Alo Coffee
Alo Coffee Export PLC is an Ethiopian specialty coffee exporter founded in 2020, selling traceable natural, washed, and experimental micro-lots from Sidama and West Arsi Nensebo to international specialty roasters via direct export and its own auction platform.
- Company typePrivate
- Founded2020
- HeadquartersAddis Ababa, Ethiopia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alo Coffee does
Alo Coffee Export PLC is a privately held Ethiopian specialty coffee exporter founded in 2020 by Tamiru Tadesse and his wife Messi, headquartered in Addis Ababa and operating from the founders' home village of Alo in Bensa, Sidama. The company sources, processes, and exports premium green coffee micro-lots to international specialty roasters through direct sales and a proprietary auction platform (alocoffee.auction). Its core products are natural-process, washed-process, and experimental small-lot coffees built on the heirloom varietal 74158 (developed by Jimma Agricultural Research Center) and, more recently, Panamanian genetics acquired from Elida Farm (Lamastus family) in 2024.
The company's production platform consists of a network of processing stations across Sidama (Bensa, Bona, and Burra zones) and West Arsi Nensebo — including Alo Main Station, Chilaka, Murago Adilo 1 & 2, Miriga, Hatessa, Bombe, Gute (the largest), Morkie, Worku, Gemechu, and Yusuf — collectively drawing from 860+ smallholder farmers. Its underlying coffee technology rests on high-altitude micro-lot harvesting and controlled fermentation techniques using coffee-derived materials (Mossto, cascara, mucilage) to produce distinctive flavor profiles. The company emphasizes traceable farm-to-buyer sourcing and on-time global delivery.
Alo Coffee's revenue model is B2B transaction-based: per-kilogram pricing of green coffee with premium margins awarded to competition-grade and experimental lots, supplemented by auction-driven competitive bidding on its online platform. The customer base consists of international specialty coffee roasters and coffee competition participants. The company is founder-owned with no institutional investors, and its primary commercial validation is the 1st and 5th place finishes achieved at Ethiopia's inaugural Cup of Excellence 2021 on its first-ever submission.
Alo Coffee firmographics
Firmographics- Name
- Alo Coffee
- Legal name
- Alo Coffee Export PLC
- Website
- https://alo-coffee.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alo Coffee Export PLC is an Ethiopian specialty coffee exporter founded in 2020, selling traceable natural, washed, and experimental micro-lots from Sidama and West Arsi Nensebo to international specialty roasters via direct export and its own auction platform.
- Ownership category
- akta.pro rank
Alo Coffee industry classification
Industry- Product category
- Specialty Green Coffee Export
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)
Keywords
Where Alo Coffee is headquartered
LocationHeadquarters
- HQ city
- Addis Ababa
- HQ country
- Ethiopia
- HQ region
- Africa
Offices1 record
Markets served
Alo Coffee business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Specialty Coffee Export: B2B export of premium specialty coffee lots to international roasters. The company sells traceable micro-lots through direct relationships and auction platforms. Revenue is generated through per-kilogram pricing of green coffee beans with premium margins for award-winning and experimental lots.
- Coffee Auction: Online auction platform (alocoffee.auction) enabling global buyers to bid on premium micro-lots. This competitive bidding process maximizes prices for their highest-quality coffees and provides market access for international roasters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Micro-Lots (Competition Grade) |
| Unit Pricing | Pay-as-you-go | Classic Natural and Washed Process Coffees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Alo Coffee product offering
Product offeringCore offering
Alo Coffee is an Ethiopian specialty coffee producer and exporter that sources, processes, and ships premium green coffee beans from the Guji zone to international specialty coffee roasters. Its portfolio includes washed, natural, and experimental small-lot processed coffees, with select top-tier lots submitted to the Cup of Excellence auction program. The company is positioned as a direct-trade exporter serving the global specialty single-origin coffee market.
Product overview
Alo Coffee is an Ethiopian specialty coffee exporter offering a unified portfolio of premium coffee products. The core offerings consist of naturally-processed and washed-process specialty coffees sourced from high-altitude farms across Sidama (Bensa, Bona, Burra zones) and West Arsi Nensebo, featuring the heirloom varietal 74158. The product line is complemented by experimental small-lot coffees crafted through controlled fermentation techniques. All products are traceably sourced from a network of processing stations and smallholder farmers, with a focus on producing competition-worthy, award-winning lots (including Cup of Excellence placements).
Differentiator
Problem solved
Functional benefit
Products and services
- Natural process green coffee
Quantifiable outcome
- 860+ farmers supported through fair practices and community reinvestment
- +1 more outcomes
Companies that use Alo Coffee
Customer profileSegments2 records
Ideal customer profiles1 record
Alo Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alo Coffee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Mr. WilfordminorProvided additional coffee seeds to Alo Coffee in 2025, supporting their varietal development and genetics program.
- Andrea and ErikminorFriends who facilitated the acquisition of seeds from Elida Farm in Panama (Lamastus family) in 2024, enabling Alo Coffee to diversify their varietal offerings with internationally recognized genetics.
- Elida Farm / Lamastus FamilyminorRenowned Panamanian coffee farm belonging to the Lamastus family. Provided seeds to Alo Coffee in 2024 through friends Andrea and Erik, marking a strategic genetic exchange between award-winning producers.
- Jimma Agricultural Research Center (JARC)minorGovernment research center that developed the 74158 varietal, which forms the foundation of Alo Coffee's main cultivated variety. This varietal provides disease resistance and superior cup quality suited for high-altitude farms.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Alo Coffee competitors and assessment
Company assessmentRegional players
- Yirgacheffe Coffee Farmers Cooperative Union: Ethiopia-based cooperative union exporting traceable Yirgacheffe and Sidama specialty coffees. Comparable because it competes in the same Ethiopian micro-lot export market serving international specialty buyers, though with a cooperative rather than private exporter structure.
- Sasa Coffee Exporters: Ethiopian specialty coffee exporter serving international specialty roasters with traceable washing-station-sourced lots. Comparable because it operates as a domestic Ethiopian exporter with similar station-based micro-lot sourcing and direct roaster relationships.
Direct peers
- Trabocca: Amsterdam-based specialty green coffee importer with deep Ethiopian sourcing roots. Comparable because it sources traceable single-origin and micro-lot Ethiopian coffees for international specialty roasters, overlapping directly with Alo's B2B export model.
- Cafe Imports: Minneapolis-based specialty green coffee importer with one of the largest specialty portfolios including Ethiopian origins. Comparable because it supplies award-winning micro-lots and competition-grade coffees to specialty roasters worldwide.
- Nordic Approach: Specialty green coffee importer specializing in traceable, high-scoring East African and Latin American lots. Comparable because it operates a similar B2B sourcing-and-export model focused on competition-grade micro-lots for global roasters.
- Royal Coffee: Bay Area specialty green coffee importer and exporter with strong Ethiopian sourcing. Comparable because it provides traceable, high-cupping micro-lots to specialty roasters and runs the Crown Jewel/Mocha Joe auction platforms analogous to Alo's auction.
- Falcon Coffees: UK-based specialty coffee importer with significant Ethiopia and East Africa sourcing operations. Comparable because it sources traceable micro-lots, runs farmer relationships, and sells direct to specialty roasters globally.
- Crop to Cup Coffee Importers: Brooklyn-based specialty coffee importer focused on traceable single-origin lots from East Africa and Latin America. Comparable because it sources directly from smallholder networks and sells competition-grade lots to specialty roasters.
Broad incumbents
- Sucafina: One of the largest specialty coffee trading companies globally with extensive Ethiopian origins. Comparable because it operates across the full specialty value chain (origin to roaster), but with vastly broader portfolio and scale than Alo's focused micro-lot model.
- Volcafe (ED&F Man): Global coffee trader with a dedicated specialty division sourcing from East Africa including Ethiopia. Comparable because it competes for the same international specialty roaster customers, but operates at much larger scale across all origins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alo Coffee social profiles
Digital presenceAlo Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alo Coffee leadership team
Management profileNumber of profiles
Profiles2 records
Alo Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alo Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alo Coffee
What does Alo Coffee do?
Alo Coffee is an Ethiopian specialty coffee producer and exporter that sources, processes, and ships premium green coffee beans from the Guji zone to international specialty coffee roasters. Its portfolio includes washed, natural, and experimental small-lot processed coffees, with select top-tier lots submitted to the Cup of Excellence auction program. The company is positioned as a direct-trade exporter serving the global specialty single-origin coffee market.
Is Alo Coffee a public or private company?
Alo Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alo Coffee founded?
Alo Coffee was founded in 2020. It employs 11 to 50 people.
Where is Alo Coffee based?
Alo Coffee is headquartered in Addis Ababa, Ethiopia, in the Africa region.
How does Alo Coffee make money?
Two revenue lines are on record. Specialty Coffee Export is the primary driver. The others are coffee Auction.
Who are Alo Coffee's main competitors?
Regional players on record are Yirgacheffe Coffee Farmers Cooperative Union and Sasa Coffee Exporters. Direct peers are Trabocca, Cafe Imports, Nordic Approach, Royal Coffee, Falcon Coffees and Crop to Cup Coffee Importers. Broad incumbents are Sucafina and Volcafe (ED&F Man).
Does Alo Coffee have an API?
No public API is recorded for Alo Coffee.
What industry is Alo Coffee in?
Alo Coffee's product category is Specialty Green Coffee Export. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of AFAIAKAD, Coffee, Tea & Cocoa Trading/Wholesale. Its NAICS code is 311920 and its SIC code is 2080.