Orbit Homes

What Orbit Homes does

Orbit Homes is a UK not-for-profit affordable housebuilder and trading division of Orbit Group, founded in 2009 and headquartered in Coventry, operating across the Midlands, East, and South of England. The company builds c.1,000 new homes per annum across a tenure-blind specification covering Shared Ownership (25-75% share purchases with subsidised rent on the remainder), Market Sale, Social Rent, Affordable Rent, and Rent to Buy, supplemented by buyer-assistance programmes such as Deposit Unlock (5% deposit), Move Easy (assisted existing-home sale), and a £1,000 Key Worker Scheme contribution. Its revenue mix spans one-time sales receipts (Shared Ownership share purchases and Market Sale) and recurring rental streams (Social Rent, Affordable Rent, subsidised Shared Ownership rent), with shared ownership rents typically priced at 2.5-2.75% annually on the unsold share. Homes are built to a consistent all-inclusive standard (flooring, appliances, landscaping, EV charging) and achieve EPC B energy ratings with solar PV panels and Air Source Heat Pumps; the company holds RoSPA Safer by Design Gold and is the only affordable provider certified to BS9997 fire risk management.

Distribution is sales-led with dedicated sales consultants, show homes at each development, and an online registration platform, but the primary delivery mechanism is partnerships with private housebuilders (Bellway, Stonebond, Croudace Homes) who build mixed-tenure schemes and cede the affordable housing component to Orbit Homes. The customer base comprises first-time buyers, key workers, shared ownership purchasers, social/affordable rent tenants, and local authority nominees. Strategic partnership with Homes England underwrites a 2030 Strategy commitment to deliver 7,000 new and regenerated homes. Customer satisfaction metrics are industry-leading at a Net Promoter Score of 84.3, a 97.9% recommendation rate, nine consecutive years of Gold customer satisfaction awards, and 5-star HBF housebuilder status.

Name

Orbit Homes

Legal name

Orbit Group Ltd

Website

https://orbithomes.org.uk

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Orbit Homes is a UK not-for-profit affordable housebuilder (part of Orbit Group) delivering c.1,000 new homes per annum across Shared Ownership, Market Sale, and Social/Affordable Rent, serving first-time buyers, key workers, and eligible tenants in the Midlands, East, and South of England.

Ownership category

akta.pro rank

Product category

Affordable Housing Development

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Lessors of Residential Buildings and Dwellings (53111), Residential Property Managers (531311), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Lessors Of Real Property, Nec (6519), Real Estate Operators (No Developers) & Lessors (6510), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing Property Management (BPAJAGAJ)

akta.pro secondary industries

Affordable & Public Housing Asset Management (BPAJAMAI), Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Affordable housebuilding
• Shared ownership homes
• Residential property development
• New build housing
• Housing association services

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Shared Ownership Sales: Customers purchase a share (typically 25-75%) of a new build home and pay subsidised rent on the remaining share. Enables staircasing to increase ownership percentage over time.
2. Market Sale (Outright Sales): Full ownership sales of new build homes to private buyers, including through schemes like Deposit Unlock (5% deposit) and Move Easy (assisted selling of existing home).
3. Social and Affordable Rent: Rental properties offered at below market rates to eligible tenants, managed through Orbit Group tenancy arrangements.
4. Rent to Buy: Intermediate tenure where tenants pay reduced rent while saving for a deposit to eventually purchase the property.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Orbit Homes is a UK not-for-profit affordable housebuilder that designs, constructs, and delivers new build residential homes across multiple tenures including Shared Ownership (25-75% share purchase with subsidised rent), Market Sale (outright purchase), Social Rent, Affordable Rent, and Rent to Buy. The company delivers approximately 1,000 new homes per annum across the Midlands, East and South of England through direct development and partnerships with private housebuilders, targeting first-time buyers, key workers, and households eligible for affordable housing.

Product overview

Orbit Homes operates as a not-for-profit affordable housebuilder offering a portfolio of residential property products through multiple tenures. The core offerings include Shared Ownership (purchasing 25-75% of a property with rent on the remainder), Market Sale (outright purchase), Social Rent, Affordable Rent, and Rent to Buy schemes. Supporting these are add-on programmes: Deposit Unlock (5% deposit scheme), Move Easy (home sale assistance), and Key Worker Scheme (£1,000 contribution for eligible professionals). The company delivers new build homes across multiple UK developments in regions including the Midlands, East, and South of England, with properties ranging from studios to 5-bedroom houses. Each development features the company's All-Inclusive Specification standard (flooring, appliances, EV charging, etc.) and varies between Shared Ownership and Market Sale tenures. Community engagement is supported through Building Buddies (construction site educational visits) and Eco Buddies (biodiversity education) programmes.

Differentiator

Problem solved

Functional benefit

Brands

• Building Buddies: Educational programme aimed at children aged 7-11 in Key Stage 2, allowing primary schools local to Orbit Homes developments to experience hands-on site visits and learn about housebuilding and construction skills.
• Eco Buddies
• Deposit Unlock
• Key Worker Scheme
• Move Easy

Products and services

• Shared Ownership Homeownership scheme allowing buyers to purchase typically 25% to 75% of a new build property with subsidised rent on the unsold share, with the option to staircase (buy additional shares) over time toward full ownership.
• Market Sale Outright purchase of new build Orbit Homes properties on the open market for private buyers and home movers across multiple UK developments.
• Social Rent Rental housing provided to eligible tenants at below-market rates, allocated primarily through local authority nomination.
• Affordable Rent Rental properties offered at below-market rates, with rents linked to local housing allowance; available to eligible tenants.
• Rent to Buy Intermediate tenure where tenants pay a reduced rent while saving for a deposit, with the eventual option to purchase the property through Shared Ownership.
• Deposit Unlock Scheme developed by the Home Builders Federation with Gallagher Re, enabling first-time buyers and home movers to purchase new build Orbit Homes with just a 5% deposit on selected properties up to £833,250.
• Move Easy Free support programme for home movers with an existing property to sell; assists with marketing the existing home, removes the reserved Orbit home from the market for six weeks, and Orbit pays the estate agent fees on completion.
• Key Worker Scheme Incentive offering a £1,000 contribution towards new build Orbit Homes for eligible key workers in public services, health and social care, armed forces, childcare, education, and local/national government roles.
• Orbit Homes at Arden Glade 62 affordable homes development in Keresley, Coventry delivered in partnership with Bellway. Mix of 1 and 2-bedroom apartments, maisonettes, and 2 to 4-bedroom houses with over 60% allocated for social and affordable rent and the remainder for shared ownership; all homes feature EPC B ratings, solar PV, EV charging, and renewable heating.
• Victoria Gardens 272 new homes development in Great Plumstead, Norfolk, with 138 affordable homes for social rent and Shared Ownership and 134 homes for market sale, comprising 2, 3 and 4-bedroom houses with an orchard, play area and connecting footpaths.
• Orbit Homes at Hermitage Park 81 affordable homes development in Aylesford, Kent delivered in partnership with Croudace Homes, providing 50 homes for affordable rent and 31 for Shared Ownership in a mix of 1 and 2-bedroom apartments and 2, 3 and 4-bedroom houses.

Quantifiable outcome

• 97.9% of customers would recommend Orbit Homes to a friend
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• BellwaycoreStrategic or Co-development Partner · 16 June 2026Partnership for Arden Glade development in Keresley, Coventry where Bellway acts as builder and Orbit Homes manages 62 affordable homes component. Over 60% of homes will be for social/affordable rent, remainder through shared ownership. All homes feature EPC B ratings, solar PV panels, EV charging, and renewable heating. Orbit to release first shared ownership homes summer 2026.
• Croudace HomescoreStrategic or Co-development Partner · 30 April 2025Partnership at Hermitage Park in Aylesford, Kent. Orbit delivering 81 affordable homes (50 for affordable rent, 31 for shared ownership) as part of larger Croudace development. Mix of apartments and houses. Construction underway with first shared ownership homes expected summer 2025.
• StonebondcoreStrategic or Co-development Partner · 18 October 2024Second partnership with Stonebond at Rosewood, Herne Bay delivering 100 affordable properties. Combined with previous development provides 178 new homes total for affordable housing in Herne Bay. Includes shared ownership, affordable rent, and rent-to-buy tenures.
• Homes EnglandflagshipStrategic or Co-development PartnerStrategic partnership supporting Orbit's 2030 Strategy commitment to deliver 7,000 new and regenerated homes by 2030. Homes England provides funding and support for affordable housing development pipeline.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keepmoat Homes: UK housebuilder specialising in affordable, regeneration and partnership housing, working extensively with housing associations. Closely comparable mix of outright sale, shared ownership and partnership delivery.
• Clarion Housing: The UK's largest housing association, operating ~125,000 homes with an active development arm delivering shared ownership and affordable rental units. Comparable scale, tenures, and not-for-profit reinvestment model.
• Hyde Group: UK housing association delivering new-build shared ownership and affordable homes across London and the South East. Directly comparable as a developer-landlord hybrid with shared ownership focus.
• Notting Hill Genesis: Large London-focused housing association with substantial shared ownership and affordable rental development activity. Closely comparable customer segments, tenure mix, and partnership-driven delivery model.
• Lovell Homes: UK partnership housebuilder delivering affordable, open market and rental homes in collaboration with housing associations and local authorities. Comparable partnership-led delivery model and affordable housing exposure.
• L&Q: One of the UK's largest housing associations, building and managing affordable and shared ownership homes across London and the South East. Directly comparable as a non-profit developer combining new-build housebuilding with retained rental/management operations.
• Vistry Group: Major UK housebuilder (formed via merger of Bovis Homes and Countryside Partnerships) with a strategic focus on partnerships with housing associations for affordable housing delivery. Comparable affordable housing pipeline model and partnership-led growth strategy.
• Peabody: Major UK housing association with a significant new-build development programme alongside social/affordable rental. Comparable in mission-driven, multi-tenure model and focus on London/South East geographies.
• Network Homes: London and South East housing association with an active new-build programme for shared ownership and affordable rental. Comparable tenure mix, customer base, and not-for-profit reinvestment mandate.
• Stonewater: UK housing association with an active development programme delivering shared ownership and affordable rental homes. Comparable not-for-profit mandate, customer segments, and southern England geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Orbit.Homes.uk
• Instagraminstagram.com/orbithomesuk
• Pinterestpinterest.com/orbithomes
• LinkedInlinkedin.com/company/orbit-homes

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbit Homes