Voodoo

What Voodoo does

Voodoo is a private, for-profit digital advertising agency headquartered in Gaborone, Botswana, founded in 2011 and operating with a small team in the 11-50 employee range. Per the firmographic profile, the company provides digital advertising, creative production, media buying, and analytics services intended for cross-channel campaigns, positioning it as a full-service campaign execution partner rather than a software or platform vendor.

The company's offering spans the upstream and downstream of a campaign: creative production (likely assets, copy, and design), media buying (procurement and placement of paid media), and analytics (measurement and optimization across channels). This combination suggests a hands-on services model where Voodoo likely operates as an external marketing partner, taking briefs from clients and producing measurable campaign output rather than licensing proprietary technology.

No further firmographic information is disclosed in the input: there is no productized platform, no disclosed pricing model, no GTM motion detail, no customer logos, no named partnerships, no certifications, no leadership team, and no funding history. The only cited source is a website verification/waiting page rather than substantive company material, which materially limits the depth of any conclusions about scale, revenue, customer mix, or strategic intent. Readers should treat the description as the minimum verified profile rather than a complete picture.

Name

Voodoo

Website

https://voodooad.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Voodoo is a Gaborone, Botswana-based digital advertising agency (founded 2011, 11-50 employees) offering creative production, media buying, and analytics services for cross-channel advertising campaigns.

Ownership category

akta.pro rank

Headquarters

HQ city

Gaborone

HQ country

Botswana

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

Voodoo provides digital advertising services covering creative production, media buying, and campaign analytics for cross-channel marketing campaigns. The firm bundles ad creative development, paid media placement, and performance measurement into integrated engagements for brand and advertiser clients.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Publicis Groupe Africa: African presence of Publicis Groupe offering advertising, media, digital, and data services through agencies like Publicis, Leo Burnett, and Saatchi & Saatchi. Comparable as a multinational incumbent competing for similar brand mandates.
• Ogilvy Africa: Africa operations of WPP-owned Ogilvy, offering full advertising, PR, and digital services across the continent. Broad incumbent competing for the same regional brand clients as Voodoo but with global scale and resources.
• TBWA Africa: African operations of Omnicom-owned TBWA, offering creative, media, and digital services across the continent. Comparable as a regional incumbent with similar full-service offerings.
• GroupM Africa: WPP-owned media investment group operating across Africa. Comparable to the media-buying component of Voodoo's offering but at vastly greater scale and with proprietary trading and analytics capabilities.
• Dentsu Africa: African operations of global holding company Dentsu, providing advertising, media, and CXM services. Comparable as a major regional competitor with broader portfolio capabilities.
• FCB Africa: African operations of IPG-owned FCB, providing creative advertising and integrated marketing. Comparable as an established regional agency with broader portfolio and holding-company backing.

Direct peers

• Joe Public United: Independent African advertising group offering integrated brand strategy, creative, and media services. Comparable to Voodoo as a similarly sized independent agency competing for the same regional mid-market briefs.
• Net#work BBDO: African affiliate of BBDO providing creative advertising and integrated communications services across Southern Africa. Comparable to Voodoo in scale and scope of regional advertising services.
• Hellocomputer: South African digital-first advertising and creative agency with full-service digital capabilities. Directly comparable to Voodoo given its focus on digital advertising, creative production, and analytics for regional brands.
• M&C Saatchi Abel: Pan-African advertising and integrated communications agency headquartered in South Africa with regional offices. Most directly comparable to Voodoo as a full-service creative, media, and digital shop serving African markets.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/voodooad
• LinkedInlinkedin.com/company/voodooad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voodoo