ERTH360

What ERTH360 does

ERTH360 is a B2B solutions provider for residential homebuilders, founded in 2019 in Vaughan, Ontario by Building Biologist Andrew Guido. The company licenses its Building Biology-based methodology and its flagship product, ERTH360 Air, to homebuilders for integration into new construction. ERTH360 Air is a six-feature indoor air quality system combining whole-home HEPA filtration (99.97% efficiency at 0.3 microns), upsized MERV 13 HVAC filter cabinets, high-performance Energy Recovery Ventilation (ERV) with humidity control, additional operable windows for cross-ventilation, third-party balanced HVAC distribution, and smart thermostat integration. Beyond the core ERTH360 Air package, the company has demonstrated expanded features through Discovery Home proof-of-concept projects, including calibrated indoor air quality sensors, circadian lighting, active radon mitigation, and water filtration capable of removing 40+ chemicals.

ERTH360's go-to-market is anchored by its 2022 acquisition by Empire Communities, a major North American private homebuilder (36,000+ historical homes, 100+ communities across Ontario, Texas, Georgia, Tennessee, North Carolina, South Carolina, and Colorado, and 27,000+ future homesites). ERTH360 operates as a separate business unit under parent Willowdale Asset Management ($5B AUM). The company's primary revenue mechanism is licensing its methodology and ERTH360 Air solution to builders, with the product currently embedded as standard at Empire Communities' Riverland master-planned community in Breslau, Ontario (Phase 3: 140-150 homes within a 900-1,000 home plan). The company is actively pursuing additional builder licensing partners beyond Empire and is developing tiered pricing to allow buyers to select feature packages. Marketing channels include industry awards (NAHB GIA Gold 2025, EEBA Excellence in Healthier Homes 2024), Discovery Home tours, realtor training programs, academic engagement, and direct enterprise sales.

ERTH360 has established first-in-North-America regulatory positioning by achieving ASHRAE Standard 241 certification for Control of Infectious Aerosols (verified by Poppy's air tracing methodology), and is collaborating with NRCan, Sustainable Buildings Canada, CHBA, Builders For Climate Action, and Enbridge on a Net Zero Discovery Home project. Founder Andrew Guido was appointed to the GO AQS advisory committee in 2024.

Name

ERTH360

Legal name

ERTH360 LP

Website

https://erth360.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ERTH360 is a B2B solutions provider that licenses Building Biology-based indoor air quality systems, principally ERTH360 Air, to residential homebuilders for integration into new construction. Founded in 2019 and operating as a subsidiary of Empire Communities under Willowdale Asset Management.

Ownership category

akta.pro rank

Product category

Healthy Home Building Solutions

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE)

akta.pro secondary industries

Controls, Thermostats, Sensors & Building Automation (HVAC Controls) (IMADANAH), Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

Keywords

• Indoor air quality solutions
• Healthy home building
• Building biology methodology
• Residential HVAC filtration
• Homebuilder licensing services

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Licensing/Embedded Product Model: ERTH360 licenses its ERTH360 Air solution and methodology to homebuilders. The company was acquired by Empire Communities in 2022 and operates as a separate business unit. ERTH360 Air is embedded as a standard or optional feature in new home construction. Revenue comes from builder licensing agreements and potentially tiered pricing for different feature packages.
2. Discovery Home Program: ERTH360 and Empire Communities collaborate on Discovery Homes (proof-of-concept projects) that serve as living labs and showpieces. These homes demonstrate the technology and help attract new builder partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ERTH360 licenses its Building Biology-based healthier home methodology and solutions to residential homebuilders. The core product, ERTH360 Air, is a six-feature indoor air quality solution combining whole-home HEPA filtration, energy recovery ventilation, MERV 13 filters, operable windows, balanced HVAC, and smart thermostats. The solution is embedded into new home construction projects and is sold to homebuilders as a licensing agreement with optional feature tiers.

Product overview

ERTH360 is a solutions provider for homebuilders based on the science of building biology, offering a portfolio of wellness-focused home improvement products and services. The core offering is ERTH360 Air, a foundational solution for improving indoor air quality that combines whole-home HEPA filtration, energy recovery ventilation, upgraded MERV 13 filters, additional operable windows, balanced HVAC systems, and smart thermostats. The company also operates proof-of-concept Discovery Homes (Empire x ERTH360 Discovery Home and Net Zero Discovery Home) that demonstrate advanced wellness features including water filtration, circadian lighting, and acoustic design. ERTH360 Air is available as standard in new home communities like Empire Riverland in Breslau, Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• ERTH360 Air ERTH360 Air is the foundational solution for improving indoor air quality in new homes. It includes a six-stage approach with whole-home HEPA filtration (99.97% efficiency at 0.3 microns), high-performance energy recovery ventilation (ERV) with MERV 13 filters, upsized HVAC filter cabinet, additional operable windows for cross ventilation, balanced HVAC systems, and smart thermostats. Licensed to residential homebuilders for integration into new construction projects.
• Empire Riverland ERTH360 Air Homes New release at Empire Riverland master-planned community in Breslau, Ontario featuring ERTH360 Air as standard feature. Includes whole home HEPA filtration, high-performance ERV with MERV 13 filter, upsized HVAC filter cabinet, additional operable windows, balanced HVAC system, and smart thermostat. Phase 3 includes 140-150 homes; community-wide plan for 900-1,000 townhomes and detached homes.
• Empire x ERTH360 Discovery Home A proof-of-concept home completed in 2024 featuring over 50 design and material improvements focused on air, water, light, and sound wellness. Includes 12+ calibrated sensors for real-time monitoring of radon, VOCs, CO2, CO, temperature, and humidity, circadian lighting, active radon mitigation, water filtration (removes 40+ chemicals), and advanced filtration systems. Available for in-person tours by appointment and via Matterport virtual tour.
• Net Zero Discovery Home A net zero energy home project in development at Empire's Avalon master-planned community in Caledonia, Ontario. Collaboration with NRCan, Sustainable Buildings Canada, CHBA, Builders For Climate Action, and Enbridge. Will incorporate ERTH360 health and wellness features alongside net zero energy certification, serving as a living lab for production and cost implications of certified Net Zero homes.

Quantifiable outcome

• Removes 99.97% of particles as small as 0.3 microns with HEPA filtration
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• NRCan (Natural Resources Canada)majorStrategic or Co-development Partner · 1 January 2024Government partner for Net Zero Discovery Home project. NRCan collaboration aims to understand production and cost implications of building certified Net Zero homes with ERTH360 health and wellness features.
• Empire CommunitiescoreStrategic or Co-development Partner · 1 January 2022Empire Communities acquired ERTH360 in 2022 and established it as a separate business unit. Empire is one of North America's largest privately held homebuilders (30+ years, 36,000+ homes built). They collaborate on Discovery Homes and integrate ERTH360 Air into new construction across multiple Ontario communities including Empire Riverland and Empire Avalon.
• PoppycoreTechnology or IntegrationSan Francisco and Toronto-based company that pioneered air tracing methodology for rapid, low-cost building commissioning. Poppy Certify program verified Empire's ERTH360 Air homes met ASHRAE Standard 241 requirements. Partnership provides third-party certification and credibility.
• Building Biology InstituteminorOthersSanta Fe, New Mexico-based institute where ERTH360 founder Andrew Guido was trained and certified. Building Biology is the foundational science behind ERTH360's methodology. The movement began in Germany in the 1960s.
• ASHRAEcoreOthersAmerican Society of Heating, Refrigerating and Air-Conditioning Engineers. ERTH360 achieved ASHRAE Standard 241 certification - the first in North America. ERTH360 holds membership in ASHRAE.
• GO AQS (Global Open Air Quality Standards)minorOthersInternational group working to establish the first universal clean indoor air index. ERTH360 founder Andrew Guido was named to the advisory committee in 2024.
• Sustainable Buildings Canada (SBC)minorStrategic or Co-development PartnerPartner in Net Zero Discovery Home project, contributing to understanding sustainable building practices and Net Zero certification.
• Canadian Home Builders' Association (CHBA)minorStrategic or Co-development PartnerIndustry association partner in Net Zero Discovery Home project working to advance sustainable residential construction standards in Canada.
• Builders For Climate ActionminorStrategic or Co-development PartnerClimate action organization collaborating on Net Zero Discovery Home project to advance decarbonization in residential construction.
• EnbridgeminorStrategic or Co-development PartnerEnergy utility partner in Net Zero Discovery Home project, contributing expertise on energy efficiency and decarbonization solutions.
• Academic InstitutionsminorStrategic or Co-development PartnerERTH360 offers programs for academics to tour Discovery Homes and involve students in learning projects. Discovery Home equipped with calibrated sensors serves as living lab for research.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IQAir: Swiss-founded, US-headquartered maker of high-performance HEPA air purifiers for residential and commercial use. Directly comparable on the HEPA-based filtration proposition that underpins ERTH360 Air.
• AprilAire: Whole-home air quality solutions including HEPA filtration, MERV media, humidification, dehumidification, and ERVs. Closely aligned with ERTH360's IAQ product suite and Builder channel go-to-market.
• Broan-NuTone: North American leader in residential ventilation fans, ERVs/HRVs, range hoods, and IAQ products sold through builders and contractors. Directly comparable to ERTH360's whole-home ventilation and filtration stack.
• Resideo (Honeywell Home): Sells Honeywell Home smart thermostats and indoor air quality products direct-to-consumer and through HVAC contractors. Comparable to ERTH360 on smart thermostat integration and whole-home IAQ bundling.
• Blueair: Premium residential air purifier brand owned by Unilever. Comparable through its positioning in high-performance HEPA-based residential IAQ.

Broad incumbents

• Lennox International: Residential and light-commercial HVAC OEM offering air handlers, filtration, and IAQ controls. Comparable through whole-home ventilation and filtration products targeting new-construction builders.
• Carrier Global: Global HVAC manufacturer with residential air purification, ventilation, and IAQ product lines. Comparable through its residential IAQ portfolio, though much broader in scope and scale than ERTH360.
• Trane Technologies: Major global HVAC manufacturer offering residential air handlers, filtration, and IAQ solutions. Overlapping capability set with ERTH360's filtration and ventilation features but at vastly broader portfolio scale.

Emerging players

• Molekule: DTC-focused IAQ company commercializing photoelectrochemical oxidation air purification. Comparable through the shared focus on next-generation residential air purification technology.
• Awair: Smart indoor air quality monitor and platform for residential and light-commercial use. Comparable through its focus on calibrated IAQ sensing and actionable air-quality insights for occupants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/erthhomes
• YouTubeyoutube.com/@ERTH.360
• Facebookfacebook.com/Erth360
• LinkedInlinkedin.com/company/erth360
• Instagraminstagram.com/erth.360

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERTH360