Poway Endodontics

What Poway Endodontics does

Poway Endodontics is a single-location, private endodontic specialty dental practice based in Poway, California, serving Poway and the greater San Diego County area. The practice is owned and operated by Dr. Ronak Makadia (D.D.S.), who acquired the practice from Dr. Apaydin in 2022, with Dr. Apaydin remaining in a mentoring capacity. Dr. Mohammed Kadhem (D.M.D.) joined as a second practicing endodontist, bringing the clinical team to two specialty-trained practitioners who completed endodontic residencies at Nova Southeastern University and Oregon Health and Science University, respectively.

The practice offers a focused suite of endodontic services, with the core revenue-generating procedures being first-time root canal treatments, retreatments of failed prior root canals, and endodontic microsurgery (apical surgery). Supporting service lines include dental trauma treatment, emergency/palliative care, CBCT 3D diagnostic imaging, moderate IV conscious sedation, and internal bleaching for endodontically treated teeth. The underlying technology stack centers on dental operating microscopes and CBCT imaging for diagnostic precision, with electronic prescription submission integrated into clinical workflow.

Poway Endodontics operates on a fee-for-service revenue model in which patients pay at the time of service and the practice bills PPO insurance plans via assignment of benefits, collecting patient responsibility for co-pays and deductibles upfront. To reduce cost as a barrier to treatment, the practice has layered Ally Bank in-house financing and CareCredit third-party financing options on top of insurance reimbursement. The go-to-market motion is sales-led and primarily referral-driven from general dentists and dental specialists in the San Diego area, supplemented by organic search through the practice website (powayendo.com), social media presence on Facebook, YouTube, and LinkedIn, and direct phone/email appointment scheduling. Customer segments are individual patients requiring endodontic care and referring dental practices; there is no enterprise, institutional, or multi-location component to the business.

Name

Poway Endodontics

Legal name

Poway Endodontics

Website

https://powayendo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Poway Endodontics is a private, single-location endodontic specialty dental practice in Poway, California, serving individual patients and referrals from general dentists in the San Diego County area with root canal treatments, retreatments, microsurgery, and CBCT imaging on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Endodontic Specialty Dental Services

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Endodontic Group Practices (HLABAKAG)

akta.pro secondary industries

Endodontic Retreatment Services (HLABADAB), Microsurgical Endodontics (Apicoectomy & Root-End Surgery) (HLABADAA), Traumatic Dental Injury (TDI) & Emergency Endodontic Care (HLABADAD), Endodontic Diagnostics & Pulp Vitality Testing (HLABADAC), Internal Bleaching (Non-Vital Tooth Whitening) (HLABADAG)

Keywords

• Endodontic services
• Root canal treatment
• Dental specialty care
• Endodontic microsurgery
• Dental trauma treatment

Headquarters

HQ city

Poway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dental Procedure Fees: Fee-for-service dental care where patients pay for endodontic procedures including root canal treatments, retreatment, microsurgery, and related services at time of service.
2. Insurance Reimbursement: Assignment of benefits from PPO insurance plans where the practice bills insurance directly and collects patient responsibility at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Poway Endodontics is a single-location endodontic specialty dental practice that diagnoses and treats diseases of the dental pulp and surrounding tissues. Its core offering is first-time root canal therapy, supplemented by retreatments, endodontic microsurgery, dental trauma and emergency palliative care, CBCT 3D imaging, moderate IV conscious sedation, and internal bleaching, delivered in-office in Poway, California.

Product overview

Poway Endodontics offers a comprehensive suite of endodontic services centered around root canal treatments. The core offering includes first-time root canal treatments, root canal retreatment for previously treated teeth that have failed, and endodontic microsurgery for complex cases. Supporting services include CBCT imaging for 3D diagnostic planning, moderate IV sedation for patient comfort, dental trauma treatment, emergency/palliative care, and internal bleaching for cosmetic restoration. The practice operates as a single-location dental specialty office with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Root Canal Treatment First-time endodontic therapy that removes infected or inflamed pulp from a tooth, cleans and shapes the root canals, and seals them with gutta-percha. Intended for patients with pulpal infection or inflammation requiring tooth preservation.
• Root Canal Retreatment Endodontic procedure to remove existing root canal filling material and re-clean and re-seal the canals when a previously treated tooth has failed to heal or has become re-infected. Targeted at patients with persistent or recurrent symptoms in a previously treated tooth.
• Endodontic Microsurgery Apical microsurgery (root-end resection) performed through a small gum incision using a dental operating microscope to access the root tip, remove infected tissue, and clean and shape the canals. Indicated for complex cases where conventional root canal therapy is insufficient.
• Dental Trauma Treatment Treatment of injuries to teeth, gums, and oral tissues resulting from accidents or physical impact, ranging from minor chips to avulsed teeth requiring emergency care. Provided to patients experiencing acute dental injuries.
• Emergency / Palliative Care Urgent dental treatment provided on an as-needed basis for patients experiencing dental emergencies or severe dental pain, including pain relief, minor repairs, and temporary restorations. Available for walk-in and emergency cases.
• CBCT Imaging Cone Beam Computed Tomography imaging producing detailed three-dimensional images of teeth, jaw, and facial structures using a cone-shaped X-ray beam rotating around the patient's head. Used for diagnosis and treatment planning of root canal conditions and offered as a diagnostic service to patients and referring offices.
• Moderate IV Sedation Conscious sedation administered through an intravenous line to help patients feel relaxed and comfortable during endodontic procedures while remaining responsive. Intended for patients with dental anxiety or those undergoing longer procedures.
• Internal Bleaching Cosmetic endodontic procedure that whitens discolored or stained teeth from the inside out, typically performed on root-canal-treated teeth using walking bleach or non-vital bleaching techniques. Indicated for patients seeking to restore the appearance of an endodontically treated tooth.

Quantifiable outcome

• Over 8,000 root canal treatments performed by Dr. Makadia
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• General Dentists and Dental SpecialistscoreChannel Partner/ Reseller/ DistributorReferring dental practices send patients to Poway Endodontics for specialized treatment. Practice provides warm, comfortable environment and communicates treatment outcomes back to referring offices. Electronic referral system available.

Scale indicators2 records

Expansion highlights3 records

Broad incumbents

• Great Expressions Dental Centers: A DSO operating multi-specialty dental practices with endodontic services. Comparable as a broad incumbent competing in the same dental-services ecosystem with greater geographic reach than Poway Endodontics.
• Western Dental: A California-focused multi-specialty dental group with significant presence in San Diego County and offering endodontic services. Highly relevant given direct geographic overlap with Poway Endodontics' core service area.
• MB2 Dental: A dental partnership organization supporting multi-specialty dental practices, including endodontic services, across multiple states. Comparable as a broad incumbent competing for endodontic referrals and patient volume.
• Heartland Dental: The largest dental support organization in the United States, supporting hundreds of multi-specialty dental practices. Comparable as a broad incumbent that competes for the same patient and referral base as Poway Endodontics, with endodontic services offered as part of a much wider portfolio.
• Smile Brands: A multi-specialty DSO with affiliated and partner dental practices across multiple states. Comparable as a broad incumbent offering endodontic services within its portfolio and competing for the same patient referral pool.
• Aspen Dental: A major multi-location DSO with endodontic offerings within its general dentistry practices. Comparable as a broad incumbent competing for patients and referrals across the same dental ecosystem in which Poway Endodontics operates.
• Sonrava Health: A multi-specialty dental services organization and parent company of Western Dental, operating across multiple states including California. Comparable as a broad incumbent that competes for endodontic referrals and patient flow in Poway Endodontics' market.
• Pacific Dental Services: A large DSO that supports multi-specialty dental practices, including endodontic services. Comparable as a broad incumbent with the scale to enter Poway Endodontics' geography and compete for referrals from general dentists.
• Affordable Care (Affordable Dentures & Implants): A multi-specialty DSO with endodontic and other specialty offerings. Comparable as a broad incumbent that could expand into Poway Endodontics' geography and compete for the same referring-dentist network.

Direct peers

• US Endo Partners: A specialty-focused dental support organization that partners exclusively with endodontic specialty practices, providing management, back-office, and growth support. Directly comparable to Poway Endodontics as an endodontic specialty operating model, and a likely roll-up acquirer or strategic competitor for independent endodontists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/powayendo
• YouTubeyoutube.com/powayendo
• LinkedInlinkedin.com/company/erol-s-apaydin-dds-ms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poway Endodontics