Pan Rolling

What Pan Rolling does

Pan Rolling Inc. (パンローリング株式会社) is a privately held Japanese investment education publishing company founded in 1996 and headquartered in Shinjuku, Tokyo. The company targets Japanese retail investors and traders, producing a multi-format curriculum that combines translated international trading literature (Wizard Books series), original Japanese trading technique books (Modern Alchemists), classic self-help and psychology titles (Phoenix Series), and gambling/strategy content (Casino Book), alongside the proprietary Chart Gallery desktop charting software and the Digigi audiobook subscription service with over 2,000 titles. The business operates an integrated investor-education platform spanning publishing, seminars (in-person in Tokyo, Osaka, and Sapporo, plus online streaming), recorded DVDs, YouTube content (Pan Rolling Channel), a community blog, and direct-to-consumer e-commerce through three owned storefronts (Traders Shop, Digigi, and Manga Shop), supplemented by bookstore distribution.

Revenue is generated across five principal streams: one-time book sales (¥1,000–¥5,800+ tax), DVD sales (¥3,800–¥5,040 tax-inclusive), Chart Gallery software licenses with optional premium support, the Digigi monthly audiobook subscription (2 downloads per month), and seminar/event ticket revenue. Marketing is conducted through a multi-channel mix including YouTube, X/Twitter, Instagram, Facebook, LINE, the company blog community, email, and SEO-driven web content. The company has hosted over 32,348 cumulative seminar participants (as of June 2010), maintains a reported 97.5–98% satisfaction rate on flagship seminars such as the Investment Strategy Fair EXPO, and operates as an independent, founder-led business with no disclosed external investors, subsidiaries beyond its operating e-commerce brands, or public financial reporting.

Name

Pan Rolling

Legal name

パンローリング株式会社

Website

https://panrolling.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Pan Rolling Inc. is a Tokyo-based, privately held Japanese investment education publisher (founded 1996) that serves individual retail investors with translated and original trading books, proprietary Chart Gallery charting software, an audiobook subscription (Digigi), and large-scale investor seminars distributed through its own e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Investment Education Publishing

NAICS

Book Publishers (513130), Book Retailers and News Dealers (4592)

SIC

Books: Publishing Or Publishing & Printing (2731), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

eBook & Digital Reading Platforms (BPAMAJAK), E-book Subscription & Bundling Services (MPAJAMAB), Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Investment publishing
• Trader education
• Technical analysis software
• Financial audiobooks
• Investor seminars

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Book Publishing: Publishing investment and trading books across multiple series (Wizard Books, Modern Alchemist, Phoenix Series, Casino Book, others), generating revenue from direct sales and bookstore distribution.
2. Seminar DVDs: Sale of recorded investment seminar DVDs featuring professional traders and market experts, sold through the Traders Shop e-commerce platform.
3. Audiobook Subscription (でじじ): Audiobook service offering over 2,000 titles with a monthly plan allowing download of 2 titles per month, sold on a subscription recurring basis.
4. Software Sales (Chart Gallery): Sale of the Chart Gallery charting software for Windows, including premium support packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pan Rolling publishes investment and trading books across multiple specialized series (Wizard Books, Modern Alchemists, Phoenix Series, Casino Book) in Japanese, including translations of internationally acclaimed trading texts. The company also sells the proprietary Chart Gallery charting software for technical analysis, operates the Digigi audiobook subscription service, and hosts large-scale investor seminars featuring professional traders as instructors. Products are distributed through its own e-commerce platforms (Traders Shop, Digigi, Manga Shop) and bookstore partners.

Product overview

Pan Rolling operates a multi-brand financial publishing and education platform organized around three core product lines: (1) print and digital publications — spanning the ウィザードブックス (Wizard Books, international investment translations), 現代の錬金術師 (Modern Alchemists, Japanese trading techniques), フェニックスシリーズ (Phoenix Series, self-help classics), and カジノブック (Casino Books) sub-brands, plus individual new releases; (2) the チャートギャラリー (Chart Gallery) desktop software for technical charting used by investors; and (3) the でじじ audio-book service with 2,000+ titles under a monthly subscription model. The company further supports its products through the パンローリングチャンネル YouTube channel, investment seminars and DVDs, the システムトレード S-1 CLUB system-trading resource site, and the Traders Shop e-commerce platform. Online stores include トレーダーズショップ, でじじ, and マンガショップ.

Differentiator

Problem solved

Functional benefit

Brands

• ウィザードブックス (Wizard Books): A translation series of international investment research books, from classics to cutting-edge studies.
• 現代の錬金術師 (Modern Alchemists)
• casinoブック (Casino Book)
• フェニックスシリーズ (Phoenix Series)
• でじじ (Digigi)
• パンローリングチャンネル (Pan Rolling Channel)
• ブルベア大賞 (Bull Bear Award)

Products and services

• Chart Gallery (チャートギャラリー)

Quantifiable outcome

• Satisfaction rate of 97.5-98% reported for major seminars

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Tokyo Financial Exchange (東京金融取引所)coreStrategic or Co-development PartnerCo-organization of the 'Krikku Festival 2026' (くりっくフェスティバル2026) celebrating the 20th anniversary ofくりっく365 and 15th anniversary of くりっく株365 products. Pan Rolling participates as co-organizer of this special investor event featuring speakers on global economics, equities, and forex.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shoeisha (翔泳社): Shoeisha is a Japanese publisher of business, IT, and finance books including trading and investment titles. Overlaps with Pan Rolling's Wizard Books and Modern Alchemists series in topic and target reader.
• SB Creative Corp. (SBクリエイティブ): SB Creative publishes business, investment, and self-improvement books in Japan, including popular money/finance series. Comparable to Pan Rolling's publishing model across finance and personal development content.
• Asuka Shinsha (明日香出版社): Asuka Shinsha is a Japanese publisher focused on money, investment, and self-development books, including FX and stock trading titles. Directly comparable in niche specialization to Pan Rolling's investment/trading catalog.
• Toyo Keizai Inc. (東洋経済新報社): Toyo Keizai publishes Weekly Toyo Keizai and business/finance books covering markets, economics, and corporate analysis. Comparable to Pan Rolling's investment/trading publication focus, especially for readers seeking market commentary and economic education.
• Nikkei BP (日経BP): Nikkei BP publishes Nikkei books and business magazines focused on economics, finance, and technology. Directly comparable as a Japanese trade publisher serving the same individual investor and professional reader segments that Pan Rolling targets.
• Harriman House Publishing: Harriman House is a UK-based publisher specializing in trading, investing, and personal finance books, featuring authors like Mark Douglas. Closely comparable to Pan Rolling's Wizard Books translation series and overall investment-education publishing thesis.
• Diamond Inc. (ダイヤモンド社): Diamond is one of Japan's largest business/finance book and magazine publishers (e.g., Diamond Weekly, business book series). Comparable to Pan Rolling as a Japanese publisher of business, finance, and investment titles, though at materially larger scale and broader scope.

Emerging players

• TradingView Japan: TradingView is a global web-based charting and trading platform with 100 million users. Compares to Pan Rolling's Chart Gallery software as a competing technical-analysis tool, with a free tier that pressures paid standalone charting products.
• Audible Japan (Amazon): Audible operates Japan's leading audiobook subscription service. Directly comparable to Pan Rolling's Digigi audiobook platform as a competing subscription offering, though at vastly larger scale and broader content library.

Broad incumbents

• Wiley (Trading & Investing book line): Wiley publishes major trading and investing titles (e.g., the Wiley Trading series) including works by Japanese-relevant authors. A broad incumbent comparable to Pan Rolling on the book-publishing side but operating globally and across many other categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/panrolling_tv
• YouTubeyoutube.com/@panrollinginc
• Facebookfacebook.com/panrollingTV
• Instagraminstagram.com/panrolling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pan Rolling