Sabaai Sabaai

What Sabaai Sabaai does

Sabaai Sabaai is a Singapore-headquartered spa and traditional Thai massage operator incorporated as Sabaai Sabaai Group Pte Ltd, founded in 2009. The business operates two retail outlets: a Traditional Thai Massage outlet at 49a Boat Quay (a historic shophouse by the Singapore River near Raffles Place MRT) and a Boutique Spa at Wisma Atria on Orchard Road (near Orchard MRT). The service catalog spans heritage Thai massage, aromatherapy oil massage, herbal compress massage, hot stone, foot reflexology, and head/neck/shoulder work, alongside premium add-ons at the Wisma Atria outlet including a private Hinoki Onsen bath (40-43°C, Japanese Hinoki wood), infrared sauna, steam room therapy, radio frequency slimming, body exfoliation and mask, and endota Organics-certified organic facials. Pricing is per-session, ranging from SGD $58 to SGD $178 with prices shown both inclusive and exclusive of GST (the Wisma Atria outlet is GST-registered; the Boat Quay outlet is not). Underlying "technology" is the application of traditional Thai massage techniques and modern wellness modalities, supported by a Squarespace website, Fresha online booking system with WhatsApp/email confirmation, and digital gift voucher delivery.

The business operates on a direct-to-consumer retail model, with customers booking online via the Fresha system or walking in. The primary customer segment is individual wellness consumers seeking relaxation, stress relief, and muscle tension relief (office workers, tourists, wellness-focused individuals). A secondary segment is corporate clients purchasing digital gift vouchers for staff rewards and client gifts, with vouchers delivered instantly via email. Distribution channels are domestic-only Singapore via two physical storefronts and online booking, with marketing executed through organic social media, blog/journal content marketing, a newsletter, and Google Reviews. The ownership is private and founder-controlled with no institutional capital, parent company, or subsidiary structure disclosed. The company has no app, no public API, and no disclosed subsidiaries or patents.

Name

Sabaai Sabaai

Legal name

Sabaai Sabaai Group Pte Ltd

Website

https://sabaaisabaai.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sabaai Sabaai is a Singapore-based spa and traditional Thai massage operator with two retail outlets (Boat Quay and Wisma Atria) serving individual wellness consumers and corporate clients through per-session massage, spa, and wellness services plus digital gift vouchers.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thai Massage (HSALAEAG)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Sauna & Steam Bath Facilities (HSADAKAC), Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)

Keywords

• Traditional Thai massage
• Spa wellness services
• Aromatherapy massage
• Herbal compress therapy
• Onsen bath therapy

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Massage and Spa Services: Revenue generated from providing various massage and spa treatments including Thai massage, aromatherapy, hot stone, herbal compress, foot massage, and body treatments. Services are sold on a per-session basis with varying durations and pricing.
2. Digital Gift Vouchers: Sale of digital massage and spa gift vouchers for personal gifting or corporate rewards. Vouchers are delivered instantly via email and can be redeemed at specific outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sabaai Sabaai is a Singapore-based spa and massage business operating two physical outlets that deliver traditional Thai massage therapies and modern wellness treatments on a per-session basis. The Boat Quay outlet focuses on traditional Thai massage, aromatherapy, and foot reflexology, while the Wisma Atria Boutique Spa on Orchard Road extends the portfolio with premium offerings such as a private Hinoki Onsen bath, infrared sauna, Thai herbal steam room, radio frequency slimming, body exfoliation, and organic facials. Digital gift vouchers for both outlets are sold online and delivered via email for personal and corporate gifting.

Product overview

Sabaai Sabaai is a massage and spa company offering traditional Thai wellness therapies and modern spa treatments across two Singapore outlets. The product portfolio centers on Traditional Thai Massage and Signature Thai Massage as core offerings, complemented by aromatherapy, herbal compress, and hot stone body massages. The Wisma Atria outlet offers premium services including private Hinoki Onsen bath experiences, infrared sauna, steam room therapy, radio frequency slimming, body exfoliation treatments, and organic facials using endota Organics™ skincare. The Boat Quay outlet specializes in traditional Thai massage and foot reflexology services. Both locations provide digital gift vouchers for corporate and personal gifting. The company operates on a service-based model without a unified platform architecture, with services priced by duration and available with or without GST.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Thai Massage Traditional Thai massage combining gentle rhythmic pressure with flowing stretches to dissolve tension, ease joints, loosen muscles, and restore energy flow. Available at both Boat Quay and Wisma Atria outlets in 60, 90, and 120 minute sessions.
• Signature Thai Massage An oil-free rhythmic massage focusing on muscle tension that positions clients on their side for breathing comfort, using palms and elbows to apply precise pressure along energy points for a deep state of well-being.
• Aromatherapy Oil Massage Organic aromatherapy oil massage using certified organic essential oils from endota to calm the mind and relieve muscle tension through gentle massage techniques combined with aromatherapy benefits.
• Herbal Compress Massage Therapeutic technique using heated herbal compresses containing lemongrass, turmeric, ginger, galangal, plai, and tamarind wrapped in muslin cloth, steamed to release active ingredients and applied to muscles and joints.
• Hot Stone Massage Deeply therapeutic massage combining warm basalt stones placed along key points of the body with aromatherapy oils; the warmth penetrates deeply into muscles, encouraging blood flow and releasing tension.
• Foot Neck Shoulder Massage Therapeutic combination massage focusing on relieving tension in the foot, neck, and shoulder area; helps alleviate headaches, sleeplessness, and insomnia while improving circulation and cognitive function.
• Foot Massage Foot reflexology treatment applying targeted pressure to specific reflex points on the feet corresponding to various organs and systems, incorporating gentle lymphatic drainage techniques to improve circulation and reduce fatigue.
• Hinoki Onsen Private Bath Private 45-minute bath infused with fragrant Japanese Hinoki wood, maintained at 40–43°C; rich in natural minerals, the hot waters ease muscle tension, improve circulation, and promote restful sleep. Available as single or couple bookings.
• Infrared Sauna Therapy Far-infrared heat therapy that penetrates below the skin surface to promote natural detoxification, ease muscle tension, improve circulation, and encourage deep relaxation; provides a dry heat experience unlike traditional steam saunas.
• Steam Room Therapy Private 30-minute steam room session with aromatic steam from Thai herbs including lemongrass, kaffir lime leaves, turmeric, galangal, plai, pandanus leaves, and camphor; opens pores, boosts circulation, and supports natural detoxification.
• Radio Frequency Slimming Non-invasive body contouring treatment using safe radio frequency waves to stimulate collagen production, boost circulation, and break down fat cells; targets abdomen, thighs, arms, and face and reduces appearance of cellulitis and sagging.
• Body Exfoliation & Mask Full-body ritual using Vitamin C-infused body scrub followed by nutrient-rich body mask; exclusively available for female customers; removes dead skin cells, unclogs pores, and replenishes moisture.
• Organic Facial Professional facial treatments using endota Organics skincare range (COSMOS and ACO certified organic), including Intense Brightening Facial, Intense Hydration Facial, Purifying Facial, and endota Organic Infusion Facial.
• Boat Quay Digital Gift Vouchers Digital massage gift vouchers redeemable at Sabaai Sabaai Traditional Thai Massage at Boat Quay; instant delivery via email with customizable personal messages; suitable for personal gifting and corporate client/staff rewards.
• Wisma Atria Digital Gift Vouchers Digital spa gift vouchers redeemable at Sabaai Sabaai Boutique Spa at Wisma Atria, Orchard Road; instant digital delivery with customizable personal messages; suitable for personal gifting and corporate client/staff rewards.

Quantifiable outcome

• Over 1,100 combined Google reviews across both locations
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Ikeda Spa: Premium Japanese-inspired spa in Singapore offering Hinoki baths, massage, and wellness therapies. Most direct competitor to Sabaai Sabaai's Hinoki Onsen and traditional massage offerings, with established Singapore footprint.
• Spa Esprit Group: Singapore's largest local spa and wellness group operating multiple brands (Spa Esprit, Ohmni, DBsg). Directly comparable as a multi-location Singapore spa offering similar massage and wellness services at overlapping price points.
• Damai Spa: Singapore-based spa offering massage, body treatments, and wellness therapies across multiple locations. Comparable in service categories, Singapore-only geographic focus, and mid-to-premium price positioning.

Broad incumbents

• The Spa at Mandarin Oriental, Singapore: Hotel spa at Mandarin Oriental Singapore offering wellness, massage, and beauty treatments. Comparable in premium service offering but part of a wider luxury hospitality ecosystem.
• Remède Spa at The St. Regis Singapore: Luxury hotel spa in Singapore offering massage, facials, and body treatments. Comparable in premium spa service offerings but anchored within a five-star hotel's broader guest experience.
• Banyan Tree Spa: Regional luxury spa chain operating across Asia with multiple Singapore locations. Comparable in offering traditional and modern massage therapies, but operates at a broader, more premium scale with hotel-resort partnerships.
• Chi, The Spa at Shangri-La: Hotel-based luxury spa at Shangri-La Singapore offering massage, body treatments, and wellness experiences. Comparable service portfolio but operates within a hotel context with broader hospitality positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sabaaisabaaithai
• LinkedInlinkedin.com/company/spa-foundry-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabaai Sabaai