Hangar
Hangar is a Malta-based branding and design studio founded in 2012, offering brand identities, web design and development, and product/UX services to venture-backed startups, scaleups, and select enterprises via project-based and retainer engagements.
- Company typePrivate
- Founded2012
- HeadquartersHamrun, Malta
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hangar does
Hangar is a Malta-based branding and design studio founded in 2012, operating with a small team of 1-10 employees out of Hamrun. The studio offers three interconnected service lines: Brand Identities (naming, visual identity systems, and brand guidelines), Web Design & Development (website design and implementation), and Product & UX (user experience and product design). It serves primarily venture-backed startups and scaleups alongside select enterprise clients, with a publicly visible portfolio spanning fintech, payments, healthcare, crypto, hospitality, fashion, architecture, legal services, and luxury goods.
The studio generates revenue through a professional services model on project-based and retainer engagements, with pricing determined via consultation and scope definition rather than publicly disclosed rates. Its go-to-market is sales-led and consultative, with prospective clients initiating contact through the website or via direct outreach; named customers include Tendable, Weavr, Paytrix, Yapstone, Token, Brands ID Capital, Dedaub, and Ixaris. The studio has built a referral channel through its work with portfolio companies of tier-1 venture capital firms (Accel, Anthemis, BCV, Headline, Meritech, Motive Partners, Octopus Ventures, Better Tomorrow Ventures, Unusual Ventures), which functions as both client acquisition and social proof.
Marketing is primarily organic, relying on LinkedIn, Instagram, Pinterest, an email newsletter, and a journal/blog. There is no disclosed AI, proprietary technology, or software product; the underlying capability is human creative production. Leadership disclosed includes Creative Director Katerina Karamallaki; broader ownership, funding, and revenue figures are not disclosed in the source material.
Hangar firmographics
Firmographics- Name
- Hangar
- Legal name
- Hangar
- Website
- https://madebyhangar.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hangar is a Malta-based branding and design studio founded in 2012, offering brand identities, web design and development, and product/UX services to venture-backed startups, scaleups, and select enterprises via project-based and retainer engagements.
- Ownership category
- akta.pro rank
Where Hangar is headquartered
LocationHeadquarters
- HQ city
- Hamrun
- HQ country
- Malta
- HQ region
- Europe
Markets served
Hangar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Branding and Design Services: Project-based and retainer engagements for brand identity, web design and development, and product/UX design services. Revenue generated through creative service fees, likely with some recurring retainer relationships for ongoing brand support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Hangar product offering
Product offeringCore offering
Hangar is a unified branding and design studio that creates brand identities, websites, and product/UX designs for startups, scaleups, and established businesses. Its core offerings span three interconnected service lines: Brand Identities (naming, logo, visual identity, brand guidelines), Web Design & Development (website design and implementation), and Product & UX (user experience and product design). Revenue is earned through project-based and retainer engagements delivered as professional creative services.
Product overview
Hangar is a unified branding and design studio offering three interconnected service lines: Brand Identities (naming, visual identity, brand guidelines), Web Design & Development (website design and implementation), and Product & UX (user experience and product design). The studio serves startups, scaleups, and established businesses, creating comprehensive brand experiences that span visual identity systems, digital products, and marketing materials. Their portfolio demonstrates expertise across diverse sectors including hospitality (Portico boutique hotel), fashion (Thesis clothing brand), architecture (A Collective), legal services (Vaia), and luxury goods (Brands Lab International, Commonly Rare).
Differentiator
Problem solved
Functional benefit
Companies that use Hangar
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Hangar technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hangar partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Hangar competitors and assessment
Company assessmentBroad incumbents
- MetaDesign: International branding and design agency providing brand strategy, identity, and digital design — comparable service lines but larger, multi-office footprint and broader client roster.
- Frog Design: Global design and innovation firm with brand, product, and experience design capabilities overlapping Hangar's service offering, but serving a broader mix of enterprise and startup clients at much larger scale.
- IDEO: Global design consultancy offering brand, product, and experience design; overlaps with Hangar's brand and product/UX offerings but at much larger scale and with a broader, more enterprise client base.
- Pentagram: Largest independent design firm with partner-led studios covering branding, digital, and product design for global brands; comparable service lines but materially larger scale and broader client base than Hangar.
Direct peers
- Mucho Studio: Boutique branding and design studio known for brand identity work with venture-backed and corporate clients across fintech, hospitality, and consumer — directly comparable in service offering and client mix.
- &Walsh: Independent creative studio offering brand strategy, identity, and digital design for tech-forward clients, with a similar small-team, premium-positioning model targeting innovative startups and scaleups.
- Koto Studio: London-based boutique branding and design studio that builds brand identities, websites, and digital products for venture-backed startups and tech companies — directly comparable positioning to Hangar's fintech/tech client focus.
- Universal Favourite: Boutique design and branding studio serving startups and growth-stage tech companies with brand, digital, and product design — comparable size, positioning, and target customer profile.
- Manual (design studio): Design and branding studio focused on venture-backed startups, with integrated brand, web, and product design offerings closely paralleling Hangar's three service lines.
- Character (design firm): San Francisco design firm offering brand identity, digital design, and product/UX for tech startups and growth-stage companies — direct peer in the venture-backed design services space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hangar social profiles
Digital presenceHangar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hangar leadership team
Management profileNumber of profiles
Profiles1 record
Hangar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hangar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hangar
What does Hangar do?
Hangar is a unified branding and design studio that creates brand identities, websites, and product/UX designs for startups, scaleups, and established businesses. Its core offerings span three interconnected service lines: Brand Identities (naming, logo, visual identity, brand guidelines), Web Design & Development (website design and implementation), and Product & UX (user experience and product design). Revenue is earned through project-based and retainer engagements delivered as professional creative services.
Is Hangar a public or private company?
Hangar is a private company. It is classified as unknown and is currently operating.
When was Hangar founded?
Hangar was founded in 2012. It employs 1 to 10 people.
Where is Hangar based?
Hangar is headquartered in Hamrun, Malta, in the Europe region.
How does Hangar make money?
One revenue line is on record: branding and Design Services.
Who are Hangar's main competitors?
Broad incumbents on record are MetaDesign, Frog Design, IDEO and Pentagram. Direct peers are Mucho Studio, &Walsh, Koto Studio, Universal Favourite, Manual (design studio) and Character (design firm).
Does Hangar have an API?
No public API is recorded for Hangar.