Sweaty Soul Sydney

What Sweaty Soul Sydney does

Sweaty Soul Sydney is a boutique, class-based fitness studio located at Shop 2, 85-97 New South Head Rd, Edgecliff, NSW, directly adjacent to Rushcutters Bay Park in Sydney, Australia. The studio operates with 1-10 employees and delivers high-intensity group fitness classes — FitHit, STRENGTH, RUN CLUB, KILLER CARDIO, and SATURDAY SWEAT — in a small-group setting designed to provide personal technique feedback. The studio also offers Personal Training as a one-on-one service, with enquiries handled via email. The target customer is an individual fitness enthusiast seeking an intimate, motivating boutique environment rather than a large commercial gym.

The business is managed entirely through a proprietary mobile application available on iOS and Android (Google Play and Apple App Store), which serves as the exclusive channel for all class bookings, membership management, and direct debit payments. Personal training remains email-based. Revenue is generated through three pricing tiers: an Unlimited Monthly Membership at $240/month with a 6-month minimum contract via direct debit; a 5-Class Pass at $210 (valid 4 weeks); and a 10-Class Pass at $420 (valid 6 weeks).

Sweaty Soul Sydney has established local business partnerships with Summit Physiotherapy & Sports Medicine, Bondi Active, M.I.A Studios Pilates, and Brooke Kelly Nutrition, creating a cross-promotional referral network across Sydney's health and wellness ecosystem. The company is privately held with no disclosed funding, parent company, or external investors, and operates exclusively within the Sydney geography.

Name

Sweaty Soul Sydney

Legal name

Sweaty Soul Sydney

Website

https://sweatysoulsydney.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweaty Soul Sydney is a boutique fitness studio in Edgecliff, NSW, offering high-intensity group classes (FitHit, Strength, Run Club, Killer Cardio, Saturday Sweat) and personal training to individual fitness enthusiasts, with all bookings and payments managed exclusively through its iOS/Android mobile app.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Boutique fitness studio
• Group fitness classes
• HIIT training
• Personal training
• Small group training

Headquarters

HQ city

Edgecliff

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Unlimited Monthly Membership: Recurring monthly subscription model with direct debit payment. Requires minimum 6-month contract commitment. Provides unlimited access to all scheduled classes.
2. Class Passes (5 and 10 class): Prepaid class passes with fixed validity periods. 5-class pass valid for 4 weeks; 10-class pass valid for 6 weeks. One-time purchase model for flexible attendance.
3. Personal Training: One-on-one personal training services offered at the studio, with enquiries handled via email contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sweaty Soul Sydney is a boutique class-based fitness studio in Edgecliff, Sydney, delivering small-group fitness classes — FitHit, Strength, Run Club, Killer Cardio, and Saturday Sweat — alongside one-on-one personal training services. All bookings and purchases are made through a proprietary mobile app on iOS and Android, with memberships and class passes managed via direct debit or prepaid bundles.

Product overview

Sweaty Soul Sydney is a boutique, class-based fitness studio in Edgecliff offering a unified fitness service portfolio centered around group training classes and personal training options. The core offering consists of five group fitness classes—FitHit, STRENGTH, RUN CLUB, KILLER CARDIO, and SATURDAY SWEAT—delivered in intimate small-group settings. The service is complemented by Personal Training for one-on-one sessions and managed through a proprietary Sweaty Soul Sydney mobile app (available on Android and iOS) that handles bookings and purchases. Membership options include an Unlimited Monthly Membership and two class pass tiers (5-class and 10-class bundles). The products and services are interconnected through the app as the central booking and payment platform, with all purchases and reservations conducted exclusively through this digital channel.

Differentiator

Problem solved

Functional benefit

Products and services

• FitHit High-intensity fitness class offered at the boutique studio in Edgecliff, part of the group training sessions. Designed for individuals seeking intense, varied workout sessions in a small-group setting.
• Strength Strength training class focusing on building muscle and improving overall physical strength delivered in a small-group setting at the Edgecliff studio.
• Run Club Running-based fitness class combining cardio training with community motivation in the Edgecliff area, aimed at members seeking outdoor or cardio-focused group sessions.
• Killer Cardio High-intensity cardio class designed to maximize calorie burn and improve cardiovascular fitness, delivered in the boutique small-group setting.
• Saturday Sweat Weekend fitness class offering intensive training sessions on Saturdays at the boutique studio, providing an additional scheduled class option for members.
• Personal Training One-on-one personalized training sessions providing individual attention, technique feedback, and tailored motivation at the studio. Enquiries handled via email at [email protected].

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Summit Physiotherapy & Sports MedicineminorStrategic or Co-development PartnerLocal sports medicine and physiotherapy clinic partnered as part of Sweaty Soul's local business partnerships network. Promoted on the studio's website as a recommended allied health partner for members requiring sports medicine or physiotherapy services alongside their fitness training.
• Bondi ActiveminorStrategic or Co-development PartnerActive lifestyle brand included in Sweaty Soul's local business partnerships. Cross-promotional relationship with fellow Sydney fitness/wellness brand.
• M.I.A Studios PilatesminorStrategic or Co-development PartnerPilates studio included in Sweaty Soul's local business partnerships network. Complementary fitness service provider offering pilates classes in the Sydney area.
• Brooke Kelly NutritionminorStrategic or Co-development PartnerNutrition services provider included in Sweaty Soul's local business partnerships. Offers nutritional guidance to complement members' fitness training programs.

Scale indicators2 records

Expansion highlights2 records

Direct peers

• Barry's Bootcamp: Global boutique fitness brand running high-intensity treadmill-and-strength group classes. Directly comparable in class intensity, premium positioning, and small-group coached experience.
• Orangetheory Fitness: Global boutique heart-rate-based interval training brand combining cardio and strength in coached group settings. Comparable to Sweaty Soul's Killer Cardio, FitHit and Run Club on the conditioning/cardio side.
• F45 Training: Australian-origin global boutique fitness brand specializing in 45-minute high-intensity circuit and HIIT group classes. Most directly comparable to Sweaty Soul's FitHit and Killer Cardio offerings and its boutique group-training model.
• SoulCycle: Global boutique indoor cycling brand with a strong community-and-premium positioning. Comparable to Sweaty Soul's Run Club on the cardio/endurance side and its boutique brand-led experience.
• 12RND Fitness: Australian boutique boxing-inspired fitness brand offering 12-round, 45-minute coached group sessions. Overlaps with Sweaty Soul's high-intensity boutique group training model and small-group coaching.
• BFT (Body Fit Training): Australian boutique fitness franchise delivering 50-minute coach-led group strength and conditioning sessions. Highly comparable to Sweaty Soul's Strength, FitHit and personal-coached format across multiple Sydney suburbs.
• KX Pilates: Australian boutique reformer pilates studio chain with multiple Sydney locations. Comparable as a Sydney-headquartered boutique fitness brand competing for the same discretionary-spend member.

Emerging players

• Bondi Active: Sydney-based active lifestyle brand and existing cross-promotional partner of Sweaty Soul. Comparable as a local boutique wellness player targeting a similar Sydney fitness consumer.

Broad incumbents

• Virgin Active Australia: Premium Australian health-club chain combining gyms, classes, and wellness facilities. Broader incumbent alternative to boutique studios like Sweaty Soul in the Sydney market.
• Fitness First Australia: Australia's largest premium gym chain offering group classes, personal training and broader wellness amenities. Competes with Sweaty Soul for Sydney fitness consumers but at a much wider scale and broader offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sweaty-soul-sydney

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweaty Soul Sydney