Lo Secco Prosecco
Lo Secco Prosecco is a privately held DTC wine brand selling a single zero-sugar, Brut Nature Prosecco DOC from Veneto, Italy, targeting health-conscious U.S. consumers in keto, low-carb, and GLP-1 lifestyle segments via e-commerce and regional wholesale distribution.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lo Secco Prosecco does
Lo Secco Prosecco is a privately held, single-product Italian sparkling wine brand founded in 2023 by Monika Elling and headquartered in New York. The company produces and markets a Brut Nature Prosecco DOC vinified in Montorso Vicentino in the Veneto region of Northern Italy from sustainably cultivated Glera grapes in a B-Corp certified production environment. The winemaking approach emphasizes whole-cluster pressing and controlled-temperature fermentation with selected yeasts to deliver a Brut Nature profile with less than 1g residual sugar, no added sugar, and no unnecessary additives, resulting in a 99-calorie, 2.8g carbohydrate, 0g sugar, 11% ABV serving. The product is vegan certified, keto-friendly, and explicitly positioned as GLP-1 friendly, with the nutrition label displayed prominently on the bottle.
The business operates a hybrid go-to-market model anchored by direct-to-consumer e-commerce through a Shopify storefront at $24.99 per 750ml bottle with flat-rate $17 shipping for 1-12 bottles and a 10% volume discount on cases. Wholesale distribution is layered on top via trade partners (retailers, restaurants, bars, hospitality groups) and an exclusive regional agreement with Ruby Wines Inc. for New England markets (Massachusetts, New Hampshire, Rhode Island), announced October 2025. Marketing relies on Instagram, an affiliate/ambassador program targeting lifestyle and wellness creators, podcast appearances, earned media in Wine Business, Yahoo Finance, and Beverage Industry, and recipe-driven content marketing. Customers are predominantly health-conscious adult consumers in diet-specific lifestyle segments (Keto, Low-Carb, Mediterranean, Paleo, GLP-1 routines), with no disclosed enterprise or large-volume anchor accounts. The company is bootstrapped (no funding rounds disclosed), operates with 1-10 employees, and has not publicly disclosed revenue.
Lo Secco Prosecco firmographics
Firmographics- Name
- Lo Secco Prosecco
- Legal name
- Lo Secco Prosecco
- Website
- https://loseccoprosecco.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lo Secco Prosecco is a privately held DTC wine brand selling a single zero-sugar, Brut Nature Prosecco DOC from Veneto, Italy, targeting health-conscious U.S. consumers in keto, low-carb, and GLP-1 lifestyle segments via e-commerce and regional wholesale distribution.
- Ownership category
- akta.pro rank
Where Lo Secco Prosecco is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lo Secco Prosecco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer Wine Sales: Lo Secco sells its Brut Nature Prosecco directly to consumers through their e-commerce website. Customers can purchase individual bottles or cases with volume discounts (10% off when buying 12 bottles). Shipping is available to most U.S. states where direct-to-consumer wine shipping is permitted.
- Wholesale & Trade Sales: The company distributes through trade partners including retailers, restaurants, bars, hospitality groups, and distributors. They partner with Ruby Wines Inc. for New England distribution. The brand provides POS materials, digital assets, and marketing support to trade partners.
- Affiliate/Ambassador Program: Lo Secco operates an affiliate program where content creators and lifestyle influencers earn commissions for referring customers. Affiliates receive early access to releases and marketing assets, creating a network of brand ambassadors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Bottle - $24.99 USD |
| Unit Pricing | Pay-as-you-go | Case of 12 Bottles - Discounted |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Lo Secco Prosecco product offering
Product offeringCore offering
Lo Secco Prosecco produces and sells a single flagship Brut Nature Prosecco DOC (zero sugar, 99 calories, 2.8g carbs, 11% ABV, vegan certified) crafted from Glera grapes grown in the Prosecco DOC region of Montorso Vicentino in Veneto, Italy. The company distributes the wine directly to U.S. consumers through its e-commerce site and to trade partners (retailers, restaurants, bars, hospitality groups) through wholesale distribution, including an exclusive partnership with Ruby Wines Inc. for New England.
Product overview
Lo Secco Prosecco is a single-product Italian sparkling wine brand offering its flagship Brut Nature Prosecco DOC from Veneto, Italy. The core product is complemented by four signature cocktail recipes (The Zinger, The Golden Hour, Sunset Spritz, and The Signature) that showcase the versatility of the base Prosecco in mixed drinks. The brand positions itself as a wellness-focused alternative to traditional Prosecco, emphasizing zero sugar, low calories, and clean ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Lo Secco Prosecco (Brut Nature)
Quantifiable outcome
- 99 calories per serving vs typical Prosecco with higher caloric content
- +2 more outcomes
Companies that use Lo Secco Prosecco
Customer profileSegments3 records
Ideal customer profiles3 records
Lo Secco Prosecco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lo Secco Prosecco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ruby Wines Inc.coreLo Secco announced an exclusive distribution partnership with Ruby Wines Inc. to expand its presence in New England, starting with Massachusetts, New Hampshire, and Rhode Island. The collaboration aims to bring zero-sugar, low-carb sparkling wine to health-conscious consumers in the region. Ruby Wines serves as the exclusive distributor for these markets, leveraging their existing distribution network to reach retailers and hospitality venues.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Lo Secco Prosecco competitors and assessment
Company assessmentDirect peers
- Stella Rosa: Popular semi-sweet, lower-alcohol Italian sparkling wine brand. Directly competes with Lo Secco in the flavored sparkling wine category at a similar accessible price point and occasion-driven positioning.
- Mionetto: Italian Prosecco DOC producer with strong U.S. wholesale presence and premium positioning. Closely comparable in production origin, authenticity claim, and target consumer to Lo Secco.
- FitVine Wine: Wellness-positioned wine brand marketing lower-calorie, lower-sugar, and lower-carb options to active-lifestyle consumers. The most direct competitor to Lo Secco in the clean-label wine space.
- La Marca: One of the most recognized Prosecco brands in the U.S. with broad retail and DTC distribution. Directly competes with Lo Secco in the same Prosecco DOC category with overlapping price points and channel strategy.
- Bollini: Italian Prosecco brand with DTC and wholesale distribution in the U.S. Comparable DOC provenance, premium positioning, and DTC/channel mix to Lo Secco.
- Zonin: Italian Prosecco DOC producer with broad U.S. distribution across retail and on-premise. Comparable DOC provenance and channel strategy to Lo Secco at greater scale.
Emerging players
- Avaline: Clean wine brand marketed to health-conscious consumers with vegan and organic positioning. Overlaps with Lo Secco's wellness consumer segment and DTC-led go-to-market motion.
- Cupcake Wines: DTC-focused wine brand with approachable positioning and broad varietal range. Comparable to Lo Secco in DTC-led GTM model and target consumer demographic.
Broad incumbents
- Ruffino: Major Italian wine producer with a broad portfolio that includes Prosecco. Larger scale and broader category presence but overlapping consumer base and on/off-premise channel strategy with Lo Secco.
- Skinnygirl: Established low-calorie wine and spirits brand targeting health-conscious consumers. Pioneered the low-cal alcoholic beverage category that Lo Secco now competes in with a more premium, single-SKU positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lo Secco Prosecco social profiles
Digital presenceLo Secco Prosecco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lo Secco Prosecco leadership team
Management profileNumber of profiles
Profiles1 record
Lo Secco Prosecco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lo Secco Prosecco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lo Secco Prosecco
What does Lo Secco Prosecco do?
Lo Secco Prosecco produces and sells a single flagship Brut Nature Prosecco DOC (zero sugar, 99 calories, 2.8g carbs, 11% ABV, vegan certified) crafted from Glera grapes grown in the Prosecco DOC region of Montorso Vicentino in Veneto, Italy. The company distributes the wine directly to U.S. consumers through its e-commerce site and to trade partners (retailers, restaurants, bars, hospitality groups) through wholesale distribution, including an exclusive partnership with Ruby Wines Inc. for New England.
Is Lo Secco Prosecco a public or private company?
Lo Secco Prosecco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lo Secco Prosecco founded?
Lo Secco Prosecco was founded in 2023. It employs 1 to 10 people.
Where is Lo Secco Prosecco based?
Lo Secco Prosecco is headquartered in New York, United States, in the North America region.
How does Lo Secco Prosecco make money?
Three revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are wholesale & Trade Sales and affiliate/Ambassador Program.
Who are Lo Secco Prosecco's main competitors?
Direct peers on record are Stella Rosa, Mionetto, FitVine Wine, La Marca, Bollini and Zonin. Emerging players are Avaline and Cupcake Wines. Broad incumbents are Ruffino and Skinnygirl.
Does Lo Secco Prosecco have an API?
No public API is recorded for Lo Secco Prosecco.