Afro Plus
Afro Plus operates Afro Plus Fest, a Landover, Maryland-based music and cultural festival showcasing Afrobeats, Dancehall, Hip-Hop, and Amapiano. Founded in 2025 under CEO Michael Awosanya, it serves African diaspora audiences across the U.S. East Coast via ticketing, sponsorships, and vendor marketplaces.
- Company typePrivate
- Founded2024
- HeadquartersWashington, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Afro Plus does
Afro Plus operates Afro Plus Fest, a Black music and cultural festival positioned as one of the largest Afro-Caribbean-Hip-hop events on the U.S. East Coast. The company debuted in 2025 with a sold-out one-day event drawing 20,000 attendees, generating an estimated $10M in local economic impact, and is scaling to a three-day format for September 4-6, 2026 at the Northwest Stadium Complex in Landover, Maryland, with projected attendance of 120,000. The 2026 lineup is headlined by Davido, Alkaline, and Wizkid and spans Afrobeats, Dancehall, Hip-Hop, and Amapiano across multiple stages. The company is privately held, was founded in 2024-2025, and is led by CEO Michael Awosanya, with no disclosed institutional funding, parent company, or public listing.
The festival generates revenue through a diversified mix of streams: tiered 3-day ticket sales (including a $649 VIP tier) via Posh.vip, $100 weekend parking passes via SeatGeek, brand sponsorships targeting music, fashion, nightlife, travel, food, and culture categories, vendor participation fees, on-site merchandise, food and beverage commissions, and hotel referral revenue via Crewfare. Affirm payment plans are integrated at checkout to broaden accessibility. The 2026 edition introduces RFID wristband entry technology and a fully cashless payment infrastructure accepting credit/debit cards, Apple Pay, Google Pay, and Samsung Pay. The underlying technology is an event management platform with attendee tracking and entry control rather than a software product sold to third parties.
The company operates as a direct-to-consumer, event-driven business targeting African diaspora communities, cultural tourists, and music enthusiasts across the East Coast and the DMV (DC-Maryland-Virginia) region, with no disclosed international footprint. Customer segments include individual festival attendees (primary), consumer brand sponsors, and food/merchandise vendors. Strategic positioning is reinforced by a partnership with the Prince George's County Executive Office, which provides government-backed promotion and frames the event as a regional cultural tourism driver. The company has no disclosed management team beyond the CEO, no select enterprise customers, and no announced institutional capital.
Afro Plus firmographics
Firmographics- Name
- Afro Plus
- Legal name
- Afro Plus
- Website
- https://theafroplus.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- Afro Plus operates Afro Plus Fest, a Landover, Maryland-based music and cultural festival showcasing Afrobeats, Dancehall, Hip-Hop, and Amapiano. Founded in 2025 under CEO Michael Awosanya, it serves African diaspora audiences across the U.S. East Coast via ticketing, sponsorships, and vendor marketplaces.
- Ownership category
- akta.pro rank
Afro Plus industry classification
Industry- Product category
- Live Music Festivals
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industry
- Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)
Keywords
Where Afro Plus is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Afro Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from 3-day festival tickets sold at tiered pricing through Posh.vip ticketing platform. Currently sold as full 3-day experience only.
- Parking: Festival parking passes sold through designated Northwest Stadium lots via SeatGeek. 3-day weekend parking available at $100.
- Sponsorships: Brand partnerships and sponsorships targeting music, fashion, nightlife, travel, food, and culture brands seeking to connect with Afrobeat and diaspora audiences.
- Vendor Fees: Vendor application and participation fees for food, beverage, merchandise, and artisan vendors operating throughout festival grounds.
- Merchandise Sales: Official Afro Plus Fest merchandise and artist merchandise sold throughout festival grounds including apparel, hats, accessories, posters, and collectibles.
- Food & Beverage: Commission or fees from food and beverage vendors serving Afro-Caribbean cuisine, international street food, desserts, snacks, and specialty beverages. Cashless payment system processes all transactions.
- Hotel Partnerships: Revenue from hotel partnership arrangements through Crewfare for discounted accommodations near the festival venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission 3-Day Pass |
| One time/ perpetual license | Pay-as-you-go | VIP/GA+ Experience |
| Unit Pricing | Pay-as-you-go | 3-Day Weekend Parking |
| Subscription | Monthly | Payment Plan Option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Afro Plus product offering
Product offeringCore offering
Afro Plus operates Afro Plus Fest, a multi-day outdoor music and cultural festival celebrating global Black music and culture, with genres spanning Afrobeats, Dancehall, Hip-Hop, and Amapiano. The festival sells 3-day admission tickets, parking passes, and generates ancillary revenue from sponsorships, vendor marketplace fees, merchandise, food and beverage commissions, and hotel partnership referrals. The 2026 edition is held September 4-6 at Northwest Stadium in Landover, Maryland.
Product overview
Afro Plus is a music and cultural festival company offering a single unified event product: Afro Plus Fest, a three-day outdoor music festival celebrating global Black music and culture. The festival features multiple genres including Afrobeats, Dancehall, Hip-Hop, and Amapiano across multiple stages. The core offering is the annual festival event, supported by add-on services including RFID wristband entry systems, vendor marketplace, sponsorship programs, accessibility services, cashless payment infrastructure, and locker rentals. The 2026 edition marks a significant expansion from the one-day 2025 debut, now spanning three days at Northwest Stadium Festival Grounds.
Differentiator
Problem solved
Functional benefit
Products and services
- Afro Plus Fest 2026 Three-day global music and cultural festival featuring Afrobeats, Dancehall, Hip-Hop, Amapiano, and global diaspora culture. Takes place at Northwest Stadium Festival Grounds, Landover, Maryland, September 4-6, 2026. Sold as a full 3-day experience to all-ages attendees.
- Sponsorship Program Brand partnership and sponsorship offerings targeting music, fashion, nightlife, travel, food, and culture brands seeking to connect with the projected 40,000 daily attendees of the Afrobeat and diaspora audience.
- Accessibility Services Inclusive festival amenities for attendees including wheelchair accessibility, accessible viewing platforms, ADA parking, service animal accommodation, and communication support requests.
- 3-Day Weekend Parking Pass 3-day weekend parking pass priced at $100, sold through SeatGeek, providing access to designated Northwest Stadium lots during the festival.
Quantifiable outcome
- $10 million local economic impact generated in debut year
- +1 more outcomes
Companies that use Afro Plus
Customer profileSegments4 records
Ideal customer profiles3 records
Afro Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Afro Plus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prince George's County Executive OfficecoreGovernment partnership with Prince George's County Executive Office supporting the 2026 festival expansion. Positions Afro Plus Fest as an official cultural tourism event with county backing, enhancing credibility and providing regional support for what is described as one of the largest Black music and cultural tourism events on the East Coast.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Afro Plus competitors and assessment
Company assessmentDirect peers
- Sol Blume: Sacramento-based Afrobeats, R&B, and hip-hop festival. Comparable as a multi-stage festival with a similar genre blend and culturally specific audience focus.
- Afro Nation: Global Afrobeats-focused festival brand with editions in Miami, Ghana, Puerto Rico, and other markets. Comparable for Afrobeats-forward programming and diaspora audience targeting.
- ONE Musicfest: Atlanta-based annual two-day festival featuring hip-hop, R&B, and Afrobeats headliners. Comparable as a multi-day Black music and culture festival with a similar genre-blending lineup approach.
- Broccoli City Festival: DC-based annual music and culture festival featuring hip-hop, R&B, and Afrobeats artists with similar target audience of Black music enthusiasts in the DMV area. Most directly comparable due to overlapping geography and genre focus.
- Roots Picnic: Philadelphia-based annual festival produced by The Roots featuring hip-hop, R&B, and soul acts. Comparable as a multi-stage East Coast Black music and culture festival targeting the diaspora audience.
Broad incumbents
- Rolling Loud: Largest hip-hop festival brand globally with editions in multiple U.S. cities. Comparable for hip-hop content within Afro Plus's lineup but with broader genre focus and far larger scale.
- Dreamville Festival: Raleigh-based annual hip-hop festival produced by J. Cole's Dreamville Records. Comparable as a multi-stage Black music festival but anchored in hip-hop rather than Afrobeats.
- Essence Festival of Culture: Largest Black culture and music festival in the U.S. held annually in New Orleans. Comparable for targeting the same African diaspora and Black music consumer base but with a much larger established footprint.
- Day N Vegas: Las Vegas-based hip-hop and R&B festival. Comparable for genre overlap within Afro Plus's hip-hop programming and a similar target demographic of urban music enthusiasts.
- Made in America Festival: Philadelphia-based two-day music festival founded by Jay-Z. Comparable for being a major multi-genre music festival on the East Coast but with broader, less diaspora-specific programming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Afro Plus social profiles
Digital presenceAfro Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afro Plus leadership team
Management profileNumber of profiles
Profiles1 record
Afro Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afro Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afro Plus
What does Afro Plus do?
Afro Plus operates Afro Plus Fest, a multi-day outdoor music and cultural festival celebrating global Black music and culture, with genres spanning Afrobeats, Dancehall, Hip-Hop, and Amapiano. The festival sells 3-day admission tickets, parking passes, and generates ancillary revenue from sponsorships, vendor marketplace fees, merchandise, food and beverage commissions, and hotel partnership referrals. The 2026 edition is held September 4-6 at Northwest Stadium in Landover, Maryland.
Is Afro Plus a public or private company?
Afro Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Afro Plus founded?
Afro Plus was founded in 2024.
Where is Afro Plus based?
Afro Plus is headquartered in Washington, United States, in the North America region.
How does Afro Plus make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are parking, sponsorships, vendor Fees, merchandise Sales, food & Beverage and hotel Partnerships.
Who are Afro Plus's main competitors?
Direct peers on record are Sol Blume, Afro Nation, ONE Musicfest, Broccoli City Festival and Roots Picnic. Broad incumbents are Rolling Loud, Dreamville Festival, Essence Festival of Culture, Day N Vegas and Made in America Festival.
Does Afro Plus have an API?
No public API is recorded for Afro Plus.
What industry is Afro Plus in?
Afro Plus's product category is Live Music Festivals. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of MPAGAEAG, Arts & Culture Community Festivals (Multidisciplinary Arts Weeks). Its NAICS code is 71131 and its SIC code is 7900.