Girling Personal Care
Girling Personal Care is a private, Atlanta-based in-home personal care provider founded in 1967, employing more than 10,000 caregivers to deliver daily living assistance and companionship services to individuals across the United States.
- Company typePrivate
- Founded1967
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Girling Personal Care does
Girling Personal Care is a private, for-profit provider of in-home personal care services headquartered in Atlanta, Georgia. Founded in 1967, the company delivers non-medical personal care — assistance with activities of daily living (ADLs) and instrumental activities of daily living (IADLs) — along with companionship, to individuals who require support to remain in their own homes. With a workforce of more than 10,000 employees, Girling operates at meaningful scale within the U.S. home care services market, serving a long-tail base of individual clients.
The company's core offering is labor-based service delivery rather than a technology or product platform. Caregivers are dispatched to client residences for hourly or per-visit engagements, and revenue is generated through service fees billed to clients, families, or third-party payors (likely including Medicaid waiver programs, long-term care insurers, and private pay, though payor mix is not publicly disclosed). Core technology, proprietary platforms, and digital infrastructure are not publicly disclosed; there is no app, no public API, and no documented software product. As a result, the business is best characterized as a people-intensive services franchise whose competitive position is built on caregiver headcount, geographic coverage, licensing footprint, and brand longevity rather than on technology differentiation.
Publicly disclosed information about Girling Personal Care is materially limited. The company's own website (girling.com) currently renders only a verification/loading page with no substantive corporate content. Leadership, ownership structure, parent/subsidiary relationships, funding history, geographic footprint beyond the Atlanta headquarters, customer composition, contract pricing, and any recent strategic actions are not represented in the public data reviewed for this assessment.
Girling Personal Care firmographics
Firmographics- Name
- Girling Personal Care
- Website
- https://girling.com
- Company type
- Private
- Founded year
- 1967
- Headcount range
- 5,001–10,000 employees
- Short description
- Girling Personal Care is a private, Atlanta-based in-home personal care provider founded in 1967, employing more than 10,000 caregivers to deliver daily living assistance and companionship services to individuals across the United States.
- Ownership category
- akta.pro rank
Girling Personal Care industry classification
Industry- Product category
- In-Home Personal Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (621610)
- SIC
- Services-Home Health Care Services (8082), Services-Personal Services (7200)
- akta.pro primary industry
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
- akta.pro secondary industries
- Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Companion Care & Social Support (non-clinical) (HLADAGAB)
Keywords
Where Girling Personal Care is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Girling Personal Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Girling Personal Care product offering
Product offeringCore offering
Girling Personal Care provides in-home personal care services to individuals who need assistance with activities of daily living and companionship. The company dispatches caregivers to clients' homes to support everyday tasks and provide non-medical companion care, serving a large base of clients through a workforce of more than 10,000 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Personal Care
- Companion Care Services
Companies that use Girling Personal Care
Customer profileIdeal customer profiles1 record
Girling Personal Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Girling Personal Care competitors and assessment
Company assessmentBroad incumbents
- LHC Group: LHC Group, now part of Optum, is a large national home health and hospice provider. It competes with Girling in home-based care delivery and increasingly in personal care services.
- Encompass Health Corporation: Encompass Health is a leading provider of integrated post-acute care, including inpatient rehabilitation and home health/hospice. While broader than Girling, its home health segment overlaps directly with in-home personal care delivery.
Direct peers
- Amedisys, Inc. Amedisys is a major home health, hospice, and personal care provider operating across the U.S. Its personal care segment directly competes with Girling in assisting clients with activities of daily living in the home.
- Home Instead (Honor Technology): Home Instead is the world's largest franchised provider of in-home personal care for older adults, now part of Honor Technology. It is a direct competitor in personal care, companionship, and daily living assistance.
- Addus HomeCare Corporation: Addus HomeCare is one of the largest U.S. providers of personal care and hospice services delivered in the home, serving Medicaid-eligible and private-pay clients. Its service mix of personal care, hospice, and home health directly overlaps with Girling's in-home personal care and companionship offering.
- Interim HealthCare: Interim HealthCare is a national franchised provider of home health, hospice, and personal care services. Its franchise model and focus on in-home non-medical care overlap closely with Girling Personal Care's offering.
- Bayada Home Health Care: Bayada is one of the largest private, nonprofit home health and personal care providers in the U.S., offering personal care, home health, and hospice services. Its broad in-home service portfolio and multi-state footprint are directly comparable to Girling's.
- BrightStar Care: BrightStar Care is a national franchised provider of in-home personal care, skilled nursing, and childcare services. Its franchise-driven model competes head-to-head with Girling for family and senior customers seeking daily living assistance.
- Help at Home: Help at Home is a leading U.S. provider of in-home personal care services, primarily serving Medicaid waiver populations. Its geographic footprint across multiple states and its dedicated focus on personal care mirror Girling's core service model.
Emerging players
- Care.com, Inc. Care.com operates a large online marketplace connecting families with caregivers, including personal care aides for seniors. While not a direct care provider, it competes for caregiver supply and end-customer relationships adjacent to Girling's service line.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Girling Personal Care social profiles
Digital presenceGirling Personal Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Girling Personal Care leadership team
Management profileNumber of profiles
Girling Personal Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Girling Personal Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Girling Personal Care
What does Girling Personal Care do?
Girling Personal Care provides in-home personal care services to individuals who need assistance with activities of daily living and companionship. The company dispatches caregivers to clients' homes to support everyday tasks and provide non-medical companion care, serving a large base of clients through a workforce of more than 10,000 employees.
When was Girling Personal Care founded?
Girling Personal Care was founded in 1967. It employs 5,001 to 10,000 people.
Where is Girling Personal Care based?
Girling Personal Care is headquartered in Atlanta, United States, in the North America region.
Who are Girling Personal Care's main competitors?
Broad incumbents on record are LHC Group and Encompass Health Corporation. Direct peers are Amedisys, Inc., Home Instead (Honor Technology), Addus HomeCare Corporation, Interim HealthCare, Bayada Home Health Care, BrightStar Care and Help at Home. Care.com, Inc. is listed as an emerging player.
Does Girling Personal Care have an API?
No public API is recorded for Girling Personal Care.
What industry is Girling Personal Care in?
Girling Personal Care's product category is In-Home Personal Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HSABAAAB, Conversation, Cognitive Stimulation & Activity Facilitation. Its NAICS code is 624120 and its SIC code is 8082.