Milosevski Hem Dooel

What Milosevski Hem Dooel does

Milosevski Hem Dooel is a privately held Macedonian wholesale distributor and importer founded in 2003 and headquartered in Skopje. The company specializes in professional cleaning chemicals, hygiene products, dosing equipment, and cleaning machines for the food industry, beverage industry, hospitality (HoReCa), healthcare facilities, facility management companies, car washes, and professional laundries. It holds exclusive or general distribution rights for 14 international brands including Werner & Mertz Professional, Tensid Chemie, Nilfisk, HAUG BURSTEN, Christeyns, Nerta, GOJO, PURELL, Kromo, Vermop, Allegrini, Papernet, Vectair, and System Cleaners, distributing 187+ products to approximately 1,300 B2B clients across North Macedonia.

The company supplements distribution with value-added services including custom cleaning and disinfection plan development, on-site staff training, technical support, consulting on product and equipment selection, application technology advice, process optimization, and sophisticated dosing and control technology. It holds biocidal product authorizations, quality certifications, and health safety certifications issued by authorized Macedonian institutions, which it uses to clear products for the local market.

Milosevski Hem Dooel operates on a quote-based B2B wholesale model, with no publicly disclosed pricing. Revenue is generated through wholesale trade of chemicals, equipment, consumables, and related consulting and engineering services. The company claims market leadership in applicative hygiene in North Macedonia. With a headcount of 11-50 employees, operations are exclusively domestic, with no evidence of geographic expansion beyond North Macedonia.

Name

Milosevski Hem Dooel

Legal name

MILOSEVSKI HEM DOOEL (МИЛОШЕВСКИ ХЕМ ДООЕЛ)

Website

https://milosevski-hem.mk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Milosevski Hem Dooel is a privately held Macedonian B2B wholesale distributor and importer of professional cleaning chemicals, hygiene products, dosing equipment, and cleaning machines, serving roughly 1,300 food, beverage, hospitality, healthcare, facility management, car wash, and laundry clients across North Macedonia through 14 international brand partnerships.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Products Distribution

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612), Broom, Brush, and Mop Manufacturing (339994)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industry

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Industrial cleaning chemicals
• Hygiene products distribution
• Professional cleaning equipment
• Janitorial supplies wholesale
• Cleaning chemical distribution

Headquarters

HQ city

Skopje

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wholesale distribution of professional cleaning chemicals: The company generates revenue through wholesale trade of professional cleaning chemicals, hygiene products, equipment, consulting, and engineering services. They act as exclusive importer and distributor for multiple international brands in Macedonia.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Milosevski Hem Dooel is a North Macedonian limited liability company headquartered in Skopje that distributes professional cleaning chemicals, hygiene products, and industrial cleaning equipment from leading international manufacturers to business customers across the country. The company complements its product portfolio with value-added services including on-site consulting, staff training, technical support, and cleaning plan development.

Product overview

Milosevski Hem Dooel is a B2B distributor and importer of professional cleaning chemicals, hygiene products, and cleaning equipment serving the Macedonian market since 2003. The company operates as a single unified product/service offering focused on professional hygiene solutions, rather than a software platform. Their portfolio includes three main product categories: (1) Chemical products - cleaning agents, disinfectants, and sanitation preparations from suppliers like Werner & Mertz (TANA Professional, Green Care Professional), Tensid Chemie, Christeyns, and Nerta; (2) Dispensing equipment - GOJO and PURELL hand care dispensers and refills; (3) Professional machines - Nilfisk cleaning equipment (scrubbers, vacuums, pressure washers), HAUG BURSTEN brushes and tools, and Kromo dishwashing machines. The company also offers consulting, engineering, cleaning plan development, training, and technical support services. They serve food industry, beverage industry, hospitality, healthcare facilities, car washes, and professional textile laundries.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Cleaning Chemicals (Werner & Mertz)
• Professional Cleaning Chemicals (Tensid Chemie)
• Professional Cleaning Equipment (Nilfisk)
• Hygiene Products (GOJO and PURELL)
• Professional Cleaning Brushes (HAUG BURSTEN)
• Cleaning Consulting and Training Services

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered major, core and minor.

• NILFISK (gray line program)majorChannel Partner/ Reseller/ Distributor · 1 January 2014Nilfisk is a Danish company with over 100 years of history, selling in 100 countries worldwide. Since 2014, Milosevski HEM imports and distributes professional cleaning machines (gray line) for hotels, industry, hospitals, markets, shopping centers, squares, and streets.
• TENSID CHEMIE GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2009TENSID CHEMIE GmbH is a German company specializing in cleaning and disinfection products, as well as conveyor belt lubrication products for the beverage industry, dairy industry, winemaking, brewing, juice and mineral water industry, and alcoholic beverages. Milosevski HEM became the exclusive importer and distributor in 2009.
• Werner & Mertz ProfessionalcoreChannel Partner/ Reseller/ DistributorWerner & Mertz Professional is a German-Austrian company with ISO 9001, ISO 14001, and EMAS environmental certification. Milosevski HEM is the general importer and distributor of their professional cleaning products in Macedonia. Products include high-quality concentrated cleaning solutions.
• HAUG BURSTENmajorChannel Partner/ Reseller/ DistributorGerman company founded in 1962, known worldwide for innovative and high-quality industrial brushes for food industry applications. Milosevski HEM imports and distributes professional brushes and cleaning tools.
• Tana / Green Care ProfessionalmajorChannel Partner/ Reseller/ DistributorPart of Werner & Mertz group. Tana Professional and Green Care Professional are leaders in professional hygiene for hospitality, facility maintenance, food industry, healthcare, and other sectors. Werner & Mertz has over 145 years of history since 1867.
• VEMAmajorChannel Partner/ Reseller/ DistributorItalian company for foaming devices used in the food industry and beverage production industry. Milosevski HEM distributes VEMA products in Macedonia.
• ChristeynsmajorChannel Partner/ Reseller/ DistributorBelgian company founded in 1946, operating in hygiene chemicals, industrial chemicals, and construction chemicals. Present in professional textile care, food processing, professional cleaning, and healthcare sectors.
• NertamajorChannel Partner/ Reseller/ DistributorBelgian company founded in 1971, present in more than 50 countries worldwide. Known for vehicle maintenance products including the Carnet Jumbo - the first product with touchless technology.
• Papernet (Sofidel Group)majorChannel Partner/ Reseller/ DistributorItalian company part of Sofidel Group offering high-quality hygienic paper and dispensers with top design. Focuses on eco-sustainable hygiene combining environmental protection with hygiene performance.
• VermopmajorChannel Partner/ Reseller/ DistributorGerman company with over 80 years of history near Munich. World-recognized international company and leader in technical cleaning systems. Offers high-quality professional products and modular cleaning systems.
• Kromo (Ali Group)majorChannel Partner/ Reseller/ DistributorItalian company, leader in professional dishwashing machines and industrial machines. Joined aligroup.it in 2004, developing in Ho.Re.Ca sector, food preparation industry, and for end-users like hospitals and cruise ships.
• System CleanersminorChannel Partner/ Reseller/ DistributorFounded in 1990, develops, produces, and delivers professional cleaning equipment for the food industry worldwide. Provides solutions based on customer needs and years of experience.
• GOJO Industries Inc.majorChannel Partner/ Reseller/ DistributorUS-based global leader in skin care and hygiene product manufacturing and sales. Portfolio includes hand cleaners, hand washing, hand disinfection, and skin care formulas under GOJO and PURELL brands. Founded in 1946, known for PURELL instant hand sanitizer.
• Vectair SystemsminorChannel Partner/ Reseller/ DistributorLeading technology innovator, manufacturer, and supplier of hygienic products in many sectors worldwide, offering sanitary solutions in over 120 countries. Specializes in air care, odor control, hand washing, skin care, surface care, and feminine hygiene products.
• AllegriniminorChannel Partner/ Reseller/ DistributorItalian company since 1945, producing professional detergents and cosmetics for the hotel industry. Leader in the Italian chemical sector with a production factory in Grassobbio, Italy.
• NettunominorChannel Partner/ Reseller/ DistributorItalian company founded in 1970, leader in professional hand washing products including various pastes, creams, gels, liquid soaps, antibacterial soaps, and protective creams.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Diversey: Provider of hygiene, cleaning, and infection-prevention products and services for food service, hospitality, healthcare, and retail. Sells overlapping categories through its own direct sales force into the same Southeast European verticals Milosevski serves.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving food, healthcare, hospitality, and industrial markets. Competes with the same international brands Milosevski distributes and offers overlapping products (disinfectants, sanitizers, cleaning chemistry).
• Solenis: Specialty chemicals company (which acquired Diversey in 2023) serving water-intensive industries including food and beverage, healthcare, and industrial cleaning. Overlaps with Milosevski's chemistry portfolio and customer verticals at a much larger scale.

Others

• Lyreco: European leader in workplace supply distribution including cleaning, hygiene, and personal protection products for B2B customers. Comparable multi-brand B2B distribution model serving institutional end-customers across Europe.
• IMCD Group: Global specialty chemicals and ingredients distributor with strong European footprint including hygiene and cleaning formulations. Comparable distribution business model but focused upstream on formulation ingredients rather than finished cleaning products.
• Werner & Mertz Professional: German-Austrian manufacturer of professional cleaning chemistry (TANA Professional, Green Care Professional) and a principal supplier of Milosevski Hem. Not a direct competitor in distribution but the most relevant upstream principal whose strategic choices shape Milosevski's franchise.
• Brenntag: World's largest chemical distribution company distributing specialty and industrial chemicals including cleaning and hygiene ingredients. Adjacent business model (chemical distribution) at far larger scale, including operations in Southeast Europe.

Regional players

• CWS Group: European provider of washroom hygiene, hygiene mats, and professional cleaning solutions across multiple European markets. Comparable focus on institutional hygiene products and consumables, but operates primarily in Western/Central Europe rather than the Balkans.
• Hagleitner Hygiene: Austrian family-owned manufacturer and direct distributor of professional cleaning and hygiene products with strong presence in Central/Eastern Europe. Closest geographic and scale analog to Milosevski Hem among independent hygiene specialists.

Direct peers

• Bunzl plc: Global B2B distribution specialist focused on cleaning, hygiene, and foodservice products across 30+ countries. Directly comparable business model to Milosevski Hem as a multi-brand distributor serving institutional customers, but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/milosevski-chem

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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