Shake Stir and Mingle
- Company typePrivate
- Founded-
- HeadquartersMedia, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Shake Stir and Mingle firmographics
Firmographics- Name
- Shake Stir and Mingle
- Legal name
- Shake, Stir, and Mingle
- Website
- https://shakestirandmingle.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Shake Stir and Mingle industry classification
Industry- Product category
- Non-alcoholic lifestyle and hospitality media
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)
Keywords
Where Shake Stir and Mingle is headquartered
LocationHeadquarters
- HQ city
- Media
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shake Stir and Mingle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Brand Features & Reviews: Shake Stir & Mingle reviews and features non-alcoholic beverage brands, bottles, RTDs, and products through editorial content on The Pour Edit, blog posts, social media, and video reviews. Brands submit products for editorial consideration. Revenue is generated through sponsored features, product placement, and affiliate commissions when readers purchase through linked storefronts.
- Sponsored Content & Brand Campaigns: Sponsored blog posts, social media campaigns, Reels, YouTube integrations, newsletter mentions, event coverage, custom brand storytelling, seasonal gift guides, and alcohol-free lifestyle campaigns. All sponsored content must align with the brand's editorial voice and audience.
- Events & Media Coverage: The brand generates revenue through media coverage partnerships at industry events, panel moderation, brand activations, and mocktail experiences. As an Official Media Partner of Tales of the Cocktail and coverage partner for Bar Convent Brooklyn and NY Cocktail Expo, the brand monetizes its editorial access and industry standing.
- Affiliate Commerce (Amazon Storefront): The Non-Alcoholic Party Store on Amazon links to curated zero-proof products, spirits, bitters, glassware, and party essentials. Revenue is earned through affiliate commissions on qualifying purchases made through the storefront link.
- Hosted Stays & Travel Coverage: The brand partners with hotels, resorts, and destinations for hosted stay coverage, zero-proof travel guides, destination reviews, and luxury hospitality audits. Partnerships may include complimentary stays in exchange for editorial coverage, video content, and social storytelling.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Shake Stir and Mingle product offering
Product offeringCore offering
Shake Stir & Mingle is a lifestyle and hospitality media brand that curates and publishes independent editorial content — reviews, bar guides, sober travel coverage, recipes, and industry interviews — across non-alcoholic beverages, mocktail bars, and zero-proof hospitality. Revenue is generated through sponsored content, brand features, event media partnerships, hosted travel coverage, and Amazon affiliate commissions.
Product overview
Shake Stir & Mingle™ is a Black women-led lifestyle and hospitality media brand founded by mother-daughter duo Sonya Crew and Ashli Crew Rodriguez. The brand operates primarily as a content and editorial platform, with The Pour Edit™ serving as its flagship editorial publication for zero-proof brand reviews, bar guides, and travel content. The product portfolio includes proprietary evaluation frameworks (SSM Method™, Zero-Proof Playbook™, The Slow Pour™), video content (Trailblazer Series on YouTube), and specialized content series (The Luxe Passport™). The company offers service offerings to hospitality brands including brand features, bar/restaurant coverage, hotel coverage, sponsored content campaigns, and event media coverage. An e-commerce affiliate store (Non-Alcoholic Party Store) links to curated products on Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- The Pour Edit™ Flagship editorial platform publishing independent, SSM Standard-vetted reviews of zero-proof brands, mocktail bars, sober travel destinations, recipes, and industry stories.
- Trailblazer Series YouTube interview series featuring hospitality and beverage industry founders, mentors, and changemakers discussing leadership, craft, and the future of drinking culture.
- SSM Method™ Proprietary five-part beverage design philosophy (Foundation, Elevation, Balance, Texture, Presentation) used to evaluate and build non-alcoholic beverage programs and mocktail menus.
- SSM Zero-Proof Playbook™ Proprietary playbook developed by the founders covering zero-proof hospitality standards and intentional gathering practices for brands and venues.
- The Slow Pour™ Proprietary content series and methodology centered on intentional, mindful consumption and gathering rituals in the non-alcoholic lifestyle space.
- The Luxe Passport™: Zero-Proof at Sea
Quantifiable outcome
- 400K+ community members reached globally across platforms — YouTube, podcast, blog, Instagram, and email newsletter.
- +3 more outcomes
Companies that use Shake Stir and Mingle
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Shake Stir and Mingle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Shake Stir and Mingle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship / core and core.
- Tales of the Cocktail Foundationflagship / coreShake Stir & Mingle serves as an Official Media Partner of Tales of the Cocktail Foundation, providing editorial coverage, on-site interviews, and industry storytelling at the annual Tales of the Cocktail event — the industry's most influential gathering. The brand's co-founders, Sonya Crew and Ashli Crew Rodriguez, were also named Tales Catalyst Honorees in 2025, further cementing the relationship as a flagship industry partnership.
- Bar Convent BrooklyncoreOfficial coverage partner for Bar Convent Brooklyn, one of the leading international trade shows for the beverage industry. Shake Stir & Mingle provides editorial coverage, interviews, and event recaps in exchange for industry access and visibility.
- NY Cocktail ExpocoreOfficial coverage partner for the NY Cocktail Expo, a major industry event in the U.S. cocktail and beverage hospitality calendar. The brand covers the event through editorial recaps, social content, and industry storytelling.
- The Collective by Crew MediacoreThe Collective by Crew Media is referenced as the production location for the Trailblazer Series interview with Lucia Creed (2025 U.S. Tales Catalyst Honoree). This appears to be an affiliated production entity operated by or closely aligned with the founders' crew.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Shake Stir and Mingle competitors and assessment
Company assessmentBroad incumbents
- Eater: Eater is a major food and restaurant media brand with extensive coverage of bar programs, restaurant beverage offerings, and hospitality trends. Comparable as a broad-incumbent food media brand that covers beverage programs within its wider food/restaurant editorial scope.
- Bon Appétit: Bon Appétit is a major food and lifestyle media brand covering restaurants, recipes, drinks, and entertaining. Comparable as a broad-incumbent lifestyle media brand that covers non-alcoholic and cocktail content within a much wider food editorial portfolio.
Direct peers
- Liquor.com: Liquor.com is a major consumer-facing beverage editorial brand covering cocktails, spirits, beer, and wine. Comparable to SSM as a beverage editorial platform with reviews, recipes, and educational content — though it focuses on alcoholic beverages rather than zero-proof.
- BevNet: BevNet is a beverage industry media outlet covering beer, wine, spirits, and non-alcoholic beverages with a focus on emerging brands and category trends. Comparable to SSM in its editorial coverage of emerging beverage brands and NA-adjacent content.
- Imbibe Magazine: Imbibe is a long-standing beverage culture magazine covering cocktails, beer, wine, and spirits with an editorial lens on craft and hospitality. Comparable to SSM in its editorial approach to beverage culture and its print+digital hybrid media model.
- Chilled Magazine: Chilled Magazine is a hospitality and beverage trade publication covering cocktails, spirits, and bar programs. Comparable to SSM's coverage of bar programs and hospitality industry events like Tales of the Cocktail.
- Punch: Punch is a leading beverage media outlet covering bars, cocktails, hospitality, and the restaurant industry. Comparable to SSM's editorial coverage of bars and the hospitality industry, with a stronger general-beverage (vs. zero-proof) focus.
- VinePair: VinePair is one of the largest U.S. digital media brands covering wine, beer, spirits, and the cocktail industry — directly comparable to SSM's editorial model in the beverage media space, though it covers the full alcoholic beverage category rather than specializing in non-alcoholic.
- SevenFifty Daily: SevenFifty Daily is a beverage industry trade publication covering wine, beer, and spirits for on-premise and retail buyers. Comparable to SSM's industry-facing coverage and event media partnerships, with a more B2B trade focus vs. SSM's consumer-leaning editorial.
- The Spirits Business: The Spirits Business is a global trade publication covering the spirits and beverage industry, including events, brand features, and category reports. Comparable to SSM as a beverage editorial media brand with industry event coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shake Stir and Mingle social profiles
Digital presenceShake Stir and Mingle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shake Stir and Mingle leadership team
Management profileNumber of profiles
Profiles2 records
Shake Stir and Mingle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shake Stir and Mingle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shake Stir and Mingle
What does Shake Stir and Mingle do?
Shake Stir & Mingle is a lifestyle and hospitality media brand that curates and publishes independent editorial content — reviews, bar guides, sober travel coverage, recipes, and industry interviews — across non-alcoholic beverages, mocktail bars, and zero-proof hospitality. Revenue is generated through sponsored content, brand features, event media partnerships, hosted travel coverage, and Amazon affiliate commissions.
Is Shake Stir and Mingle a public or private company?
Shake Stir and Mingle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shake Stir and Mingle founded?
Shake Stir and Mingle was founded in -1. It employs 11 to 50 people.
Where is Shake Stir and Mingle based?
Shake Stir and Mingle is headquartered in Media, United States, in the North America region.
How does Shake Stir and Mingle make money?
Five revenue lines are on record. Brand Features & Reviews are the primary driver. The others are sponsored Content & Brand Campaigns, events & Media Coverage, affiliate Commerce (Amazon Storefront) and hosted Stays & Travel Coverage.
Who are Shake Stir and Mingle's main competitors?
Broad incumbents on record are Eater and Bon Appétit. Direct peers are Liquor.com, BevNet, Imbibe Magazine, Chilled Magazine, Punch, VinePair, SevenFifty Daily and The Spirits Business.
Does Shake Stir and Mingle have an API?
No public API is recorded for Shake Stir and Mingle.
What industry is Shake Stir and Mingle in?
Shake Stir and Mingle's product category is Non-alcoholic lifestyle and hospitality media. Its primary akta.pro industry code is EDAAAGAH, Beverage & Mixology (Coffee, Tea, Wine, Cocktails). Its NAICS code is 7113 and its SIC code is 7990.