Rolling Loud Festival

What Rolling Loud Festival does

Rolling Loud Festival operates the self-described world's largest hip-hop festival brand, producing multi-day live music events that serve as launch platforms for major rap and hip-hop artists and as experiential marketing venues for consumer brands. Founded in 2011 and headquartered in Miami, the company is a subsidiary of Insomniac Holdings, LLC, which is itself under Live Nation Entertainment (NYSE: LYV), giving it access to enterprise-scale event production, ticketing, and corporate partnership infrastructure. Its core product is the three-day Rolling Loud festival featuring multiple stages and tiered ticketing (GA, GA+, VIP, VIP Munchies), supplemented by add-on services including Loud Club VIP bottle service, on-site locker rentals with phone charging, hotel and travel booking through partner Crewfare, food and beverage vendor operations, and an official merchandise e-commerce storefront. The festival operates across the United States (Orlando at Camping World Stadium), India, Australia, Thailand, and Portugal, with 60,000+ attendees per day at its flagship U.S. edition in 2026.

Name

Rolling Loud Festival

Legal name

Rolling Loud, LLC

Website

https://rollingloud.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Rolling Loud Festival operates the world's largest hip-hop festival brand, producing multi-day live events for rap fans globally. A subsidiary of Insomniac/Live Nation, it monetizes tickets, sponsorships, VIP experiences, and merchandise across U.S., India, Australia, Thailand, and Portugal editions.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Amusement, Gambling, and Recreation Industries (713), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Hip-hop music festivals
• Live music events
• Festival ticketing services
• Event sponsorship activations
• Live entertainment production

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from festival admissions across multiple ticket tiers (GA, GA+, VIP, VIP Munchies). Tickets sold through Front Gate Tickets platform with payment plan options available.
2. Merchandise Sales: Festival branded merchandise sold through shoprollingloud.com and on-site merch tents, including limited-edition collaborations.
3. Sponsorship & Brand Partnerships: Revenue from corporate sponsors including Under Armour (exclusive performance apparel partner and main stage sponsor), Amazon Music, Hennessy, Red Bull, Verizon, Sprite, and others. Includes experiential activations and branded experiences.
4. Food & Beverage Vendor Fees: Third-party food and beverage vendors operating on festival grounds pay fees for vendor spots.
5. VIP Experiences (Loud Club): Premium VIP bottle service experience offering elevated decks, dedicated entrance, couches, waitress service, and amplified production for guests 21+.
6. Locker Rentals: On-site locker rentals with phone charging capabilities for single-day or full weekend use.
7. Parking Passes: Premier parking passes sold for festival attendees at $150 for 3-day pass.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Rolling Loud operates and produces large-scale, multi-day hip-hop music festivals across multiple domestic and international markets, with the core product being a three-day event featuring performances by top-tier rap artists across multiple stages. Revenue is generated through tiered ticket sales (GA, GA+, VIP, VIP Munchies), on-site VIP experiences (Loud Club), festival merchandise, corporate sponsorships and brand activations, parking, locker rentals, and food vendor participation fees.

Product overview

Rolling Loud Festival is a three-day hip-hop music festival serving as the core product, with the 2026 edition held at Camping World Stadium in Orlando, Florida from May 8-10. The offering operates on a platform-plus-modules architecture: the festival itself is the core product, supplemented by add-on services including Loud Club VIP (premium viewing experience with dedicated amenities), locker rentals (with phone charging), hotel and travel booking through Crewfare, and food vendor services. The brand also includes a merchandise e-commerce shop (shoprollingloud.com) and a fan engagement feature called March Madness (a bracket voting competition). Ticket tiers include General Admission, GA+, VIP, and VIP Munchies.

Differentiator

Problem solved

Functional benefit

Brands

• LOUD CLUB: VIP bottle service experience featuring elevated deck viewing, dedicated VIP entrance and parking, couches and tables, waitress and busser service, and amplified production within the club.

Products and services

• Rolling Loud Festival A three-day live hip-hop music festival featuring performances by top rap artists across multiple stages, held at major venues (e.g., Camping World Stadium in Orlando). The core product offering, sold through tiered ticket formats (GA, GA+, VIP, VIP Munchies) via Front Gate Tickets and the official website.
• Loud Club VIP An elevated VIP experience featuring a dedicated deck with clear views of the main stage, VIP entrance and parking, dedicated couches and tables, waitress and busser service, amplified production, and celebrity guest appearances. Available to guests 21 and older.
• Locker Rentals Secure locker rentals at festival venues equipped with universal phone chargers, measuring approximately 8x12x18 inches, available for single-day or full weekend use.
• Rolling Loud Merchandise Shop Official e-commerce store selling festival merchandise including apparel, accessories, festival-approved clear bags, and limited-edition collections such as the Orlando Collection and the Under Armour x Rolling Loud collaboration (HeatGear and Vanish lines).
• Hotel & Travel Booking Discounted hotel and flight booking services for festival attendees through partner Crewfare, providing exclusive rates on nearby accommodations.

Quantifiable outcome

• Record-breaking 60,000+ attendees per day at Rolling Loud Orlando 2026
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Under ArmourflagshipGTM or Marketing Partner · 1 May 2026Under Armour serves as the exclusive performance apparel partner and official main stage sponsor of Rolling Loud 2026. The partnership includes the debut of 'Fit for the Pit' experience featuring lounge areas, recovery and fitness activations, and product giveaways. This marks the first-ever limited-edition Rolling Loud x Under Armour collection featuring HeatGear and Vanish lines available at official merch tents.
• Ketchup EntertainmentcoreGTM or Marketing Partner · 5 February 2026Ketchup Entertainment acquired domestic distribution rights to the feature film 'Rolling Loud' produced by Live Nation Studios. The comedy film starring Owen Wilson and Matt Rife is scheduled for nationwide theatrical release on September 18 in over 2,000 theaters. The film is inspired by a true story about an overprotective father taking his son to the Rolling Loud hip-hop festival in Miami.
• Live Nation StudioscoreStrategic or Co-development PartnerLive Nation Studios collaborated with American High and the Rolling Loud festival brand to produce the feature film 'Rolling Loud.' The film represents an expansion of the festival brand into cinema entertainment.
• Amazon MusicminorGTM or Marketing PartnerAmazon Music is listed as a sponsor of Rolling Loud 2026, participating in the festival's overall sponsorship ecosystem.
• HennessyminorGTM or Marketing PartnerHennessy listed as official sponsor of Rolling Loud 2026, part of alcoholic beverage sponsorship category.
• Red BullminorGTM or Marketing PartnerRed Bull listed as sponsor of Rolling Loud 2026, providing energy drink sponsorship.
• VerizonminorGTM or Marketing PartnerVerizon listed as sponsor of Rolling Loud 2026, part of telecommunications sponsorship category.
• SpriteminorGTM or Marketing PartnerSprite listed as sponsor of Rolling Loud 2026, part of beverage sponsorship category.
• LyftminorGTM or Marketing PartnerLyft listed as sponsor with ride-sharing partnership for festival transportation.
• CinemarkminorGTM or Marketing PartnerCinemark listed as sponsor of Rolling Loud 2026, part of entertainment sponsorship category.
• Front Gate TicketscoreChannel Partner/ Reseller/ DistributorFront Gate Tickets serves as the authorized third-party ticketing platform processing and administering ticket sales for Rolling Loud festivals, subject to additional terms and conditions for ticket purchases.
• Insomniac HoldingscoreStrategic or Co-development PartnerInsomniac Holdings, LLC is affiliated with Rolling Loud and provides event production and operational services. The terms of use reference Insomniac's role in event management and ticketing operations.
• CrewfareminorChannel Partner/ Reseller/ DistributorCrewfare is the official hotel booking partner for Rolling Loud Orlando 2026, offering discounted rates on nearby hotels and flight booking services.
• BrightlineminorGTM or Marketing PartnerBrightline high-speed rail service is listed as a travel option for Rolling Loud Orlando attendees, providing transportation to the festival.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Insomniac Events: Sister festival brand under Insomniac Holdings/Live Nation producing Electric Daisy Carnival, Electric Forest, and Beyond Wonderland. Directly comparable as a large-scale music festival operator owned by the same parent, with overlapping operational, ticketing, and sponsorship infrastructure used by Rolling Loud.
• Coachella (Goldenvoice / AEG Presents): Iconic multi-genre festival produced by Goldenvoice, a subsidiary of AEG Presents. Directly comparable as a flagship multi-day music festival selling tiered tickets, commanding premium sponsorships, and serving as the global benchmark for destination festival economics.
• Lollapalooza (C3 Presents / Live Nation): Multi-day music festival under C3 Presents (Live Nation). Comparable as a flagship Live Nation-affiliated festival with multi-city international editions, tiered ticketing, and major brand sponsorships targeting Gen Z and Millennial audiences.
• Bonnaroo Music & Arts Festival: Multi-day destination festival also produced under Live Nation/C3 Presents. Directly comparable multi-stage festival with VIP tiers, camping/lodging add-ons, and tiered sponsorship inventory aimed at the same youth/music-festival demographic.
• Austin City Limits Music Festival: Two-weekend destination festival produced by C3 Presents/Live Nation in Austin, TX. Comparable tiered ticketing (GA, VIP), major sponsor ecosystem, and multi-stage programming targeting similar music-festival consumer.
• Governors Ball Music Festival: New York City-based multi-day music festival founded in 2011. Comparable multi-day, multi-stage urban festival targeting the same young, urban music audience with tiered ticketing and major brand sponsorships.
• Camp Flog Gnaw Carnival: Annual hip-hop and alternative music festival founded by Tyler, the Creator at Dodger Stadium. Most direct head-to-head competitor in the hip-hop festival category, targeting the same fanbase and artist pool.
• Day N Vegas: Hip-hop focused festival that ran in Las Vegas from 2019 before pausing/relaunching cycles. Direct competitor in the hip-hop festival category, targeting overlapping headliner rosters and similar young urban audience.
• Made in America Festival (Live Nation): Two-day Jay-Z-founded music festival in Philadelphia, operated under Live Nation's Roc Nation. Comparable multi-genre festival with Live Nation operational infrastructure, targeting overlapping hip-hop-leaning audiences and major brand sponsorships.

Emerging players

• ComplexCon: Music, fashion, and culture convergence festival produced by Complex Networks. Comparable as a youth-culture festival monetizing through tickets, sponsorships, and brand activations aimed at the same Gen Z/hip-hop consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RollingLoud
• YouTubeyoutube.com/rollingloud
• Facebookfacebook.com/rollingloudfest
• Instagraminstagram.com/rollingloud
• TikToktiktok.com/@rollingloud

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolling Loud Festival