedic rehabilitation program for joint replacement recovery, fracture rehabilitation, orthopedic surgery recovery, and falls prevention for patients with musculoskeletal injuries.
• RespiraCare Pulmonary Rehabilitation Pulmonary rehabilitation program for patients with chronic respiratory conditions, including COPD management, pulmonary rehabilitation, respiratory therapy, and asthma care.
• NeuroGen Neurological and Stroke Rehabilitation Neurological rehabilitation and stroke recovery program designed to restore physical and cognitive abilities after stroke, traumatic brain injury, spinal cord injury, or other neurological conditions. Includes advanced techniques such as bungee mobility training, Synchrony and VitalStim dysphagia therapies, and vestibular training.
• Signature Services (Care Navigation, Family Matters, UrgentSNF, Guest Services) Collection of support services including Care Navigation personalized recovery planning, Family Matters family support and education, UrgentSNF urgent skilled nursing facility stabilization program for rapid admissions, and Guest Services 24/7 hospitality services.

Quantifiable outcome

• Newsweek Best Nursing Home Award recognition for both 2024 and 2025

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Marquis Health ServicescoreStrategic or Co-development PartnerLawrence Rehabilitation & Healthcare Center is supported by Marquis Health Services, which provides operational support, resources, and brand infrastructure. The partnership enables the facility to leverage Marquis's platform tools, compliance systems, and organizational resources including the employee program branding (I am Marquis) and technology infrastructure (website, survey systems).

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Saber Healthcare Group: Multi-state skilled nursing and rehabilitation operator running branded specialty programs across the Eastern US. Comparable service mix and clinical positioning to Lawrence, with similar reliance on hospital referrals and in-network commercial payor relationships.
• National HealthCare Corporation: Operates skilled nursing and assisted living facilities with strong rehabilitation programs including cardiac, orthopedic, and neurological recovery services. Closely comparable business model to Lawrence with branded specialty programs and similar SNF/long-term care mix.
• Genesis HealthCare: One of the largest US skilled nursing operators providing post-acute rehabilitation, long-term care, and specialty clinical services across a multi-state portfolio. Directly comparable on core SNF service offering and payor mix, with substantially larger geographic footprint than Lawrence.
• The Ensign Group: Multi-site skilled nursing and rehabilitation operator with branded specialty clinical programs and a portfolio business model very similar to Lawrence's Marquis-supported approach. Directly comparable on service mix (post-acute rehab, long-term care, specialty programs) and payor relationships.
• ProMedica: Operates a national skilled nursing and rehabilitation platform through its former HCR ManorCare operations, providing post-acute rehab, long-term care, and specialty clinical programs comparable to Lawrence's CardioPro, OrthoWin, and NeuroGen offerings.
• CareOne: New Jersey-based skilled nursing and rehabilitation operator with specialty programs and multiple facilities across the Northeast. Highly comparable given shared NJ geography, similar post-acute and long-term care offerings, and overlapping hospital referral networks in the central NJ / Mercer County market.

Broad incumbents

• Encompass Health: Largest US operator of inpatient rehabilitation facilities with strong specialty rehabilitation focus including stroke, neuro, cardiac, and orthopedic recovery. Overlaps with Lawrence's CardioPro, OrthoWin, RespiraCare, and NeuroGen programs but operates at significantly larger scale across inpatient rehab hospitals rather than SNFs.
• Select Medical: Operates critical illness recovery hospitals, inpatient rehabilitation facilities, and outpatient rehab clinics with comparable rehabilitation capabilities. A broader incumbent with adjacent specialty programs that compete for similar patient acuity levels and therapy talent.
• Brookdale Senior Living: Largest US senior living operator providing assisted living, memory care, and senior housing with some rehabilitation services. Adjacent care setting serving a similar elderly demographic but at a different acuity level than Lawrence's SNF/rehabilitation model.

Regional players

• Alaris Health: New Jersey-based operator of skilled nursing and assisted living facilities serving similar central and northern NJ communities. Geographic overlap creates direct regional competition for hospital referrals and clinical staff in the same service area as Lawrence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lawrencerehab
• LinkedInlinkedin.com/company/lawrence-rehabilitation-healthcare-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawrence Rehabilitation & Healthcare Center