Holdina

What Holdina does

Holdina is a fuel retail and wholesale operator headquartered in Bosnia and Herzegovina, functioning as a subsidiary of INA Grupa (INA Group), a major integrated Southeast European energy company. The company sells motor fuels under the Class Plus, Class Plus Expert, and INA Master brands, alongside LPG (UNP), engine oils, and lubricants, through company-owned retail stations, a wholesale channel, and a Partner gas station network that exceeds 100 locations across Bosnia and Herzegovina. Beyond fuel, Holdina offers the INA kartica and co-branded EP MOL kartica (with MOL Group) for retail and fleet card payments, the INA/EP Club loyalty program for consumer retention, and Fresh Corner fresh-food and convenience services at selected stations. Its customer base spans individual drivers, wholesale and commercial fleet accounts, and independent partner-station operators, with revenue derived primarily from transactional fuel sales and ancillary services. Operationally, the company pursues a multi-channel GTM combining physical retail, enterprise wholesale, and card/loyalty programs, while leveraging the broader INA Group's brand equity, supply infrastructure, and corporate governance framework. No proprietary technology, AI/ML capability, or API platform is disclosed in public materials; competitive positioning rests on distribution scale, brand recognition, and the integrated card-loyalty ecosystem rather than on differentiated technology.

Name

Holdina

Legal name

Holdina

Website

https://holdina.ba

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Holdina is a Bosnia and Herzegovina-based fuel retail and wholesale subsidiary of INA Grupa, selling Class Plus and INA Master motor fuels, LPG, and lubricants through company-owned stations, wholesale channels, and 100+ Partner gas stations, serving drivers, fleets, and partner operators.

Ownership category

akta.pro rank

Product category

Fuel Retail and Distribution

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Other Gasoline Stations (457120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

Keywords

• Motor fuel retail
• Wholesale fuel distribution
• Fuel card services
• LPG distribution
• Automotive lubricants

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Retail and Wholesale: Holdina operates as part of INA Group, selling motor fuels (Class Plus and INA Master brands), LPG (UNP), and automotive oils and lubricants through its retail station network and wholesale channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Holdina retails and wholesales motor fuels (Class Plus, Class Plus Expert, INA Master brands), LPG (UNP), and automotive oils and lubricants through company-owned and partner gas stations in Bosnia and Herzegovina. The offering is complemented by fuel card programs (INA kartica, EP MOL kartica) for fleet and individual fuel payments, the INA/EP Club loyalty program, and Fresh Corner convenience food service at retail locations. Holdina operates as part of INA Group alongside its sister company Energopetrol.

Product overview

Holdina is an energy company operating in Bosnia and Herzegovina as part of the INA Group. The product portfolio consists of motor fuels (Class Plus, Class Plus Expert, INA Master brands), LPG (UNP), and oils/lubricants. Customer-facing services include fuel cards (INA Card, EP MOL Card), a loyalty program (INA/EP Club), and Fresh Corner food service at retail locations. The offering operates through a retail network, wholesale distribution, and partner station program.

Differentiator

Problem solved

Functional benefit

Brands

• INA/EP Club: Loyalty program for retail customers at INA and EP fuel stations
• Fresh Corner
• Class Plus Expert
• Class Plus
• INA Master
• EP MOL kartica
• INA kartica

Products and services

• Motorna goriva (Motor fuels) Class Plus branded gasoline and diesel fuels sold to retail and commercial vehicle owners at Holdina's gas stations in Bosnia and Herzegovina. Includes standard Class Plus for improved engine performance and premium Class Plus Expert variants.
• Class Plus Expert Premium fuel brand in the Class Plus family, marketed as enhancing engine performance and smoother operation for vehicle owners fueling at Class Plus stations.
• INA Master goriva (INA Master fuels) Fuel brand available at over 100 Partner gas stations in Bosnia and Herzegovina, part of the Class Plus brand family, sold to drivers fueling at independent partner locations.
• UNP (LPG - liquefied petroleum gas) Liquefied petroleum gas (LPG) sold to retail customers for vehicle autogas use and household applications through Holdina's distribution channels in Bosnia and Herzegovina.
• Ulja i maziva (Oils and lubricants) Engine oils, lubricants, and related petroleum products for automotive and industrial use, sold to retail and commercial customers through Holdina's distribution channels in Bosnia and Herzegovina.
• INA kartica (INA Card) Fuel payment card for retail and business customers providing the widest retail network coverage in the market, with an online card center, gift card variant, and Where to Pay locator for accepting locations.
• EP MOL kartica (EP MOL Card) Co-branded fuel card with MOL Group for business customers in Bosnia and Herzegovina, providing online card center access and dedicated card management functionality for commercial fuel purchases.
• INA Partner program Wholesale partnership program for independent fuel station operators and business customers, providing bulk fuel supply and brand affiliation to operate stations carrying INA Master branded fuels under the Class Plus family.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MOL GroupcoreChannel Partner/ Reseller/ DistributorMOL Group is a strategic partner through the EP MOL kartica co-branded card product, combining Energopetrol and MOL Group brands for fuel card services in Bosnia and Herzegovina.
• INA GroupcoreOthersHoldina is a subsidiary/part of of INA Group, the major integrated oil and gas company in Croatia and the wider region. INA Group provides the parent brand, products (Class Plus fuels), and corporate governance framework.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Rompetrol: Rompetrol (part of KazMunayGas) operates a regional fuel retail and convenience network across Romania and adjacent markets; comparable as a multi-country regional retailer of motor fuels with integrated card and loyalty programs.
• Petrol d.d. Ljubljana: Petrol operates the largest fuel retail network in Slovenia with adjacent presence in Southeast Europe, selling motor fuels, LPG, and convenience offerings at branded stations; comparable in product mix and convenience-store strategy.
• NIS (Naftna Industrija Srbije): NIS operates an integrated retail fuel station network and wholesale fuel business across the Balkans, with a comparable product portfolio (motor fuels, LPG, lubricants) and loyalty programs. As a primarily Serbia-focused integrated operator, NIS is a regional comparable rather than a direct BiH competitor.
• Krajina Petrol: Krajina Petrol is a Bosnian fuel retailer with a regional station footprint, selling motor fuels under its own brand; directly comparable as a BiH-headquartered competitor with overlapping product mix and customer base.

Broad incumbents

• OMV: OMV is a European integrated oil and gas major with an extensive retail station network across CEE and a strong convenience-store and loyalty offering; comparable as a broad-market incumbent in the regional fuels retail landscape.
• MOL Group: MOL Group is a Central European integrated oil and gas major and the controlling shareholder of INA Grupa; it operates a large multi-country retail fuel network across CEE and is Holdina's card co-brand partner via EP MOL kartica.
• INA Grupa: INA Grupa is Holdina's parent company, operating an integrated downstream business across Croatia and the wider region with branded retail stations, card programs, and wholesale. Holdina's product portfolio and brand architecture (Class Plus, INA Master, INA kartica) mirror INA's core offerings.

Direct peers

• Hifa Group: Hifa Group is one of the largest domestic fuel retailers and wholesalers in Bosnia and Herzegovina, operating a comparable retail station network and wholesale distribution business targeting both retail drivers and commercial/fleet customers in BiH.
• Energopetrol: Energopetrol is Holdina's sister company within INA Grupa, operating alongside Holdina in the Bosnian fuel retail and wholesale market under the INA corporate umbrella. The two share distribution channels, fuel card programs (EP MOL kartica), and overlap directly in product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holdina-d-o-o-sarajevo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holdina